São Paulo: Top 50 Beauty Instagram Influencers

As of October 2026, infloo tracks 60 Instagram creators in São Paulo in the Beauty category. Among the 50 largest by followers, the median engagement rate is 0.68% (middle half: 0.28–1.48%), and the median account has 3M followers. Over 1M followers: 39 of 50. Highest engagement: @carolinydias_ (14.29%), @estefanyboro (8.30%), @ninamiano (4.84%).

Creators tracked: 60
Median ER (top 50): 0.68%
Middle half of ER (top 50): 0.28–1.48%
Median followers (top 50): 3M
Data as of: October 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 Mari Maria @marimaria Followers: 21,872,238 • ER: 0.2% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 21,872,238	ER 0.2%	Country	City São Paulo	Check Fake Followers Get contacts
2	2 Franciny Ehlke Maleh @francinyehlke Followers: 18,662,761 • ER: 4.61% São Paulo Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Makeup Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Makeup Beauty	Followers 18,662,761	ER 4.61%	Country	City São Paulo	Check Fake Followers Get contacts
3	3 Flavia Pavanelli @flaviapavanelli Followers: 18,179,397 • ER: 0.09% São Paulo Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty	Followers 18,179,397	ER 0.09%	Country	City São Paulo	Check Fake Followers Get contacts
4	4 Hariany Almeida @hariany Followers: 10,479,761 • ER: 0.1% São Paulo Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty	Followers 10,479,761	ER 0.1%	Country	City São Paulo	Check Fake Followers Get contacts
5	5 Camila Pudim 🍮💜 @camilapudim Followers: 7,556,278 • ER: 2.02% São Paulo Memes Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Memes Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare	Followers 7,556,278	ER 2.02%	Country	City São Paulo	Check Fake Followers Get contacts
6	6 Ananda @ananda Followers: 7,388,604 • ER: 0.2% São Paulo Lingerie & Intimates Beauty Health Beauty Tips & Hacks Makeup Beauty Fragrance Check Fake Followers Get contacts	Lingerie & Intimates Beauty Health Beauty Tips & Hacks Makeup Beauty Fragrance	Followers 7,388,604	ER 0.2%	Country	City São Paulo	Check Fake Followers Get contacts
7	7 Dani Diz @daniellediz Followers: 6,803,289 • ER: 1.03% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 6,803,289	ER 1.03%	Country	City São Paulo	Check Fake Followers Get contacts
8	8 Eudora @eudora Followers: 6,721,712 • ER: 0.03% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 6,721,712	ER 0.03%	Country	City São Paulo	Check Fake Followers Get contacts
9	9 Laura Brito @laurabrito Followers: 6,709,545 • ER: 0.63% São Paulo Shopping & Fashio... Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty	Followers 6,709,545	ER 0.63%	Country	City São Paulo	Check Fake Followers Get contacts
10	10 Yasmin Brunet 🧜🏻‍♀️ @yasminbrunet Followers: 6,417,792 • ER: 0.8% São Paulo Lingerie & Intimates Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Lingerie & Intimates Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty	Followers 6,417,792	ER 0.8%	Country	City São Paulo	Check Fake Followers Get contacts
11	11 Gleici Damasceno @gleicidamasceno Followers: 5,348,325 • ER: 0.08% São Paulo Movies & TV Shows Actors or Actress Theater Shopping & Fashio... Fashion Trends Beauty Check Fake Followers Get contacts	Movies & TV Shows Actors or Actress Theater Shopping & Fashio... Fashion Trends Beauty	Followers 5,348,325	ER 0.08%	Country	City São Paulo	Check Fake Followers Get contacts
12	12 Stéfani Bays @stefanibays Followers: 5,156,947 • ER: 0.19% São Paulo Shopping & Fashio... Luxury Fashion Fashion Fashion Trends Beauty Modelling Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Fashion Trends Beauty Modelling	Followers 5,156,947	ER 0.19%	Country	City São Paulo	Check Fake Followers Get contacts
