Brazil: Top 50 Personal Development Instagram Influencers

As of September 2026, infloo tracks 162 Instagram creators in Brazil in the Personal Development category. Among the 50 largest by followers, the median engagement rate is 0.41% (middle half: 0.13–1.52%), and the median account has 4M followers. Over 1M followers: 50 of 50. Highest engagement: @brunolima_ (6.41%), @mateuspesce (6.06%), @deolane (4.91%).

Creators tracked: 162
Median ER (top 50): 0.41%
Middle half of ER (top 50): 0.13–1.52%
Median followers (top 50): 4M
Data as of: September 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 Deolane Bezerra @deolane Followers: 22,212,768 • ER: 4.91% São Paulo Romantic Relation... Shopping & Fashio... Fashion Fashion Trends Sales & Marketing Personal Development Check Fake Followers Get contacts	Romantic Relation... Shopping & Fashio... Fashion Fashion Trends Sales & Marketing Personal Development	Followers 22,212,768	ER 4.91%	Country	City São Paulo	Check Fake Followers Get contacts
2	2 Ruyter Poubel @ruyter Followers: 21,556,135 • ER: 2.03% Rio de Janeiro Political Leaders Mental Health Addiction & Recovery Religious Organiz... Personal Development Leadership & Moti... Check Fake Followers Get contacts	Political Leaders Mental Health Addiction & Recovery Religious Organiz... Personal Development Leadership & Moti...	Followers 21,556,135	ER 2.03%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
3	3 Cátia Damasceno @catiadamasceno Followers: 14,644,352 • ER: 0.08% Brasília Romantic Relation... Love & Intimacy Political Leaders Mental Health Religious Organiz... Personal Development Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Political Leaders Mental Health Religious Organiz... Personal Development	Followers 14,644,352	ER 0.08%	Country	City Brasília	Check Fake Followers Get contacts
4	4 Resiliência Humana @resiliencia_humana Followers: 12,957,548 • ER: 0.01% Mental Health Religion & Spirit... Religious Organiz... Personal Development Nonprofit Organiz... Charity Check Fake Followers Get contacts	Mental Health Religion & Spirit... Religious Organiz... Personal Development Nonprofit Organiz... Charity	Followers 12,957,548	ER 0.01%	Country	City	Check Fake Followers Get contacts
5	5 Marcio Garcia @oficialmarciogarcia Followers: 11,789,958 • ER: 0.07% Rio de Janeiro Family & Parenting Social Issues Romantic Relation... Love & Intimacy Blended Families Personal Development Check Fake Followers Get contacts	Family & Parenting Social Issues Romantic Relation... Love & Intimacy Blended Families Personal Development	Followers 11,789,958	ER 0.07%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
6	6 Busca Busca @buscabuscaoficial Followers: 9,821,860 • ER: 1.24% São Paulo Social Issues Politics Political Leaders Personal Computers Sales & Marketing Personal Development Check Fake Followers Get contacts	Social Issues Politics Political Leaders Personal Computers Sales & Marketing Personal Development	Followers 9,821,860	ER 1.24%	Country	City São Paulo	Check Fake Followers Get contacts
7	7 Renato Cariani @renato_cariani Followers: 9,132,504 • ER: 0.47% Guarujá Gym & Fitness Health Issues Career Personal Development Cardio Training Leadership & Moti... Check Fake Followers Get contacts	Gym & Fitness Health Issues Career Personal Development Cardio Training Leadership & Moti...	Followers 9,132,504	ER 0.47%	Country	City Guarujá	Check Fake Followers Get contacts
8	8 Maíra Cardi @mairacardi Followers: 9,040,731 • ER: 1.91% São Paulo Romantic Relation... Love & Intimacy Sex & Sexuality Health Issues Religion & Spirit... Personal Development Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Sex & Sexuality Health Issues Religion & Spirit... Personal Development	Followers 9,040,731	ER 1.91%	Country	City São Paulo	Check Fake Followers Get contacts
9	9 Kaká Diniz @kakadiniz Followers: 9,026,756 • ER: 0.02% Barueri Mental Health Religious Organiz... Career Personal Development Financial Education Leadership & Moti... Check Fake Followers Get contacts	Mental Health Religious Organiz... Career Personal Development Financial Education Leadership & Moti...	Followers 9,026,756	ER 0.02%	Country	City Barueri	Check Fake Followers Get contacts
