Brazil: Top 50 Financial Education Instagram Influencers

As of September 2026, infloo tracks 71 Instagram creators in Brazil in the Financial Education category. Among the 50 largest by followers, the median engagement rate is 0.26% (middle half: 0.12–0.55%), and the median account has 1.7M followers. Over 1M followers: 42 of 50. Highest engagement: @frentesulamericana (9.80%), @falagabes (3.94%), @gabrielmonteiropm (2.16%).

Creators tracked: 71
Median ER (top 50): 0.26%
Middle half of ER (top 50): 0.12–0.55%
Median followers (top 50): 1.7M
Data as of: September 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 Pablo Marçal @pablomarcal1 Followers: 12,921,643 • ER: 0.07% Barueri Political Leaders Sales & Marketing Career Financial Education Business Entrepreneurship Check Fake Followers Get contacts	Political Leaders Sales & Marketing Career Financial Education Business Entrepreneurship	Followers 12,921,643	ER 0.07%	Country	City Barueri	Check Fake Followers Get contacts
2	2 Kaká Diniz @kakadiniz Followers: 9,026,756 • ER: 0.02% Barueri Mental Health Religious Organiz... Career Personal Development Financial Education Leadership & Moti... Check Fake Followers Get contacts	Mental Health Religious Organiz... Career Personal Development Financial Education Leadership & Moti...	Followers 9,026,756	ER 0.02%	Country	City Barueri	Check Fake Followers Get contacts
3	3 Carol Dias @caroldias Followers: 7,464,733 • ER: 0.03% São Paulo Online Education Sales & Marketing Financial Education Startups Business Entrepreneurship Check Fake Followers Get contacts	Online Education Sales & Marketing Financial Education Startups Business Entrepreneurship	Followers 7,464,733	ER 0.03%	Country	City São Paulo	Check Fake Followers Get contacts
4	4 Pyong Lee (조영래) @pyonglee Followers: 7,332,933 • ER: 0.04% São Paulo Political Leaders Social Organisations Career Personal Development Financial Education Professional Asso... Check Fake Followers Get contacts	Political Leaders Social Organisations Career Personal Development Financial Education Professional Asso...	Followers 7,332,933	ER 0.04%	Country	City São Paulo	Check Fake Followers Get contacts
5	5 Paulo Vieira @paulovcoach Followers: 6,183,634 • ER: 0.3% São Paulo Political Leaders Career Personal Development Financial Education Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Political Leaders Career Personal Development Financial Education Leadership & Moti... Professional Asso...	Followers 6,183,634	ER 0.3%	Country	City São Paulo	Check Fake Followers Get contacts
6	6 Joel Jota @joeljota Followers: 6,139,077 • ER: 0.12% São Paulo Sales & Marketing Career Personal Development Financial Education Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Sales & Marketing Career Personal Development Financial Education Leadership & Moti... Professional Asso...	Followers 6,139,077	ER 0.12%	Country	City São Paulo	Check Fake Followers Get contacts
7	7 COISA BOA PARA LER 📝 @coisaboaparaler Followers: 5,963,845 • ER: 0.55% Mental Health Religion & Spirit... Religious Organiz... Career Personal Development Financial Education Check Fake Followers Get contacts	Mental Health Religion & Spirit... Religious Organiz... Career Personal Development Financial Education	Followers 5,963,845	ER 0.55%	Country	City	Check Fake Followers Get contacts
8	8 Gabriel Monteiro @gabrielmonteiropm Followers: 4,711,518 • ER: 2.16% Rio de Janeiro Political Leaders Religious Organiz... Career Financial Education Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Political Leaders Religious Organiz... Career Financial Education Leadership & Moti... Professional Asso...	Followers 4,711,518	ER 2.16%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
9	9 José Roberto Marques @joserobertomarques Followers: 4,084,860 • ER: 0.12% São Paulo Career Consulting Personal Development Financial Education Nonprofit Organiz... Professional Asso... Check Fake Followers Get contacts	Career Consulting Personal Development Financial Education Nonprofit Organiz... Professional Asso...	Followers 4,084,860	ER 0.12%	Country	City São Paulo	Check Fake Followers Get contacts
10	10 Alisson A Santos ✨🧿 @palavraparahoje Followers: 4,025,149 • ER: 0.54% Salvador Mental Health Religion & Spirit... Religious Organiz... Personal Development Financial Education Christianity Check Fake Followers Get contacts	Mental Health Religion & Spirit... Religious Organiz... Personal Development Financial Education Christianity	Followers 4,025,149	ER 0.54%	Country	City Salvador	Check Fake Followers Get contacts
11	11 Projeto Milhão \| Motivação \| Negócios @projetomilhao Followers: 3,893,263 • ER: 0.4% Career Consulting Personal Development Financial Education Entrepreneurship Professional Asso... Check Fake Followers Get contacts	Career Consulting Personal Development Financial Education Entrepreneurship Professional Asso...	Followers 3,893,263	ER 0.4%	Country	City	Check Fake Followers Get contacts
