Brazil: Top 8 Real Estate Instagram Influencers

As of September 2026, infloo tracks 11 Instagram creators in Brazil in the Real Estate category. Among the 8 largest by followers, the median engagement rate is 0.40% (middle half: 0.24–0.56%), and the median account has 1M followers. Micro-influencers (10K–100K followers): 3 of 8; over 1M followers: 4. Highest engagement: @lu.s.cas (4.57%), @cargoliftlogistica (0.87%), @marcio.corretor.intermares (0.45%).

Creators tracked
11
Median ER (top 8)
0.40%
Middle half of ER (top 8)
0.24–0.56%
Median followers (top 8)
1M
Data as of
September 2026
# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Business Home Renovation Architecture Real Estate Furniture Stores Smart Home
Followers
4,861,010
ER
0.1%
Country
br
City
2
Personal Computers Online Education Real Estate Technology VR Devices Internet of Things
Followers
2,932,899
ER
0.28%
Country
br
City
São Paulo
3
Home Renovation Architecture Home Decor Real Estate Furniture Stores Art & Design
Followers
2,897,063
ER
0.02%
Country
br
City
4
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
1,891,090
ER
4.57%
Country
br
City
Rio de Janeiro
5
Business Architecture Real Estate Smart Home Green Business Hotels
Followers
155,688
ER
0.42%
Country
br
City
São Paulo
6
Personal Development Entrepreneurship Home Renovation Real Estate Smart Home Math & Engineerin...
Followers
87,407
ER
0.38%
Country
br
City
São Paulo
7
Travel Agencies Relocation Architecture Real Estate Smart Home Hotels
Followers
21,491
ER
0.45%
Country
br
City
Cabedelo
8
Social Organisations Sales & Marketing Entrepreneurship Real Estate Green Business Industry
Followers
12,760
ER
0.87%
Country
br
City
Curitiba

Frequently asked questions

Who are the top Real Estate Instagram influencers in Brazil?

By followers: @8_kraw (4.9M), @manualdomundo (2.9M), @decorcolors.oficial (2.9M). By engagement rate: @lu.s.cas (4.57%), @cargoliftlogistica (0.87%), @marcio.corretor.intermares (0.45%). Data: infloo, September 2026.

What is a typical engagement rate for Real Estate influencers in Brazil?

The median is 0.40%; half of the 8 largest creators by followers fall between 0.24% and 0.56%. Data: infloo, September 2026.

How many Real Estate Instagram influencers does infloo track in Brazil?

11 as of September 2026. The ranking shows 8 of them, sorted by followers.

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