São Paulo: Top 14 Skincare Instagram Influencers

As of October 2026, infloo tracks 15 Instagram creators in São Paulo in the Skincare category. Among the 14 largest by followers, the median engagement rate is 0.42% (middle half: 0.15–0.66%), and the median account has 400K followers. Micro-influencers (10K–100K followers): 2 of 14; over 1M followers: 5. Highest engagement: @doarda (4.36%), @julianaleme (1.17%), @victoriapcruz (1.13%).

Creators tracked: 15
Median ER (top 14): 0.42%
Middle half of ER (top 14): 0.15–0.66%
Median followers (top 14): 400K
Data as of: October 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 Ju Leme @julianaleme Followers: 4,858,988 • ER: 1.17% São Paulo Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Beauty	Followers 4,858,988	ER 1.17%	Country	City São Paulo	Check Fake Followers Get contacts
2	2 Doarda @doarda Followers: 3,145,310 • ER: 4.36% São Paulo Beauty Tutorials Skincare Beauty Tips & Hacks Makeup Haircare Nails Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Tips & Hacks Makeup Haircare Nails	Followers 3,145,310	ER 4.36%	Country	City São Paulo	Check Fake Followers Get contacts
3	3 Laís Caldas @dra.laiscaldass Followers: 2,991,263 • ER: 0.48% São Paulo Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Beauty	Followers 2,991,263	ER 0.48%	Country	City São Paulo	Check Fake Followers Get contacts
4	4 Mary Petrin @marianypetrin Followers: 2,220,282 • ER: 0.11% São Paulo Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Hair Health Makeup Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Hair Health Makeup	Followers 2,220,282	ER 0.11%	Country	City São Paulo	Check Fake Followers Get contacts
5	5 Joico Brasil @joicobrasil Followers: 1,044,773 • ER: 0.02% São Paulo Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Hair Health Haircare Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Hair Health Haircare	Followers 1,044,773	ER 0.02%	Country	City São Paulo	Check Fake Followers Get contacts
6	6 Thaís Fávero @athaisfavero Followers: 500,788 • ER: 0.35% São Paulo Beauty Tutorials Skincare Beauty Health Hair Health Haircare Dentistry Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Hair Health Haircare Dentistry	Followers 500,788	ER 0.35%	Country	City São Paulo	Check Fake Followers Get contacts
7	7 Natasha Ramos @dra_natasharamos Followers: 415,277 • ER: 0.28% São Paulo Women's Health Health Issues Skincare Beauty Health Health & Medicine Alternative Medicine Check Fake Followers Get contacts	Women's Health Health Issues Skincare Beauty Health Health & Medicine Alternative Medicine	Followers 415,277	ER 0.28%	Country	City São Paulo	Check Fake Followers Get contacts
8	8 Na Beauty Concept @nataliabeauty.clinic Followers: 385,386 • ER: 0.32% São Paulo Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Hair Health Eye Health Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Hair Health Eye Health	Followers 385,386	ER 0.32%	Country	City São Paulo	Check Fake Followers Get contacts
9	9 Galpão da Reversa @galpaodareversa Followers: 339,295 • ER: 0.64% São Paulo Beauty Tutorials Skincare Beauty Health Hair Health Haircare Organic Beauty Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Hair Health Haircare Organic Beauty	Followers 339,295	ER 0.64%	Country	City São Paulo	Check Fake Followers Get contacts
10	10 João da Beleza @joaodabeleza Followers: 275,627 • ER: 0.07% São Paulo Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare	Followers 275,627	ER 0.07%	Country	City São Paulo	Check Fake Followers Get contacts
11	11 Beauty University por Natalia Beauty @beautyuniversitybrasil Followers: 259,137 • ER: 0.07% São Paulo Beauty Tutorials Skincare Beauty Health Hair Health Haircare Organic Beauty Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Hair Health Haircare Organic Beauty	Followers 259,137	ER 0.07%	Country	City São Paulo	Check Fake Followers Get contacts
12	12 Victoria Cruz @victoriapcruz Followers: 102,312 • ER: 1.13% São Paulo Beauty Tutorials Skincare Beauty Health Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Hair Health Makeup Haircare	Followers 102,312	ER 1.13%	Country	City São Paulo	Check Fake Followers Get contacts
13	13 JOÃO FLORIANO \| EDUCADOR BRUTALE @joaobrutale Followers: 73,212 • ER: 0.67% São Paulo Skincare Beauty Health Beauty Tips & Hacks Hair Health Haircare Barbershops Check Fake Followers Get contacts	Skincare Beauty Health Beauty Tips & Hacks Hair Health Haircare Barbershops	Followers 73,212	ER 0.67%	Country	City São Paulo	Check Fake Followers Get contacts
14	14 SuperBarba \| Lâmina Premium @superbarba_oficial Followers: 17,684 • ER: 0.58% São Paulo Skincare Beauty Tips & Hacks Hair Health Makeup Haircare Nails Check Fake Followers Get contacts	Skincare Beauty Tips & Hacks Hair Health Makeup Haircare Nails	Followers 17,684	ER 0.58%	Country	City São Paulo	Check Fake Followers Get contacts

See the TikTok top Average Instagram engagement rate in Brazil Check any Instagram creator for fake followers — free How we build the rankings and measure creators

Frequently asked questions

Who are the top Skincare Instagram influencers in São Paulo?

By followers: @julianaleme (4.9M), @doarda (3.1M), @dra.laiscaldass (3M). By engagement rate: @doarda (4.36%), @julianaleme (1.17%), @victoriapcruz (1.13%). Data: infloo, October 2026.

What is a typical engagement rate for Skincare influencers in São Paulo?

The median is 0.42%; half of the 14 largest creators by followers fall between 0.15% and 0.66%. Data: infloo, October 2026.

How many Skincare Instagram influencers does infloo track in São Paulo?

15 as of October 2026. The ranking shows 14 of them, sorted by followers.

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