São Paulo: Top 37 Haircare Instagram Influencers

As of October 2026, infloo tracks 37 Instagram creators in São Paulo in the Haircare category. Their median engagement rate is 0.67% (middle half: 0.20–2.03%), and the median account has 792K followers. Micro-influencers (10K–100K followers): 4 of 37; over 1M followers: 17. Highest engagement: @taamibarros (22.73%), @carinaaravjo (9.31%), @jessycasanses (6.02%).

Creators tracked: 37
Median ER: 0.67%
Middle half of ER: 0.20–2.03%
Median followers: 792K
Data as of: October 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 Mari Maria @marimaria Followers: 21,872,238 • ER: 0.2% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 21,872,238	ER 0.2%	Country	City São Paulo	Check Fake Followers Get contacts
2	2 Camila Pudim 🍮💜 @camilapudim Followers: 7,556,278 • ER: 2.02% São Paulo Memes Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Memes Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare	Followers 7,556,278	ER 2.02%	Country	City São Paulo	Check Fake Followers Get contacts
3	3 Dani Diz @daniellediz Followers: 6,803,289 • ER: 1.03% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 6,803,289	ER 1.03%	Country	City São Paulo	Check Fake Followers Get contacts
4	4 Eudora @eudora Followers: 6,721,712 • ER: 0.03% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 6,721,712	ER 0.03%	Country	City São Paulo	Check Fake Followers Get contacts
5	5 Letícia Gomes @leticiafgomes Followers: 4,555,992 • ER: 0.66% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 4,555,992	ER 0.66%	Country	City São Paulo	Check Fake Followers Get contacts
6	6 Blogueirinha @blogueirinha Followers: 4,437,254 • ER: 0.94% São Paulo Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails Check Fake Followers Get contacts	Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails	Followers 4,437,254	ER 0.94%	Country	City São Paulo	Check Fake Followers Get contacts
7	7 Rafael Santos @rafaelsantos.z Followers: 4,354,394 • ER: 3.45% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 4,354,394	ER 3.45%	Country	City São Paulo	Check Fake Followers Get contacts
8	8 NinaSecrets @niinasecrets Followers: 3,907,055 • ER: 0.93% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 3,907,055	ER 0.93%	Country	City São Paulo	Check Fake Followers Get contacts
9	9 Doarda @doarda Followers: 3,145,310 • ER: 4.36% São Paulo Beauty Tutorials Skincare Beauty Tips & Hacks Makeup Haircare Nails Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Tips & Hacks Makeup Haircare Nails	Followers 3,145,310	ER 4.36%	Country	City São Paulo	Check Fake Followers Get contacts
10	10 STHE CARVALHO 💫 @sthefannycvoficial Followers: 2,968,907 • ER: 3.51% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 2,968,907	ER 3.51%	Country	City São Paulo	Check Fake Followers Get contacts
11	11 LÉO SILVA @studioleosilva Followers: 2,641,487 • ER: 1.82% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 2,641,487	ER 1.82%	Country	City São Paulo	Check Fake Followers Get contacts
12	12 Adam @adammitch Followers: 1,663,872 • ER: 1.33% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 1,663,872	ER 1.33%	Country	City São Paulo	Check Fake Followers Get contacts
13	13 Janaína Taffarel @janataffarel Followers: 1,631,859 • ER: 0.45% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 1,631,859	ER 0.45%	Country	City São Paulo	Check Fake Followers Get contacts
14	14 Jessyca Sanses @jessycasanses Followers: 1,387,172 • ER: 6.02% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 1,387,172	ER 6.02%	Country	City São Paulo	Check Fake Followers Get contacts
15	15 Priscila Lessa @prilessamakeup Followers: 1,379,934 • ER: 0.28% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 1,379,934	ER 0.28%	Country	City São Paulo	Check Fake Followers Get contacts
16	16 MARIO HENRIQUE @mariohenriqueoficial Followers: 1,086,287 • ER: 1.2% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 1,086,287	ER 1.2%	Country	City São Paulo	Check Fake Followers Get contacts
17	17 Joico Brasil @joicobrasil Followers: 1,044,773 • ER: 0.02% São Paulo Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Hair Health Haircare Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Hair Health Haircare	Followers 1,044,773	ER 0.02%	Country	City São Paulo	Check Fake Followers Get contacts
18	18 𝐏𝐢𝐧𝐤 𝐋𝐚𝐬𝐡® @pinklash_ Followers: 800,636 • ER: 0.01% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 800,636	ER 0.01%	Country	City São Paulo	Check Fake Followers Get contacts
19	19 Carlos Cirqueira @soucarloscirqueira Followers: 791,509 • ER: 0.06% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 791,509	ER 0.06%	Country	City São Paulo	Check Fake Followers Get contacts
20	20 Carina 🫦 @carinaaravjo Followers: 743,661 • ER: 9.31% São Paulo Beauty Tips & Hacks Hair Health Makeup Haircare Barbershops Fragrance Check Fake Followers Get contacts	Beauty Tips & Hacks Hair Health Makeup Haircare Barbershops Fragrance	Followers 743,661	ER 9.31%	Country	City São Paulo	Check Fake Followers Get contacts
