Brazil: Top 15 Newborn Care Instagram Influencers

As of September 2026, infloo tracks 15 Instagram creators in Brazil in the Newborn Care category. Their median engagement rate is 1.83% (middle half: 0.28–3.16%), and the median account has 180K followers. Micro-influencers (10K–100K followers): 3 of 15; over 1M followers: 3. Highest engagement: @familiavifun (10.15%), @becafazendoarte (6.93%), @paidopulga_ (3.60%).

Creators tracked
15
Median ER
1.83%
Middle half of ER
0.28–3.16%
Median followers
180K
Data as of
September 2026
# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Motherhood Parenting Hacks &... Toddler Activities Romantic Relation... Wedding Newborn Care
Followers
1,538,349
ER
0.09%
Country
br
City
São Paulo
2
Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Children Wear Newborn Care
Followers
1,441,251
ER
0.31%
Country
br
City
3
Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Single Parenting Newborn Care
Followers
1,382,245
ER
2.1%
Country
br
City
Aquiraz
4
Motherhood Family & Parenting Parenting Hacks &... Single Parenting Blended Families Newborn Care
Followers
948,045
ER
3.6%
Country
br
City
5
Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Blended Families Newborn Care
Followers
620,321
ER
1.55%
Country
br
City
6
Motherhood Family & Parenting Children Wear Newborn Care Maternity Fashion Baby Fashion
Followers
451,855
ER
2.58%
Country
br
City
Brotas
7
Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Children Wear Newborn Care
Followers
291,722
ER
0%
Country
br
City
8
Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Blended Families Newborn Care
Followers
179,692
ER
10.15%
Country
br
City
9
Motherhood Family & Parenting Romantic Relation... Love & Intimacy Blended Families Newborn Care
Followers
126,637
ER
0.19%
Country
br
City
10
Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Blended Families Newborn Care
Followers
124,492
ER
0%
Country
br
City
11
Motherhood Toddler Activities Children Wear Newborn Care Maternity Fashion Baby Fashion
Followers
83,856
ER
0.04%
Country
br
City
Recife
12
Toddler Activities Children Wear Newborn Care Baby Fashion Sewing Toys & Games
Followers
30,409
ER
6.93%
Country
br
City
13
Motherhood Kids Fashion Children Wear Newborn Care Maternity Fashion Baby Fashion
Followers
13,413
ER
1.15%
Country
br
City
Novo Horizonte
14
Motherhood Family & Parenting Parenting Hacks &... Children Wear Newborn Care Child Health
Followers
4,974
ER
3.01%
Country
br
City
Floreasca
15
Motherhood Family & Parenting Parenting Hacks &... Single Parenting Newborn Care Child Health
Followers
3,063
ER
0%
Country
br
City

Frequently asked questions

Who are the top Newborn Care Instagram influencers in Brazil?

By followers: @lawinits (1.5M), @turmatube (1.4M), @henrydinizof (1.4M). By engagement rate: @familiavifun (10.15%), @becafazendoarte (6.93%), @paidopulga_ (3.60%). Data: infloo, September 2026.

What is a typical engagement rate for Newborn Care influencers in Brazil?

The median is 1.83%; half of the 15 creators fall between 0.28% and 3.16%. Data: infloo, September 2026.

How many Newborn Care influencers in Brazil have under 100K followers?

5 of 15: 2 under 10K and 3 with 10K–100K followers.

How many Newborn Care Instagram influencers does infloo track in Brazil?

15 as of September 2026. The ranking shows all of them, sorted by followers.

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