Brazil: Top 16 Smart Home Instagram Influencers

As of November 2026, infloo tracks 16 Instagram creators in Brazil in the Smart Home category. Their median engagement rate is 0.38% (middle half: 0.09–0.54%), and the median account has 62K followers. Micro-influencers (10K–100K followers): 10 of 16; over 1M followers: 3. Highest engagement: @fabulehome (30.88%), @lu.s.cas (4.57%), @via.verde.paisagismo (1.65%).

Creators tracked: 16
Median ER: 0.38%
Middle half of ER: 0.09–0.54%
Median followers: 62K
Data as of: November 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 8krawstore @8_kraw Followers: 4,861,010 • ER: 0.1% Business Home Renovation Architecture Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Business Home Renovation Architecture Real Estate Furniture Stores Smart Home	Followers 4,861,010	ER 0.1%	Country	City	Check Fake Followers Get contacts
2	2 Vestcasa @vestcasa_oficial Followers: 3,578,300 • ER: — Workwear Home Renovation Home Decor Furniture Stores Smart Home Sewing Check Fake Followers Get contacts	Workwear Home Renovation Home Decor Furniture Stores Smart Home Sewing	Followers 3,578,300	ER —	Country	City	Check Fake Followers Get contacts
3	3 Lucas Rocha @lu.s.cas Followers: 1,891,090 • ER: 4.57% Rio de Janeiro Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 1,891,090	ER 4.57%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
4	4 Cidade Matarazzo @cidadematarazzo Followers: 155,688 • ER: 0.42% São Paulo Business Architecture Real Estate Smart Home Green Business Hotels Check Fake Followers Get contacts	Business Architecture Real Estate Smart Home Green Business Hotels	Followers 155,688	ER 0.42%	Country	City São Paulo	Check Fake Followers Get contacts
5	5 Anali - Mais Feng Shui @maisfengshui Followers: 87,407 • ER: 0.38% São Paulo Personal Development Entrepreneurship Home Renovation Real Estate Smart Home Math & Engineerin... Check Fake Followers Get contacts	Personal Development Entrepreneurship Home Renovation Real Estate Smart Home Math & Engineerin...	Followers 87,407	ER 0.38%	Country	City São Paulo	Check Fake Followers Get contacts
6	6 Pininfarina Architecture & Product Design @pininfarina_arch_design Followers: 82,468 • ER: 0.63% Cambiano Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 82,468	ER 0.63%	Country	City Cambiano	Check Fake Followers Get contacts
7	7 VIA VERDE PAISAGISMO @via.verde.paisagismo Followers: 79,894 • ER: 1.65% Relocation Agriculture & Far... Climate Change Smart Home Weather & Climate Gardening Check Fake Followers Get contacts	Relocation Agriculture & Far... Climate Change Smart Home Weather & Climate Gardening	Followers 79,894	ER 1.65%	Country	City	Check Fake Followers Get contacts
8	8 RAFA DECORA \| Decor e móveis soltos @rafadecoraa Followers: 65,379 • ER: 0.08% Palotina Home Renovation Architecture Home Decor Furniture Stores Smart Home Handmade & DIY Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Furniture Stores Smart Home Handmade & DIY	Followers 65,379	ER 0.08%	Country	City Palotina	Check Fake Followers Get contacts
9	9 Talita Constantinov \| Feng Shui @talita.constantinov Followers: 58,119 • ER: 0.27% São Paulo Home Renovation Home Decor Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Home Decor Furniture Stores Smart Home	Followers 58,119	ER 0.27%	Country	City São Paulo	Check Fake Followers Get contacts
10	10 Lojas Pisolar @lojas_pisolar Followers: 49,884 • ER: 0.06% Shopping & Fashio... Sales & Marketing Business Workwear Smart Home Green Business Check Fake Followers Get contacts	Shopping & Fashio... Sales & Marketing Business Workwear Smart Home Green Business	Followers 49,884	ER 0.06%	Country	City	Check Fake Followers Get contacts
11	11 LONAS \| TELAS \| TECIDOS @cikala.oficial Followers: 23,316 • ER: 0.09% São Paulo Sales & Marketing Business Workwear Smart Home Green Business Industry Check Fake Followers Get contacts	Sales & Marketing Business Workwear Smart Home Green Business Industry	Followers 23,316	ER 0.09%	Country	City São Paulo	Check Fake Followers Get contacts
12	12 Márcio Vieira \| Especialista em Investimento Imobiliário @marcio.corretor.intermares Followers: 21,491 • ER: 0.45% Cabedelo Travel Agencies Relocation Architecture Real Estate Smart Home Hotels Check Fake Followers Get contacts	Travel Agencies Relocation Architecture Real Estate Smart Home Hotels	Followers 21,491	ER 0.45%	Country	City Cabedelo	Check Fake Followers Get contacts
13	13 Loja Casa Lar 🏠 TOBIAS BARRETO-SE @casa_laar Followers: 16,322 • ER: 0.05% Home Renovation Architecture Home Decor Furniture Stores Smart Home Sewing Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Furniture Stores Smart Home Sewing	Followers 16,322	ER 0.05%	Country	City	Check Fake Followers Get contacts
14	14 Decoração, Utilidades e Presentes \| ✨️ @fabulehome Followers: 11,409 • ER: 30.88% Smart Home Handmade & DIY Sewing Home DIY Candle Making Pottery Check Fake Followers Get contacts	Smart Home Handmade & DIY Sewing Home DIY Candle Making Pottery	Followers 11,409	ER 30.88%	Country	City	Check Fake Followers Get contacts
15	15 Capotaria e Toldos Auto Bonito @autobonito Followers: 6,946 • ER: 0.08% Natal Vehicles Cars Personal Computers Luxury Cars Smart Home Industry Check Fake Followers Get contacts	Vehicles Cars Personal Computers Luxury Cars Smart Home Industry	Followers 6,946	ER 0.08%	Country	City Natal	Check Fake Followers Get contacts
16	16 Haier Portugal @haier_portugal Followers: 5,720 • ER: 0.38% Startups Home Renovation Real Estate Smart Home Green Business Home DIY Check Fake Followers Get contacts	Startups Home Renovation Real Estate Smart Home Green Business Home DIY	Followers 5,720	ER 0.38%	Country	City	Check Fake Followers Get contacts

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Frequently asked questions

Who are the top Smart Home Instagram influencers in Brazil?

By followers: @8_kraw (4.9M), @vestcasa_oficial (3.6M), @lu.s.cas (1.9M). By engagement rate: @fabulehome (30.88%), @lu.s.cas (4.57%), @via.verde.paisagismo (1.65%). Data: infloo, November 2026.

What is a typical engagement rate for Smart Home influencers in Brazil?

The median is 0.38%; half of the 16 creators fall between 0.09% and 0.54%. Data: infloo, November 2026.

How many Smart Home influencers in Brazil have under 100K followers?

12 of 16: 2 under 10K and 10 with 10K–100K followers.

How many Smart Home Instagram influencers does infloo track in Brazil?

16 as of November 2026. The ranking shows all of them, sorted by followers.

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