São Paulo: Top 48 Makeup Instagram Influencers

As of September 2026, infloo tracks 51 Instagram creators in São Paulo in the Makeup category. Among the 48 largest by followers, the median engagement rate is 0.89% (middle half: 0.27–2.04%), and the median account has 1.5M followers. Micro-influencers (10K–100K followers): 1 of 48; over 1M followers: 29. Highest engagement: @taamibarros (22.73%), @carinaaravjo (9.31%), @jessycasanses (6.02%).

Creators tracked: 51
Median ER (top 48): 0.89%
Middle half of ER (top 48): 0.27–2.04%
Median followers (top 48): 1.5M
Data as of: September 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 Mari Maria @marimaria Followers: 21,872,238 • ER: 0.2% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 21,872,238	ER 0.2%	Country	City São Paulo	Check Fake Followers Get contacts
2	2 Franciny Ehlke Maleh @francinyehlke Followers: 18,662,761 • ER: 4.61% São Paulo Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Makeup Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Makeup Beauty	Followers 18,662,761	ER 4.61%	Country	City São Paulo	Check Fake Followers Get contacts
3	3 Camila Pudim 🍮💜 @camilapudim Followers: 7,556,278 • ER: 2.02% São Paulo Memes Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Memes Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare	Followers 7,556,278	ER 2.02%	Country	City São Paulo	Check Fake Followers Get contacts
4	4 Ananda @ananda Followers: 7,388,604 • ER: 0.2% São Paulo Lingerie & Intimates Beauty Health Beauty Tips & Hacks Makeup Beauty Fragrance Check Fake Followers Get contacts	Lingerie & Intimates Beauty Health Beauty Tips & Hacks Makeup Beauty Fragrance	Followers 7,388,604	ER 0.2%	Country	City São Paulo	Check Fake Followers Get contacts
5	5 Dani Diz @daniellediz Followers: 6,803,289 • ER: 1.03% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 6,803,289	ER 1.03%	Country	City São Paulo	Check Fake Followers Get contacts
6	6 Eudora @eudora Followers: 6,721,712 • ER: 0.03% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 6,721,712	ER 0.03%	Country	City São Paulo	Check Fake Followers Get contacts
7	7 Laura Brito @laurabrito Followers: 6,709,545 • ER: 0.63% São Paulo Shopping & Fashio... Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty	Followers 6,709,545	ER 0.63%	Country	City São Paulo	Check Fake Followers Get contacts
8	8 Yasmin Brunet 🧜🏻‍♀️ @yasminbrunet Followers: 6,417,792 • ER: 0.8% São Paulo Lingerie & Intimates Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Lingerie & Intimates Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty	Followers 6,417,792	ER 0.8%	Country	City São Paulo	Check Fake Followers Get contacts
9	9 Ju Leme @julianaleme Followers: 4,858,988 • ER: 1.17% São Paulo Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Beauty	Followers 4,858,988	ER 1.17%	Country	City São Paulo	Check Fake Followers Get contacts
10	10 Sofia Santino @sofiasantino Followers: 4,812,858 • ER: 0.84% São Paulo Lingerie & Intimates Fashion Trends Women's Fashion Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Lingerie & Intimates Fashion Trends Women's Fashion Beauty Tips & Hacks Makeup Beauty	Followers 4,812,858	ER 0.84%	Country	City São Paulo	Check Fake Followers Get contacts
11	11 Júlia Olliver @jujuolliver Followers: 4,556,452 • ER: 0.45% São Paulo Lingerie & Intimates Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Nails Check Fake Followers Get contacts	Lingerie & Intimates Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Nails	Followers 4,556,452	ER 0.45%	Country	City São Paulo	Check Fake Followers Get contacts
12	12 Letícia Gomes @leticiafgomes Followers: 4,555,992 • ER: 0.66% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 4,555,992	ER 0.66%	Country	City São Paulo	Check Fake Followers Get contacts
13	13 Blogueirinha @blogueirinha Followers: 4,437,254 • ER: 0.94% São Paulo Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails Check Fake Followers Get contacts	Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails	Followers 4,437,254	ER 0.94%	Country	City São Paulo	Check Fake Followers Get contacts
14	14 Rafael Santos @rafaelsantos.z Followers: 4,354,394 • ER: 3.45% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 4,354,394	ER 3.45%	Country	City São Paulo	Check Fake Followers Get contacts
15	15 NinaSecrets @niinasecrets Followers: 3,907,055 • ER: 0.93% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 3,907,055	ER 0.93%	Country	City São Paulo	Check Fake Followers Get contacts
