São Paulo: Top 9 Baby Fashion Instagram Influencers

As of September 2026, infloo tracks 9 Instagram creators in São Paulo in the Baby Fashion category. Their median engagement rate is 0.55% (middle half: 0.32–0.71%), and the median account has 2.1M followers. Over 1M followers: 7 of 9. Highest engagement: @karolpinheiro (1.67%), @inaebarros (0.81%), @tata (0.71%).

Creators tracked
9
Median ER
0.55%
Middle half of ER
0.32–0.71%
Median followers
2.1M
Data as of
September 2026
# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Motherhood Family & Parenting Children Wear Blended Families Maternity Fashion Baby Fashion
Followers
11,769,363
ER
0.71%
Country
br
City
São Paulo
2
Family & Parenting Romantic Relation... Love & Intimacy Kids Fashion Blended Families Baby Fashion
Followers
4,079,182
ER
0.56%
Country
br
City
São Paulo
3
Shopping & Fashio... Kids Fashion Children Wear Fashion Trends Maternity Fashion Baby Fashion
Followers
3,653,099
ER
0.55%
Country
br
City
São Paulo
4
Kids Fashion Children Wear Lingerie & Intimates Maternity Fashion Baby Fashion Formal Wear
Followers
2,733,897
ER
0.3%
Country
br
City
São Paulo
5
Motherhood Family & Parenting Single Parenting Children Wear Maternity Fashion Baby Fashion
Followers
2,144,068
ER
0.32%
Country
br
City
São Paulo
6
Shopping & Fashio... Luxury Fashion Fashion Kids Fashion Lingerie & Intimates Baby Fashion
Followers
2,067,142
ER
0.17%
Country
br
City
São Paulo
7
Romantic Relation... Shopping & Fashio... Kids Fashion Children Wear Lingerie & Intimates Baby Fashion
Followers
1,005,472
ER
1.67%
Country
br
City
São Paulo
8
Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Maternity Fashion Baby Fashion
Followers
711,315
ER
0.35%
Country
br
City
São Paulo
9
Kids Fashion Children Wear Adult Modelling Lingerie & Intimates Maternity Fashion Baby Fashion
Followers
268,560
ER
0.81%
Country
br
City
São Paulo

Frequently asked questions

Who are the top Baby Fashion Instagram influencers in São Paulo?

By followers: @tata (11.8M), @liperibeiro (4.1M), @anapaulasiebert (3.7M). By engagement rate: @karolpinheiro (1.67%), @inaebarros (0.81%), @tata (0.71%). Data: infloo, September 2026.

What is a typical engagement rate for Baby Fashion influencers in São Paulo?

The median is 0.55%; half of the 9 creators fall between 0.32% and 0.71%. Data: infloo, September 2026.

How many Baby Fashion influencers in São Paulo have under 100K followers?

None of the 9 — the smallest account has 269K followers.

How many Baby Fashion Instagram influencers does infloo track in São Paulo?

9 as of September 2026. The ranking shows all of them, sorted by followers.

Our blog

Discover new things about Marketing, Trends and another priceless information

More posts
Should a Brand Partner With @usykaa? A Teardown of Ukraine's 3.6M-Follower Instagram Account
Should a Brand Partner With @usykaa? A Teardown of Ukraine's 3.6M-Follower Instagram Account

@usykaa's 7.69% engagement rate is a genuine outlier—roughly 13 times Ukraine's median—but 53.8% of the 3.6M followers are estimated real, cutting the practical reach to 1.96M. Here's how to price the partnership.

Read more
How Do You Find and Vet Instagram Influencers in Brazil? A Stage-by-Stage Guide
How Do You Find and Vet Instagram Influencers in Brazil? A Stage-by-Stage Guide

Brazil's 50 largest Instagram accounts median 0.29% engagement—11th of 14 countries sampled. Platform choice is the largest lever: Brazil's biggest TikTok accounts median 8.98%, roughly 31x higher. Here's how to build a shortlist that survives review.

Read more
What Should You Check Before You Sign an Influencer? A Stage-by-Stage Yes/No Checklist
What Should You Check Before You Sign an Influencer? A Stage-by-Stage Yes/No Checklist

A 3% engagement rate is excellent on Instagram and below-median on TikTok. Running one threshold across both platforms either waves through every candidate or rejects nearly all of them. This checklist walks through five stages—definition, benchmark, screening, verification and sign-off—in the order they cost money, so you catch process failures before you pay for verification.

Read more