Top 50 Instagram Influencers in Rio de Janeiro | infloo.io

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 Marcelo Vieira @marcelotwelve Followers: 68,809,056 • ER: 0.22% Rio de Janeiro Football & Soccer Handball Sports Volleyball Rugby Baseball Check Fake Followers Get contacts	Football & Soccer Handball Sports Volleyball Rugby Baseball	Followers 68,809,056	ER 0.22%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
2	2 Anitta 🎤 @anitta Followers: 64,428,897 • ER: 0.61% Rio de Janeiro Cultural & Histor... Romantic Relation... Singer Music Tour Travel Social Clubs Check Fake Followers Get contacts	Cultural & Histor... Romantic Relation... Singer Music Tour Travel Social Clubs	Followers 64,428,897	ER 0.61%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
3	3 Whindersson Nunes @whinderssonnunes Followers: 58,494,090 • ER: 0.41% Rio de Janeiro Entertainment Actors or Actress Memes Love & Intimacy Wrestling Standup Check Fake Followers Get contacts	Entertainment Actors or Actress Memes Love & Intimacy Wrestling Standup	Followers 58,494,090	ER 0.41%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
4	4 Larissa Manoela @larissamanoela Followers: 54,294,517 • ER: 1.19% Rio de Janeiro Actors or Actress Romantic Relation... Shopping & Fashio... Adult Modelling Fashion Trends Modelling Check Fake Followers Get contacts	Actors or Actress Romantic Relation... Shopping & Fashio... Adult Modelling Fashion Trends Modelling	Followers 54,294,517	ER 1.19%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
5	5 Bruna Marquezine @brunamarquezine Followers: 44,738,601 • ER: 0.53% Rio de Janeiro Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 44,738,601	ER 0.53%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
6	6 Paolla Oliveira @paollaoliveirareal Followers: 38,051,112 • ER: 0.27% Rio de Janeiro Actors or Actress Romantic Relation... Love & Intimacy Adult Modelling Lingerie & Intimates Fashion Trends Check Fake Followers Get contacts	Actors or Actress Romantic Relation... Love & Intimacy Adult Modelling Lingerie & Intimates Fashion Trends	Followers 38,051,112	ER 0.27%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
7	7 Viih Tube @viihtube Followers: 33,181,291 • ER: 0.16% Rio de Janeiro Motherhood Family & Parenting Parenting Hacks &... Love & Intimacy Children Wear Blended Families Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Love & Intimacy Children Wear Blended Families	Followers 33,181,291	ER 0.16%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
8	8 LUDMILLA @ludmilla Followers: 31,138,533 • ER: 0.69% Rio de Janeiro Entertainment Singer Music Music Tour Headphones Standup Check Fake Followers Get contacts	Entertainment Singer Music Music Tour Headphones Standup	Followers 31,138,533	ER 0.69%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
9	9 LUÍSA SONZA @luisasonza Followers: 30,804,420 • ER: 0.31% Rio de Janeiro Entertainment Singer Music Music Tour Headphones Theater Check Fake Followers Get contacts	Entertainment Singer Music Music Tour Headphones Theater	Followers 30,804,420	ER 0.31%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
10	10 Sabrina Sato @sabrinasato Followers: 30,739,109 • ER: 0.03% Rio de Janeiro Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Formal Wear Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Formal Wear	Followers 30,739,109	ER 0.03%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
11	11 Juliana Paes @julianapaes Followers: 30,393,690 • ER: 0.05% Rio de Janeiro Movies & TV Shows Actors or Actress Romantic Relation... Love & Intimacy Adult Modelling Sex & Sexuality Check Fake Followers Get contacts	Movies & TV Shows Actors or Actress Romantic Relation... Love & Intimacy Adult Modelling Sex & Sexuality	Followers 30,393,690	ER 0.05%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
12	12 JoJo @jojotodynho Followers: 29,828,797 • ER: 0.29% Rio de Janeiro Actors or Actress Romantic Relation... Love & Intimacy Dance Sex & Sexuality LGBTQ+ Check Fake Followers Get contacts	Actors or Actress Romantic Relation... Love & Intimacy Dance Sex & Sexuality LGBTQ+	Followers 29,828,797	ER 0.29%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
13	13 isis valverde @isisvalverde Followers: 28,686,456 • ER: 0.07% Rio de Janeiro Movies & TV Shows Actors or Actress Romantic Relation... Theater Shopping & Fashio... Fashion Trends Check Fake Followers Get contacts	Movies & TV Shows Actors or Actress Romantic Relation... Theater Shopping & Fashio... Fashion Trends	Followers 28,686,456	ER 0.07%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
