São Paulo: Top 50 Women's Fashion Instagram Influencers

As of September 2026, infloo tracks 61 Instagram creators in São Paulo in the Women's Fashion category. Among the 50 largest by followers, the median engagement rate is 0.43% (middle half: 0.09–1.36%), and the median account has 2.3M followers. Over 1M followers: 35 of 50. Highest engagement: @inhuiii (11.70%), @ajademagalhaes (8.51%), @tashaokereke (7.47%).

Creators tracked: 61
Median ER (top 50): 0.43%
Middle half of ER (top 50): 0.09–1.36%
Median followers (top 50): 2.3M
Data as of: September 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 JADE @jadepicon Followers: 21,266,503 • ER: 0.33% São Paulo Shopping & Fashio... Luxury Fashion Fashion Kids Fashion Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Kids Fashion Fashion Trends Women's Fashion	Followers 21,266,503	ER 0.33%	Country	City São Paulo	Check Fake Followers Get contacts
2	2 Juliana Salimeni @jujusalimeni Followers: 20,036,597 • ER: 0.09% São Paulo Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear Check Fake Followers Get contacts	Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear	Followers 20,036,597	ER 0.09%	Country	City São Paulo	Check Fake Followers Get contacts
3	3 Cleo Pires @cleo Followers: 18,978,048 • ER: 0.05% São Paulo Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear Check Fake Followers Get contacts	Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear	Followers 18,978,048	ER 0.05%	Country	City São Paulo	Check Fake Followers Get contacts
4	4 Flavia Pavanelli @flaviapavanelli Followers: 18,179,397 • ER: 0.09% São Paulo Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty	Followers 18,179,397	ER 0.09%	Country	City São Paulo	Check Fake Followers Get contacts
5	5 Kéfera Buchmann @kefera Followers: 16,062,687 • ER: 0.12% São Paulo Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 16,062,687	ER 0.12%	Country	City São Paulo	Check Fake Followers Get contacts
6	6 Nah Cardoso @nahcardoso Followers: 10,684,846 • ER: 0.19% São Paulo Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 10,684,846	ER 0.19%	Country	City São Paulo	Check Fake Followers Get contacts
7	7 Hariany Almeida @hariany Followers: 10,479,761 • ER: 0.1% São Paulo Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty	Followers 10,479,761	ER 0.1%	Country	City São Paulo	Check Fake Followers Get contacts
8	8 PAMELLA LUNARDI @bypamella Followers: 9,902,649 • ER: 4.75% São Paulo Shopping & Fashio... Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion	Followers 9,902,649	ER 4.75%	Country	City São Paulo	Check Fake Followers Get contacts
9	9 Mari Gonzalez @marigonzalez Followers: 9,606,795 • ER: 0.1% São Paulo Shopping & Fashio... Luxury Fashion Fashion Kids Fashion Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Kids Fashion Fashion Trends Women's Fashion	Followers 9,606,795	ER 0.1%	Country	City São Paulo	Check Fake Followers Get contacts
10	10 SASHA @sashameneghel Followers: 8,346,514 • ER: 0.36% São Paulo Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 8,346,514	ER 0.36%	Country	City São Paulo	Check Fake Followers Get contacts
11	11 Raissa Chaddad @raissachaddad Followers: 8,007,705 • ER: 0.04% São Paulo Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 8,007,705	ER 0.04%	Country	City São Paulo	Check Fake Followers Get contacts
12	12 Luiza Parente @luizaparente Followers: 7,710,559 • ER: 0.08% São Paulo Luxury Fashion Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Luxury Fashion Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 7,710,559	ER 0.08%	Country	City São Paulo	Check Fake Followers Get contacts
13	13 Gabriela Versiani @gabrielaversiani Followers: 6,749,472 • ER: 0.44% São Paulo Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 6,749,472	ER 0.44%	Country	City São Paulo	Check Fake Followers Get contacts
14	14 Mileide Mihaile 🐝 @mileidemihaile Followers: 5,438,154 • ER: 0.45% São Paulo Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 5,438,154	ER 0.45%	Country	City São Paulo	Check Fake Followers Get contacts
15	15 Sofia Santino @sofiasantino Followers: 4,812,858 • ER: 0.84% São Paulo Lingerie & Intimates Fashion Trends Women's Fashion Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Lingerie & Intimates Fashion Trends Women's Fashion Beauty Tips & Hacks Makeup Beauty	Followers 4,812,858	ER 0.84%	Country	City São Paulo	Check Fake Followers Get contacts
16	16 Fabiana Justus @fabianajustus Followers: 4,484,334 • ER: 0.28% São Paulo Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 4,484,334	ER 0.28%	Country	City São Paulo	Check Fake Followers Get contacts
17	17 Hering Oficial @hering_oficial Followers: 3,657,945 • ER: 0.05% São Paulo Shopping & Fashio... Luxury Fashion Fashion Kids Fashion Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Kids Fashion Fashion Trends Women's Fashion	Followers 3,657,945	ER 0.05%	Country	City São Paulo	Check Fake Followers Get contacts
