Top 50 Instagram Influencers in São Paulo | Analytics & Metrics

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 +A @maisa Followers: 49,056,555 • ER: 0.33% São Paulo Movies & TV Shows Actors or Actress Romantic Relation... Shopping & Fashio... Fashion Fashion Trends Check Fake Followers Get contacts	Movies & TV Shows Actors or Actress Romantic Relation... Shopping & Fashio... Fashion Fashion Trends	Followers 49,056,555	ER 0.33%	Country	City São Paulo	Check Fake Followers Get contacts
2	2 Marina Ruy Barbosa @marinaruybarbosa Followers: 42,350,141 • ER: 0.19% São Paulo Actors or Actress Shopping & Fashio... Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Check Fake Followers Get contacts	Actors or Actress Shopping & Fashio... Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends	Followers 42,350,141	ER 0.19%	Country	City São Paulo	Check Fake Followers Get contacts
3	3 Marilia Mendonça @mariliamendoncacantora Followers: 39,506,664 • ER: 0.28% São Paulo Political Shows Political Leaders Religion & Spirit... Religious Organiz... Pastor Church Check Fake Followers Get contacts	Political Shows Political Leaders Religion & Spirit... Religious Organiz... Pastor Church	Followers 39,506,664	ER 0.28%	Country	City São Paulo	Check Fake Followers Get contacts
4	4 Netflix Brasil @netflixbrasil Followers: 39,179,297 • ER: 0.16% São Paulo Movies & TV Shows Political Shows TV Series Cinema VR Devices Movies Check Fake Followers Get contacts	Movies & TV Shows Political Shows TV Series Cinema VR Devices Movies	Followers 39,179,297	ER 0.16%	Country	City São Paulo	Check Fake Followers Get contacts
5	5 Luan Santana @luansantana Followers: 37,136,786 • ER: 0.23% São Paulo Entertainment Singer Music Music Tour Headphones Social Clubs Check Fake Followers Get contacts	Entertainment Singer Music Music Tour Headphones Social Clubs	Followers 37,136,786	ER 0.23%	Country	City São Paulo	Check Fake Followers Get contacts
6	6 Carlinhos Maia @carlinhos Followers: 36,062,490 • ER: 2.66% São Paulo Romantic Relation... Sex & Sexuality LGBTQ+ Check Fake Followers Get contacts	Romantic Relation... Sex & Sexuality LGBTQ+	Followers 36,062,490	ER 2.66%	Country	City São Paulo	Check Fake Followers Get contacts
7	7 Zé @zefelipe Followers: 33,251,182 • ER: 7.27% São Paulo Motherhood Family & Parenting Romantic Relation... Love & Intimacy Blended Families Wedding Check Fake Followers Get contacts	Motherhood Family & Parenting Romantic Relation... Love & Intimacy Blended Families Wedding	Followers 33,251,182	ER 7.27%	Country	City São Paulo	Check Fake Followers Get contacts
8	8 Rodrigo Faro @rodrigofaro Followers: 30,150,249 • ER: 0.1% São Paulo Movies & TV Shows Entertainment TV Show Political Shows Singer Theater Check Fake Followers Get contacts	Movies & TV Shows Entertainment TV Show Political Shows Singer Theater	Followers 30,150,249	ER 0.1%	Country	City São Paulo	Check Fake Followers Get contacts
9	9 Juliette @juliette Followers: 28,892,747 • ER: 0.18% São Paulo Theater Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Check Fake Followers Get contacts	Theater Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends	Followers 28,892,747	ER 0.18%	Country	City São Paulo	Check Fake Followers Get contacts
10	10 KEVINHO @kevinho Followers: 26,157,949 • ER: 0.47% São Paulo Entertainment Singer Music Music Tour Headphones Dance Check Fake Followers Get contacts	Entertainment Singer Music Music Tour Headphones Dance	Followers 26,157,949	ER 0.47%	Country	City São Paulo	Check Fake Followers Get contacts
11	11 Kaká @kaka Followers: 25,572,074 • ER: 0.69% São Paulo Romantic Relation... Wedding Football & Soccer Handball Volleyball Kids Sports Check Fake Followers Get contacts	Romantic Relation... Wedding Football & Soccer Handball Volleyball Kids Sports	Followers 25,572,074	ER 0.69%	Country	City São Paulo	Check Fake Followers Get contacts
12	12 Lucas Rangel @lucasranngel Followers: 24,920,115 • ER: 2.46% São Paulo Movies & TV Shows Entertainment Political Shows Hobbies Memes Funny Videos Check Fake Followers Get contacts	Movies & TV Shows Entertainment Political Shows Hobbies Memes Funny Videos	Followers 24,920,115	ER 2.46%	Country	City São Paulo	Check Fake Followers Get contacts