14	14 Deborah Secco @dedesecco Followers: 26,359,256 • ER: 0.06% Rio de Janeiro Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Formal Wear Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Formal Wear	Followers 26,359,256	ER 0.06%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
15	15 Flamengo @flamengo Followers: 24,766,271 • ER: 2.17% Rio de Janeiro Football & Soccer Handball Volleyball Rugby American Football Baseball Check Fake Followers Get contacts	Football & Soccer Handball Volleyball Rugby American Football Baseball	Followers 24,766,271	ER 2.17%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
16	16 Luciano Huck @lucianohuck Followers: 23,056,546 • ER: 0.62% Rio de Janeiro Movies & TV Shows Political Shows Social Issues Romantic Relation... Love & Intimacy Wedding Check Fake Followers Get contacts	Movies & TV Shows Political Shows Social Issues Romantic Relation... Love & Intimacy Wedding	Followers 23,056,546	ER 0.62%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
17	17 Gisele Bündchen @gisele Followers: 22,857,171 • ER: 2.15% Rio de Janeiro Romantic Relation... Love & Intimacy Shopping & Fashio... Kids Fashion Lingerie & Intimates Climate Change Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Shopping & Fashio... Kids Fashion Lingerie & Intimates Climate Change	Followers 22,857,171	ER 2.15%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
18	18 Rafael Vitti @rafaavitti Followers: 22,627,391 • ER: 0.29% Rio de Janeiro Hobbies Outdoor Activities Swimwear Hiking & Trekking Swimming Surfing Check Fake Followers Get contacts	Hobbies Outdoor Activities Swimwear Hiking & Trekking Swimming Surfing	Followers 22,627,391	ER 0.29%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
19	19 IZA @iza Followers: 21,737,371 • ER: 0.24% Rio de Janeiro Entertainment Theater Shopping & Fashio... Fashion Fashion Trends Formal Wear Check Fake Followers Get contacts	Entertainment Theater Shopping & Fashio... Fashion Fashion Trends Formal Wear	Followers 21,737,371	ER 0.24%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
20	20 Ruyter Poubel @ruyter Followers: 21,556,135 • ER: 2.03% Rio de Janeiro Political Leaders Mental Health Addiction & Recovery Religious Organiz... Personal Development Leadership & Moti... Check Fake Followers Get contacts	Political Leaders Mental Health Addiction & Recovery Religious Organiz... Personal Development Leadership & Moti...	Followers 21,556,135	ER 2.03%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
21	21 Camila Queiroz @camilaqueiroz Followers: 21,433,210 • ER: 0.28% Rio de Janeiro Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Check Fake Followers Get contacts	Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion	Followers 21,433,210	ER 0.28%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
22	22 MEL MAIA @melissamelmaia Followers: 21,409,937 • ER: 0.63% Rio de Janeiro Movies & TV Shows Actors or Actress Theater Shopping & Fashio... Fashion Trends Beauty Check Fake Followers Get contacts	Movies & TV Shows Actors or Actress Theater Shopping & Fashio... Fashion Trends Beauty	Followers 21,409,937	ER 0.63%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
23	23 Big Brother Brasil @bbb Followers: 20,380,962 • ER: 0.26% Rio de Janeiro Movies & TV Shows Entertainment TV Show Political Shows Romantic Relation... Funny Videos Check Fake Followers Get contacts	Movies & TV Shows Entertainment TV Show Political Shows Romantic Relation... Funny Videos	Followers 20,380,962	ER 0.26%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
24	24 BIANCA BOCA ROSA @bianca Followers: 19,438,553 • ER: 0.33% Rio de Janeiro Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Beauty	Followers 19,438,553	ER 0.33%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
25	25 MC DANIEL 🦅 FALCÃO DO FUNK @mcdaniell Followers: 18,768,407 • ER: 1% Rio de Janeiro Entertainment Political Shows Headphones Political Leaders Social Clubs Standup Check Fake Followers Get contacts	Entertainment Political Shows Headphones Political Leaders Social Clubs Standup	Followers 18,768,407	ER 1%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