18	18 THAIS BRAZ @thaisbraz Followers: 3,592,320 • ER: 0.13% São Paulo Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 3,592,320	ER 0.13%	Country	City São Paulo	Check Fake Followers Get contacts
19	19 Bruna Carvalho @bruna16 Followers: 2,913,295 • ER: 0.16% São Paulo Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Fragrance Check Fake Followers Get contacts	Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Fragrance	Followers 2,913,295	ER 0.16%	Country	City São Paulo	Check Fake Followers Get contacts
20	20 ANAJÚ @anajudorigon Followers: 2,909,699 • ER: 0.56% São Paulo Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 2,909,699	ER 0.56%	Country	City São Paulo	Check Fake Followers Get contacts
21	21 Ana Paula Renault 🥂 @anapaularenault Followers: 2,871,867 • ER: 1.36% São Paulo Shopping & Fashio... Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear Check Fake Followers Get contacts	Shopping & Fashio... Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear	Followers 2,871,867	ER 1.36%	Country	City São Paulo	Check Fake Followers Get contacts
22	22 Larissa Santos @larisantosbe Followers: 2,681,186 • ER: 0.9% São Paulo Fashion Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Fashion Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion	Followers 2,681,186	ER 0.9%	Country	City São Paulo	Check Fake Followers Get contacts
23	23 JADE @ajademagalhaes Followers: 2,470,165 • ER: 8.51% São Paulo Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 2,470,165	ER 8.51%	Country	City São Paulo	Check Fake Followers Get contacts
24	24 Inhui Song @inhuiii Followers: 2,469,176 • ER: 11.7% São Paulo Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 2,469,176	ER 11.7%	Country	City São Paulo	Check Fake Followers Get contacts
25	25 LETICIA AZEVEDO @leeazevedo_ Followers: 2,366,270 • ER: 0.43% São Paulo Fashion Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Fashion Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion	Followers 2,366,270	ER 0.43%	Country	City São Paulo	Check Fake Followers Get contacts
26	26 ARICIA @aricia Followers: 2,320,920 • ER: 0.04% São Paulo Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear Check Fake Followers Get contacts	Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear	Followers 2,320,920	ER 0.04%	Country	City São Paulo	Check Fake Followers Get contacts
27	27 Heloisa Camargo @fluxo_rajahtv Followers: 1,552,886 • ER: 1.67% São Paulo Actors or Actress Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Actors or Actress Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 1,552,886	ER 1.67%	Country	City São Paulo	Check Fake Followers Get contacts
28	28 Maria Helena Bordon Meireles @helenabordon Followers: 1,477,533 • ER: 0.07% São Paulo Shopping & Fashio... Luxury Fashion Fashion Kids Fashion Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Kids Fashion Fashion Trends Women's Fashion	Followers 1,477,533	ER 0.07%	Country	City São Paulo	Check Fake Followers Get contacts
29	29 Marina Miano Fernandes @ninamiano Followers: 1,379,624 • ER: 4.84% São Paulo Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty	Followers 1,379,624	ER 4.84%	Country	City São Paulo	Check Fake Followers Get contacts
30	30 Ismeiow @ismeiow Followers: 1,363,589 • ER: 3.42% São Paulo Fashion Lingerie & Intimates Fashion Trends Women's Fashion Makeup Nails Check Fake Followers Get contacts	Fashion Lingerie & Intimates Fashion Trends Women's Fashion Makeup Nails	Followers 1,363,589	ER 3.42%	Country	City São Paulo	Check Fake Followers Get contacts
31	31 𝓛𝓲𝓿𝓲𝓪 𝓷𝓾𝓷𝓮𝓼 𝓶𝓪𝓻𝓺𝓾𝓮𝓼 @livia Followers: 1,276,755 • ER: 1.22% São Paulo Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 1,276,755	ER 1.22%	Country	City São Paulo	Check Fake Followers Get contacts
32	32 Importador Center @importadorcenter Followers: 1,096,365 • ER: 2.17% São Paulo Shopping & Fashio... Luxury Fashion Fashion Fashion Trends Women's Fashion Men's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Fashion Trends Women's Fashion Men's Fashion	Followers 1,096,365	ER 2.17%	Country	City São Paulo	Check Fake Followers Get contacts
33	33 Tasha Okereke 🔑 @tashaokereke Followers: 1,085,809 • ER: 7.47% São Paulo Singer Fashion Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear Check Fake Followers Get contacts	Singer Fashion Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear	Followers 1,085,809	ER 7.47%	Country	City São Paulo	Check Fake Followers Get contacts
34	34 Calvin Klein Brasil @calvinkleinbrasil Followers: 1,014,880 • ER: 0.03% São Paulo Fashion Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear Men's Fashion Check Fake Followers Get contacts	Fashion Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear Men's Fashion	Followers 1,014,880	ER 0.03%	Country	City São Paulo	Check Fake Followers Get contacts
