São Paulo: Top 19 Family & Parenting Instagram Influencers

As of October 2026, infloo tracks 19 Instagram creators in São Paulo in the Family & Parenting category. Their median engagement rate is 2.40% (middle half: 0.39–3.23%), and the median account has 2.8M followers. Over 1M followers: 18 of 19. Highest engagement: @nikcarriconde (10.41%), @zefelipe (7.27%), @biahrodriguesz (6.26%).

Creators tracked
19
Median ER
2.40%
Middle half of ER
0.39–3.23%
Median followers
2.8M
Data as of
October 2026
# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Motherhood Family & Parenting Romantic Relation... Love & Intimacy Blended Families Wedding
Followers
33,251,182
ER
7.27%
Country
br
City
São Paulo
2
Motherhood Family & Parenting Children Wear Blended Families Maternity Fashion Baby Fashion
Followers
11,769,363
ER
0.71%
Country
br
City
São Paulo
3
Motherhood Family & Parenting Single Parenting Romantic Relation... Love & Intimacy Blended Families
Followers
5,284,661
ER
0.64%
Country
br
City
São Paulo
4
Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Single Parenting Blended Families
Followers
4,281,467
ER
5.14%
Country
br
City
São Paulo
5
Family & Parenting Romantic Relation... Love & Intimacy Kids Fashion Blended Families Baby Fashion
Followers
4,079,182
ER
0.56%
Country
br
City
São Paulo
6
Family & Parenting Single Parenting Romantic Relation... Love & Intimacy Blended Families Social Clubs
Followers
3,886,093
ER
0.22%
Country
br
City
São Paulo
7
Motherhood Family & Parenting Parenting Hacks &... Baby Food & Nutri... Children Wear Maternity Fashion
Followers
3,784,699
ER
0.32%
Country
br
City
São Paulo
8
Motherhood Family & Parenting Baby Food & Nutri... Love & Intimacy Blended Families Women's Health
Followers
3,596,023
ER
2.43%
Country
br
City
São Paulo
9
Motherhood Family & Parenting Romantic Relation... Love & Intimacy Kids Fashion Children Wear
Followers
3,030,823
ER
2.43%
Country
br
City
São Paulo
10
Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Children Wear Blended Families
Followers
2,843,377
ER
3.57%
Country
br
City
São Paulo
11
Motherhood Family & Parenting Parenting Hacks &... Single Parenting Children Wear Blended Families
Followers
2,219,589
ER
6.26%
Country
br
City
São Paulo
12
Motherhood Family & Parenting Parenting Hacks &... Baby Food & Nutri... Recipes Kids Food
Followers
2,210,218
ER
0.04%
Country
br
City
São Paulo
13
Motherhood Family & Parenting Single Parenting Children Wear Maternity Fashion Baby Fashion
Followers
2,144,068
ER
0.32%
Country
br
City
São Paulo
14
Motherhood Family & Parenting Parenting Hacks &... Single Parenting Romantic Relation... Love & Intimacy
Followers
2,046,802
ER
2.4%
Country
br
City
São Paulo
15
Motherhood Family & Parenting Single Parenting Romantic Relation... Love & Intimacy Women's Health
Followers
1,549,486
ER
0.13%
Country
br
City
São Paulo
16
Motherhood Family & Parenting Parenting Hacks &... Single Parenting Children Wear Blended Families
Followers
1,319,021
ER
10.41%
Country
br
City
São Paulo
17
Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Children Wear Blended Families
Followers
1,200,090
ER
0.45%
Country
br
City
São Paulo
18
Motherhood Family & Parenting Parenting Hacks &... Single Parenting Children Wear Blended Families
Followers
1,106,689
ER
2.88%
Country
br
City
São Paulo
19
Motherhood Family & Parenting Single Parenting Romantic Relation... Love & Intimacy Blended Families
Followers
106,002
ER
2.65%
Country
br
City
São Paulo

Frequently asked questions

Who are the top Family & Parenting Instagram influencers in São Paulo?

By followers: @zefelipe (33.3M), @tata (11.8M), @juliorocha_ (5.3M). By engagement rate: @nikcarriconde (10.41%), @zefelipe (7.27%), @biahrodriguesz (6.26%). Data: infloo, October 2026.

What is a typical engagement rate for Family & Parenting influencers in São Paulo?

The median is 2.40%; half of the 19 creators fall between 0.39% and 3.23%. Data: infloo, October 2026.

How many Family & Parenting influencers in São Paulo have under 100K followers?

None of the 19 — the smallest account has 106K followers.

How many Family & Parenting Instagram influencers does infloo track in São Paulo?

19 as of October 2026. The ranking shows all of them, sorted by followers.

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