São Paulo: Top 50 Social Organisations Instagram Influencers

As of September 2026, infloo tracks 57 Instagram creators in São Paulo in the Social Organisations category. Among the 50 largest by followers, the median engagement rate is 0.51% (middle half: 0.16–0.92%), and the median account has 1.6M followers. Over 1M followers: 39 of 50. Highest engagement: @fernandoholiday (7.97%), @lucaspavanato (4.58%), @guilhermederrite (4.16%).

Creators tracked: 57
Median ER (top 50): 0.51%
Middle half of ER (top 50): 0.16–0.92%
Median followers (top 50): 1.6M
Data as of: September 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 Luiz Bacci @luizbacci Followers: 24,112,307 • ER: 0% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Government Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Government	Followers 24,112,307	ER 0%	Country	City São Paulo	Check Fake Followers Get contacts
2	2 Pyong Lee (조영래) @pyonglee Followers: 7,332,933 • ER: 0.04% São Paulo Political Leaders Social Organisations Career Personal Development Financial Education Professional Asso... Check Fake Followers Get contacts	Political Leaders Social Organisations Career Personal Development Financial Education Professional Asso...	Followers 7,332,933	ER 0.04%	Country	City São Paulo	Check Fake Followers Get contacts
3	3 Eduardo Bolsonaro🇧🇷 @bolsonarosp Followers: 7,259,303 • ER: 2.26% São Paulo Political Shows Politics Political Leaders Social Organisations Career Professional Asso... Check Fake Followers Get contacts	Political Shows Politics Political Leaders Social Organisations Career Professional Asso...	Followers 7,259,303	ER 2.26%	Country	City São Paulo	Check Fake Followers Get contacts
4	4 Tarcísio Gomes de Freitas @tarcisiogdf Followers: 5,655,629 • ER: 0.5% São Paulo Social Issues Politics Political Leaders Social Organisations Startups Government Check Fake Followers Get contacts	Social Issues Politics Political Leaders Social Organisations Startups Government	Followers 5,655,629	ER 0.5%	Country	City São Paulo	Check Fake Followers Get contacts
5	5 Mídia NINJA @midianinja Followers: 4,947,963 • ER: 0.11% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Career Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Career	Followers 4,947,963	ER 0.11%	Country	City São Paulo	Check Fake Followers Get contacts
6	6 César Tralli @cesartralli Followers: 4,766,812 • ER: 2.99% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Football & Soccer Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Football & Soccer	Followers 4,766,812	ER 2.99%	Country	City São Paulo	Check Fake Followers Get contacts
7	7 Reinaldo Gottino @rgottino Followers: 4,458,660 • ER: 0.07% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Football & Soccer Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Football & Soccer	Followers 4,458,660	ER 0.07%	Country	City São Paulo	Check Fake Followers Get contacts
8	8 Lucas Pavanato @lucaspavanato Followers: 4,402,801 • ER: 4.58% São Paulo Political Shows Social Issues Politics Political Leaders Social Studies Ed... Social Organisations Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Studies Ed... Social Organisations	Followers 4,402,801	ER 4.58%	Country	City São Paulo	Check Fake Followers Get contacts
9	9 Brasil Paralelo @brasilparalelo Followers: 4,151,941 • ER: 0.09% São Paulo Political Leaders Social Studies Ed... Social Organisations Career Consulting Nonprofit Organiz... Check Fake Followers Get contacts	Political Leaders Social Studies Ed... Social Organisations Career Consulting Nonprofit Organiz...	Followers 4,151,941	ER 0.09%	Country	City São Paulo	Check Fake Followers Get contacts
10	10 Jovem Pan NEWS @jovempannews Followers: 3,780,315 • ER: 0.02% São Paulo Social Issues Politics Political Leaders Social Studies Ed... Social Organisations Government Check Fake Followers Get contacts	Social Issues Politics Political Leaders Social Studies Ed... Social Organisations Government	Followers 3,780,315	ER 0.02%	Country	City São Paulo	Check Fake Followers Get contacts
11	11 Luís Ernesto Lacombe Heilborn @luis.lacombe Followers: 3,030,715 • ER: 0.25% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Career Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Career	Followers 3,030,715	ER 0.25%	Country	City São Paulo	Check Fake Followers Get contacts
12	12 Guilherme Boulos @guilhermeboulos.oficial Followers: 2,841,650 • ER: 0.68% São Paulo Social Issues Politics Political Leaders Social Studies Ed... Social Organisations Nonprofit Organiz... Check Fake Followers Get contacts	Social Issues Politics Political Leaders Social Studies Ed... Social Organisations Nonprofit Organiz...	Followers 2,841,650	ER 0.68%	Country	City São Paulo	Check Fake Followers Get contacts