13	13 Luiz Bacci @luizbacci Followers: 24,112,307 • ER: 0% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Government Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Government	Followers 24,112,307	ER 0%	Country	City São Paulo	Check Fake Followers Get contacts
14	14 Júlio Cocielo Estaniecki @cocielo Followers: 23,817,781 • ER: 1.14% São Paulo Movies & TV Shows Entertainment Political Shows Hobbies Social Issues Political Leaders Check Fake Followers Get contacts	Movies & TV Shows Entertainment Political Shows Hobbies Social Issues Political Leaders	Followers 23,817,781	ER 1.14%	Country	City São Paulo	Check Fake Followers Get contacts
15	15 Deolane Bezerra @deolane Followers: 22,212,768 • ER: 4.91% São Paulo Romantic Relation... Shopping & Fashio... Fashion Fashion Trends Sales & Marketing Personal Development Check Fake Followers Get contacts	Romantic Relation... Shopping & Fashio... Fashion Fashion Trends Sales & Marketing Personal Development	Followers 22,212,768	ER 4.91%	Country	City São Paulo	Check Fake Followers Get contacts
16	16 Mari Maria @marimaria Followers: 21,872,238 • ER: 0.2% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 21,872,238	ER 0.2%	Country	City São Paulo	Check Fake Followers Get contacts
17	17 JADE @jadepicon Followers: 21,266,503 • ER: 0.33% São Paulo Shopping & Fashio... Luxury Fashion Fashion Kids Fashion Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Kids Fashion Fashion Trends Women's Fashion	Followers 21,266,503	ER 0.33%	Country	City São Paulo	Check Fake Followers Get contacts
18	18 Fernanda Souza @fernandasouzaoficial Followers: 21,225,442 • ER: 0.13% São Paulo Political Shows Romantic Relation... Shopping & Fashio... Kids Fashion Lingerie & Intimates Formal Wear Check Fake Followers Get contacts	Political Shows Romantic Relation... Shopping & Fashio... Kids Fashion Lingerie & Intimates Formal Wear	Followers 21,225,442	ER 0.13%	Country	City São Paulo	Check Fake Followers Get contacts
19	19 Rafa Kalimann @rafakalimann Followers: 20,971,832 • ER: 0.29% São Paulo Shopping & Fashio... Fashion Adult Modelling Lingerie & Intimates Fashion Trends Formal Wear Check Fake Followers Get contacts	Shopping & Fashio... Fashion Adult Modelling Lingerie & Intimates Fashion Trends Formal Wear	Followers 20,971,832	ER 0.29%	Country	City São Paulo	Check Fake Followers Get contacts
20	20 Emily Garcia @e_milygarcia Followers: 20,699,372 • ER: 1.25% São Paulo Romantic Relation... Shopping & Fashio... Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Check Fake Followers Get contacts	Romantic Relation... Shopping & Fashio... Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends	Followers 20,699,372	ER 1.25%	Country	City São Paulo	Check Fake Followers Get contacts
21	21 Lexa @lexa Followers: 20,603,474 • ER: 0.53% São Paulo Movies & TV Shows Entertainment Romantic Relation... Singer Theater Dance Check Fake Followers Get contacts	Movies & TV Shows Entertainment Romantic Relation... Singer Theater Dance	Followers 20,603,474	ER 0.53%	Country	City São Paulo	Check Fake Followers Get contacts
22	22 Giovanna Antonelli @giovannaantonelli Followers: 20,557,136 • ER: 0.1% São Paulo Political Shows Romantic Relation... Kids Fashion Fashion Trends Sales & Marketing Formal Wear Check Fake Followers Get contacts	Political Shows Romantic Relation... Kids Fashion Fashion Trends Sales & Marketing Formal Wear	Followers 20,557,136	ER 0.1%	Country	City São Paulo	Check Fake Followers Get contacts
23	23 Juliana Salimeni @jujusalimeni Followers: 20,036,597 • ER: 0.09% São Paulo Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear Check Fake Followers Get contacts	Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear	Followers 20,036,597	ER 0.09%	Country	City São Paulo	Check Fake Followers Get contacts
24	24 Camila Loures @camilaloures Followers: 19,872,869 • ER: 0.66% São Paulo Romantic Relation... Shopping & Fashio... Adult Modelling Lingerie & Intimates Fashion Trends Formal Wear Check Fake Followers Get contacts	Romantic Relation... Shopping & Fashio... Adult Modelling Lingerie & Intimates Fashion Trends Formal Wear	Followers 19,872,869	ER 0.66%	Country	City São Paulo	Check Fake Followers Get contacts