10	10 Cíntia Chagas @cintiachagass Followers: 7,688,227 • ER: 0.57% Rio de Janeiro Love & Intimacy Politics Political Leaders Sales & Marketing Career Personal Development Check Fake Followers Get contacts	Love & Intimacy Politics Political Leaders Sales & Marketing Career Personal Development	Followers 7,688,227	ER 0.57%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
11	11 Pyong Lee (조영래) @pyonglee Followers: 7,332,933 • ER: 0.04% São Paulo Political Leaders Social Organisations Career Personal Development Financial Education Professional Asso... Check Fake Followers Get contacts	Political Leaders Social Organisations Career Personal Development Financial Education Professional Asso...	Followers 7,332,933	ER 0.04%	Country	City São Paulo	Check Fake Followers Get contacts
12	12 Ana Beatriz Barbosa / PodPeople @anabeatriz11 Followers: 6,642,518 • ER: 0.8% Rio de Janeiro Mental Health Religion & Spirit... Religious Organiz... Career Personal Development Nonprofit Organiz... Check Fake Followers Get contacts	Mental Health Religion & Spirit... Religious Organiz... Career Personal Development Nonprofit Organiz...	Followers 6,642,518	ER 0.8%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
13	13 Paulo Vieira @paulovcoach Followers: 6,183,634 • ER: 0.3% São Paulo Political Leaders Career Personal Development Financial Education Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Political Leaders Career Personal Development Financial Education Leadership & Moti... Professional Asso...	Followers 6,183,634	ER 0.3%	Country	City São Paulo	Check Fake Followers Get contacts
14	14 Joel Jota @joeljota Followers: 6,139,077 • ER: 0.12% São Paulo Sales & Marketing Career Personal Development Financial Education Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Sales & Marketing Career Personal Development Financial Education Leadership & Moti... Professional Asso...	Followers 6,139,077	ER 0.12%	Country	City São Paulo	Check Fake Followers Get contacts
15	15 COISA BOA PARA LER 📝 @coisaboaparaler Followers: 5,963,845 • ER: 0.55% Mental Health Religion & Spirit... Religious Organiz... Career Personal Development Financial Education Check Fake Followers Get contacts	Mental Health Religion & Spirit... Religious Organiz... Career Personal Development Financial Education	Followers 5,963,845	ER 0.55%	Country	City	Check Fake Followers Get contacts
16	16 BILHETES DE AMOR @bilhetesdeamor Followers: 5,531,110 • ER: 0.11% Florianópolis Love & Intimacy Mental Health Religion & Spirit... Religious Organiz... Personal Development Professional Asso... Check Fake Followers Get contacts	Love & Intimacy Mental Health Religion & Spirit... Religious Organiz... Personal Development Professional Asso...	Followers 5,531,110	ER 0.11%	Country	City Florianópolis	Check Fake Followers Get contacts
17	17 Marcela Mc Gowan @marcelamcgowan Followers: 5,286,922 • ER: 0.2% São Paulo Love & Intimacy Women's Health Sex & Sexuality Mental Health Beauty Health Personal Development Check Fake Followers Get contacts	Love & Intimacy Women's Health Sex & Sexuality Mental Health Beauty Health Personal Development	Followers 5,286,922	ER 0.2%	Country	City São Paulo	Check Fake Followers Get contacts
18	18 Mariana Matarazzo @marimatarazzoofc Followers: 5,073,687 • ER: 3.48% São Paulo Actors or Actress Romantic Relation... Love & Intimacy Adult Modelling Personal Development Check Fake Followers Get contacts	Actors or Actress Romantic Relation... Love & Intimacy Adult Modelling Personal Development	Followers 5,073,687	ER 3.48%	Country	City São Paulo	Check Fake Followers Get contacts
19	19 Motivação - Inspiração - Empreendedorismo 🎯 @mentedesucessoo Followers: 4,694,958 • ER: 0.19% Social Issues Social Organisations Career Personal Development Startups Professional Asso... Check Fake Followers Get contacts	Social Issues Social Organisations Career Personal Development Startups Professional Asso...	Followers 4,694,958	ER 0.19%	Country	City	Check Fake Followers Get contacts
20	20 Sam Heughan @samheughan Followers: 4,479,674 • ER: 0.41% New York City Hobbies Gym & Fitness Addiction & Recovery Personal Development Volleyball Gymnastics Check Fake Followers Get contacts	Hobbies Gym & Fitness Addiction & Recovery Personal Development Volleyball Gymnastics	Followers 4,479,674	ER 0.41%	Country	City New York City	Check Fake Followers Get contacts
