São Paulo: Top 40 Personal Development Instagram Influencers

As of September 2026, infloo tracks 40 Instagram creators in São Paulo in the Personal Development category. Their median engagement rate is 0.32% (middle half: 0.15–1.13%), and the median account has 1.5M followers. Micro-influencers (10K–100K followers): 3 of 40; over 1M followers: 27. Highest engagement: @iurebraga (8.77%), @brunolima_ (6.41%), @deolane (4.91%).

Creators tracked: 40
Median ER: 0.32%
Middle half of ER: 0.15–1.13%
Median followers: 1.5M
Data as of: September 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 Deolane Bezerra @deolane Followers: 22,212,768 • ER: 4.91% São Paulo Romantic Relation... Shopping & Fashio... Fashion Fashion Trends Sales & Marketing Personal Development Check Fake Followers Get contacts	Romantic Relation... Shopping & Fashio... Fashion Fashion Trends Sales & Marketing Personal Development	Followers 22,212,768	ER 4.91%	Country	City São Paulo	Check Fake Followers Get contacts
2	2 Busca Busca @buscabuscaoficial Followers: 9,821,860 • ER: 1.24% São Paulo Social Issues Politics Political Leaders Personal Computers Sales & Marketing Personal Development Check Fake Followers Get contacts	Social Issues Politics Political Leaders Personal Computers Sales & Marketing Personal Development	Followers 9,821,860	ER 1.24%	Country	City São Paulo	Check Fake Followers Get contacts
3	3 Maíra Cardi @mairacardi Followers: 9,040,731 • ER: 1.91% São Paulo Romantic Relation... Love & Intimacy Sex & Sexuality Health Issues Religion & Spirit... Personal Development Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Sex & Sexuality Health Issues Religion & Spirit... Personal Development	Followers 9,040,731	ER 1.91%	Country	City São Paulo	Check Fake Followers Get contacts
4	4 Pyong Lee (조영래) @pyonglee Followers: 7,332,933 • ER: 0.04% São Paulo Political Leaders Social Organisations Career Personal Development Financial Education Professional Asso... Check Fake Followers Get contacts	Political Leaders Social Organisations Career Personal Development Financial Education Professional Asso...	Followers 7,332,933	ER 0.04%	Country	City São Paulo	Check Fake Followers Get contacts
5	5 Paulo Vieira @paulovcoach Followers: 6,183,634 • ER: 0.3% São Paulo Political Leaders Career Personal Development Financial Education Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Political Leaders Career Personal Development Financial Education Leadership & Moti... Professional Asso...	Followers 6,183,634	ER 0.3%	Country	City São Paulo	Check Fake Followers Get contacts
6	6 Joel Jota @joeljota Followers: 6,139,077 • ER: 0.12% São Paulo Sales & Marketing Career Personal Development Financial Education Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Sales & Marketing Career Personal Development Financial Education Leadership & Moti... Professional Asso...	Followers 6,139,077	ER 0.12%	Country	City São Paulo	Check Fake Followers Get contacts
7	7 Marcela Mc Gowan @marcelamcgowan Followers: 5,286,922 • ER: 0.2% São Paulo Love & Intimacy Women's Health Sex & Sexuality Mental Health Beauty Health Personal Development Check Fake Followers Get contacts	Love & Intimacy Women's Health Sex & Sexuality Mental Health Beauty Health Personal Development	Followers 5,286,922	ER 0.2%	Country	City São Paulo	Check Fake Followers Get contacts
8	8 Mariana Matarazzo @marimatarazzoofc Followers: 5,073,687 • ER: 3.48% São Paulo Actors or Actress Romantic Relation... Love & Intimacy Adult Modelling Personal Development Check Fake Followers Get contacts	Actors or Actress Romantic Relation... Love & Intimacy Adult Modelling Personal Development	Followers 5,073,687	ER 3.48%	Country	City São Paulo	Check Fake Followers Get contacts
9	9 José Roberto Marques @joserobertomarques Followers: 4,084,860 • ER: 0.12% São Paulo Career Consulting Personal Development Financial Education Nonprofit Organiz... Professional Asso... Check Fake Followers Get contacts	Career Consulting Personal Development Financial Education Nonprofit Organiz... Professional Asso...	Followers 4,084,860	ER 0.12%	Country	City São Paulo	Check Fake Followers Get contacts
10	10 SINTONIZOU FRASES @sintonizoufrases Followers: 3,676,832 • ER: 1.51% São Paulo Romantic Relation... Love & Intimacy Political Leaders Religion & Spirit... Religious Organiz... Personal Development Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Political Leaders Religion & Spirit... Religious Organiz... Personal Development	Followers 3,676,832	ER 1.51%	Country	City São Paulo	Check Fake Followers Get contacts