25	25 Jorge e Mateus @jorgeemateus Followers: 19,591,839 • ER: 0.16% São Paulo Entertainment Singer Music Music Tour Headphones Social Clubs Check Fake Followers Get contacts	Entertainment Singer Music Music Tour Headphones Social Clubs	Followers 19,591,839	ER 0.16%	Country	City São Paulo	Check Fake Followers Get contacts
26	26 Cleo Pires @cleo Followers: 18,978,048 • ER: 0.05% São Paulo Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear Check Fake Followers Get contacts	Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear	Followers 18,978,048	ER 0.05%	Country	City São Paulo	Check Fake Followers Get contacts
27	27 Ana Hickmann @ahickmann Followers: 18,870,540 • ER: 0.11% São Paulo Shopping & Fashio... Kids Fashion Lingerie & Intimates Formal Wear Smoothies Fragrance Check Fake Followers Get contacts	Shopping & Fashio... Kids Fashion Lingerie & Intimates Formal Wear Smoothies Fragrance	Followers 18,870,540	ER 0.11%	Country	City São Paulo	Check Fake Followers Get contacts
28	28 Franciny Ehlke Maleh @francinyehlke Followers: 18,662,761 • ER: 4.61% São Paulo Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Makeup Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Makeup Beauty	Followers 18,662,761	ER 4.61%	Country	City São Paulo	Check Fake Followers Get contacts
29	29 Henrique e Juliano @henriqueejuliano Followers: 18,462,753 • ER: 0.41% São Paulo Entertainment Singer Music Music Tour Headphones Social Clubs Check Fake Followers Get contacts	Entertainment Singer Music Music Tour Headphones Social Clubs	Followers 18,462,753	ER 0.41%	Country	City São Paulo	Check Fake Followers Get contacts
30	30 Flavia Pavanelli @flaviapavanelli Followers: 18,179,397 • ER: 0.09% São Paulo Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty	Followers 18,179,397	ER 0.09%	Country	City São Paulo	Check Fake Followers Get contacts
31	31 J҉ @joaoguilherme Followers: 17,416,261 • ER: 0.37% São Paulo Memes Romantic Relation... Love & Intimacy Sex & Sexuality Social Clubs LGBTQ+ Check Fake Followers Get contacts	Memes Romantic Relation... Love & Intimacy Sex & Sexuality Social Clubs LGBTQ+	Followers 17,416,261	ER 0.37%	Country	City São Paulo	Check Fake Followers Get contacts
32	32 TV Globo @tvglobo Followers: 16,789,607 • ER: 0% São Paulo Movies & TV Shows Entertainment TV Show Political Shows TV Series Romantic Relation... Check Fake Followers Get contacts	Movies & TV Shows Entertainment TV Show Political Shows TV Series Romantic Relation...	Followers 16,789,607	ER 0%	Country	City São Paulo	Check Fake Followers Get contacts
33	33 MC Hariel @mchariel Followers: 16,404,931 • ER: 0.79% São Paulo Entertainment Singer Music Music Tour Headphones Social Clubs Check Fake Followers Get contacts	Entertainment Singer Music Music Tour Headphones Social Clubs	Followers 16,404,931	ER 0.79%	Country	City São Paulo	Check Fake Followers Get contacts
34	34 LUCAS GUIMARÃES @lucasguimaraes Followers: 16,321,805 • ER: 1.48% São Paulo Romantic Relation... Love & Intimacy Wedding Sex & Sexuality Social Clubs Church Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Wedding Sex & Sexuality Social Clubs Church	Followers 16,321,805	ER 1.48%	Country	City São Paulo	Check Fake Followers Get contacts
35	35 Kéfera Buchmann @kefera Followers: 16,062,687 • ER: 0.12% São Paulo Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 16,062,687	ER 0.12%	Country	City São Paulo	Check Fake Followers Get contacts
36	36 Buzeira @buzeira_oficial Followers: 15,533,494 • ER: 8.05% São Paulo Vehicles Cars Electric Cars Motorbikes Relocation Luxury Cars Check Fake Followers Get contacts	Vehicles Cars Electric Cars Motorbikes Relocation Luxury Cars	Followers 15,533,494	ER 8.05%	Country	City São Paulo	Check Fake Followers Get contacts
37	37 Corinthians @corinthians Followers: 15,341,069 • ER: 0.25% São Paulo Football & Soccer Handball Sports Volleyball Rugby American Football Check Fake Followers Get contacts	Football & Soccer Handball Sports Volleyball Rugby American Football	Followers 15,341,069	ER 0.25%	Country	City São Paulo	Check Fake Followers Get contacts
38	38 Endrick 🐆 @endrick Followers: 15,145,939 • ER: 2.39% São Paulo Football & Soccer Handball Sports Volleyball Rugby Cricket Check Fake Followers Get contacts	Football & Soccer Handball Sports Volleyball Rugby Cricket	Followers 15,145,939	ER 2.39%	Country	City São Paulo	Check Fake Followers Get contacts