26	26 CBF • Seleção Brasileira de Futebol @brasil Followers: 18,351,358 • ER: 0.23% Rio de Janeiro Football & Soccer Handball Volleyball Rugby American Football Baseball Check Fake Followers Get contacts	Football & Soccer Handball Volleyball Rugby American Football Baseball	Followers 18,351,358	ER 0.23%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
27	27 Felipe Neto 🦉 @felipeneto Followers: 17,419,487 • ER: 0.52% Rio de Janeiro Movies & TV Shows Entertainment Political Shows Romantic Relation... Love & Intimacy Sex & Sexuality Check Fake Followers Get contacts	Movies & TV Shows Entertainment Political Shows Romantic Relation... Love & Intimacy Sex & Sexuality	Followers 17,419,487	ER 0.52%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
28	28 Sou Eu Na Vida @soueunavida Followers: 16,507,294 • ER: 0.4% Rio de Janeiro Movies & TV Shows Entertainment Political Shows Memes Social Issues Funny Videos Check Fake Followers Get contacts	Movies & TV Shows Entertainment Political Shows Memes Social Issues Funny Videos	Followers 16,507,294	ER 0.4%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
29	29 Viviane Araujo @araujovivianne Followers: 15,716,652 • ER: 0.22% Rio de Janeiro Actors or Actress Romantic Relation... Love & Intimacy Kids Fashion Children Wear Adult Modelling Check Fake Followers Get contacts	Actors or Actress Romantic Relation... Love & Intimacy Kids Fashion Children Wear Adult Modelling	Followers 15,716,652	ER 0.22%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
30	30 Bruno Goes 🎭 @nobru Followers: 15,140,924 • ER: 0.49% Rio de Janeiro Entertainment Political Shows Romantic Relation... Singer Political Leaders Social Clubs Check Fake Followers Get contacts	Entertainment Political Shows Romantic Relation... Singer Political Leaders Social Clubs	Followers 15,140,924	ER 0.49%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
31	31 Arthur Aguiar @arthuraguiar Followers: 14,794,241 • ER: 0.61% Rio de Janeiro Romantic Relation... Love & Intimacy Singer Music Tour Headphones Social Clubs Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Singer Music Tour Headphones Social Clubs	Followers 14,794,241	ER 0.61%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
32	32 Vanessa Lopes @vanessalopesr_ Followers: 14,727,984 • ER: 0.38% Rio de Janeiro Shopping & Fashio... Fashion Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Check Fake Followers Get contacts	Shopping & Fashio... Fashion Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends	Followers 14,727,984	ER 0.38%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
33	33 Paloma Santos @lomma Followers: 14,683,370 • ER: 3.29% Rio de Janeiro Single Parenting Romantic Relation... Love & Intimacy Kids Fashion Sex & Sexuality Formal Wear Check Fake Followers Get contacts	Single Parenting Romantic Relation... Love & Intimacy Kids Fashion Sex & Sexuality Formal Wear	Followers 14,683,370	ER 3.29%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
34	34 GIL DO VIGOR @gildovigor Followers: 14,379,278 • ER: 0.59% Rio de Janeiro Social Issues Politics Political Leaders Social Organisations Career Leadership & Moti... Check Fake Followers Get contacts	Social Issues Politics Political Leaders Social Organisations Career Leadership & Moti...	Followers 14,379,278	ER 0.59%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
35	35 Taís Araujo @taisdeverdade Followers: 13,646,998 • ER: 0.69% Rio de Janeiro Romantic Relation... Love & Intimacy Sex & Sexuality Lingerie & Intimates Fashion Trends Formal Wear Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Sex & Sexuality Lingerie & Intimates Fashion Trends Formal Wear	Followers 13,646,998	ER 0.69%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
36	36 Juliana Paiva @juulianapaiva Followers: 13,191,306 • ER: 0.27% Rio de Janeiro Romantic Relation... Love & Intimacy Shopping & Fashio... Wedding Sex & Sexuality Formal Wear Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Shopping & Fashio... Wedding Sex & Sexuality Formal Wear	Followers 13,191,306	ER 0.27%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
37	37 Fátima Bernardes @fatimabernardes Followers: 13,091,619 • ER: 0.21% Rio de Janeiro Movies & TV Shows Entertainment TV Show Political Shows Singer Theater Check Fake Followers Get contacts	Movies & TV Shows Entertainment TV Show Political Shows Singer Theater	Followers 13,091,619	ER 0.21%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
