Top 50 Instagram Influencers in Italy | Influence Metrics & Analytics

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# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Political Shows Politics Political Leaders Social Clubs Football & Soccer Volleyball
Followers
78,829,727
ER
0.71%
Country
it
City
Chivasso
2
Football & Soccer Handball Sports Volleyball Rugby Cricket
Followers
59,881,414
ER
0.19%
Country
it
City
Turin
3
Football & Soccer Handball Sports Volleyball Basketball Rugby
Followers
56,959,532
ER
1.33%
Country
it
City
Rome
4
Shopping & Fashio... Luxury Fashion Fashion Fashion Trends Women's Fashion Men's Fashion
Followers
51,856,762
ER
0.08%
Country
it
City
Milan
5
Cars Motorbikes Sports Golf Rugby American Football
Followers
38,243,769
ER
1.27%
Country
it
City
Monza
6
Vehicles Cars Electric Cars Motorbikes Luxury Cars
Followers
36,980,483
ER
0.25%
Country
it
City
Bologna
7
Luxury Fashion Fashion Fashion Trends Women's Fashion Shoes Vintage Fashion
Followers
34,022,875
ER
0.03%
Country
it
City
Milan
8
Vehicles Cars Electric Cars Motorbikes Luxury Cars
Followers
31,809,453
ER
0.26%
Country
it
City
Maranello
9
Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Formal Wear
Followers
30,739,109
ER
0.03%
Country
it
City
Rio de Janeiro
10
Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion
Followers
30,686,861
ER
0.02%
Country
it
City
Rome
11
Social Issues Politics Political Leaders Social Organisations Football & Soccer Government
Followers
27,049,512
ER
1.07%
Country
it
City
Brasília
12
Fashion Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion
Followers
23,623,391
ER
0.5%
Country
it
City
Taormina
13
Travel Agencies Travel Beautiful Nature Weather & Climate Outdoor Lifestyle Hiking & Trekking
Followers
23,299,955
ER
0.04%
Country
it
City
Capri
14
Romantic Relation... Love & Intimacy Shopping & Fashio... Kids Fashion Lingerie & Intimates Climate Change
Followers
22,857,171
ER
2.15%
Country
it
City
Rio de Janeiro
15
Romantic Relation... Love & Intimacy Singer Music Tour Sex & Sexuality Social Clubs
Followers
22,511,436
ER
0.41%
Country
it
City
Bologna
16
Romantic Relation... Love & Intimacy Singer Adult Modelling Sex & Sexuality Lingerie & Intimates
Followers
21,061,485
ER
1.42%
Country
it
City
17
Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Shoes
Followers
19,773,256
ER
0.01%
Country
it
City
Milan
18
Vehicles Cars Electric Cars Motorbikes
Followers
19,456,063
ER
0.21%
Country
it
City
Fiorano
19
Football & Soccer Handball Volleyball Rugby American Football Cricket
Followers
18,042,307
ER
0.78%
Country
it
City
Milan
20
Football & Soccer Handball Sports Volleyball Rugby Baseball
Followers
16,953,485
ER
1.04%
Country
it
City
Milan
21
Vehicles Cars Motorbikes Bicycles Cycling Mountain Biking
Followers
16,296,825
ER
0.52%
Country
it
City
Tavullia
22
Entertainment Theater Pop Art Art & Design Digital Art Street Art
Followers
16,227,414
ER
0.39%
Country
it
City
23
Movies & TV Shows Entertainment TV Show Actors or Actress Singer Theater
Followers
15,922,679
ER
2.88%
Country
it
City
Rome
24
Movies & TV Shows Entertainment Actors or Actress Singer Theater Dance
Followers
15,817,231
ER
12.04%
Country
it
City
City of London
25
Football & Soccer Handball Sports Volleyball Rugby Cricket
Followers
15,145,939
ER
2.39%
Country
it
City
São Paulo
26
Vehicles Cars Electric Cars Motorbikes Luxury Cars Technology
Followers
14,872,617
ER
0.19%
Country
it
City
Modena
27
Movies & TV Shows Entertainment Actors or Actress Drones Cinema Movies
Followers
14,482,856
ER
2.79%
Country
it
City
28
Football & Soccer Handball Volleyball Basketball Rugby American Football
Followers
14,394,753
ER
0.24%
Country
it
City
Milan
29
Shopping & Fashio... Luxury Fashion Jewelery Jewellery Making Accessories Vintage Fashion
Followers
14,300,287
ER
0.09%
Country
it
City
Rome
30
Family
Followers
14,208,508
ER
0.3%
Country
it
City
Rome
31
Entertainment Actors or Actress Singer Theater Dance Fashion Trends
Followers
13,959,154
ER
1.55%
Country
it
City
Milan
32
Football & Soccer Handball Sports Volleyball Rugby Baseball
Followers
13,687,971
ER
3.21%
Country
it
City
Udine
33
Football & Soccer Handball Sports Volleyball Rugby Cricket
Followers
13,655,356
ER
0.31%
Country
it
City
Turin
34
Fashion Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion
Followers
13,543,890
ER
0.97%
Country
it
City
35
Luxury Fashion Fashion Fashion Trends Women's Fashion Shoes Accessories
Followers
13,519,684
ER
0.02%
Country
it
City
Milan
36
Entertainment Singer Music Music Tour Headphones Theater
Followers
13,487,167
ER
0.04%
Country
it
City
Forest Hills
37
Entertainment Social Issues Singer Headphones Social Clubs Standup
Followers
13,139,201
ER
4.88%
Country
it
City
Los Angeles
38
TV Series Memes Tarot Cards Cats Toys & Games Parody & Sketches
Followers
12,768,847
ER
0.32%
Country
it
City
Orlando
39
Actors or Actress Dance Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends
Followers
12,700,728
ER
4.99%
Country
it
City
Milan
40
Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion
Followers
12,510,602
ER
0.99%
Country
it
City
New York City
41
Football & Soccer Handball Sports Volleyball Rugby American Football
Followers
12,281,710
ER
3.41%
Country
it
City
Manchester
42
Fashion Trends Luxury Cars Streetwear Accessories Vintage Fashion Vintage & Antique
Followers
12,210,149
ER
0.08%
Country
it
City
43
Recipes Food & Beverages Food Reviews Kids Food Organic Food Gluten-free Food
Followers
12,083,076
ER
0.64%
Country
it
City
Los Angeles
44
Romantic Relation... Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends
Followers
12,025,152
ER
0.21%
Country
it
City
Los Angeles
45
Movies & TV Shows Exotic Pets Books Cats Chess Dogs
Followers
11,887,314
ER
1.04%
Country
it
City
City of London
46
Vehicles Cars Motorbikes Bicycles Cycling Mountain Biking
Followers
11,884,891
ER
3.9%
Country
it
City
Monza
47
Movies & TV Shows Entertainment Political Shows Romantic Relation... Theater Movies
Followers
11,883,549
ER
1.28%
Country
it
City
Mumbai
48
Love & Intimacy Kids Fashion Children Wear Fashion Trends Kids Education Kids
Followers
11,866,950
ER
0.21%
Country
it
City
Portland
49
Football & Soccer Handball Sports Volleyball Basketball Rugby
Followers
11,848,686
ER
3.82%
Country
it
City
Milan
50
Football & Soccer Handball Sports Volleyball Rugby Baseball
Followers
11,788,893
ER
2.28%
Country
it
City
Rome