12	12 Jacob Petry @jacobpetry Followers: 3,806,616 • ER: 0.38% Princeton Religion & Spirit... Religious Organiz... Career Personal Development Financial Education Nonprofit Organiz... Check Fake Followers Get contacts	Religion & Spirit... Religious Organiz... Career Personal Development Financial Education Nonprofit Organiz...	Followers 3,806,616	ER 0.38%	Country	City Princeton	Check Fake Followers Get contacts
13	13 Elton Euler ⚡️ @eltoneuler Followers: 3,795,991 • ER: 0.14% Religious Organiz... Career Personal Development Financial Education Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Religious Organiz... Career Personal Development Financial Education Leadership & Moti... Professional Asso...	Followers 3,795,991	ER 0.14%	Country	City	Check Fake Followers Get contacts
14	14 José Paulo \| Empresário e investidor @josepaulogit Followers: 3,302,940 • ER: 0.26% Orlando Sales & Marketing Career Financial Education Nonprofit Organiz... Entrepreneurship Professional Asso... Check Fake Followers Get contacts	Sales & Marketing Career Financial Education Nonprofit Organiz... Entrepreneurship Professional Asso...	Followers 3,302,940	ER 0.26%	Country	City Orlando	Check Fake Followers Get contacts
15	15 G4 @g4.business Followers: 2,942,684 • ER: 0.02% São Paulo Sales & Marketing Career Financial Education Startups Entrepreneurship Professional Asso... Check Fake Followers Get contacts	Sales & Marketing Career Financial Education Startups Entrepreneurship Professional Asso...	Followers 2,942,684	ER 0.02%	Country	City São Paulo	Check Fake Followers Get contacts
16	16 Caio Carneiro @caiocarneiro Followers: 2,922,215 • ER: 0.37% São Paulo Career Consulting Personal Development Financial Education Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Career Consulting Personal Development Financial Education Leadership & Moti... Professional Asso...	Followers 2,922,215	ER 0.37%	Country	City São Paulo	Check Fake Followers Get contacts
17	17 RICARDO NUNES @ricardonuneseletro Followers: 2,913,315 • ER: 0.01% Belo Horizonte Sales & Marketing Career Financial Education Business Entrepreneurship Professional Asso... Check Fake Followers Get contacts	Sales & Marketing Career Financial Education Business Entrepreneurship Professional Asso...	Followers 2,913,315	ER 0.01%	Country	City Belo Horizonte	Check Fake Followers Get contacts
18	18 EU SOU O CAOS 🌷 @soucaos Followers: 2,900,333 • ER: 0.06% Parenting Hacks &... Religion & Spirit... Religious Organiz... Personal Development Financial Education Child Health Check Fake Followers Get contacts	Parenting Hacks &... Religion & Spirit... Religious Organiz... Personal Development Financial Education Child Health	Followers 2,900,333	ER 0.06%	Country	City	Check Fake Followers Get contacts
19	19 Pensamento De Um Líder @pensamentodeumlider Followers: 2,350,046 • ER: 0.28% São Paulo Political Leaders Religion & Spirit... Religious Organiz... Personal Development Financial Education Leadership & Moti... Check Fake Followers Get contacts	Political Leaders Religion & Spirit... Religious Organiz... Personal Development Financial Education Leadership & Moti...	Followers 2,350,046	ER 0.28%	Country	City São Paulo	Check Fake Followers Get contacts
20	20 POSTEI FRASE @posteifrase Followers: 2,214,310 • ER: 0.33% São Paulo Love & Intimacy Religion & Spirit... Religious Organiz... Personal Development Financial Education Professional Asso... Check Fake Followers Get contacts	Love & Intimacy Religion & Spirit... Religious Organiz... Personal Development Financial Education Professional Asso...	Followers 2,214,310	ER 0.33%	Country	City São Paulo	Check Fake Followers Get contacts
21	21 Amanda Fitas @amandafitas Followers: 2,054,459 • ER: 0.3% São Paulo Mental Health Religious Organiz... Personal Development Financial Education Psychology Medical Education Check Fake Followers Get contacts	Mental Health Religious Organiz... Personal Development Financial Education Psychology Medical Education	Followers 2,054,459	ER 0.3%	Country	City São Paulo	Check Fake Followers Get contacts
22	22 Miriane Ferreira @dra.mirianeferreira Followers: 1,919,999 • ER: 0% Women's Health Kids Education Mental Health Personal Development Financial Education Child Health Check Fake Followers Get contacts	Women's Health Kids Education Mental Health Personal Development Financial Education Child Health	Followers 1,919,999	ER 0%	Country	City	Check Fake Followers Get contacts
23	23 Priscilla de Brito @universo_de_amor Followers: 1,908,525 • ER: 0.22% Rio de Janeiro Mental Health Religion & Spirit... Religious Organiz... Personal Development Financial Education Professional Asso... Check Fake Followers Get contacts	Mental Health Religion & Spirit... Religious Organiz... Personal Development Financial Education Professional Asso...	Followers 1,908,525	ER 0.22%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
24	24 Gabriel Santana @falagabes Followers: 1,893,448 • ER: 3.94% São Paulo Online Education Religious Organiz... Career Personal Development Financial Education Professional Asso... Check Fake Followers Get contacts	Online Education Religious Organiz... Career Personal Development Financial Education Professional Asso...	Followers 1,893,448	ER 3.94%	Country	City São Paulo	Check Fake Followers Get contacts