11	11 Nathalia Arcuri @nathaliaarcuri Followers: 3,539,043 • ER: 0.12% São Paulo Politics Political Leaders Sales & Marketing Career Personal Development Startups Check Fake Followers Get contacts	Politics Political Leaders Sales & Marketing Career Personal Development Startups	Followers 3,539,043	ER 0.12%	Country	City São Paulo	Check Fake Followers Get contacts
12	12 Bruno Lima @brunolima_ Followers: 3,045,397 • ER: 6.41% São Paulo Romantic Relation... Love & Intimacy Blended Families Women's Health Sex & Sexuality Personal Development Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Blended Families Women's Health Sex & Sexuality Personal Development	Followers 3,045,397	ER 6.41%	Country	City São Paulo	Check Fake Followers Get contacts
13	13 Caio Carneiro @caiocarneiro Followers: 2,922,215 • ER: 0.37% São Paulo Career Consulting Personal Development Financial Education Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Career Consulting Personal Development Financial Education Leadership & Moti... Professional Asso...	Followers 2,922,215	ER 0.37%	Country	City São Paulo	Check Fake Followers Get contacts
14	14 Pensamento De Um Líder @pensamentodeumlider Followers: 2,350,046 • ER: 0.28% São Paulo Political Leaders Religion & Spirit... Religious Organiz... Personal Development Financial Education Leadership & Moti... Check Fake Followers Get contacts	Political Leaders Religion & Spirit... Religious Organiz... Personal Development Financial Education Leadership & Moti...	Followers 2,350,046	ER 0.28%	Country	City São Paulo	Check Fake Followers Get contacts
15	15 POSTEI FRASE @posteifrase Followers: 2,214,310 • ER: 0.33% São Paulo Love & Intimacy Religion & Spirit... Religious Organiz... Personal Development Financial Education Professional Asso... Check Fake Followers Get contacts	Love & Intimacy Religion & Spirit... Religious Organiz... Personal Development Financial Education Professional Asso...	Followers 2,214,310	ER 0.33%	Country	City São Paulo	Check Fake Followers Get contacts
16	16 Amanda Fitas @amandafitas Followers: 2,054,459 • ER: 0.3% São Paulo Mental Health Religious Organiz... Personal Development Financial Education Psychology Medical Education Check Fake Followers Get contacts	Mental Health Religious Organiz... Personal Development Financial Education Psychology Medical Education	Followers 2,054,459	ER 0.3%	Country	City São Paulo	Check Fake Followers Get contacts
17	17 Gabriel Santana @falagabes Followers: 1,893,448 • ER: 3.94% São Paulo Online Education Religious Organiz... Career Personal Development Financial Education Professional Asso... Check Fake Followers Get contacts	Online Education Religious Organiz... Career Personal Development Financial Education Professional Asso...	Followers 1,893,448	ER 3.94%	Country	City São Paulo	Check Fake Followers Get contacts
18	18 Eduardo A. Macena \| Reflexões @poetei Followers: 1,721,429 • ER: 0.26% São Paulo Romantic Relation... Love & Intimacy Mental Health Religion & Spirit... Religious Organiz... Personal Development Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Mental Health Religion & Spirit... Religious Organiz... Personal Development	Followers 1,721,429	ER 0.26%	Country	City São Paulo	Check Fake Followers Get contacts
19	19 Fred Elboni @fredelboni Followers: 1,620,185 • ER: 0.7% São Paulo Online Education Religion & Spirit... Religious Organiz... Career Personal Development Nonprofit Organiz... Check Fake Followers Get contacts	Online Education Religion & Spirit... Religious Organiz... Career Personal Development Nonprofit Organiz...	Followers 1,620,185	ER 0.7%	Country	City São Paulo	Check Fake Followers Get contacts
20	20 Marcus Buaiz @marcusbuaiz Followers: 1,571,338 • ER: 0.14% São Paulo Political Leaders Career Personal Development Financial Education Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Political Leaders Career Personal Development Financial Education Leadership & Moti... Professional Asso...	Followers 1,571,338	ER 0.14%	Country	City São Paulo	Check Fake Followers Get contacts
