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Average Instagram Engagement Rate in Brazil — October 2026

As of October 1, 2026, the median engagement rate of the 2,449 Instagram creators in Brazil in infloo’s rankings was 0.69%, and half of them were between 0.23–2.23% — below the median of all countries in our rankings (0.88%), according to infloo data.

On TikTok, the median engagement rate of the 50 largest creators in Brazil was 8.98%. TikTok’s rate is measured against views, not followers, so it does not compare directly with Instagram.

By account size

Account size Accounts Median ER Middle half of ER
Nano: under 10K followers 47 1.39% 0.46–3.54%
Micro: 10K–100K 206 0.77% 0.23–2.45%
Mid: 100K–1M 695 0.83% 0.26–2.71%
Macro: over 1M 1,701 0.62% 0.23–2.01%

By niche

Niche Accounts Median ER Middle half of ER Median followers
Actors or Actress 50 0.33% 0.18–0.84% 9.6M
American Football 50 0.83% 0.26–3.20% 3.3M
Baby Fashion 50 0.70% 0.25–2.21% 1M
Baseball 50 0.88% 0.32–3.78% 3.3M
Basketball 50 1.69% 0.53–4.92% 1.8M
Beauty 50 0.68% 0.27–1.33% 6.5M
Beauty Health 50 0.59% 0.20–1.79% 2.9M
Beauty Tips & Hacks 50 0.94% 0.46–2.57% 4.4M
Beauty Tutorials 50 0.81% 0.18–1.79% 3.6M
Blended Families 50 0.89% 0.39–2.43% 4M
Bodybuilding 50 0.71% 0.24–2.24% 2M
Cardio Training 50 0.60% 0.22–1.75% 1.1M
Career 50 0.37% 0.12–0.77% 4.8M
Children Wear 50 0.44% 0.27–1.71% 3M
Christianity 50 0.56% 0.25–1.31% 2.5M
Church 50 0.63% 0.26–1.21% 3.5M
Cinema 50 1.03% 0.34–2.66% 3.2M
Cricket 50 0.38% 0.14–1.29% 2.3M
Cultural & Historical Travel 50 0.83% 0.31–2.20% 2.2M
Dance 50 0.58% 0.23–1.33% 8M
Entertainment 50 0.41% 0.15–0.68% 17.1M
Family & Parenting 50 0.81% 0.35–1.67% 4.2M
Fashion 50 0.27% 0.10–0.65% 13.8M
Fashion Trends 50 0.27% 0.11–0.66% 18M
Financial Education 50 0.26% 0.12–0.55% 1.7M
Food & Beverages 50 0.30% 0.15–0.84% 889K
Football & Soccer 50 0.69% 0.23–2.03% 7.8M
Formal Wear 50 0.31% 0.11–0.93% 11.6M
Funny Videos 50 0.76% 0.29–1.83% 8.3M
Government 50 0.47% 0.12–1.42% 1.3M

The 30 niches with the largest samples; every niche with enough data is in the CSV.

By city

City Accounts Median ER Middle half of ER Median followers
Belo Horizonte 50 1.05% 0.37–2.46% 1.4M
Brasília 50 0.79% 0.24–2.34% 1.7M
Fortaleza 50 0.70% 0.31–1.35% 2.6M
Goiânia 50 0.48% 0.18–1.40% 1.9M
Rio de Janeiro 50 0.36% 0.22–0.68% 18.6M
Salvador 50 0.51% 0.29–2.59% 3.6M
São Paulo 50 0.29% 0.16–0.67% 19.3M
Maceió 49 0.73% 0.34–2.03% 897K
Osasco 47 0.33% 0.16–0.70% 1.7M
Curitiba 38 0.81% 0.27–1.82% 1.1M
Recife 35 1.50% 0.74–3.99% 1M
Porto Alegre 31 1.62% 0.63–2.93% 377K
Florianópolis 26 1.04% 0.35–2.13% 634K
Londrina 24 0.87% 0.25–1.98% 1.4M

Top Instagram influencers in Brazil

Frequently asked questions

What is the average Instagram engagement rate in Brazil?

As of October 1, 2026, the median engagement rate of the 2,449 Instagram creators in Brazil in infloo’s rankings was 0.69%, and half of them were between 0.23–2.23%.

What is a good engagement rate for a micro-influencer in Brazil?

For creators in Brazil with 10K–100K followers, the median engagement rate as of October 1, 2026 was 0.77% across 194 accounts. An engagement rate above 2.45% puts a micro-influencer in the top quarter.

Which niche has the highest engagement rate in Brazil?

Sports with a ball, with a median engagement rate of 4.56% across 31 creators as of October 1, 2026. Among niches with enough data, the lowest is Shoes (0.07%).

Methodology

The sample is the creators in infloo’s Instagram rankings: in each country, the 50 largest accounts overall and the 50 largest in each niche, each counted once — 27,085 accounts in 14 countries. Large accounts tend to have a lower engagement rate, so these medians are a conservative estimate for Instagram as a whole.

Instagram engagement rate (ER): the average number of interactions on an account’s recent posts, relative to its followers.

TikTok engagement rate: likes, comments and shares on an account’s last 12 videos, divided by their views. It is measured against views, not followers, so it does not compare directly with Instagram. TikTok coverage: country tops 14 of 14.

A row is published only when at least 10 of its accounts — and at least half of all its accounts — have an engagement rate. Accounts without one count only toward the sample size and the median followers.

Coverage: country–niche pairs 4,130 of 4,130, cities 138 of 138. The lists were downloaded between September 30, 2026 and October 1, 2026.

Updated monthly. Last update: October 1, 2026.

Download and cite

Full table as CSV

License: CC BY 4.0 — free to reuse with a link to infloo.io.

How to cite:

infloo, Instagram Engagement Rate by Country, October 2026, https://infloo.io/en/instagram-engagement-rate-benchmarks, CC BY 4.0

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