25	25 Prospere Brasil @prosperebrasil Followers: 1,851,681 • ER: 0% Financial Education Check Fake Followers Get contacts	Financial Education	Followers 1,851,681	ER 0%	Country	City	Check Fake Followers Get contacts
26	26 Marcus Buaiz @marcusbuaiz Followers: 1,571,338 • ER: 0.14% São Paulo Political Leaders Career Personal Development Financial Education Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Political Leaders Career Personal Development Financial Education Leadership & Moti... Professional Asso...	Followers 1,571,338	ER 0.14%	Country	City São Paulo	Check Fake Followers Get contacts
27	27 Carol Iasmim \| VENDAS 🧠 @carol.iasmim Followers: 1,497,637 • ER: 0.51% Pará de Minas Sales & Marketing Personal Development Financial Education Startups Business Entrepreneurship Check Fake Followers Get contacts	Sales & Marketing Personal Development Financial Education Startups Business Entrepreneurship	Followers 1,497,637	ER 0.51%	Country	City Pará de Minas	Check Fake Followers Get contacts
28	28 Direito do Empregado @direitodoempregado Followers: 1,484,727 • ER: 0% Sales & Marketing Career Personal Development Financial Education Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Sales & Marketing Career Personal Development Financial Education Leadership & Moti... Professional Asso...	Followers 1,484,727	ER 0%	Country	City	Check Fake Followers Get contacts
29	29 AFONSO MOLINA @afonsomolina Followers: 1,480,456 • ER: 0.08% Bauru Sales & Marketing Career Personal Development Financial Education Startups Entrepreneurship Check Fake Followers Get contacts	Sales & Marketing Career Personal Development Financial Education Startups Entrepreneurship	Followers 1,480,456	ER 0.08%	Country	City Bauru	Check Fake Followers Get contacts
30	30 Página de uma vida @paginadeumavida Followers: 1,425,320 • ER: 0.16% Itabuna Love & Intimacy Mental Health Religion & Spirit... Religious Organiz... Financial Education Christianity Check Fake Followers Get contacts	Love & Intimacy Mental Health Religion & Spirit... Religious Organiz... Financial Education Christianity	Followers 1,425,320	ER 0.16%	Country	City Itabuna	Check Fake Followers Get contacts
31	31 Hyeser Souza @hyeser Followers: 1,422,669 • ER: 0.2% Online Education Sales & Marketing Career Personal Development Financial Education Professional Asso... Check Fake Followers Get contacts	Online Education Sales & Marketing Career Personal Development Financial Education Professional Asso...	Followers 1,422,669	ER 0.2%	Country	City	Check Fake Followers Get contacts
32	32 Roberth Resende @eusouroberth Followers: 1,376,980 • ER: 0.71% Mental Health Career Personal Development Financial Education Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Mental Health Career Personal Development Financial Education Leadership & Moti... Professional Asso...	Followers 1,376,980	ER 0.71%	Country	City	Check Fake Followers Get contacts
33	33 LEMBRETES DELA @lembretesdelaa Followers: 1,332,913 • ER: 1.43% Love & Intimacy Mental Health Religion & Spirit... Religious Organiz... Personal Development Financial Education Check Fake Followers Get contacts	Love & Intimacy Mental Health Religion & Spirit... Religious Organiz... Personal Development Financial Education	Followers 1,332,913	ER 1.43%	Country	City	Check Fake Followers Get contacts
34	34 Karen Queiroz \| Especialista em Imagem e Posicionamento @karenqueiroz Followers: 1,294,257 • ER: 0.19% Sales & Marketing Beauty Tutorials Beauty Health Personal Development Financial Education Professional Asso... Check Fake Followers Get contacts	Sales & Marketing Beauty Tutorials Beauty Health Personal Development Financial Education Professional Asso...	Followers 1,294,257	ER 0.19%	Country	City	Check Fake Followers Get contacts
35	35 ✍Frases 💌Bilhetes ❤Amor @umbilhetim Followers: 1,274,567 • ER: 0.15% Xanxerê Love & Intimacy Online Education Religion & Spirit... Religious Organiz... Personal Development Financial Education Check Fake Followers Get contacts	Love & Intimacy Online Education Religion & Spirit... Religious Organiz... Personal Development Financial Education	Followers 1,274,567	ER 0.15%	Country	City Xanxerê	Check Fake Followers Get contacts
36	36 Gleisi Hoffmann @gleisihoffmann Followers: 1,195,309 • ER: 0% Politics Political Leaders Social Organisations Career Financial Education Professional Asso... Check Fake Followers Get contacts	Politics Political Leaders Social Organisations Career Financial Education Professional Asso...	Followers 1,195,309	ER 0%	Country	City	Check Fake Followers Get contacts
37	37 Metas @metas.oficial Followers: 1,185,076 • ER: 0.68% Political Leaders Sales & Marketing Career Personal Development Financial Education Professional Asso... Check Fake Followers Get contacts	Political Leaders Sales & Marketing Career Personal Development Financial Education Professional Asso...	Followers 1,185,076	ER 0.68%	Country	City	Check Fake Followers Get contacts