13	13 Cidade Alerta @cidadealerta Followers: 2,831,811 • ER: 0.46% São Paulo Movies & TV Shows Political Shows Social Issues Politics Political Leaders Social Organisations Check Fake Followers Get contacts	Movies & TV Shows Political Shows Social Issues Politics Political Leaders Social Organisations	Followers 2,831,811	ER 0.46%	Country	City São Paulo	Check Fake Followers Get contacts
14	14 Fernando Haddad @fernandohaddadoficial Followers: 2,577,499 • ER: 0.52% São Paulo Politics Political Leaders Social Organisations Nonprofit Organiz... Startups Government Check Fake Followers Get contacts	Politics Political Leaders Social Organisations Nonprofit Organiz... Startups Government	Followers 2,577,499	ER 0.52%	Country	City São Paulo	Check Fake Followers Get contacts
15	15 Domingo Espetacular @domingoespetacular Followers: 2,329,047 • ER: 0.23% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Social Clubs Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Social Clubs	Followers 2,329,047	ER 0.23%	Country	City São Paulo	Check Fake Followers Get contacts
16	16 YouTube Brasil @youtubebrasil Followers: 2,260,963 • ER: 0.07% São Paulo Movies & TV Shows Political Shows Social Issues Politics Political Leaders Social Organisations Check Fake Followers Get contacts	Movies & TV Shows Political Shows Social Issues Politics Political Leaders Social Organisations	Followers 2,260,963	ER 0.07%	Country	City São Paulo	Check Fake Followers Get contacts
17	17 Giovanni Begossi @elprofessordaoratoria Followers: 2,239,575 • ER: 0.04% São Paulo Social Issues Social Studies Ed... Social Organisations Religion & Spirit... Religious Organiz... Career Check Fake Followers Get contacts	Social Issues Social Studies Ed... Social Organisations Religion & Spirit... Religious Organiz... Career	Followers 2,239,575	ER 0.04%	Country	City São Paulo	Check Fake Followers Get contacts
18	18 Hoje em Dia @hojeemdia Followers: 2,192,584 • ER: 0.05% São Paulo Movies & TV Shows Political Shows Social Issues Politics Political Leaders Social Organisations Check Fake Followers Get contacts	Movies & TV Shows Political Shows Social Issues Politics Political Leaders Social Organisations	Followers 2,192,584	ER 0.05%	Country	City São Paulo	Check Fake Followers Get contacts
19	19 CONEXÃO POLÍTICA @conexaopoliticabrasil Followers: 2,188,627 • ER: 0.27% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Government Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Government	Followers 2,188,627	ER 0.27%	Country	City São Paulo	Check Fake Followers Get contacts
20	20 Tiago Pavinatto @pavinatto Followers: 2,106,569 • ER: 1.16% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Career Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Career	Followers 2,106,569	ER 1.16%	Country	City São Paulo	Check Fake Followers Get contacts
21	21 Tabata Amaral @tabataamaralsp Followers: 2,039,485 • ER: 0.62% São Paulo Politics Political Leaders Social Organisations Career Nonprofit Organiz... Professional Asso... Check Fake Followers Get contacts	Politics Political Leaders Social Organisations Career Nonprofit Organiz... Professional Asso...	Followers 2,039,485	ER 0.62%	Country	City São Paulo	Check Fake Followers Get contacts
22	22 Jornal Hoje @jornalhoje Followers: 1,867,494 • ER: 0.06% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Government Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Government	Followers 1,867,494	ER 0.06%	Country	City São Paulo	Check Fake Followers Get contacts
23	23 Celso Russomanno @celsorussomanno Followers: 1,863,171 • ER: 0.15% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Government Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Government	Followers 1,863,171	ER 0.15%	Country	City São Paulo	Check Fake Followers Get contacts
24	24 Maria Júlia Coutinho @majucoutinhoreal Followers: 1,780,652 • ER: 0.35% São Paulo Political Shows Social Issues Love & Intimacy Political Leaders Social Organisations Consulting Check Fake Followers Get contacts	Political Shows Social Issues Love & Intimacy Political Leaders Social Organisations Consulting	Followers 1,780,652	ER 0.35%	Country	City São Paulo	Check Fake Followers Get contacts