13	13 Beatriz Reis Brasil @beatrizreisbrasil Followers: 5,048,295 • ER: 0.68% São Paulo Beauty Check Fake Followers Get contacts	Beauty	Followers 5,048,295	ER 0.68%	Country	City São Paulo	Check Fake Followers Get contacts
14	14 taby @taby Followers: 4,938,197 • ER: 0.35% São Paulo Romantic Relation... Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Beauty Check Fake Followers Get contacts	Romantic Relation... Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Beauty	Followers 4,938,197	ER 0.35%	Country	City São Paulo	Check Fake Followers Get contacts
15	15 Ju Leme @julianaleme Followers: 4,858,988 • ER: 1.17% São Paulo Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Beauty	Followers 4,858,988	ER 1.17%	Country	City São Paulo	Check Fake Followers Get contacts
16	16 Sofia Santino @sofiasantino Followers: 4,812,858 • ER: 0.84% São Paulo Lingerie & Intimates Fashion Trends Women's Fashion Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Lingerie & Intimates Fashion Trends Women's Fashion Beauty Tips & Hacks Makeup Beauty	Followers 4,812,858	ER 0.84%	Country	City São Paulo	Check Fake Followers Get contacts
17	17 Júlia Olliver @jujuolliver Followers: 4,556,452 • ER: 0.45% São Paulo Lingerie & Intimates Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Nails Check Fake Followers Get contacts	Lingerie & Intimates Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Nails	Followers 4,556,452	ER 0.45%	Country	City São Paulo	Check Fake Followers Get contacts
18	18 Letícia Gomes @leticiafgomes Followers: 4,555,992 • ER: 0.66% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 4,555,992	ER 0.66%	Country	City São Paulo	Check Fake Followers Get contacts
19	19 Blogueirinha @blogueirinha Followers: 4,437,254 • ER: 0.94% São Paulo Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails Check Fake Followers Get contacts	Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails	Followers 4,437,254	ER 0.94%	Country	City São Paulo	Check Fake Followers Get contacts
20	20 Rafael Santos @rafaelsantos.z Followers: 4,354,394 • ER: 3.45% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 4,354,394	ER 3.45%	Country	City São Paulo	Check Fake Followers Get contacts
21	21 Dapariz @dapariz Followers: 4,110,194 • ER: 0.27% São Paulo Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Beauty	Followers 4,110,194	ER 0.27%	Country	City São Paulo	Check Fake Followers Get contacts
22	22 JÉSSICA CARDOSO @jessicacardoso Followers: 3,999,503 • ER: 1.83% São Paulo Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Beauty	Followers 3,999,503	ER 1.83%	Country	City São Paulo	Check Fake Followers Get contacts
23	23 NinaSecrets @niinasecrets Followers: 3,907,055 • ER: 0.93% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 3,907,055	ER 0.93%	Country	City São Paulo	Check Fake Followers Get contacts
24	24 Paloma Bernardi 🎭🎬 @palomabernardi Followers: 3,102,128 • ER: 0.19% São Paulo Actors or Actress Romantic Relation... Love & Intimacy Shopping & Fashio... Lingerie & Intimates Beauty Check Fake Followers Get contacts	Actors or Actress Romantic Relation... Love & Intimacy Shopping & Fashio... Lingerie & Intimates Beauty	Followers 3,102,128	ER 0.19%	Country	City São Paulo	Check Fake Followers Get contacts
25	25 Laís Caldas @dra.laiscaldass Followers: 2,991,263 • ER: 0.48% São Paulo Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Beauty	Followers 2,991,263	ER 0.48%	Country	City São Paulo	Check Fake Followers Get contacts
26	26 STHE CARVALHO 💫 @sthefannycvoficial Followers: 2,968,907 • ER: 3.51% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 2,968,907	ER 3.51%	Country	City São Paulo	Check Fake Followers Get contacts
27	27 ＧＲＡＣＩＥＬＹＪＵＮＱＵＥＩＲＡ @gracielyjunqueiraoficial Followers: 2,825,906 • ER: 0.9% São Paulo Romantic Relation... Shopping & Fashio... Sex & Sexuality Lingerie & Intimates Travel Beauty Check Fake Followers Get contacts	Romantic Relation... Shopping & Fashio... Sex & Sexuality Lingerie & Intimates Travel Beauty	Followers 2,825,906	ER 0.9%	Country	City São Paulo	Check Fake Followers Get contacts