38	38 Guilherme Kilter @gui.kilter Followers: 1,142,284 • ER: 1.91% Curitiba Religion & Spirit... Religious Organiz... Financial Education Pastor Church Christianity Check Fake Followers Get contacts	Religion & Spirit... Religious Organiz... Financial Education Pastor Church Christianity	Followers 1,142,284	ER 1.91%	Country	City Curitiba	Check Fake Followers Get contacts
39	39 AMBIÇÃO MILIONÁRIA @ambicao.milionaria.oficial Followers: 1,094,450 • ER: 1.8% Sales & Marketing Career Personal Development Financial Education Business Entrepreneurship Check Fake Followers Get contacts	Sales & Marketing Career Personal Development Financial Education Business Entrepreneurship	Followers 1,094,450	ER 1.8%	Country	City	Check Fake Followers Get contacts
40	40 Nikolas Ferreira BR @nikolaspresidentebr Followers: 1,080,309 • ER: 1.03% Social Issues Politics Political Leaders Social Organisations Financial Education Government Check Fake Followers Get contacts	Social Issues Politics Political Leaders Social Organisations Financial Education Government	Followers 1,080,309	ER 1.03%	Country	City	Check Fake Followers Get contacts
41	41 Lásaro Do Carmo Jr 🦅 🦏 @lasarodocarmojr Followers: 1,062,156 • ER: 0.18% São Paulo Sales & Marketing Career Personal Development Financial Education Entrepreneurship Leadership & Moti... Check Fake Followers Get contacts	Sales & Marketing Career Personal Development Financial Education Entrepreneurship Leadership & Moti...	Followers 1,062,156	ER 0.18%	Country	City São Paulo	Check Fake Followers Get contacts
42	42 amor-próprio e autoestima @valorizado Followers: 1,014,195 • ER: 0.45% Mental Health Religious Organiz... Personal Development Financial Education Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Mental Health Religious Organiz... Personal Development Financial Education Leadership & Moti... Professional Asso...	Followers 1,014,195	ER 0.45%	Country	City	Check Fake Followers Get contacts
43	43 Homens de Verdade @homensdeverdade Followers: 990,508 • ER: 0% Mental Health Religion & Spirit... Religious Organiz... Personal Development Financial Education Professional Asso... Check Fake Followers Get contacts	Mental Health Religion & Spirit... Religious Organiz... Personal Development Financial Education Professional Asso...	Followers 990,508	ER 0%	Country	City	Check Fake Followers Get contacts
44	44 Frente Sulamericana @frentesulamericana Followers: 959,441 • ER: 9.8% Politics Political Leaders Social Organisations Career Financial Education Leadership & Moti... Check Fake Followers Get contacts	Politics Political Leaders Social Organisations Career Financial Education Leadership & Moti...	Followers 959,441	ER 9.8%	Country	City	Check Fake Followers Get contacts
45	45 Deprê Universitária @depreuniversitaria Followers: 929,354 • ER: 0.67% Montes Claros Political Leaders Religious Organiz... Career Personal Development Financial Education Professional Asso... Check Fake Followers Get contacts	Political Leaders Religious Organiz... Career Personal Development Financial Education Professional Asso...	Followers 929,354	ER 0.67%	Country	City Montes Claros	Check Fake Followers Get contacts
46	46 Sabrina Nunes @sabrinanunesfj Followers: 924,654 • ER: 0.03% São Paulo Sales & Marketing Personal Development Financial Education Startups Business Entrepreneurship Check Fake Followers Get contacts	Sales & Marketing Personal Development Financial Education Startups Business Entrepreneurship	Followers 924,654	ER 0.03%	Country	City São Paulo	Check Fake Followers Get contacts
47	47 Reinaldo Zanon @reinaldozanon Followers: 909,958 • ER: 0.05% São José do Rio Preto Career Personal Development Financial Education Startups Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Career Personal Development Financial Education Startups Leadership & Moti... Professional Asso...	Followers 909,958	ER 0.05%	Country	City São José do Rio Preto	Check Fake Followers Get contacts
48	48 Marcos Paulo \| Vendedor Águia @vendedoraguia Followers: 755,410 • ER: 0.09% São Paulo Sales & Marketing Career Financial Education Startups Business Entrepreneurship Check Fake Followers Get contacts	Sales & Marketing Career Financial Education Startups Business Entrepreneurship	Followers 755,410	ER 0.09%	Country	City São Paulo	Check Fake Followers Get contacts
49	49 Nubank Ultravioleta @nubank_ultravioleta Followers: 732,337 • ER: 0.22% São Paulo Career Financial Education Startups Business Entrepreneurship Professional Asso... Check Fake Followers Get contacts	Career Financial Education Startups Business Entrepreneurship Professional Asso...	Followers 732,337	ER 0.22%	Country	City São Paulo	Check Fake Followers Get contacts
50	50 Maromba Severo \| R. P. @omarombasevero Followers: 722,373 • ER: 0.92% São Paulo Social Issues Politics Political Leaders Social Organisations Religious Organiz... Financial Education Check Fake Followers Get contacts	Social Issues Politics Political Leaders Social Organisations Religious Organiz... Financial Education	Followers 722,373	ER 0.92%	Country	City São Paulo	Check Fake Followers Get contacts

