Top 50 Instagram Influencers in Brazil | Infloo Analytics

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# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Football & Soccer Handball Sports Volleyball Basketball Rugby
Followers
642,618,405
ER
1.06%
Country
br
City
Lisbon
2
Football & Soccer Handball Volleyball Basketball Rugby Baseball
Followers
77,706,969
ER
0.27%
Country
br
City
Porto Alegre
3
Football & Soccer Handball Sports Volleyball Rugby Baseball
Followers
68,809,056
ER
0.22%
Country
br
City
Rio de Janeiro
4
Cultural & Histor... Romantic Relation... Singer Music Tour Travel Social Clubs
Followers
64,428,897
ER
0.61%
Country
br
City
Rio de Janeiro
5
Entertainment Actors or Actress Memes Love & Intimacy Wrestling Standup
Followers
58,494,090
ER
0.41%
Country
br
City
Rio de Janeiro
6
Actors or Actress Romantic Relation... Shopping & Fashio... Adult Modelling Fashion Trends Modelling
Followers
54,294,517
ER
1.19%
Country
br
City
Rio de Janeiro
7
Romantic Relation... Love & Intimacy Wedding Sex & Sexuality Formal Wear Swimwear
Followers
52,798,650
ER
3.92%
Country
br
City
Mangaratiba
8
Movies & TV Shows Actors or Actress Romantic Relation... Shopping & Fashio... Fashion Fashion Trends
Followers
49,056,555
ER
0.33%
Country
br
City
São Paulo
9
Entertainment Singer Music Music Tour Headphones Social Clubs
Followers
45,568,073
ER
0.11%
Country
br
City
Campo Grande
10
Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion
Followers
44,738,601
ER
0.53%
Country
br
City
Rio de Janeiro
11
Actors or Actress Shopping & Fashio... Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends
Followers
42,350,141
ER
0.19%
Country
br
City
São Paulo
12
Entertainment Political Shows Singer Music Headphones Social Clubs
Followers
41,019,879
ER
0.3%
Country
br
City
Fortaleza
13
Political Shows Political Leaders Religion & Spirit... Religious Organiz... Pastor Church
Followers
39,506,664
ER
0.28%
Country
br
City
São Paulo
14
Movies & TV Shows Political Shows TV Series Cinema VR Devices Movies
Followers
39,179,297
ER
0.16%
Country
br
City
São Paulo
15
Actors or Actress Romantic Relation... Love & Intimacy Adult Modelling Lingerie & Intimates Fashion Trends
Followers
38,051,112
ER
0.27%
Country
br
City
Rio de Janeiro
16
Entertainment Singer Music Music Tour Headphones Social Clubs
Followers
37,136,786
ER
0.23%
Country
br
City
São Paulo
17
Entertainment Romantic Relation... Love & Intimacy Singer Headphones Social Clubs
Followers
36,920,843
ER
0.11%
Country
br
City
Salvador
18
Romantic Relation... Sex & Sexuality LGBTQ+
Followers
36,062,490
ER
2.66%
Country
br
City
São Paulo
19
Motherhood Family & Parenting Romantic Relation... Love & Intimacy Blended Families Wedding
Followers
33,251,182
ER
7.27%
Country
br
City
São Paulo
20
Motherhood Family & Parenting Parenting Hacks &... Love & Intimacy Children Wear Blended Families
Followers
33,181,291
ER
0.16%
Country
br
City
Rio de Janeiro
21
Motherhood Romantic Relation... Love & Intimacy Kids Fashion Children Wear Wedding
Followers
32,864,028
ER
0.1%
Country
br
City
Osasco
22
Entertainment Singer Music Music Tour Headphones Standup
Followers
31,138,533
ER
0.69%
Country
br
City
Rio de Janeiro
23
Entertainment Singer Music Music Tour Headphones Theater
Followers
30,804,420
ER
0.31%
Country
br
City
Rio de Janeiro
24
Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Formal Wear
Followers
30,739,109
ER
0.03%
Country
br
City
Rio de Janeiro
25
Movies & TV Shows Actors or Actress Romantic Relation... Love & Intimacy Adult Modelling Sex & Sexuality
Followers
30,393,690
ER
0.05%
Country
br
City
Rio de Janeiro
26
Movies & TV Shows Entertainment TV Show Political Shows Singer Theater
Followers
30,150,249
ER
0.1%
Country
br
City
São Paulo
27
Actors or Actress Romantic Relation... Love & Intimacy Dance Sex & Sexuality LGBTQ+
Followers
29,828,797
ER
0.29%
Country
br
City
Rio de Janeiro
28
Political Shows Romantic Relation... Love & Intimacy Wedding Social Clubs Formal Wear
Followers
29,115,667
ER
0.47%
Country
br
City
Paraíba do Sul
29
Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Formal Wear
Followers
29,068,086
ER
0.04%
Country
br
City
Fortaleza
30
Entertainment Singer Music Music Tour Headphones Social Clubs
Followers
28,993,326
ER
0.45%
Country
br
City
Salvador
31
Theater Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends
Followers
28,892,747
ER
0.18%
Country
br
City
São Paulo
32
Movies & TV Shows Actors or Actress Romantic Relation... Theater Shopping & Fashio... Fashion Trends
Followers
28,686,456
ER
0.07%
Country
br
City
Rio de Janeiro
33
Followers
27,355,482
ER
0.12%
Country
br
City
Fortaleza
34
Social Issues Politics Political Leaders Social Organisations Football & Soccer Government
Followers
27,049,512
ER
1.07%
Country
br
City
Brasília
35
Romantic Relation... Love & Intimacy Kids Fashion Wedding Lingerie & Intimates Formal Wear
Followers
26,649,050
ER
0.45%
Country
br
City
Male
36
Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Formal Wear
Followers
26,359,256
ER
0.06%
Country
br
City
Rio de Janeiro
37
Entertainment Singer Music Music Tour Headphones Dance
Followers
26,157,949
ER
0.47%
Country
br
City
São Paulo
38
Romantic Relation... Love & Intimacy Religion & Spirit... Religious Organiz... Pastor Church
Followers
25,854,790
ER
0.15%
Country
br
City
39
Romantic Relation... Wedding Football & Soccer Handball Volleyball Kids Sports
Followers
25,572,074
ER
0.69%
Country
br
City
São Paulo
40
Romantic Relation... Love & Intimacy Shopping & Fashio... Adult Modelling Lingerie & Intimates Swimwear
Followers
25,383,202
ER
0.23%
Country
br
City
41
Romantic Relation... Love & Intimacy Singer Headphones Wedding Social Clubs
Followers
25,341,570
ER
0.04%
Country
br
City
Salvador
42
Movies & TV Shows Entertainment Political Shows Hobbies Memes Funny Videos
Followers
24,920,115
ER
2.46%
Country
br
City
São Paulo
43
Football & Soccer Handball Volleyball Rugby American Football Baseball
Followers
24,766,271
ER
2.17%
Country
br
City
Rio de Janeiro
44
Political Shows Social Issues Politics Political Leaders Social Organisations Government
Followers
24,112,307
ER
0%
Country
br
City
São Paulo
45
Movies & TV Shows Entertainment Political Shows Hobbies Social Issues Political Leaders
Followers
23,817,781
ER
1.14%
Country
br
City
São Paulo
46
Movies & TV Shows Political Shows Social Issues Romantic Relation... Love & Intimacy Wedding
Followers
23,056,546
ER
0.62%
Country
br
City
Rio de Janeiro
47
Romantic Relation... Love & Intimacy Shopping & Fashio... Kids Fashion Lingerie & Intimates Climate Change
Followers
22,857,171
ER
2.15%
Country
br
City
Rio de Janeiro
48
Hobbies Outdoor Activities Swimwear Hiking & Trekking Swimming Surfing
Followers
22,627,391
ER
0.29%
Country
br
City
Rio de Janeiro
49
Romantic Relation... Shopping & Fashio... Fashion Fashion Trends Sales & Marketing Personal Development
Followers
22,212,768
ER
4.91%
Country
br
City
São Paulo
50
Movies & TV Shows Political Shows Social Issues Romantic Relation... Politics Political Leaders
Followers
22,157,539
ER
0.18%
Country
br
City
Queimados

