São Paulo: Top 10 Food Instagram Influencers
As of September 2026, infloo tracks 11 Instagram creators in São Paulo in the Food category. Among the 10 largest by followers, the median engagement rate is 0.44% (middle half: 0.18–1.10%), and the median account has 619K followers. Micro-influencers (10K–100K followers): 1 of 10; over 1M followers: 4. Highest engagement: @voceprecisaprovar (11.60%), @incrivelsp (4.80%), @virandopaulista (1.18%).
- Creators tracked
- 11
- Median ER (top 10)
- 0.44%
- Middle half of ER (top 10)
- 0.18–1.10%
- Median followers (top 10)
- 619K
- Data as of
- September 2026
| # | Instagram Account |
Categories | Number of followers |
Audience Engagement (ER) |
User's Country |
User's City |
Check Fake Followers |
|---|---|---|---|---|---|---|---|
| 1 |
1
Followers: 4,088,833
• ER: 0.11%
Food & Beverages
Food
Beverages
Coffee
Restaurants & Bars
Cocktails
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|
Food & Beverages
Food
Beverages
Coffee
Restaurants & Bars
Cocktails
|
Followers
4,088,833
|
ER
0.11%
|
Country
|
City
São Paulo
|
|
| 2 |
2
Followers: 2,673,413
• ER: 11.6%
Recipes
Food Reviews
Food
Desserts
Smoothies
Kids Food
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|
Recipes
Food Reviews
Food
Desserts
Smoothies
Kids Food
|
Followers
2,673,413
|
ER
11.6%
|
Country
|
City
São Paulo
|
|
| 3 |
3
Followers: 1,105,702
• ER: 0.19%
Food & Beverages
Food
Desserts
Beverages
Restaurants & Bars
Cocktails
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|
Food & Beverages
Food
Desserts
Beverages
Restaurants & Bars
Cocktails
|
Followers
1,105,702
|
ER
0.19%
|
Country
|
City
São Paulo
|
|
| 4 |
4
Followers: 1,072,695
• ER: 4.8%
Food & Beverages
Food Reviews
Food
Desserts
Kids Food
Beverages
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|
Food & Beverages
Food Reviews
Food
Desserts
Kids Food
Beverages
|
Followers
1,072,695
|
ER
4.8%
|
Country
|
City
São Paulo
|
|
| 5 |
5
Followers: 911,253
• ER: 0.31%
Food & Beverages
Food
Beverages
Coffee
Restaurants & Bars
Cocktails
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|
Food & Beverages
Food
Beverages
Coffee
Restaurants & Bars
Cocktails
|
Followers
911,253
|
ER
0.31%
|
Country
|
City
São Paulo
|
|
| 6 |
6
Followers: 326,765
• ER: 1.18%
Food & Beverages
Food Reviews
Food
Desserts
Beverages
Cocktails
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|
Food & Beverages
Food Reviews
Food
Desserts
Beverages
Cocktails
|
Followers
326,765
|
ER
1.18%
|
Country
|
City
São Paulo
|
|
| 7 |
7
Followers: 173,550
• ER: 0.17%
Recipes
Food & Beverages
Food
Desserts
Cooking
Coffee
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|
Recipes
Food & Beverages
Food
Desserts
Cooking
Coffee
|
Followers
173,550
|
ER
0.17%
|
Country
|
City
São Paulo
|
|
| 8 |
8
Followers: 141,292
• ER: 0.87%
Recipes
Food & Beverages
Food
Desserts
Beverages
Coffee
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|
Recipes
Food & Beverages
Food
Desserts
Beverages
Coffee
|
Followers
141,292
|
ER
0.87%
|
Country
|
City
São Paulo
|
|
| 9 |
9
Followers: 100,903
• ER: 0.56%
Recipes
Food & Beverages
Food
Desserts
Cooking
Beverages
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|
Recipes
Food & Beverages
Food
Desserts
Cooking
Beverages
|
Followers
100,903
|
ER
0.56%
|
Country
|
City
São Paulo
|
|
| 10 |
10
Followers: 51,123
• ER: 0.17%
Recipes
Food & Beverages
Food
Desserts
Cooking
Meat & Barbecue
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|
Recipes
Food & Beverages
Food
Desserts
Cooking
Meat & Barbecue
|
Followers
51,123
|
ER
0.17%
|
Country
|
City
São Paulo
|
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Frequently asked questions
Who are the top Food Instagram influencers in São Paulo?
By followers: @erickjacquin (4.1M), @voceprecisaprovar (2.7M), @ficadica_sp (1.1M). By engagement rate: @voceprecisaprovar (11.60%), @incrivelsp (4.80%), @virandopaulista (1.18%). Data: infloo, September 2026.
What is a typical engagement rate for Food influencers in São Paulo?
The median is 0.44%; half of the 10 largest creators by followers fall between 0.18% and 1.10%. Data: infloo, September 2026.
How many Food Instagram influencers does infloo track in São Paulo?
11 as of September 2026. The ranking shows 10 of them, sorted by followers.