21	21 SOBRE AUTOESTIMA @sobreautoestima Followers: 4,362,569 • ER: 0.72% Florianópolis Love & Intimacy Mental Health Religion & Spirit... Religious Organiz... Personal Development Professional Asso... Check Fake Followers Get contacts	Love & Intimacy Mental Health Religion & Spirit... Religious Organiz... Personal Development Professional Asso...	Followers 4,362,569	ER 0.72%	Country	City Florianópolis	Check Fake Followers Get contacts
22	22 Um Cartão @umcartao Followers: 4,163,634 • ER: 0.37% Rio de Janeiro Love & Intimacy Religion & Spirit... Consulting Personal Development Meditation Math & Engineerin... Check Fake Followers Get contacts	Love & Intimacy Religion & Spirit... Consulting Personal Development Meditation Math & Engineerin...	Followers 4,163,634	ER 0.37%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
23	23 Willou @willou Followers: 4,147,112 • ER: 1.99% João Pessoa Hobbies Adult Modelling Sales & Marketing Formal Wear Personal Development Workwear Check Fake Followers Get contacts	Hobbies Adult Modelling Sales & Marketing Formal Wear Personal Development Workwear	Followers 4,147,112	ER 1.99%	Country	City João Pessoa	Check Fake Followers Get contacts
24	24 José Roberto Marques @joserobertomarques Followers: 4,084,860 • ER: 0.12% São Paulo Career Consulting Personal Development Financial Education Nonprofit Organiz... Professional Asso... Check Fake Followers Get contacts	Career Consulting Personal Development Financial Education Nonprofit Organiz... Professional Asso...	Followers 4,084,860	ER 0.12%	Country	City São Paulo	Check Fake Followers Get contacts
25	25 Alisson A Santos ✨🧿 @palavraparahoje Followers: 4,025,149 • ER: 0.54% Salvador Mental Health Religion & Spirit... Religious Organiz... Personal Development Financial Education Christianity Check Fake Followers Get contacts	Mental Health Religion & Spirit... Religious Organiz... Personal Development Financial Education Christianity	Followers 4,025,149	ER 0.54%	Country	City Salvador	Check Fake Followers Get contacts
26	26 SIGOFRASES @sigofrases Followers: 3,994,687 • ER: 0% Romantic Relation... Love & Intimacy Mental Health Religion & Spirit... Religious Organiz... Personal Development Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Mental Health Religion & Spirit... Religious Organiz... Personal Development	Followers 3,994,687	ER 0%	Country	City	Check Fake Followers Get contacts
27	27 Projeto Milhão \| Motivação \| Negócios @projetomilhao Followers: 3,893,263 • ER: 0.4% Career Consulting Personal Development Financial Education Entrepreneurship Professional Asso... Check Fake Followers Get contacts	Career Consulting Personal Development Financial Education Entrepreneurship Professional Asso...	Followers 3,893,263	ER 0.4%	Country	City	Check Fake Followers Get contacts
28	28 TALITHA PEREIRA @talithapereira Followers: 3,833,345 • ER: 0.26% Paulista Romantic Relation... Love & Intimacy Wedding Religion & Spirit... Religious Organiz... Personal Development Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Wedding Religion & Spirit... Religious Organiz... Personal Development	Followers 3,833,345	ER 0.26%	Country	City Paulista	Check Fake Followers Get contacts
29	29 Rafael Nery @rafanery.hrpz Followers: 3,825,471 • ER: 1.35% Salvador Love & Intimacy Religion & Spirit... Religious Organiz... Personal Development Pastor Christianity Check Fake Followers Get contacts	Love & Intimacy Religion & Spirit... Religious Organiz... Personal Development Pastor Christianity	Followers 3,825,471	ER 1.35%	Country	City Salvador	Check Fake Followers Get contacts
30	30 Jacob Petry @jacobpetry Followers: 3,806,616 • ER: 0.38% Princeton Religion & Spirit... Religious Organiz... Career Personal Development Financial Education Nonprofit Organiz... Check Fake Followers Get contacts	Religion & Spirit... Religious Organiz... Career Personal Development Financial Education Nonprofit Organiz...	Followers 3,806,616	ER 0.38%	Country	City Princeton	Check Fake Followers Get contacts