21	21 KEVIN LOPES @kevinlopes Followers: 601,391 • ER: 2.03% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 601,391	ER 2.03%	Country	City São Paulo	Check Fake Followers Get contacts
22	22 Ana Veiga @anaveigga Followers: 548,346 • ER: 0.23% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 548,346	ER 0.23%	Country	City São Paulo	Check Fake Followers Get contacts
23	23 Thaís Fávero @athaisfavero Followers: 500,788 • ER: 0.35% São Paulo Beauty Tutorials Skincare Beauty Health Hair Health Haircare Dentistry Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Hair Health Haircare Dentistry	Followers 500,788	ER 0.35%	Country	City São Paulo	Check Fake Followers Get contacts
24	24 Caroline Priante @capriante Followers: 468,383 • ER: 0.65% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 468,383	ER 0.65%	Country	City São Paulo	Check Fake Followers Get contacts
25	25 Tamires Barros @taamibarros Followers: 349,165 • ER: 22.73% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 349,165	ER 22.73%	Country	City São Paulo	Check Fake Followers Get contacts
26	26 Galpão da Reversa @galpaodareversa Followers: 339,295 • ER: 0.64% São Paulo Beauty Tutorials Skincare Beauty Health Hair Health Haircare Organic Beauty Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Hair Health Haircare Organic Beauty	Followers 339,295	ER 0.64%	Country	City São Paulo	Check Fake Followers Get contacts
27	27 Mariana santiago \| beleza e marketing @belaflor.studio Followers: 331,849 • ER: 2.06% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 331,849	ER 2.06%	Country	City São Paulo	Check Fake Followers Get contacts
28	28 Ruby Kisses Brasil @rubykissesbrasil Followers: 318,275 • ER: 0.05% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 318,275	ER 0.05%	Country	City São Paulo	Check Fake Followers Get contacts
29	29 João da Beleza @joaodabeleza Followers: 275,627 • ER: 0.07% São Paulo Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare	Followers 275,627	ER 0.07%	Country	City São Paulo	Check Fake Followers Get contacts
30	30 Beauty University por Natalia Beauty @beautyuniversitybrasil Followers: 259,137 • ER: 0.07% São Paulo Beauty Tutorials Skincare Beauty Health Hair Health Haircare Organic Beauty Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Hair Health Haircare Organic Beauty	Followers 259,137	ER 0.07%	Country	City São Paulo	Check Fake Followers Get contacts
31	31 YASMIN MOREIRA \| BROW LAMINATION \| SP @yasminmoreiradesigner Followers: 204,290 • ER: 2.8% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 204,290	ER 2.8%	Country	City São Paulo	Check Fake Followers Get contacts
32	32 🇧🇷 Michelle Ferreira @michelle_oficiall Followers: 118,691 • ER: 0.13% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 118,691	ER 0.13%	Country	City São Paulo	Check Fake Followers Get contacts
33	33 Victoria Cruz @victoriapcruz Followers: 102,312 • ER: 1.13% São Paulo Beauty Tutorials Skincare Beauty Health Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Hair Health Makeup Haircare	Followers 102,312	ER 1.13%	Country	City São Paulo	Check Fake Followers Get contacts
34	34 JOÃO FLORIANO \| EDUCADOR BRUTALE @joaobrutale Followers: 73,212 • ER: 0.67% São Paulo Skincare Beauty Health Beauty Tips & Hacks Hair Health Haircare Barbershops Check Fake Followers Get contacts	Skincare Beauty Health Beauty Tips & Hacks Hair Health Haircare Barbershops	Followers 73,212	ER 0.67%	Country	City São Paulo	Check Fake Followers Get contacts
35	35 Natalia Beauty Shop @nataliabeauty.shop Followers: 36,455 • ER: 0.06% São Paulo Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare	Followers 36,455	ER 0.06%	Country	City São Paulo	Check Fake Followers Get contacts
36	36 Joana Gama \| Modelo, Influencer & UGC @joanagama.beauty Followers: 33,670 • ER: 3.89% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 33,670	ER 3.89%	Country	City São Paulo	Check Fake Followers Get contacts
37	37 SuperBarba \| Lâmina Premium @superbarba_oficial Followers: 17,684 • ER: 0.58% São Paulo Skincare Beauty Tips & Hacks Hair Health Makeup Haircare Nails Check Fake Followers Get contacts	Skincare Beauty Tips & Hacks Hair Health Makeup Haircare Nails	Followers 17,684	ER 0.58%	Country	City São Paulo	Check Fake Followers Get contacts

See the TikTok top Average Instagram engagement rate in Brazil Check any Instagram creator for fake followers — free How we build the rankings and measure creators

Frequently asked questions

Who are the top Haircare Instagram influencers in São Paulo?

By followers: @marimaria (21.9M), @camilapudim (7.6M), @daniellediz (6.8M). By engagement rate: @taamibarros (22.73%), @carinaaravjo (9.31%), @jessycasanses (6.02%). Data: infloo, October 2026.

What is a typical engagement rate for Haircare influencers in São Paulo?

The median is 0.67%; half of the 37 creators fall between 0.20% and 2.03%. Data: infloo, October 2026.

How many Haircare influencers in São Paulo have under 100K followers?

4 of 37: 0 under 10K and 4 with 10K–100K followers.

How many Haircare Instagram influencers does infloo track in São Paulo?

37 as of October 2026. The ranking shows all of them, sorted by followers.

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