São Paulo: Top 5 Lifestyle Instagram Influencers

As of September 2026, infloo tracks 7 Instagram creators in São Paulo in the Lifestyle category. Among the 5 largest by followers, the median engagement rate is 1.56% (middle half: 1.51–2.05%), and the median account has 100K followers. Micro-influencers (10K–100K followers): 3 of 5; over 1M followers: 1. Highest engagement: @_gabrielfontenelle (7.79%), @gigiegreja (2.05%), @makauli (1.56%).

Creators tracked: 7
Median ER (top 5): 1.56%
Middle half of ER (top 5): 1.51–2.05%
Median followers (top 5): 100K
Data as of: September 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 Makauli @makauli Followers: 2,809,996 • ER: 1.56% São Paulo Lifestyle Check Fake Followers Get contacts	Lifestyle	Followers 2,809,996	ER 1.56%	Country	City São Paulo	Check Fake Followers Get contacts
2	2 Giovanna Egreja @gigiegreja Followers: 474,128 • ER: 2.05% São Paulo Music Lifestyle Check Fake Followers Get contacts	Music Lifestyle	Followers 474,128	ER 2.05%	Country	City São Paulo	Check Fake Followers Get contacts
3	3 Gabriel Fontenelle @_gabrielfontenelle Followers: 99,709 • ER: 7.79% São Paulo Fashion Lifestyle masculine fashion personal style social events family bonding Check Fake Followers Get contacts	Fashion Lifestyle masculine fashion personal style social events family bonding	Followers 99,709	ER 7.79%	Country	City São Paulo	Check Fake Followers Get contacts
4	4 Fernando Junior @fernando_junior31 Followers: 76,910 • ER: 1.28% São Paulo Lifestyle Surfing fitness professional athlete surf coaching action sports Check Fake Followers Get contacts	Lifestyle Surfing fitness professional athlete surf coaching action sports	Followers 76,910	ER 1.28%	Country	City São Paulo	Check Fake Followers Get contacts
5	5 EQUIPE DYNHO ALVES @equipedynhoalves Followers: 32,861 • ER: 1.51% São Paulo Lifestyle Check Fake Followers Get contacts	Lifestyle	Followers 32,861	ER 1.51%	Country	City São Paulo	Check Fake Followers Get contacts

See the TikTok top Average Instagram engagement rate in Brazil Check any Instagram creator for fake followers — free How we build the rankings and measure creators

Frequently asked questions

Who are the top Lifestyle Instagram influencers in São Paulo?

By followers: @makauli (2.8M), @gigiegreja (474K), @_gabrielfontenelle (100K). By engagement rate: @_gabrielfontenelle (7.79%), @gigiegreja (2.05%), @makauli (1.56%). Data: infloo, September 2026.

What is a typical engagement rate for Lifestyle influencers in São Paulo?

The median is 1.56%; half of the 5 largest creators by followers fall between 1.51% and 2.05%. Data: infloo, September 2026.

How many Lifestyle Instagram influencers does infloo track in São Paulo?

7 as of September 2026. The ranking shows 5 of them, sorted by followers.

Our blog

Discover new things about Marketing, Trends and another priceless information

How Do You Find and Vet Instagram Influencers in Brazil? A Stage-by-Stage Guide

Brazil's 50 largest Instagram accounts median 0.29% engagement—11th of 14 countries sampled. Platform choice is the largest lever: Brazil's biggest TikTok accounts median 8.98%, roughly 31x higher. Here's how to build a shortlist that survives review.

Which Influencer Discovery Plan Does Your Agency Need? 11 Questions About Limits, Exports and Cost

Five tiers meter four separate counters—searches, profile views, exports and data updates—at different ceilings. The plan that fits your agency is decided by whichever counter your workflow burns fastest, not by the feature list.

Engagement Rate, Views per Follower or Follower Count — Which Metric Should You Screen Influencers On?

Each of the three headline metrics answers a different question, and each breaks in a different place. Learn which one to lead with for reach buys, response-led campaigns, and multi-market comparisons.