35	35 Sandrinha @maperchon Followers: 1,005,629 • ER: 2.97% São Paulo Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty	Followers 1,005,629	ER 2.97%	Country	City São Paulo	Check Fake Followers Get contacts
36	36 Marzzallo Presentes @marzzallopresentes Followers: 955,191 • ER: 0.08% São Paulo Shopping & Fashio... Luxury Fashion Fashion Women's Fashion Accessories Vintage Fashion Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Women's Fashion Accessories Vintage Fashion	Followers 955,191	ER 0.08%	Country	City São Paulo	Check Fake Followers Get contacts
37	37 Amanda Pontes @amandapontesoficial Followers: 954,453 • ER: 0.29% São Paulo Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 954,453	ER 0.29%	Country	City São Paulo	Check Fake Followers Get contacts
38	38 Urias @uriasss Followers: 929,750 • ER: 3.01% São Paulo Dance Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Dance Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion	Followers 929,750	ER 3.01%	Country	City São Paulo	Check Fake Followers Get contacts
39	39 CAROLINA ARJONAS @carolina.arjonas Followers: 925,228 • ER: 1.65% São Paulo Fashion Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Fashion Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion	Followers 925,228	ER 1.65%	Country	City São Paulo	Check Fake Followers Get contacts
40	40 Shopping Vautier Premium • Grupo BBM @vautierpremium Followers: 879,902 • ER: 0% São Paulo Shopping & Fashio... Luxury Fashion Fashion Kids Fashion Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Kids Fashion Fashion Trends Women's Fashion	Followers 879,902	ER 0%	Country	City São Paulo	Check Fake Followers Get contacts
41	41 Maria Clara M. Pavanelli @mariaclarapavanelli Followers: 850,448 • ER: 0.94% São Paulo Fashion Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Fashion Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion	Followers 850,448	ER 0.94%	Country	City São Paulo	Check Fake Followers Get contacts
42	42 Carla Prata @carlaprata Followers: 747,210 • ER: 0.05% São Paulo Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear Check Fake Followers Get contacts	Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear	Followers 747,210	ER 0.05%	Country	City São Paulo	Check Fake Followers Get contacts
43	43 CAROL JANNINI ZARZUR @carol Followers: 711,315 • ER: 0.35% São Paulo Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Maternity Fashion Baby Fashion Check Fake Followers Get contacts	Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Maternity Fashion Baby Fashion	Followers 711,315	ER 0.35%	Country	City São Paulo	Check Fake Followers Get contacts
44	44 Delia Rios @delia_modas90 Followers: 648,059 • ER: 0.01% São Paulo Luxury Fashion Fashion Kids Fashion Fashion Trends Women's Fashion Shoes Check Fake Followers Get contacts	Luxury Fashion Fashion Kids Fashion Fashion Trends Women's Fashion Shoes	Followers 648,059	ER 0.01%	Country	City São Paulo	Check Fake Followers Get contacts
45	45 BIANCA DELLAFANCY @biancadellafancy Followers: 626,024 • ER: 2.17% São Paulo Fashion Fashion Trends Women's Fashion Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Fashion Fashion Trends Women's Fashion Beauty Tips & Hacks Makeup Beauty	Followers 626,024	ER 2.17%	Country	City São Paulo	Check Fake Followers Get contacts
46	46 Carol Bondariw @carolbondariw Followers: 603,430 • ER: 1.19% São Paulo Fashion Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Fashion Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion	Followers 603,430	ER 1.19%	Country	City São Paulo	Check Fake Followers Get contacts
47	47 Bella Benite @bellabenite Followers: 570,650 • ER: 0.94% São Paulo Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 570,650	ER 0.94%	Country	City São Paulo	Check Fake Followers Get contacts
48	48 Jordanna Maia @jordannamaia Followers: 535,099 • ER: 1.03% São Paulo Shopping & Fashio... Luxury Fashion Fashion Kids Fashion Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Kids Fashion Fashion Trends Women's Fashion	Followers 535,099	ER 1.03%	Country	City São Paulo	Check Fake Followers Get contacts
49	49 Cidade Jardim Shopping @cidadejardimshopping Followers: 475,161 • ER: 0.07% São Paulo Shopping & Fashio... Luxury Fashion Fashion Fashion Trends Women's Fashion Shoes Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Fashion Trends Women's Fashion Shoes	Followers 475,161	ER 0.07%	Country	City São Paulo	Check Fake Followers Get contacts
50	50 Brendha Crizel @brendhacrizel Followers: 413,209 • ER: 0.96% São Paulo Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 413,209	ER 0.96%	Country	City São Paulo	Check Fake Followers Get contacts