39	39 Manu Gavassi @manugavassi Followers: 14,746,427 • ER: 0.24% São Paulo Entertainment Theater Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Check Fake Followers Get contacts	Entertainment Theater Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends	Followers 14,746,427	ER 0.24%	Country	City São Paulo	Check Fake Followers Get contacts
40	40 Ana Maria Braga @anamariabragaoficial Followers: 14,650,983 • ER: 0.09% São Paulo Political Shows Romantic Relation... Political Leaders Sex & Sexuality Sales & Marketing Formal Wear Check Fake Followers Get contacts	Political Shows Romantic Relation... Political Leaders Sex & Sexuality Sales & Marketing Formal Wear	Followers 14,650,983	ER 0.09%	Country	City São Paulo	Check Fake Followers Get contacts
41	41 ZÉ NETO E CRISTIANO @zenetoecristiano Followers: 14,621,233 • ER: 0.04% São Paulo Entertainment Singer Music Music Tour Headphones Social Clubs Check Fake Followers Get contacts	Entertainment Singer Music Music Tour Headphones Social Clubs	Followers 14,621,233	ER 0.04%	Country	City São Paulo	Check Fake Followers Get contacts
42	42 Sophia Valverde® @sophiavalverde Followers: 14,224,156 • ER: 0.14% São Paulo Movies & TV Shows Entertainment Actors or Actress Romantic Relation... Singer Theater Check Fake Followers Get contacts	Movies & TV Shows Entertainment Actors or Actress Romantic Relation... Singer Theater	Followers 14,224,156	ER 0.14%	Country	City São Paulo	Check Fake Followers Get contacts
43	43 Gabriela Martins @gabimartins Followers: 14,175,069 • ER: 0.23% São Paulo Entertainment Singer Music Headphones Theater Dance Check Fake Followers Get contacts	Entertainment Singer Music Headphones Theater Dance	Followers 14,175,069	ER 0.23%	Country	City São Paulo	Check Fake Followers Get contacts
44	44 𝕮𝖎𝖓𝖙𝖍𝖎𝖆 ✞ @cinthiacruz_ Followers: 14,126,491 • ER: 0.23% São Paulo Actors or Actress Shopping & Fashio... Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Check Fake Followers Get contacts	Actors or Actress Shopping & Fashio... Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends	Followers 14,126,491	ER 0.23%	Country	City São Paulo	Check Fake Followers Get contacts
45	45 Tati Zaqui @tatizaqui Followers: 13,938,218 • ER: 0.24% São Paulo Dance Fashion Sex & Sexuality Lingerie & Intimates Social Clubs Swimwear Check Fake Followers Get contacts	Dance Fashion Sex & Sexuality Lingerie & Intimates Social Clubs Swimwear	Followers 13,938,218	ER 0.24%	Country	City São Paulo	Check Fake Followers Get contacts
46	46 POCAH @pocah Followers: 13,899,950 • ER: 0.11% São Paulo Entertainment Dance Fashion Adult Modelling Lingerie & Intimates Fashion Trends Check Fake Followers Get contacts	Entertainment Dance Fashion Adult Modelling Lingerie & Intimates Fashion Trends	Followers 13,899,950	ER 0.11%	Country	City São Paulo	Check Fake Followers Get contacts
47	47 Vivi @vivi Followers: 13,677,350 • ER: 0.66% São Paulo Entertainment Dance Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Check Fake Followers Get contacts	Entertainment Dance Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends	Followers 13,677,350	ER 0.66%	Country	City São Paulo	Check Fake Followers Get contacts
48	48 Melody @melodyoficial3 Followers: 13,396,718 • ER: 0.63% São Paulo Entertainment Singer Music Music Tour Headphones Dance Check Fake Followers Get contacts	Entertainment Singer Music Music Tour Headphones Dance	Followers 13,396,718	ER 0.63%	Country	City São Paulo	Check Fake Followers Get contacts
49	49 Gabriel Medina @gabrielmedina Followers: 13,359,552 • ER: 0.29% São Paulo Swimwear Swimming Surfing Snowboarding Skateboarding Paddleboarding Check Fake Followers Get contacts	Swimwear Swimming Surfing Snowboarding Skateboarding Paddleboarding	Followers 13,359,552	ER 0.29%	Country	City São Paulo	Check Fake Followers Get contacts
50	50 Mc Livinho @mclivinho Followers: 13,317,589 • ER: 0.45% São Paulo Entertainment Singer Music Music Tour Headphones Social Clubs Check Fake Followers Get contacts	Entertainment Singer Music Music Tour Headphones Social Clubs	Followers 13,317,589	ER 0.45%	Country	City São Paulo	Check Fake Followers Get contacts