See also in the categories:

Top 50 Instagram Influencers in Brazil

Infloo provides comprehensive analytics on Brazil's most influential Instagram creators. Our database covers 50 top-performing influencers with combined reach of approximately 2.34 billion impressions, delivering insights for data-driven influencer marketing campaigns.

Key Analytics Overview

The Brazilian influencer landscape shows diverse engagement metrics across content categories. The average engagement rate across our top 50 influencers reaches 0.81%, with individual performance ranging significantly based on content type and audience demographics. The most-followed creator in our dataset commands 642.6 million followers, representing massive reach potential for brand partnerships.

Featured Top Influencers

  • @cristiano (Cristiano Ronaldo) — 642.6M followers, 1.06% engagement rate
  • @larissamanoela (Larissa Manoela) — 54.3M followers, 1.19% engagement rate
  • @anitta — 64.4M followers, 0.61% engagement rate
  • @ronaldinho — 77.7M followers, 0.27% engagement rate
  • @marcelotwelve — 68.8M followers, 0.22% engagement rate

Why Choose Infloo for Brazil Influencer Discovery

Access detailed metrics including follower counts, engagement rates, and total reach across Brazil's creator economy. Filter, compare, and identify influencers matching your campaign objectives. Our platform delivers real-time analytics to support strategic partnership decisions and ROI measurement.

Frequently asked questions

Who is the most-followed influencer in Brazil on Infloo's platform?

@cristiano (Cristiano Ronaldo) is the most-followed creator in our Brazil database with 642,618,405 followers and a 1.06% engagement rate.

What is the average engagement rate for top influencers in Brazil?

The average engagement rate across our 50 top Brazilian influencers is 0.81%, providing a benchmark for evaluating individual creator performance.

Which influencer has the highest engagement rate in the top 50?

@virginia leads with a 3.92% engagement rate, significantly above the platform average of 0.81%, indicating exceptionally strong audience interaction.

What is the combined reach of Brazil's top 50 influencers?

The total estimated reach across our top 50 Brazilian influencers is approximately 2.34 billion impressions, representing substantial market coverage.

Can I filter influencers by engagement rate and follower count?

Yes, Infloo's analytics platform allows you to filter and compare influencers by engagement rate, follower count, and reach to identify creators matching your campaign requirements.

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