21	21 Renata Spallicci @respallicci Followers: 1,458,943 • ER: 0.51% São Paulo Social Organisations Sales & Marketing Career Personal Development Nonprofit Organiz... Leadership & Moti... Check Fake Followers Get contacts	Social Organisations Sales & Marketing Career Personal Development Nonprofit Organiz... Leadership & Moti...	Followers 1,458,943	ER 0.51%	Country	City São Paulo	Check Fake Followers Get contacts
22	22 ALFREDO SOARES @alfredosoares Followers: 1,414,672 • ER: 0.1% São Paulo Social Organisations Sales & Marketing Personal Development Startups Business Entrepreneurship Check Fake Followers Get contacts	Social Organisations Sales & Marketing Personal Development Startups Business Entrepreneurship	Followers 1,414,672	ER 0.1%	Country	City São Paulo	Check Fake Followers Get contacts
23	23 Guilherme Batilani @guilhermebatilani Followers: 1,360,186 • ER: 0.23% São Paulo Social Studies Ed... Social Organisations Career Personal Development Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Social Studies Ed... Social Organisations Career Personal Development Leadership & Moti... Professional Asso...	Followers 1,360,186	ER 0.23%	Country	City São Paulo	Check Fake Followers Get contacts
24	24 MARCELLE MARTINS \| 25 de Março @marcellemartinsoficial Followers: 1,283,404 • ER: 0.08% São Paulo Shopping & Fashio... Kids Fashion Sales & Marketing Formal Wear Personal Development Workwear Check Fake Followers Get contacts	Shopping & Fashio... Kids Fashion Sales & Marketing Formal Wear Personal Development Workwear	Followers 1,283,404	ER 0.08%	Country	City São Paulo	Check Fake Followers Get contacts
25	25 FRED NICÁCIO 🤴🏾 @frednicacio Followers: 1,125,525 • ER: 0.54% São Paulo Romantic Relation... Love & Intimacy Women's Health Sex & Sexuality Mental Health Personal Development Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Women's Health Sex & Sexuality Mental Health Personal Development	Followers 1,125,525	ER 0.54%	Country	City São Paulo	Check Fake Followers Get contacts
26	26 Roberta Carbonari Muzy @robertacarbonari Followers: 1,077,456 • ER: 0.92% São Paulo Women's Health Health Issues Health & Medicine Personal Development Medicine Leadership & Moti... Check Fake Followers Get contacts	Women's Health Health Issues Health & Medicine Personal Development Medicine Leadership & Moti...	Followers 1,077,456	ER 0.92%	Country	City São Paulo	Check Fake Followers Get contacts
27	27 Lásaro Do Carmo Jr 🦅 🦏 @lasarodocarmojr Followers: 1,062,156 • ER: 0.18% São Paulo Sales & Marketing Career Personal Development Financial Education Entrepreneurship Leadership & Moti... Check Fake Followers Get contacts	Sales & Marketing Career Personal Development Financial Education Entrepreneurship Leadership & Moti...	Followers 1,062,156	ER 0.18%	Country	City São Paulo	Check Fake Followers Get contacts
28	28 Sabrina Nunes @sabrinanunesfj Followers: 924,654 • ER: 0.03% São Paulo Sales & Marketing Personal Development Financial Education Startups Business Entrepreneurship Check Fake Followers Get contacts	Sales & Marketing Personal Development Financial Education Startups Business Entrepreneurship	Followers 924,654	ER 0.03%	Country	City São Paulo	Check Fake Followers Get contacts
29	29 Letícia Vaz @leticiavaz Followers: 679,842 • ER: 1.09% São Paulo Shopping & Fashio... Fashion Fashion Trends Sales & Marketing Personal Development Workwear Check Fake Followers Get contacts	Shopping & Fashio... Fashion Fashion Trends Sales & Marketing Personal Development Workwear	Followers 679,842	ER 1.09%	Country	City São Paulo	Check Fake Followers Get contacts
30	30 Fernando Scherer @xuxanatacao Followers: 573,697 • ER: 0.01% São Paulo Romantic Relation... Love & Intimacy Religion & Spirit... Religious Organiz... Personal Development Pastor Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Religion & Spirit... Religious Organiz... Personal Development Pastor	Followers 573,697	ER 0.01%	Country	City São Paulo	Check Fake Followers Get contacts
31	31 ⭐️Kenia Gama \| Mulher Brilhante \| Empreendedorismo @keniagama Followers: 542,086 • ER: 0.03% São Paulo Sales & Marketing Career Personal Development Financial Education Nonprofit Organiz... Professional Asso... Check Fake Followers Get contacts	Sales & Marketing Career Personal Development Financial Education Nonprofit Organiz... Professional Asso...	Followers 542,086	ER 0.03%	Country	City São Paulo	Check Fake Followers Get contacts