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Top 50 Instagram Influencers in São Paulo

infloo.io has analyzed the Instagram landscape in São Paulo, identifying 50 of the most influential content creators and accounts. This curated list provides brands and marketers with data-driven insights into audience reach, engagement patterns, and influencer performance metrics across the platform.

Key Metrics Overview

The São Paulo influencer ecosystem shows a combined reach of approximately 1,079,379,435 impressions across the analyzed accounts. The average engagement rate stands at 0.94%, with individual creators ranging significantly based on content type and audience interaction patterns. The largest account by followers reaches 49,056,555 users, demonstrating the scale of influence concentrated in this region.

Top Performing Creators

Leading the list is @maisa with 49,056,555 followers and a 0.33% engagement rate, followed by @marinaruybarbosa (Marina Ruy Barbosa) commanding 42,350,141 followers at 0.19% engagement. Notable high-engagement accounts include @zefelipe (Zé) with 33,251,182 followers achieving a 7.27% engagement rate, and @carlinhos (Carlinhos Maia) with 36,062,490 followers at 2.66% engagement.

Why Use infloo.io

Access detailed analytics on 50+ São Paulo influencers
Compare engagement rates and follower metrics instantly
Identify high-performing creators for your brand partnerships
Data-driven influencer selection for maximum ROI
Real-time platform insights and performance tracking

Frequently asked questions

Who is the largest Instagram influencer in São Paulo on this list?

@maisa leads with 49,056,555 followers and a 0.33% engagement rate, making them the most-followed account in this São Paulo influencer analysis.

What is the average engagement rate among São Paulo influencers?

The average engagement rate across the 50 analyzed São Paulo influencers is 0.94%, though individual rates vary significantly from 0.1% to 7.27%.

Which creator has the highest engagement rate?

@zefelipe (Zé) achieves the highest engagement rate at 7.27% with 33,251,182 followers, indicating exceptional audience interaction and content resonance.

What is the total reach of these 50 influencers?

The combined reach across the 50 São Paulo influencers totals approximately 1,079,379,435 impressions, providing substantial audience coverage for brand partnerships.

How often does infloo.io update influencer data?

infloo.io continuously monitors Instagram accounts and updates analytics regularly to ensure you have the most current performance metrics and follower information for influencer selection.

Is @marinaruybarbosa (Marina Ruy Barbosa) a suitable choice for brand partnerships?

Yes, @marinaruybarbosa commands 42,350,141 followers with a 0.19% engagement rate, making her a prominent choice for brands seeking established reach in the São Paulo market.

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