28	28 Eslovênia Marques @eslomarques Followers: 2,818,042 • ER: 0.2% São Paulo Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Beauty Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Beauty	Followers 2,818,042	ER 0.2%	Country	City São Paulo	Check Fake Followers Get contacts
29	29 Estefany Boro @estefanyboro Followers: 2,663,707 • ER: 8.3% São Paulo Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Beauty Check Fake Followers Get contacts	Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Beauty	Followers 2,663,707	ER 8.3%	Country	City São Paulo	Check Fake Followers Get contacts
30	30 𝖦𝗂𝗈𝗏𝖺𝗇𝗇𝖺 𝖱𝗈𝗊𝗎𝖾 💋 @giroquue Followers: 2,589,244 • ER: 1.35% São Paulo Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Beauty Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Beauty	Followers 2,589,244	ER 1.35%	Country	City São Paulo	Check Fake Followers Get contacts
31	31 Cris Vianna @crisvianna Followers: 2,505,282 • ER: 0.18% São Paulo Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Makeup Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Makeup Beauty	Followers 2,505,282	ER 0.18%	Country	City São Paulo	Check Fake Followers Get contacts
32	32 Vitória Simplicio Pereira @vivisimplici0 Followers: 1,679,808 • ER: 1.48% São Paulo Romantic Relation... Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Beauty Check Fake Followers Get contacts	Romantic Relation... Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Beauty	Followers 1,679,808	ER 1.48%	Country	City São Paulo	Check Fake Followers Get contacts
33	33 Janaína Taffarel @janataffarel Followers: 1,631,859 • ER: 0.45% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 1,631,859	ER 0.45%	Country	City São Paulo	Check Fake Followers Get contacts
34	34 Ana Julia Elvira @anajuelv Followers: 1,457,650 • ER: 0.32% São Paulo Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Beauty	Followers 1,457,650	ER 0.32%	Country	City São Paulo	Check Fake Followers Get contacts
35	35 Karen Bachini 💕 @karenbachini Followers: 1,423,705 • ER: 0.53% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Nails Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Nails	Followers 1,423,705	ER 0.53%	Country	City São Paulo	Check Fake Followers Get contacts
36	36 Priscila Lessa @prilessamakeup Followers: 1,379,934 • ER: 0.28% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 1,379,934	ER 0.28%	Country	City São Paulo	Check Fake Followers Get contacts
37	37 Marina Miano Fernandes @ninamiano Followers: 1,379,624 • ER: 4.84% São Paulo Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty	Followers 1,379,624	ER 4.84%	Country	City São Paulo	Check Fake Followers Get contacts
38	38 MARIO HENRIQUE @mariohenriqueoficial Followers: 1,086,287 • ER: 1.2% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 1,086,287	ER 1.2%	Country	City São Paulo	Check Fake Followers Get contacts
39	39 Sandrinha @maperchon Followers: 1,005,629 • ER: 2.97% São Paulo Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty	Followers 1,005,629	ER 2.97%	Country	City São Paulo	Check Fake Followers Get contacts
40	40 Carla Almeida @eucarlaalmeida Followers: 990,006 • ER: 0% São Paulo Fashion Adult Modelling Sex & Sexuality Lingerie & Intimates Fashion Trends Beauty Check Fake Followers Get contacts	Fashion Adult Modelling Sex & Sexuality Lingerie & Intimates Fashion Trends Beauty	Followers 990,006	ER 0%	Country	City São Paulo	Check Fake Followers Get contacts
41	41 Jê @jesoares Followers: 944,268 • ER: 0.34% São Paulo Actors or Actress Adult Modelling Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Beauty Check Fake Followers Get contacts	Actors or Actress Adult Modelling Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Beauty	Followers 944,268	ER 0.34%	Country	City São Paulo	Check Fake Followers Get contacts