25	25 Carlos Bezerra Jr @carlosbezerrajr Followers: 1,718,871 • ER: 0.79% São Paulo Social Issues Political Leaders Social Organisations Religion & Spirit... Religious Organiz... Nonprofit Organiz... Check Fake Followers Get contacts	Social Issues Political Leaders Social Organisations Religion & Spirit... Religious Organiz... Nonprofit Organiz...	Followers 1,718,871	ER 0.79%	Country	City São Paulo	Check Fake Followers Get contacts
26	26 Sâmia Bomfim @samiabomfim Followers: 1,579,887 • ER: 0.79% São Paulo Politics Social Studies Ed... Kids Education Social Organisations Religious Organiz... Nonprofit Organiz... Check Fake Followers Get contacts	Politics Social Studies Ed... Kids Education Social Organisations Religious Organiz... Nonprofit Organiz...	Followers 1,579,887	ER 0.79%	Country	City São Paulo	Check Fake Followers Get contacts
27	27 Paulo Bilynskyj @paulobilynskyj Followers: 1,501,401 • ER: 1.58% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Government Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Government	Followers 1,501,401	ER 1.58%	Country	City São Paulo	Check Fake Followers Get contacts
28	28 Guilherme Derrite @guilhermederrite Followers: 1,488,670 • ER: 4.16% São Paulo Social Issues Politics Political Leaders Social Studies Ed... Social Organisations Government Check Fake Followers Get contacts	Social Issues Politics Political Leaders Social Studies Ed... Social Organisations Government	Followers 1,488,670	ER 4.16%	Country	City São Paulo	Check Fake Followers Get contacts
29	29 Renata Spallicci @respallicci Followers: 1,458,943 • ER: 0.51% São Paulo Social Organisations Sales & Marketing Career Personal Development Nonprofit Organiz... Leadership & Moti... Check Fake Followers Get contacts	Social Organisations Sales & Marketing Career Personal Development Nonprofit Organiz... Leadership & Moti...	Followers 1,458,943	ER 0.51%	Country	City São Paulo	Check Fake Followers Get contacts
30	30 Sargento Nantes ROTA @sargentonantes Followers: 1,437,123 • ER: 0.63% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Religious Organiz... Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Religious Organiz...	Followers 1,437,123	ER 0.63%	Country	City São Paulo	Check Fake Followers Get contacts
31	31 ALFREDO SOARES @alfredosoares Followers: 1,414,672 • ER: 0.1% São Paulo Social Organisations Sales & Marketing Personal Development Startups Business Entrepreneurship Check Fake Followers Get contacts	Social Organisations Sales & Marketing Personal Development Startups Business Entrepreneurship	Followers 1,414,672	ER 0.1%	Country	City São Paulo	Check Fake Followers Get contacts
32	32 Guilherme Batilani @guilhermebatilani Followers: 1,360,186 • ER: 0.23% São Paulo Social Studies Ed... Social Organisations Career Personal Development Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Social Studies Ed... Social Organisations Career Personal Development Leadership & Moti... Professional Asso...	Followers 1,360,186	ER 0.23%	Country	City São Paulo	Check Fake Followers Get contacts
33	33 Douglas Garcia @douglasgarciasp Followers: 1,146,808 • ER: 1.85% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Religious Organiz... Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Religious Organiz...	Followers 1,146,808	ER 1.85%	Country	City São Paulo	Check Fake Followers Get contacts
34	34 EnglishBay @english.bay Followers: 1,143,541 • ER: 0.69% São Paulo Political Shows Politics Social Studies Ed... Online Education Social Organisations Religious Organiz... Check Fake Followers Get contacts	Political Shows Politics Social Studies Ed... Online Education Social Organisations Religious Organiz...	Followers 1,143,541	ER 0.69%	Country	City São Paulo	Check Fake Followers Get contacts
35	35 Leda Nagle @ledanagleoficial Followers: 1,133,355 • ER: 0.46% São Paulo Political Shows Social Issues Love & Intimacy Politics Political Leaders Social Organisations Check Fake Followers Get contacts	Political Shows Social Issues Love & Intimacy Politics Political Leaders Social Organisations	Followers 1,133,355	ER 0.46%	Country	City São Paulo	Check Fake Followers Get contacts
36	36 Danuzio Neto @danuzioneto Followers: 1,126,311 • ER: 2.23% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Government Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Government	Followers 1,126,311	ER 2.23%	Country	City São Paulo	Check Fake Followers Get contacts
37	37 Ricardo Salles @ricardosallesmma Followers: 1,118,387 • ER: 1.01% São Paulo Social Issues Politics Political Leaders Social Studies Ed... Social Organisations Nonprofit Organiz... Check Fake Followers Get contacts	Social Issues Politics Political Leaders Social Studies Ed... Social Organisations Nonprofit Organiz...	Followers 1,118,387	ER 1.01%	Country	City São Paulo	Check Fake Followers Get contacts
