Log in
Influencer marketing data and guides
29 / 09 / 2026
Which Influencer Discovery Plan Does Your Agency Need? 11 Questions About Limits, Exports and Cost
Five tiers meter four separate counters—searches, profile views, exports and data updates—at different ceilings. The plan that fits your agency is decided by whichever counter your workflow burns fastest, not by the feature list.
Read more
22 / 09 / 2026
Engagement Rate, Views per Follower or Follower Count — Which Metric Should You Screen Influencers On?
Each of the three headline metrics answers a different question, and each breaks in a different place. Learn which one to lead with for reach buys, response-led campaigns, and multi-market comparisons.
Read more
15 / 09 / 2026
How Do You Find and Vet Instagram Influencers in Brazil? A Stage-by-Stage Guide
Brazil's 50 largest Instagram accounts median 0.29% engagement—11th of 14 countries sampled. Platform choice is the largest lever: Brazil's biggest TikTok accounts median 8.98%, roughly 31x higher. Here's how to build a shortlist that survives review.
Read more
08 / 09 / 2026
What Should You Check Before You Sign an Influencer? A Stage-by-Stage Yes/No Checklist
A 3% engagement rate is excellent on Instagram and below-median on TikTok. Running one threshold across both platforms either waves through every candidate or rejects nearly all of them. This checklist walks through five stages—definition, benchmark, screening, verification and sign-off—in the order they cost money, so you catch process failures before you pay for verification.
Read more
01 / 09 / 2026
How Do You Turn an Influencer Search Into a Shortlist You Can Send a Client?
Building a client-ready shortlist burns through four separate monthly allowances in infloo.io—searches, profile views, data-update requests and exports. The workflow that protects your scarcest allowances starts with filtering at the results table, then opens profiles only on survivors, and exports once in the format that matches who reads it.
Read more
25 / 08 / 2026
Should a Brand Partner With @usykaa? A Teardown of Ukraine's 3.6M-Follower Instagram Account
@usykaa's 7.69% engagement rate is a genuine outlier—roughly 13 times Ukraine's median—but 53.8% of the 3.6M followers are estimated real, cutting the practical reach to 1.96M. Here's how to price the partnership.
Read more
17 / 08 / 2026
What Should an Influencer Campaign Brief Ask the Client? A Copy-Paste Intake Template for Agencies
A ten-field intake brief that converts vague client demands into executable filters. Here's the template, filled in, with the numbers that prove why "Europe", "high engagement" and "micro-influencers" cannot be searched.
Read more
04 / 08 / 2026
Who Are the Biggest Instagram Creators in Argentina — and How Do You Pick One?
Argentina's 50 largest Instagram accounts engage at 1.72%, the highest of 14 markets sampled. But the #1 account sits at 0.33% while #10 sits at 7.33% — rank predicts nothing about engagement, and picking the right creator means filtering before you read.
Read more
31 / 07 / 2026
Which Countries Have the Highest Influencer Engagement Rates on Instagram and TikTok?
Instagram country medians span 24x while TikTok spans 3.6x, and the market rankings barely overlap between platforms. Here's how to use these benchmarks without misapplying them.
Read more