Brazil: Top 50 Fashion Instagram Influencers

As of September 2026, infloo tracks 468 Instagram creators in Brazil in the Fashion category. Among the 50 largest by followers, the median engagement rate is 0.27% (middle half: 0.10–0.65%), and the median account has 13.8M followers. Over 1M followers: 50 of 50. Highest engagement: @nathaliavalente (14.57%), @deolane (4.91%), @bypamella (4.75%).

Creators tracked
468
Median ER (top 50)
0.27%
Middle half of ER (top 50)
0.10–0.65%
Median followers (top 50)
13.8M
Data as of
September 2026
# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Movies & TV Shows Actors or Actress Romantic Relation... Shopping & Fashio... Fashion Fashion Trends
Followers
49,056,555
ER
0.33%
Country
br
City
São Paulo
2
Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion
Followers
44,738,601
ER
0.53%
Country
br
City
Rio de Janeiro
3
Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Formal Wear
Followers
30,739,109
ER
0.03%
Country
br
City
Rio de Janeiro
4
Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Formal Wear
Followers
29,068,086
ER
0.04%
Country
br
City
Fortaleza
5
Theater Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends
Followers
28,892,747
ER
0.18%
Country
br
City
São Paulo
6
Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Formal Wear
Followers
26,359,256
ER
0.06%
Country
br
City
Rio de Janeiro
7
Romantic Relation... Shopping & Fashio... Fashion Fashion Trends Sales & Marketing Personal Development
Followers
22,212,768
ER
4.91%
Country
br
City
São Paulo
8
Entertainment Theater Shopping & Fashio... Fashion Fashion Trends Formal Wear
Followers
21,737,371
ER
0.24%
Country
br
City
Rio de Janeiro
9
Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion
Followers
21,433,210
ER
0.28%
Country
br
City
Rio de Janeiro
10
Shopping & Fashio... Luxury Fashion Fashion Kids Fashion Fashion Trends Women's Fashion
Followers
21,266,503
ER
0.33%
Country
br
City
São Paulo
11
Shopping & Fashio... Fashion Adult Modelling Lingerie & Intimates Fashion Trends Formal Wear
Followers
20,971,832
ER
0.29%
Country
br
City
São Paulo
12
Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear
Followers
20,036,597
ER
0.09%
Country
br
City
São Paulo
13
Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Beauty
Followers
19,438,553
ER
0.33%
Country
br
City
Rio de Janeiro
14
Shopping & Fashio... Luxury Fashion Fashion Kids Fashion Fashion Trends Formal Wear
Followers
19,213,270
ER
0.65%
Country
br
City
Fortaleza
15
Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear
Followers
18,978,048
ER
0.05%
Country
br
City
São Paulo
16
Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Makeup Beauty
Followers
18,662,761
ER
4.61%
Country
br
City
São Paulo
17
Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty
Followers
18,179,397
ER
0.09%
Country
br
City
São Paulo
18
Dance Fashion Adult Modelling Sex & Sexuality Lingerie & Intimates Fashion Trends
Followers
17,733,455
ER
1.34%
Country
br
City
Natal
19
Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion
Followers
16,062,687
ER
0.12%
Country
br
City
São Paulo
20
Fashion Lingerie & Intimates Fashion Trends Women's Fashion Makeup Beauty
Followers
15,534,146
ER
0.05%
Country
br
City
New York City
21
Entertainment Theater Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends
Followers
14,746,427
ER
0.24%
Country
br
City
São Paulo
22
Shopping & Fashio... Fashion Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends
Followers
14,727,984
ER
0.38%
Country
br
City
Rio de Janeiro
23
Fashion
Followers
14,708,926
ER
0%
Country
br
City
24
Dance Fashion Sex & Sexuality Lingerie & Intimates Social Clubs Swimwear
Followers
13,938,218
ER
0.24%
Country
br
City
São Paulo
25
Entertainment Dance Fashion Adult Modelling Lingerie & Intimates Fashion Trends
Followers
13,899,950
ER
0.11%
Country
br
City
São Paulo
26
Entertainment Dance Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends
Followers
13,677,350
ER
0.66%
Country
br
City
São Paulo
27
Hobbies Fashion Standup Streetwear Accessories Vintage Fashion
Followers
13,049,266
ER
0.03%
Country
br
City
New York City
28
Actors or Actress Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends
Followers
12,504,800
ER
2.05%
Country
br
City
São Paulo
29
Actors or Actress Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends
Followers
12,112,609
ER
0.26%
Country
br
City
Los Angeles
30
Romantic Relation... Shopping & Fashio... Fashion Adult Modelling Lingerie & Intimates Fashion Trends
Followers
11,928,015
ER
2.42%
Country
br
City
Rio de Janeiro
31
Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Formal Wear
Followers
11,753,646
ER
0.06%
Country
br
City
Rio de Janeiro
32
Actors or Actress Shopping & Fashio... Fashion Adult Modelling Lingerie & Intimates Fashion Trends
Followers
11,398,314
ER
0.07%
Country
br
City
São Paulo
33
Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion
Followers
11,398,066
ER
2.24%
Country
br
City
Nashville
34
Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion
Followers
11,355,837
ER
0.17%
Country
br
City
Angra dos Reis
35
Entertainment Dance Fashion Social Clubs Standup Streetwear
Followers
10,882,778
ER
0.88%
Country
br
City
Rio de Janeiro
36
Fashion Adult Modelling Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Beauty
Followers
10,881,614
ER
1.08%
Country
br
City
Salvador
37
Motherhood Family & Parenting Fashion
Followers
10,861,013
ER
0%
Country
br
City
38
Shopping & Fashio... Luxury Fashion Fashion Kids Fashion Lingerie & Intimates Fashion Trends
Followers
10,747,343
ER
0.3%
Country
br
City
São Paulo
39
Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Women's Fashion
Followers
10,684,846
ER
0.19%
Country
br
City
São Paulo
40
Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty
Followers
10,479,761
ER
0.1%
Country
br
City
São Paulo
41
Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Formal Wear
Followers
9,974,344
ER
0.1%
Country
br
City
Rio de Janeiro
42
Shopping & Fashio... Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion
Followers
9,902,649
ER
4.75%
Country
br
City
São Paulo
43
Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Formal Wear
Followers
9,826,909
ER
0.3%
Country
br
City
São Paulo
44
Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion
Followers
9,609,514
ER
0.26%
Country
br
City
Queimados
45
Shopping & Fashio... Luxury Fashion Fashion Kids Fashion Fashion Trends Women's Fashion
Followers
9,606,795
ER
0.1%
Country
br
City
São Paulo
46
Actors or Actress Romantic Relation... Shopping & Fashio... Fashion Adult Modelling Fashion Trends
Followers
9,376,006
ER
0.65%
Country
br
City
São Paulo
47
Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear
Followers
9,163,537
ER
0.17%
Country
br
City
Rio de Janeiro
48
Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty
Followers
8,838,816
ER
3.71%
Country
br
City
Los Angeles
49
Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Formal Wear
Followers
8,719,038
ER
0.27%
Country
br
City
São Paulo
50
Fashion Bodybuilding Gym & Fitness Adult Modelling Lingerie & Intimates Activewear
Followers
8,541,580
ER
14.57%
Country
br
City
Rio de Janeiro