38	38 mccabelinho @mccabelinho Followers: 13,053,199 • ER: 1.33% Rio de Janeiro Entertainment Singer Dance Sex & Sexuality Social Clubs Standup Check Fake Followers Get contacts	Entertainment Singer Dance Sex & Sexuality Social Clubs Standup	Followers 13,053,199	ER 1.33%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
39	39 Gracyanne Barbosa @graoficial Followers: 13,005,877 • ER: 0.59% Rio de Janeiro Bodybuilding Gym & Fitness Weightlifting Stretching Cardio Training Gymnastics Check Fake Followers Get contacts	Bodybuilding Gym & Fitness Weightlifting Stretching Cardio Training Gymnastics	Followers 13,005,877	ER 0.59%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
40	40 Preta Gil @pretagil Followers: 12,484,958 • ER: 2% Rio de Janeiro Romantic Relation... Love & Intimacy Singer Music Music Tour Headphones Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Singer Music Music Tour Headphones	Followers 12,484,958	ER 2%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
41	41 Michel Teló @micheltelo Followers: 12,148,948 • ER: 0.03% Rio de Janeiro Political Shows Romantic Relation... Love & Intimacy Singer Music Tour Social Clubs Check Fake Followers Get contacts	Political Shows Romantic Relation... Love & Intimacy Singer Music Tour Social Clubs	Followers 12,148,948	ER 0.03%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
42	42 Iamleno @negodoborel Followers: 12,031,253 • ER: 0.07% Rio de Janeiro Entertainment Singer Music Music Tour Headphones Social Clubs Check Fake Followers Get contacts	Entertainment Singer Music Music Tour Headphones Social Clubs	Followers 12,031,253	ER 0.07%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
43	43 Rebeca 🌙 @becaa_barreto Followers: 11,928,015 • ER: 2.42% Rio de Janeiro Romantic Relation... Shopping & Fashio... Fashion Adult Modelling Lingerie & Intimates Fashion Trends Check Fake Followers Get contacts	Romantic Relation... Shopping & Fashio... Fashion Adult Modelling Lingerie & Intimates Fashion Trends	Followers 11,928,015	ER 2.42%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
44	44 Marcio Garcia @oficialmarciogarcia Followers: 11,789,958 • ER: 0.07% Rio de Janeiro Family & Parenting Social Issues Romantic Relation... Love & Intimacy Blended Families Personal Development Check Fake Followers Get contacts	Family & Parenting Social Issues Romantic Relation... Love & Intimacy Blended Families Personal Development	Followers 11,789,958	ER 0.07%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
45	45 FLÁVIA ALESSANDRA @flaviaalessandra Followers: 11,753,646 • ER: 0.06% Rio de Janeiro Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Formal Wear Check Fake Followers Get contacts	Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Formal Wear	Followers 11,753,646	ER 0.06%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
46	46 Gabriel Barbosa @gabigol Followers: 11,749,596 • ER: 2.3% Rio de Janeiro Politics Political Leaders Football & Soccer Handball Volleyball Baseball Check Fake Followers Get contacts	Politics Political Leaders Football & Soccer Handball Volleyball Baseball	Followers 11,749,596	ER 2.3%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
47	47 multishow @multishow Followers: 11,635,835 • ER: 0.05% Rio de Janeiro Movies & TV Shows Entertainment TV Show Singer Theater Dance Check Fake Followers Get contacts	Movies & TV Shows Entertainment TV Show Singer Theater Dance	Followers 11,635,835	ER 0.05%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
48	48 Giovanna Lancellotti @gilancellotti Followers: 11,596,810 • ER: 0.24% Rio de Janeiro Romantic Relation... Shopping & Fashio... Lingerie & Intimates Fashion Trends Travel Swimwear Check Fake Followers Get contacts	Romantic Relation... Shopping & Fashio... Lingerie & Intimates Fashion Trends Travel Swimwear	Followers 11,596,810	ER 0.24%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
49	49 Aline Campos 🌸☀️💜 @soualinecampos Followers: 11,314,223 • ER: 0.1% Rio de Janeiro Dance Bodybuilding Gym & Fitness Yoga Swimwear Gymnastics Check Fake Followers Get contacts	Dance Bodybuilding Gym & Fitness Yoga Swimwear Gymnastics	Followers 11,314,223	ER 0.1%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
50	50 Lucas Paquetá @lucaspaqueta Followers: 11,143,086 • ER: 2.03% Rio de Janeiro Football & Soccer Handball Volleyball Rugby American Football Cricket Check Fake Followers Get contacts	Football & Soccer Handball Volleyball Rugby American Football Cricket	Followers 11,143,086	ER 2.03%	Country	City Rio de Janeiro	Check Fake Followers Get contacts