31	31 Elton Euler ⚡️ @eltoneuler Followers: 3,795,991 • ER: 0.14% Religious Organiz... Career Personal Development Financial Education Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Religious Organiz... Career Personal Development Financial Education Leadership & Moti... Professional Asso...	Followers 3,795,991	ER 0.14%	Country	City	Check Fake Followers Get contacts
32	32 𝒫𝒶𝓁𝒶𝓋𝓇𝒶𝓈 ℯ 𝒱ℯ𝓇𝒹𝒶𝒹ℯ𝓈 🌻 @palavraseverdades Followers: 3,709,660 • ER: 0.25% Social Issues Love & Intimacy Politics Political Leaders Social Organisations Personal Development Check Fake Followers Get contacts	Social Issues Love & Intimacy Politics Political Leaders Social Organisations Personal Development	Followers 3,709,660	ER 0.25%	Country	City	Check Fake Followers Get contacts
33	33 SINTONIZOU FRASES @sintonizoufrases Followers: 3,676,832 • ER: 1.51% São Paulo Romantic Relation... Love & Intimacy Political Leaders Religion & Spirit... Religious Organiz... Personal Development Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Political Leaders Religion & Spirit... Religious Organiz... Personal Development	Followers 3,676,832	ER 1.51%	Country	City São Paulo	Check Fake Followers Get contacts
34	34 Guto Galamba \| Alta Performance @gutogalamba Followers: 3,651,600 • ER: 3.77% Florianópolis Men's Health Health Issues Health & Medicine Personal Development Leadership & Moti... Alternative Medicine Check Fake Followers Get contacts	Men's Health Health Issues Health & Medicine Personal Development Leadership & Moti... Alternative Medicine	Followers 3,651,600	ER 3.77%	Country	City Florianópolis	Check Fake Followers Get contacts
35	35 MATEUS PESCE @mateuspesce Followers: 3,624,405 • ER: 6.06% Belo Horizonte Mental Health Career Personal Development Leadership & Moti... Professional Asso... LGBTQ+ Check Fake Followers Get contacts	Mental Health Career Personal Development Leadership & Moti... Professional Asso... LGBTQ+	Followers 3,624,405	ER 6.06%	Country	City Belo Horizonte	Check Fake Followers Get contacts
36	36 Thales Bretas @thalesbretas Followers: 3,575,543 • ER: 0.05% Rio de Janeiro Romantic Relation... Love & Intimacy Women's Health Sex & Sexuality Mental Health Personal Development Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Women's Health Sex & Sexuality Mental Health Personal Development	Followers 3,575,543	ER 0.05%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
37	37 Nathalia Arcuri @nathaliaarcuri Followers: 3,539,043 • ER: 0.12% São Paulo Politics Political Leaders Sales & Marketing Career Personal Development Startups Check Fake Followers Get contacts	Politics Political Leaders Sales & Marketing Career Personal Development Startups	Followers 3,539,043	ER 0.12%	Country	City São Paulo	Check Fake Followers Get contacts
38	38 Thiago Alves \| MUDE PARA EVOLUIR @mudeparaevoluir Followers: 3,513,731 • ER: 0.03% Politics Political Leaders Social Organisations Sales & Marketing Career Personal Development Check Fake Followers Get contacts	Politics Political Leaders Social Organisations Sales & Marketing Career Personal Development	Followers 3,513,731	ER 0.03%	Country	City	Check Fake Followers Get contacts
39	39 Paulo Ricardo 📝 @trechosemlivros Followers: 3,501,466 • ER: 4% Romantic Relation... Love & Intimacy Politics Political Leaders Religious Organiz... Personal Development Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Politics Political Leaders Religious Organiz... Personal Development	Followers 3,501,466	ER 4%	Country	City	Check Fake Followers Get contacts
40	40 Malvino Salvador.Actor. Brazil @eumalvinosalvador Followers: 3,312,142 • ER: 0% Family & Parenting Parenting Hacks &... Romantic Relation... Love & Intimacy Blended Families Personal Development Check Fake Followers Get contacts	Family & Parenting Parenting Hacks &... Romantic Relation... Love & Intimacy Blended Families Personal Development	Followers 3,312,142	ER 0%	Country	City	Check Fake Followers Get contacts
41	41 Paulinho⚽⚽ @paulinhop8 Followers: 3,209,667 • ER: 1% Family & Parenting Romantic Relation... Love & Intimacy Blended Families Religious Organiz... Personal Development Check Fake Followers Get contacts	Family & Parenting Romantic Relation... Love & Intimacy Blended Families Religious Organiz... Personal Development	Followers 3,209,667	ER 1%	Country	City	Check Fake Followers Get contacts
