Top 26 Instagram Influencers in Brazil | Infloo Analytics

# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Actors or Actress Romantic Relation... Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends
Followers
7,914,477
ER
0.75%
Country
br
City
Florianópolis
2
Love & Intimacy Mental Health Religion & Spirit... Religious Organiz... Personal Development Professional Asso...
Followers
5,531,110
ER
0.11%
Country
br
City
Florianópolis
3
Romantic Relation... Love & Intimacy Kids Fashion Adult Modelling Sex & Sexuality Lingerie & Intimates
Followers
4,471,439
ER
0.33%
Country
br
City
Florianópolis
4
Love & Intimacy Mental Health Religion & Spirit... Religious Organiz... Personal Development Professional Asso...
Followers
4,362,569
ER
0.72%
Country
br
City
Florianópolis
5
Followers
3,651,600
ER
3.77%
Country
br
City
Florianópolis
6
Political Shows Social Issues Politics Political Leaders Social Organisations Religious Organiz...
Followers
2,119,914
ER
1.53%
Country
br
City
Florianópolis
7
Followers
1,516,867
ER
4.31%
Country
br
City
Florianópolis
8
Followers
1,514,121
ER
0.14%
Country
br
City
Florianópolis
9
Baby Food & Nutri... Healthy Eating Nutrition Healthy Food Gym Good Vegan Food
Followers
1,471,047
ER
3.26%
Country
br
City
Florianópolis
10
Followers
1,309,997
ER
1.12%
Country
br
City
Florianópolis
11
Bodybuilding Gym & Fitness Boxing Wrestling Weightlifting Powerlifting
Followers
933,548
ER
0.29%
Country
br
City
Florianópolis
12
Entertainment Political Shows Romantic Relation... Love & Intimacy Sex & Sexuality Funny Videos
Followers
821,332
ER
0.13%
Country
br
City
Florianópolis
13
Outdoor Activities Swimwear Weather & Climate Marine Life Swimming Underwater Photog...
Followers
652,848
ER
1.3%
Country
br
City
Florianópolis
14
Followers
614,322
ER
1.03%
Country
br
City
Florianópolis
15
Travel Agencies Travel Social Clubs Swimwear Restaurants & Bars Swimming
Followers
591,162
ER
0.04%
Country
br
City
Florianópolis
16
Followers
421,505
ER
2.06%
Country
br
City
Florianópolis
17
Followers
177,519
ER
1.81%
Country
br
City
Florianópolis
18
Entertainment Romantic Relation... Singer Music Music Tour Headphones
Followers
164,215
ER
1.05%
Country
br
City
Florianópolis
19
Followers
153,790
ER
2.23%
Country
br
City
Florianópolis
20
Cultural & Histor... Travel Agencies Travel Weather & Climate Outdoor Lifestyle Hiking & Trekking
Followers
144,984
ER
6.53%
Country
br
City
Florianópolis
21
Followers
29,400
ER
0.42%
Country
br
City
Florianópolis
22
Surfing Paddleboarding
Followers
18,494
ER
0.53%
Country
br
City
Florianópolis
23
Followers
17,740
ER
0.51%
Country
br
City
Florianópolis
24
Followers
5,405
ER
2.15%
Country
br
City
Florianópolis
25
Followers
3,013
ER
0.18%
Country
br
City
Florianópolis
26
Followers
509
ER
2.98%
Country
br
City
Florianópolis

Top Instagram Influencers in Brazil

Brazil hosts a dynamic influencer landscape with 26 tracked creators delivering a combined reach of approximately 38.6 million impressions. The average engagement rate across this cohort stands at 1.51%, reflecting strong audience interaction patterns typical of the Brazilian market.

Market Leaders

The influencer ecosystem is anchored by major personalities with exceptional followings. @juliapuzzuoli (Julia Puzzuoli) commands 7.9 million followers, the highest in this dataset, while @bilhetesdeamor (BILHETES DE AMOR) reaches 5.5 million with distinct content positioning. Other significant players include @misantosoficial, @sobreautoestima, and @gutogalamba, each bringing specialized audiences in entertainment, wellness, and performance coaching niches.

High-Engagement Creators

Within this group, engagement rates vary significantly. Creators like @dandaa.s (Dandara Thereza) achieve 4.31% engagement on 1.5 million followers, while @gutogalamba reaches 3.77% on 3.6 million followers—outperforming the cohort average and demonstrating niche appeal. Micro-influencers in this selection consistently deliver stronger engagement metrics than macro accounts, making them valuable for targeted campaigns.

Use Infloo to Find Your Perfect Match

Whether you need mass-market reach or high-engagement micro-creators, our analytics platform helps you identify the right Brazilian influencers for your brand. Access detailed performance metrics, audience demographics, and engagement trends to optimize your influencer partnerships.

Frequently asked questions

Who are the top 3 Instagram influencers in Brazil?

The top three are @juliapuzzuoli with 7.9 million followers (0.75% ER), @bilhetesdeamor with 5.5 million followers (0.11% ER), and @misantosoficial with 4.5 million followers (0.33% ER).

What is the average engagement rate for Brazilian influencers on this list?

The average engagement rate across the 26 tracked influencers in Brazil is 1.51%, indicating solid audience interaction typical of the market.

Which Brazilian influencer has the highest engagement rate?

@dandaa.s (Dandara Thereza) leads with a 4.31% engagement rate on 1.5 million followers, making her ideal for high-conversion campaigns.

What's the total reach of these top Brazilian influencers?

The combined reach of the 26 tracked influencers in Brazil is approximately 38.6 million impressions.

Who is the highest-follower influencer in Brazil on your platform?

@juliapuzzuoli (Julia Puzzuoli) has the highest follower count at 7.9 million, representing the largest reach among tracked creators.

How often is influencer data updated?

Infloo continuously monitors and updates influencer metrics to ensure you have the most current performance data for campaign planning and decision-making.

Our blog

Discover new things about Marketing, Trends and another priceless information

More posts
Who Are the Biggest Instagram Creators in Argentina — and How Do You Pick One?
Who Are the Biggest Instagram Creators in Argentina — and How Do You Pick One?

Argentina's 50 largest Instagram accounts engage at 1.72%, the highest of 14 markets sampled. But the #1 account sits at 0.33% while #10 sits at 7.33% — rank predicts nothing about engagement, and picking the right creator means filtering before you read.

Read more
The Ultimate Guide to Detecting Fake Followers on Instagram and TikTok
The Ultimate Guide to Detecting Fake Followers on Instagram and TikTok

Learn how to spot fake followers and bots, evaluate influencer authenticity, and choose partners with real engagement across Instagram and TikTok.

Read more
What Engagement Rate Should You Require From an Influencer? A Step-by-Step Way to Set Your Own Benchmark
What Engagement Rate Should You Require From an Influencer? A Step-by-Step Way to Set Your Own Benchmark

Cross-platform benchmarks don't work—Instagram's median is 0.51% while TikTok's is 9.05%. Learn how to build platform-specific, country-adjusted, category-specific thresholds that actually predict performance.

Read more