See the TikTok top

Top 50 Instagram Influencers in Rio de Janeiro

Rio de Janeiro hosts some of Brazil's most influential content creators on Instagram. Our comprehensive database tracks 50 leading influencers from the region, providing detailed analytics to help brands identify the right partnership opportunities.

Key Metrics Overview

Total combined reach: ~1,145,265,694 impressions
Average engagement rate: 0.68%
Largest influencer following: 68,809,056 followers

Top Influencers in Rio de Janeiro

The platform is dominated by major creators across entertainment, music, and lifestyle sectors. @marcelotwelve (Marcelo Vieira) commands the largest following with 68,809,056 followers, while @anitta (Anitta 🎤) reaches 64,428,897 followers with a strong 0.61% engagement rate. Other notable creators include @whinderssonnunes, @larissamanoela, and @brunamarquezine, each bringing millions of engaged followers.

Why Use infloo.io for Rio de Janeiro Influencer Discovery

Our platform provides real-time engagement rate data, follower counts, and reach estimates for all 50 tracked influencers. Whether you're launching a campaign in Rio de Janeiro or targeting Brazilian audiences nationally, infloo.io helps you identify creators aligned with your brand values and audience demographics.

Find your ideal influencer partner among Rio de Janeiro's most powerful voices on Instagram with detailed analytics and performance metrics.

Frequently asked questions

How many Instagram influencers from Rio de Janeiro does infloo.io track?

We track 50 top-performing Instagram influencers based in Rio de Janeiro, providing comprehensive analytics and engagement data for each creator.

Who is the largest influencer in Rio de Janeiro?

@marcelotwelve (Marcelo Vieira) is the largest influencer tracked in Rio de Janeiro, with 68,809,056 followers and a 0.22% engagement rate.

What is the average engagement rate for Rio de Janeiro influencers?

The average engagement rate across our 50 tracked Rio de Janeiro influencers is 0.68%, with individual rates varying by creator and content type.

Which Rio de Janeiro influencer has the highest engagement rate?

@larissamanoela (Larissa Manoela) leads with a 1.19% engagement rate among the top 50 Rio de Janeiro creators, demonstrating strong audience interaction with her content.

What is the combined reach of Rio de Janeiro influencers on infloo.io?

The 50 tracked influencers in Rio de Janeiro have a combined total reach of approximately 1,145,265,694 impressions across their Instagram audiences.

How often is influencer data updated?

infloo.io updates influencer metrics regularly to provide the most current follower counts, engagement rates, and audience insights for campaign planning.

Our blog

Discover new things about Marketing, Trends and another priceless information

Building Long-Term Partnerships with Influencers: What Works and What Doesn’t

Many brands believe long-term influencer collaborations are the holy grail, but success requires careful partner selection, goal alignment, creative freedom and consistent communication. This article explores proven approaches, common pitfalls and real-world experience to help you decide whether long-term partnerships are right for your brand.

What Engagement Rate Should You Require From an Influencer? A Step-by-Step Way to Set Your Own Benchmark

Cross-platform benchmarks don't work—Instagram's median is 0.51% while TikTok's is 9.05%. Learn how to build platform-specific, country-adjusted, category-specific thresholds that actually predict performance.

What Should an Influencer Campaign Brief Ask the Client? A Copy-Paste Intake Template for Agencies

A ten-field intake brief that converts vague client demands into executable filters. Here's the template, filled in, with the numbers that prove why "Europe", "high engagement" and "micro-influencers" cannot be searched.