See also in the categories:

Top Instagram Influencers in Italy

Italy hosts a dynamic community of influential Instagram creators across entertainment, sports, fashion, and luxury brands. Our analysis covers the top 50 Italian and Italy-based influencers, revealing valuable insights for brands seeking authentic partnerships.

Key Metrics Overview

  • Total influencers analyzed: 50
  • Average engagement rate: 1.36%
  • Combined reach: ~1,069,040,125 impressions
  • Maximum followers: 78,829,727

Top Performers

The influencer landscape in Italy is dominated by diverse content creators. @khaby00 leads with 78,829,727 followers, while maintaining a 0.71% engagement rate. Content creators like @paulodybala achieve notably higher engagement at 1.33% with 56,959,532 followers, demonstrating that follower count does not always correlate with audience interaction.

Luxury brands maintain strong Instagram presences in Italy. @gucci commands 51,856,762 followers, @prada has 34,022,875, and @dolcegabbana reaches 30,686,861 followers. Sports-related accounts also perform exceptionally well, with @juventus at 59,881,414 followers and @f1 at 38,243,769 followers.

Engagement Landscape

The data reveals significant variation in engagement rates across account types. Entertainment and sports personalities typically generate stronger audience interaction compared to luxury fashion brands, which often prioritize reach over direct engagement metrics.

Use infloo.io to identify and analyze the perfect influencers for your campaign in Italy, accessing real-time engagement data and audience insights for informed partnership decisions.

Frequently asked questions

Who is the top influencer in Italy on Instagram?

@khaby00 (Khabane Lame) is the leading influencer in Italy with 78,829,727 followers, though his engagement rate is 0.71%.

Which Italian influencer has the highest engagement rate?

@paulodybala (Paulo Dybala) leads with a 1.33% engagement rate and 56,959,532 followers, indicating strong audience interaction relative to follower count.

What is the average engagement rate across Italy's top 50 influencers?

The average engagement rate across the top 50 influencers in Italy is 1.36%, showing the typical interaction level across accounts of varying sizes.

How many total followers do Italy's top 50 influencers have?

The top 50 influencers in Italy command a combined reach of approximately 1,069,040,125 impressions, with the most-followed account at 78,829,727 followers.

Which luxury brands rank highest among Italian Instagram influencers?

@gucci has 51,856,762 followers, @prada has 34,022,875 followers, and @dolcegabbana has 30,686,861 followers, making them the top luxury brand accounts in Italy.

How often is the influencer data updated?

infloo.io continuously monitors and updates influencer metrics to provide current engagement rates, follower counts, and reach data for accurate campaign planning.

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