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  • Engagement rate benchmarks

Instagram Engagement Rate by Country — October 2026

As of October 1, 2026, the median engagement rate of the 26,049 Instagram creators in infloo’s rankings in 14 countries was 0.88%, and half of them were between 0.28–2.58%, according to infloo data.

By country

Country Accounts Median ER Middle half of ER Median followers TikTok ER (by views)
United States 5,525 0.56% 0.18–1.77% 1.5M 9.21%
Spain 2,985 1.02% 0.37–2.80% 387K 11.68%
United Kingdom 2,781 0.79% 0.24–2.35% 268K 9.58%
Brazil 2,649 0.69% 0.23–2.23% 1.8M 8.98%
India 2,401 1.28% 0.41–4.10% 1.4M —
Ukraine 2,034 0.97% 0.33–2.52% 154K 6.29%
Indonesia 1,788 0.58% 0.15–1.81% 1M 5.80%
Germany 1,460 1.32% 0.46–3.38% 342K 9.16%
Mexico 1,407 0.94% 0.33–2.76% 1.1M 13.94%
Argentina 1,341 1.02% 0.36–2.90% 797K 9.89%
Turkey 1,337 1.17% 0.38–3.06% 750K 6.11%
Italy 1,255 0.98% 0.32–2.91% 421K 7.50%
France 1,093 1.08% 0.34–3.23% 417K 10.91%
Portugal 843 1.33% 0.51–3.15% 208K 8.73%

By account size

Account size Accounts Median ER Middle half of ER
Nano: under 10K followers 943 2.18% 0.66–5.98%
Micro: 10K–100K 3,958 1.14% 0.39–3.07%
Mid: 100K–1M 10,862 0.95% 0.32–2.76%
Macro: over 1M 11,322 0.69% 0.21–2.10%

By niche

Niche Accounts Median ER Middle half of ER Median followers
Political Shows 671 0.62% 0.17–2.09% 4.6M
Headphones 667 0.99% 0.35–2.45% 3.8M
Love & Intimacy 667 0.81% 0.29–2.13% 4.4M
Music 667 0.98% 0.35–2.40% 3M
Movies & TV Shows 665 0.83% 0.26–2.36% 5.6M
Theater 664 0.86% 0.32–2.20% 3.4M
Music Tour 663 0.91% 0.35–2.30% 2.5M
Travel Agencies 662 0.89% 0.31–2.27% 1.1M
Shopping & Fashion Travel 661 0.65% 0.18–1.86% 5M
Singer 661 0.96% 0.37–2.43% 4.9M
Romantic Relationships & Dating 660 0.76% 0.29–2.00% 5.9M
Fashion 659 0.67% 0.14–1.98% 4.8M
Actors or Actress 658 1.02% 0.35–2.50% 4M
Kids Fashion 658 0.80% 0.27–1.98% 2.6M
Travel 658 0.96% 0.36–2.77% 1.3M
Lingerie & Intimates 657 0.75% 0.23–1.87% 5.3M
Entertainment 656 0.83% 0.28–2.32% 8M
Fashion Trends 656 0.66% 0.17–1.83% 6.2M
Social Clubs 654 0.91% 0.35–2.42% 2.6M
Luxury Fashion 653 0.48% 0.13–1.49% 2.2M

The 20 niches with the largest samples; every niche with enough data is in the CSV.

Frequently asked questions

What is a good engagement rate on Instagram?

Among the 26,049 Instagram creators in infloo’s rankings as of October 1, 2026, the median engagement rate was 0.88%, and half of them were between 0.28–2.58%. An engagement rate above 2.58% puts an account in the top quarter.

Which country has the highest Instagram engagement rate?

As of October 1, 2026, the median engagement rate was highest in Portugal (1.33%) and lowest in the United States (0.56%) among the countries in infloo’s rankings.

Why do large Instagram accounts have a lower engagement rate?

A large audience has more passive followers, so reactions per follower fall as an account grows. In infloo’s rankings as of October 1, 2026, the median engagement rate was 2.18% for accounts under 10K followers and 0.69% for accounts over 1M.

How often is this data updated?

Every month. The current figures are from October 1, 2026. The full table is a free CSV under CC BY 4.0: https://infloo.io/data/influencer-benchmarks.csv

Methodology

The sample is the creators in infloo’s Instagram rankings: in each country, the 50 largest accounts overall and the 50 largest in each niche, each counted once — 27,085 accounts in 14 countries. Large accounts tend to have a lower engagement rate, so these medians are a conservative estimate for Instagram as a whole.

Instagram engagement rate (ER): the average number of interactions on an account’s recent posts, relative to its followers.

TikTok engagement rate: likes, comments and shares on an account’s last 12 videos, divided by their views. It is measured against views, not followers, so it does not compare directly with Instagram. TikTok coverage: country tops 14 of 14.

A row is published only when at least 10 of its accounts — and at least half of all its accounts — have an engagement rate. Accounts without one count only toward the sample size and the median followers.

Coverage: country–niche pairs 4,130 of 4,130, cities 138 of 138. The lists were downloaded between September 30, 2026 and October 1, 2026.

Updated monthly. Last update: October 1, 2026.

Download and cite

Full table as CSV

License: CC BY 4.0 — free to reuse with a link to infloo.io.

How to cite:

infloo, Instagram Engagement Rate by Country, October 2026, https://infloo.io/en/instagram-engagement-rate-benchmarks, CC BY 4.0

Benchmarks by country

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