See the TikTok top Average Instagram engagement rate in Brazil Check any Instagram creator for fake followers — free How we build the rankings and measure creators

Frequently asked questions

Who are the top Financial Education Instagram influencers in Brazil?

By followers: @pablomarcal1 (12.9M), @kakadiniz (9M), @caroldias (7.5M). By engagement rate: @frentesulamericana (9.80%), @falagabes (3.94%), @gabrielmonteiropm (2.16%). Data: infloo, September 2026.

What is a typical engagement rate for Financial Education influencers in Brazil?

The median is 0.26%; half of the 50 largest creators by followers fall between 0.12% and 0.55%. Data: infloo, September 2026.

How many Financial Education Instagram influencers does infloo track in Brazil?

71 as of September 2026. The ranking shows 50 of them, sorted by followers.

Our blog

Discover new things about Marketing, Trends and another priceless information

How Do You Find and Vet Instagram Influencers in Brazil? A Stage-by-Stage Guide

Brazil's 50 largest Instagram accounts median 0.29% engagement—11th of 14 countries sampled. Platform choice is the largest lever: Brazil's biggest TikTok accounts median 8.98%, roughly 31x higher. Here's how to build a shortlist that survives review.

Which Influencer Discovery Plan Does Your Agency Need? 11 Questions About Limits, Exports and Cost

Five tiers meter four separate counters—searches, profile views, exports and data updates—at different ceilings. The plan that fits your agency is decided by whichever counter your workflow burns fastest, not by the feature list.

Engagement Rate, Views per Follower or Follower Count — Which Metric Should You Screen Influencers On?

Each of the three headline metrics answers a different question, and each breaks in a different place. Learn which one to lead with for reach buys, response-led campaigns, and multi-market comparisons.