38	38 BABADO DOS FAMOSOS @babadodosfamosos Followers: 1,108,187 • ER: 0.33% São Paulo Movies & TV Shows Political Shows Social Issues Politics Political Leaders Social Organisations Check Fake Followers Get contacts	Movies & TV Shows Political Shows Social Issues Politics Political Leaders Social Organisations	Followers 1,108,187	ER 0.33%	Country	City São Paulo	Check Fake Followers Get contacts
39	39 Conversa com Bial @conversacombial Followers: 1,082,429 • ER: 0.61% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Career Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Career	Followers 1,082,429	ER 0.61%	Country	City São Paulo	Check Fake Followers Get contacts
40	40 Fernando Holiday @fernandoholiday Followers: 973,472 • ER: 7.97% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Professional Asso... Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Professional Asso...	Followers 973,472	ER 7.97%	Country	City São Paulo	Check Fake Followers Get contacts
41	41 Brasil de Fato \| BdF @brasildefato Followers: 943,466 • ER: 0.16% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Football & Soccer Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Football & Soccer	Followers 943,466	ER 0.16%	Country	City São Paulo	Check Fake Followers Get contacts
42	42 Paulo Mathias @paulomathias Followers: 807,464 • ER: 0.79% São Paulo Movies & TV Shows Political Shows Social Issues Politics Political Leaders Social Organisations Check Fake Followers Get contacts	Movies & TV Shows Political Shows Social Issues Politics Political Leaders Social Organisations	Followers 807,464	ER 0.79%	Country	City São Paulo	Check Fake Followers Get contacts
43	43 Fala Brasil @falabrasil Followers: 758,865 • ER: 0.45% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Government Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Government	Followers 758,865	ER 0.45%	Country	City São Paulo	Check Fake Followers Get contacts
44	44 Chico Barney @chicobarney Followers: 755,360 • ER: 0.55% São Paulo Political Shows Social Issues Politics Political Leaders Social Studies Ed... Social Organisations Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Studies Ed... Social Organisations	Followers 755,360	ER 0.55%	Country	City São Paulo	Check Fake Followers Get contacts
45	45 Maromba Severo \| R. P. @omarombasevero Followers: 722,373 • ER: 0.92% São Paulo Social Issues Politics Political Leaders Social Organisations Religious Organiz... Financial Education Check Fake Followers Get contacts	Social Issues Politics Political Leaders Social Organisations Religious Organiz... Financial Education	Followers 722,373	ER 0.92%	Country	City São Paulo	Check Fake Followers Get contacts
46	46 Luiza Erundina @luizaerundina Followers: 546,831 • ER: 0.96% São Paulo Politics Political Leaders Social Organisations Career Nonprofit Organiz... Professional Asso... Check Fake Followers Get contacts	Politics Political Leaders Social Organisations Career Nonprofit Organiz... Professional Asso...	Followers 546,831	ER 0.96%	Country	City São Paulo	Check Fake Followers Get contacts
47	47 Record News @recordnews Followers: 545,058 • ER: 0.05% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Government Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Government	Followers 545,058	ER 0.05%	Country	City São Paulo	Check Fake Followers Get contacts
48	48 Sesc São Paulo @sescsp Followers: 427,995 • ER: 0.19% São Paulo Political Shows Social Issues Politics Political Leaders Social Organisations Sales & Marketing Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Organisations Sales & Marketing	Followers 427,995	ER 0.19%	Country	City São Paulo	Check Fake Followers Get contacts
49	49 Direita Da Opressão @direitadaopressao Followers: 306,849 • ER: 0.69% São Paulo Political Shows Social Issues Politics Political Leaders Social Studies Ed... Social Organisations Check Fake Followers Get contacts	Political Shows Social Issues Politics Political Leaders Social Studies Ed... Social Organisations	Followers 306,849	ER 0.69%	Country	City São Paulo	Check Fake Followers Get contacts
50	50 Katiúscia Ribeiro 𓋹 @kattiiusciaribeiro Followers: 192,109 • ER: 1.49% São Paulo Social Studies Ed... Education Social Organisations Religious Organiz... Career Consulting Check Fake Followers Get contacts	Social Studies Ed... Education Social Organisations Religious Organiz... Career Consulting	Followers 192,109	ER 1.49%	Country	City São Paulo	Check Fake Followers Get contacts