16	16 Doarda @doarda Followers: 3,145,310 • ER: 4.36% São Paulo Beauty Tutorials Skincare Beauty Tips & Hacks Makeup Haircare Nails Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Tips & Hacks Makeup Haircare Nails	Followers 3,145,310	ER 4.36%	Country	City São Paulo	Check Fake Followers Get contacts
17	17 Laís Caldas @dra.laiscaldass Followers: 2,991,263 • ER: 0.48% São Paulo Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Beauty	Followers 2,991,263	ER 0.48%	Country	City São Paulo	Check Fake Followers Get contacts
18	18 STHE CARVALHO 💫 @sthefannycvoficial Followers: 2,968,907 • ER: 3.51% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 2,968,907	ER 3.51%	Country	City São Paulo	Check Fake Followers Get contacts
19	19 Jessica Diniz @jedinizm Followers: 2,734,674 • ER: 2.9% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup	Followers 2,734,674	ER 2.9%	Country	City São Paulo	Check Fake Followers Get contacts
20	20 LÉO SILVA @studioleosilva Followers: 2,641,487 • ER: 1.82% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 2,641,487	ER 1.82%	Country	City São Paulo	Check Fake Followers Get contacts
21	21 Cris Vianna @crisvianna Followers: 2,505,282 • ER: 0.18% São Paulo Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Makeup Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Makeup Beauty	Followers 2,505,282	ER 0.18%	Country	City São Paulo	Check Fake Followers Get contacts
22	22 Mary Petrin @marianypetrin Followers: 2,220,282 • ER: 0.11% São Paulo Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Hair Health Makeup Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Hair Health Makeup	Followers 2,220,282	ER 0.11%	Country	City São Paulo	Check Fake Followers Get contacts
23	23 Adam @adammitch Followers: 1,663,872 • ER: 1.33% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 1,663,872	ER 1.33%	Country	City São Paulo	Check Fake Followers Get contacts
24	24 Janaína Taffarel @janataffarel Followers: 1,631,859 • ER: 0.45% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 1,631,859	ER 0.45%	Country	City São Paulo	Check Fake Followers Get contacts
25	25 Karen Bachini 💕 @karenbachini Followers: 1,423,705 • ER: 0.53% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Nails Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Nails	Followers 1,423,705	ER 0.53%	Country	City São Paulo	Check Fake Followers Get contacts
26	26 Jessyca Sanses @jessycasanses Followers: 1,387,172 • ER: 6.02% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 1,387,172	ER 6.02%	Country	City São Paulo	Check Fake Followers Get contacts
27	27 Priscila Lessa @prilessamakeup Followers: 1,379,934 • ER: 0.28% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 1,379,934	ER 0.28%	Country	City São Paulo	Check Fake Followers Get contacts
28	28 Ismeiow @ismeiow Followers: 1,363,589 • ER: 3.42% São Paulo Fashion Lingerie & Intimates Fashion Trends Women's Fashion Makeup Nails Check Fake Followers Get contacts	Fashion Lingerie & Intimates Fashion Trends Women's Fashion Makeup Nails	Followers 1,363,589	ER 3.42%	Country	City São Paulo	Check Fake Followers Get contacts
29	29 MARIO HENRIQUE @mariohenriqueoficial Followers: 1,086,287 • ER: 1.2% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 1,086,287	ER 1.2%	Country	City São Paulo	Check Fake Followers Get contacts
30	30 𝐏𝐢𝐧𝐤 𝐋𝐚𝐬𝐡® @pinklash_ Followers: 800,636 • ER: 0.01% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 800,636	ER 0.01%	Country	City São Paulo	Check Fake Followers Get contacts
31	31 Carlos Cirqueira @soucarloscirqueira Followers: 791,509 • ER: 0.06% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 791,509	ER 0.06%	Country	City São Paulo	Check Fake Followers Get contacts
32	32 Carina 🫦 @carinaaravjo Followers: 743,661 • ER: 9.31% São Paulo Beauty Tips & Hacks Hair Health Makeup Haircare Barbershops Fragrance Check Fake Followers Get contacts	Beauty Tips & Hacks Hair Health Makeup Haircare Barbershops Fragrance	Followers 743,661	ER 9.31%	Country	City São Paulo	Check Fake Followers Get contacts
33	33 BIA AMARAL & FAMÍLIA @bbiamarall Followers: 737,288 • ER: 1.61% São Paulo Beauty Tutorials Beauty Tips & Hacks Makeup Check Fake Followers Get contacts	Beauty Tutorials Beauty Tips & Hacks Makeup	Followers 737,288	ER 1.61%	Country	City São Paulo	Check Fake Followers Get contacts