See the TikTok top Average Instagram engagement rate in Brazil Check any Instagram creator for fake followers — free How we build the rankings and measure creators

Frequently asked questions

Who are the top Women's Fashion Instagram influencers in São Paulo?

By followers: @jadepicon (21.3M), @jujusalimeni (20M), @cleo (19M). By engagement rate: @inhuiii (11.70%), @ajademagalhaes (8.51%), @tashaokereke (7.47%). Data: infloo, September 2026.

What is a typical engagement rate for Women's Fashion influencers in São Paulo?

The median is 0.43%; half of the 50 largest creators by followers fall between 0.09% and 1.36%. Data: infloo, September 2026.

How many Women's Fashion Instagram influencers does infloo track in São Paulo?

61 as of September 2026. The ranking shows 50 of them, sorted by followers.

Our blog

Discover new things about Marketing, Trends and another priceless information

How Do You Find and Vet Instagram Influencers in Brazil? A Stage-by-Stage Guide

Brazil's 50 largest Instagram accounts median 0.29% engagement—11th of 14 countries sampled. Platform choice is the largest lever: Brazil's biggest TikTok accounts median 8.98%, roughly 31x higher. Here's how to build a shortlist that survives review.

Which Influencer Discovery Plan Does Your Agency Need? 11 Questions About Limits, Exports and Cost

Five tiers meter four separate counters—searches, profile views, exports and data updates—at different ceilings. The plan that fits your agency is decided by whichever counter your workflow burns fastest, not by the feature list.

Engagement Rate, Views per Follower or Follower Count — Which Metric Should You Screen Influencers On?

Each of the three headline metrics answers a different question, and each breaks in a different place. Learn which one to lead with for reach buys, response-led campaigns, and multi-market comparisons.