32	32 Andressa Mallinsk • Leoa • Empreendedorismo Feminino @andressamallinsk Followers: 457,149 • ER: 0.6% São Paulo Political Leaders Sales & Marketing Career Personal Development Financial Education Leadership & Moti... Check Fake Followers Get contacts	Political Leaders Sales & Marketing Career Personal Development Financial Education Leadership & Moti...	Followers 457,149	ER 0.6%	Country	City São Paulo	Check Fake Followers Get contacts
33	33 Gabriel Amorim \| VSM & Relacionamentos @sedutorafro2 Followers: 405,717 • ER: 2.05% São Paulo Love & Intimacy Career Personal Development Financial Education Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Love & Intimacy Career Personal Development Financial Education Leadership & Moti... Professional Asso...	Followers 405,717	ER 2.05%	Country	City São Paulo	Check Fake Followers Get contacts
34	34 Dani Martins @danimartinspro Followers: 363,264 • ER: 0.51% São Paulo Sales & Marketing Career Personal Development Financial Education Entrepreneurship Professional Asso... Check Fake Followers Get contacts	Sales & Marketing Career Personal Development Financial Education Entrepreneurship Professional Asso...	Followers 363,264	ER 0.51%	Country	City São Paulo	Check Fake Followers Get contacts
35	35 Maia Santos @maiasnts Followers: 355,849 • ER: 0.15% São Paulo Love & Intimacy Career Personal Development Financial Education Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Love & Intimacy Career Personal Development Financial Education Leadership & Moti... Professional Asso...	Followers 355,849	ER 0.15%	Country	City São Paulo	Check Fake Followers Get contacts
36	36 Iure Braga @iurebraga Followers: 99,942 • ER: 8.77% São Paulo Romantic Relation... Love & Intimacy Political Leaders Men's Health Relocation Personal Development Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Political Leaders Men's Health Relocation Personal Development	Followers 99,942	ER 8.77%	Country	City São Paulo	Check Fake Followers Get contacts
37	37 Felipe Pacheco @felipepacheco.nb Followers: 99,862 • ER: 0.22% São Paulo Sales & Marketing Career Personal Development Financial Education Entrepreneurship Leadership & Moti... Check Fake Followers Get contacts	Sales & Marketing Career Personal Development Financial Education Entrepreneurship Leadership & Moti...	Followers 99,862	ER 0.22%	Country	City São Paulo	Check Fake Followers Get contacts
38	38 Anali - Mais Feng Shui @maisfengshui Followers: 87,407 • ER: 0.38% São Paulo Personal Development Entrepreneurship Home Renovation Real Estate Smart Home Math & Engineerin... Check Fake Followers Get contacts	Personal Development Entrepreneurship Home Renovation Real Estate Smart Home Math & Engineerin...	Followers 87,407	ER 0.38%	Country	City São Paulo	Check Fake Followers Get contacts
39	39 Ivy Cristiny @ivy.incrivy Followers: 6,345 • ER: 2.8% São Paulo Social Issues Love & Intimacy Political Leaders Sales & Marketing Career Personal Development Check Fake Followers Get contacts	Social Issues Love & Intimacy Political Leaders Sales & Marketing Career Personal Development	Followers 6,345	ER 2.8%	Country	City São Paulo	Check Fake Followers Get contacts
40	40 Solda Lonas Mana @soldalonas Followers: 3,734 • ER: 0.25% São Paulo Hobbies Bodybuilding Gym & Fitness Personal Development Workwear Powerlifting Check Fake Followers Get contacts	Hobbies Bodybuilding Gym & Fitness Personal Development Workwear Powerlifting	Followers 3,734	ER 0.25%	Country	City São Paulo	Check Fake Followers Get contacts

See the TikTok top Average Instagram engagement rate in Brazil Check any Instagram creator for fake followers — free How we build the rankings and measure creators

Frequently asked questions

Who are the top Personal Development Instagram influencers in São Paulo?

By followers: @deolane (22.2M), @buscabuscaoficial (9.8M), @mairacardi (9M). By engagement rate: @iurebraga (8.77%), @brunolima_ (6.41%), @deolane (4.91%). Data: infloo, September 2026.

What is a typical engagement rate for Personal Development influencers in São Paulo?

The median is 0.32%; half of the 40 creators fall between 0.15% and 1.13%. Data: infloo, September 2026.

How many Personal Development influencers in São Paulo have under 100K followers?

5 of 40: 2 under 10K and 3 with 10K–100K followers.

How many Personal Development Instagram influencers does infloo track in São Paulo?

40 as of September 2026. The ranking shows all of them, sorted by followers.

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