See the TikTok top Average Instagram engagement rate in Brazil Check any Instagram creator for fake followers — free How we build the rankings and measure creators

Frequently asked questions

Who are the top Social Organisations Instagram influencers in São Paulo?

By followers: @luizbacci (24.1M), @pyonglee (7.3M), @bolsonarosp (7.3M). By engagement rate: @fernandoholiday (7.97%), @lucaspavanato (4.58%), @guilhermederrite (4.16%). Data: infloo, September 2026.

What is a typical engagement rate for Social Organisations influencers in São Paulo?

The median is 0.51%; half of the 50 largest creators by followers fall between 0.16% and 0.92%. Data: infloo, September 2026.

How many Social Organisations Instagram influencers does infloo track in São Paulo?

57 as of September 2026. The ranking shows 50 of them, sorted by followers.

Our blog

Discover new things about Marketing, Trends and another priceless information

How Do You Find and Vet Instagram Influencers in Brazil? A Stage-by-Stage Guide

Brazil's 50 largest Instagram accounts median 0.29% engagement—11th of 14 countries sampled. Platform choice is the largest lever: Brazil's biggest TikTok accounts median 8.98%, roughly 31x higher. Here's how to build a shortlist that survives review.

Which Influencer Discovery Plan Does Your Agency Need? 11 Questions About Limits, Exports and Cost

Five tiers meter four separate counters—searches, profile views, exports and data updates—at different ceilings. The plan that fits your agency is decided by whichever counter your workflow burns fastest, not by the feature list.

Engagement Rate, Views per Follower or Follower Count — Which Metric Should You Screen Influencers On?

Each of the three headline metrics answers a different question, and each breaks in a different place. Learn which one to lead with for reach buys, response-led campaigns, and multi-market comparisons.