34	34 BIANCA DELLAFANCY @biancadellafancy Followers: 626,024 • ER: 2.17% São Paulo Fashion Fashion Trends Women's Fashion Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Fashion Fashion Trends Women's Fashion Beauty Tips & Hacks Makeup Beauty	Followers 626,024	ER 2.17%	Country	City São Paulo	Check Fake Followers Get contacts
35	35 KEVIN LOPES @kevinlopes Followers: 601,391 • ER: 2.03% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 601,391	ER 2.03%	Country	City São Paulo	Check Fake Followers Get contacts
36	36 SANDRINHA @sandrinhacostt Followers: 569,947 • ER: 0.75% São Paulo Fashion Trends Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Fashion Trends Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty	Followers 569,947	ER 0.75%	Country	City São Paulo	Check Fake Followers Get contacts
37	37 Ana Veiga @anaveigga Followers: 548,346 • ER: 0.23% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 548,346	ER 0.23%	Country	City São Paulo	Check Fake Followers Get contacts
38	38 Caroline Priante @capriante Followers: 468,383 • ER: 0.65% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 468,383	ER 0.65%	Country	City São Paulo	Check Fake Followers Get contacts
39	39 Tamires Barros @taamibarros Followers: 349,165 • ER: 22.73% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 349,165	ER 22.73%	Country	City São Paulo	Check Fake Followers Get contacts
40	40 Mariana santiago \| beleza e marketing @belaflor.studio Followers: 331,849 • ER: 2.06% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 331,849	ER 2.06%	Country	City São Paulo	Check Fake Followers Get contacts
41	41 Day🦋 @eudaylimaoficial Followers: 330,877 • ER: 0.07% São Paulo Romantic Relation... Love & Intimacy Lingerie & Intimates Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Lingerie & Intimates Beauty Tips & Hacks Makeup Beauty	Followers 330,877	ER 0.07%	Country	City São Paulo	Check Fake Followers Get contacts
42	42 Ruby Kisses Brasil @rubykissesbrasil Followers: 318,275 • ER: 0.05% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 318,275	ER 0.05%	Country	City São Paulo	Check Fake Followers Get contacts
43	43 Danny Bond @danny.bond Followers: 318,193 • ER: 1.13% São Paulo Entertainment Singer Dance Fashion Trends Makeup Beauty Check Fake Followers Get contacts	Entertainment Singer Dance Fashion Trends Makeup Beauty	Followers 318,193	ER 1.13%	Country	City São Paulo	Check Fake Followers Get contacts
44	44 João da Beleza @joaodabeleza Followers: 275,627 • ER: 0.07% São Paulo Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare	Followers 275,627	ER 0.07%	Country	City São Paulo	Check Fake Followers Get contacts
45	45 YASMIN MOREIRA \| BROW LAMINATION \| SP @yasminmoreiradesigner Followers: 204,290 • ER: 2.8% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 204,290	ER 2.8%	Country	City São Paulo	Check Fake Followers Get contacts
46	46 🇧🇷 Michelle Ferreira @michelle_oficiall Followers: 118,691 • ER: 0.13% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 118,691	ER 0.13%	Country	City São Paulo	Check Fake Followers Get contacts
47	47 Victoria Cruz @victoriapcruz Followers: 102,312 • ER: 1.13% São Paulo Beauty Tutorials Skincare Beauty Health Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Hair Health Makeup Haircare	Followers 102,312	ER 1.13%	Country	City São Paulo	Check Fake Followers Get contacts
48	48 SuperBarba \| Lâmina Premium @superbarba_oficial Followers: 17,684 • ER: 0.58% São Paulo Skincare Beauty Tips & Hacks Hair Health Makeup Haircare Nails Check Fake Followers Get contacts	Skincare Beauty Tips & Hacks Hair Health Makeup Haircare Nails	Followers 17,684	ER 0.58%	Country	City São Paulo	Check Fake Followers Get contacts

See the TikTok top Average Instagram engagement rate in Brazil Check any Instagram creator for fake followers — free How we build the rankings and measure creators

Frequently asked questions

Who are the top Makeup Instagram influencers in São Paulo?

By followers: @marimaria (21.9M), @francinyehlke (18.7M), @camilapudim (7.6M). By engagement rate: @taamibarros (22.73%), @carinaaravjo (9.31%), @jessycasanses (6.02%). Data: infloo, September 2026.

What is a typical engagement rate for Makeup influencers in São Paulo?

The median is 0.89%; half of the 48 largest creators by followers fall between 0.27% and 2.04%. Data: infloo, September 2026.

How many Makeup Instagram influencers does infloo track in São Paulo?

51 as of September 2026. The ranking shows 48 of them, sorted by followers.

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