Frequently asked questions

Who are the top Fashion Instagram influencers in Brazil?

By followers: @maisa (49.1M), @brunamarquezine (44.7M), @sabrinasato (30.7M). By engagement rate: @nathaliavalente (14.57%), @deolane (4.91%), @bypamella (4.75%). Data: infloo, September 2026.

What is a typical engagement rate for Fashion influencers in Brazil?

The median is 0.27%; half of the 50 largest creators by followers fall between 0.10% and 0.65%. Data: infloo, September 2026.

How many Fashion Instagram influencers does infloo track in Brazil?

468 as of September 2026. The ranking shows 50 of them, sorted by followers.

Our blog

Discover new things about Marketing, Trends and another priceless information

More posts
How Do You Find and Vet Instagram Influencers in Brazil? A Stage-by-Stage Guide
How Do You Find and Vet Instagram Influencers in Brazil? A Stage-by-Stage Guide

Brazil's 50 largest Instagram accounts median 0.29% engagement—11th of 14 countries sampled. Platform choice is the largest lever: Brazil's biggest TikTok accounts median 8.98%, roughly 31x higher. Here's how to build a shortlist that survives review.

Read more
Which Influencer Discovery Plan Does Your Agency Need? 11 Questions About Limits, Exports and Cost
Which Influencer Discovery Plan Does Your Agency Need? 11 Questions About Limits, Exports and Cost

Five tiers meter four separate counters—searches, profile views, exports and data updates—at different ceilings. The plan that fits your agency is decided by whichever counter your workflow burns fastest, not by the feature list.

Read more
Engagement Rate, Views per Follower or Follower Count — Which Metric Should You Screen Influencers On?
Engagement Rate, Views per Follower or Follower Count — Which Metric Should You Screen Influencers On?

Each of the three headline metrics answers a different question, and each breaks in a different place. Learn which one to lead with for reach buys, response-led campaigns, and multi-market comparisons.

Read more