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09 / 11 / 2025
Building Long-Term Partnerships with Influencers: What Works and What Doesn’t
Many brands believe long-term influencer collaborations are the holy grail, but success requires careful partner selection, goal alignment, creative freedom and consistent communication. This article explores proven approaches, common pitfalls and real-world experience to help you decide whether long-term partnerships are right for your brand.
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09 / 11 / 2025
How to Choose the Right Influencer for Your Brand in 2025
With the influencer marketing industry expected to surpass $32 billion in 2025 and micro and nano creators gaining traction, selecting the right partner has become more critical than ever. This practical guide helps businesses identify influencers who truly align with their brand goals and values.
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04 / 11 / 2025
The Ultimate Guide to Detecting Fake Followers on Instagram and TikTok
Learn how to spot fake followers and bots, evaluate influencer authenticity, and choose partners with real engagement across Instagram and TikTok.
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