42	42 Bruno Lima @brunolima_ Followers: 3,045,397 • ER: 6.41% São Paulo Romantic Relation... Love & Intimacy Blended Families Women's Health Sex & Sexuality Personal Development Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Blended Families Women's Health Sex & Sexuality Personal Development	Followers 3,045,397	ER 6.41%	Country	City São Paulo	Check Fake Followers Get contacts
43	43 Caio Carneiro @caiocarneiro Followers: 2,922,215 • ER: 0.37% São Paulo Career Consulting Personal Development Financial Education Leadership & Moti... Professional Asso... Check Fake Followers Get contacts	Career Consulting Personal Development Financial Education Leadership & Moti... Professional Asso...	Followers 2,922,215	ER 0.37%	Country	City São Paulo	Check Fake Followers Get contacts
44	44 EU SOU O CAOS 🌷 @soucaos Followers: 2,900,333 • ER: 0.06% Parenting Hacks &... Religion & Spirit... Religious Organiz... Personal Development Financial Education Child Health Check Fake Followers Get contacts	Parenting Hacks &... Religion & Spirit... Religious Organiz... Personal Development Financial Education Child Health	Followers 2,900,333	ER 0.06%	Country	City	Check Fake Followers Get contacts
45	45 Mente de Sucesso @mentedeambicao Followers: 2,866,002 • ER: 0.24% Personal Development Check Fake Followers Get contacts	Personal Development	Followers 2,866,002	ER 0.24%	Country	City	Check Fake Followers Get contacts
46	46 Janja Silva @janjalula Followers: 2,819,311 • ER: 3.29% Brasília Social Issues Politics Political Leaders Social Organisations Personal Development Nonprofit Organiz... Check Fake Followers Get contacts	Social Issues Politics Political Leaders Social Organisations Personal Development Nonprofit Organiz...	Followers 2,819,311	ER 3.29%	Country	City Brasília	Check Fake Followers Get contacts
47	47 Viviane Noronha @reservadavivinoronha Followers: 2,795,680 • ER: 4.6% Rio de Janeiro Romantic Relation... Love & Intimacy Women's Health Sex & Sexuality Formal Wear Personal Development Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Women's Health Sex & Sexuality Formal Wear Personal Development	Followers 2,795,680	ER 4.6%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
48	48 FERNANDA LOPES @oficialfernandal Followers: 2,640,011 • ER: 0% Romantic Relation... Love & Intimacy Men's Health Sex & Sexuality Personal Development LGBTQ+ Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Men's Health Sex & Sexuality Personal Development LGBTQ+	Followers 2,640,011	ER 0%	Country	City	Check Fake Followers Get contacts
49	49 Seja luz diária 💡 @sejaluzbr_ Followers: 2,540,069 • ER: 0.54% Coconut Creek Romantic Relation... Love & Intimacy Online Education Religion & Spirit... Religious Organiz... Personal Development Check Fake Followers Get contacts	Romantic Relation... Love & Intimacy Online Education Religion & Spirit... Religious Organiz... Personal Development	Followers 2,540,069	ER 0.54%	Country	City Coconut Creek	Check Fake Followers Get contacts
50	50 Mente Positiva \| Frases e Reflexões @menteposittiva Followers: 2,461,972 • ER: 1.52% Mental Health Sales & Marketing Personal Development Nonprofit Organiz... Math & Engineerin... Charity Check Fake Followers Get contacts	Mental Health Sales & Marketing Personal Development Nonprofit Organiz... Math & Engineerin... Charity	Followers 2,461,972	ER 1.52%	Country	City	Check Fake Followers Get contacts

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Frequently asked questions

Who are the top Personal Development Instagram influencers in Brazil?

By followers: @deolane (22.2M), @ruyter (21.6M), @catiadamasceno (14.6M). By engagement rate: @brunolima_ (6.41%), @mateuspesce (6.06%), @deolane (4.91%). Data: infloo, September 2026.

What is a typical engagement rate for Personal Development influencers in Brazil?

The median is 0.41%; half of the 50 largest creators by followers fall between 0.13% and 1.52%. Data: infloo, September 2026.

How many Personal Development Instagram influencers does infloo track in Brazil?

162 as of September 2026. The ranking shows 50 of them, sorted by followers.

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