42	42 Alessandra Batista® @alessandrabatistaa Followers: 892,641 • ER: 0.57% São Paulo Fashion Adult Modelling Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Beauty Check Fake Followers Get contacts	Fashion Adult Modelling Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Beauty	Followers 892,641	ER 0.57%	Country	City São Paulo	Check Fake Followers Get contacts
43	43 — Suellen, a rapunzel dela. ღ @versosimone Followers: 787,518 • ER: 0.18% São Paulo Romantic Relation... Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Beauty Check Fake Followers Get contacts	Romantic Relation... Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Beauty	Followers 787,518	ER 0.18%	Country	City São Paulo	Check Fake Followers Get contacts
44	44 Carol Dias @carolinydias_ Followers: 698,625 • ER: 14.29% São Paulo Romantic Relation... Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Beauty Check Fake Followers Get contacts	Romantic Relation... Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Beauty	Followers 698,625	ER 14.29%	Country	City São Paulo	Check Fake Followers Get contacts
45	45 BIANCA DELLAFANCY @biancadellafancy Followers: 626,024 • ER: 2.17% São Paulo Fashion Fashion Trends Women's Fashion Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Fashion Fashion Trends Women's Fashion Beauty Tips & Hacks Makeup Beauty	Followers 626,024	ER 2.17%	Country	City São Paulo	Check Fake Followers Get contacts
46	46 SANDRINHA @sandrinhacostt Followers: 569,947 • ER: 0.75% São Paulo Fashion Trends Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Fashion Trends Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty	Followers 569,947	ER 0.75%	Country	City São Paulo	Check Fake Followers Get contacts
47	47 Caroline Priante @capriante Followers: 468,383 • ER: 0.65% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 468,383	ER 0.65%	Country	City São Paulo	Check Fake Followers Get contacts
48	48 Lívia Silva @liviasilva Followers: 411,509 • ER: 0.77% São Paulo Shopping & Fashio... Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty Check Fake Followers Get contacts	Shopping & Fashio... Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty	Followers 411,509	ER 0.77%	Country	City São Paulo	Check Fake Followers Get contacts
49	49 ᴍᴇʟɪssᴀ ʙᴀʀʀᴏs 🍯 @melissaabarross Followers: 389,547 • ER: 1.67% São Paulo Romantic Relation... Shopping & Fashio... Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Beauty Check Fake Followers Get contacts	Romantic Relation... Shopping & Fashio... Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Beauty	Followers 389,547	ER 1.67%	Country	City São Paulo	Check Fake Followers Get contacts
50	50 Mariana santiago \| beleza e marketing @belaflor.studio Followers: 331,849 • ER: 2.06% São Paulo Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 331,849	ER 2.06%	Country	City São Paulo	Check Fake Followers Get contacts

See the TikTok top Average Instagram engagement rate in Brazil Check any Instagram creator for fake followers — free How we build the rankings and measure creators

Frequently asked questions

Who are the top Beauty Instagram influencers in São Paulo?

By followers: @marimaria (21.9M), @francinyehlke (18.7M), @flaviapavanelli (18.2M). By engagement rate: @carolinydias_ (14.29%), @estefanyboro (8.30%), @ninamiano (4.84%). Data: infloo, October 2026.

What is a typical engagement rate for Beauty influencers in São Paulo?

The median is 0.68%; half of the 50 largest creators by followers fall between 0.28% and 1.48%. Data: infloo, October 2026.

How many Beauty Instagram influencers does infloo track in São Paulo?

60 as of October 2026. The ranking shows 50 of them, sorted by followers.

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