Brazil: Top 50 Family & Parenting Instagram Influencers

As of September 2026, infloo tracks 159 Instagram creators in Brazil in the Family & Parenting category. Among the 50 largest by followers, the median engagement rate is 0.81% (middle half: 0.35–1.67%), and the median account has 4.2M followers. Over 1M followers: 50 of 50. Highest engagement: @soumelaniee (35.22%), @deborapaixaoficial (9.64%), @hendyohara (8.02%).

Creators tracked: 159
Median ER (top 50): 0.81%
Middle half of ER (top 50): 0.35–1.67%
Median followers (top 50): 4.2M
Data as of: September 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 Zé @zefelipe Followers: 33,251,182 • ER: 7.27% São Paulo Motherhood Family & Parenting Romantic Relation... Love & Intimacy Blended Families Wedding Check Fake Followers Get contacts	Motherhood Family & Parenting Romantic Relation... Love & Intimacy Blended Families Wedding	Followers 33,251,182	ER 7.27%	Country	City São Paulo	Check Fake Followers Get contacts
2	2 Viih Tube @viihtube Followers: 33,181,291 • ER: 0.16% Rio de Janeiro Motherhood Family & Parenting Parenting Hacks &... Love & Intimacy Children Wear Blended Families Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Love & Intimacy Children Wear Blended Families	Followers 33,181,291	ER 0.16%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
3	3 Bruno Gagliasso @brunogagliasso Followers: 21,951,067 • ER: 0.35% Salvador Motherhood Family & Parenting Parenting Hacks &... Romantic Relation... Love & Intimacy Wedding Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Romantic Relation... Love & Intimacy Wedding	Followers 21,951,067	ER 0.35%	Country	City Salvador	Check Fake Followers Get contacts
4	4 Sincero Oficial @sincerooficial Followers: 21,434,832 • ER: 0.3% Family & Parenting Memes Social Issues Love & Intimacy Blended Families Funny Videos Check Fake Followers Get contacts	Family & Parenting Memes Social Issues Love & Intimacy Blended Families Funny Videos	Followers 21,434,832	ER 0.3%	Country	City	Check Fake Followers Get contacts
5	5 Rayssa Buq @rayssabuq Followers: 13,236,762 • ER: 1.62% Motherhood Family & Parenting Parenting Hacks &... Children Wear Blended Families Maternity Fashion Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Children Wear Blended Families Maternity Fashion	Followers 13,236,762	ER 1.62%	Country	City	Check Fake Followers Get contacts
6	6 Marcio Garcia @oficialmarciogarcia Followers: 11,789,958 • ER: 0.07% Rio de Janeiro Family & Parenting Social Issues Romantic Relation... Love & Intimacy Blended Families Personal Development Check Fake Followers Get contacts	Family & Parenting Social Issues Romantic Relation... Love & Intimacy Blended Families Personal Development	Followers 11,789,958	ER 0.07%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
7	7 Tata Estaniecki Cocielo @tata Followers: 11,769,363 • ER: 0.71% São Paulo Motherhood Family & Parenting Children Wear Blended Families Maternity Fashion Baby Fashion Check Fake Followers Get contacts	Motherhood Family & Parenting Children Wear Blended Families Maternity Fashion Baby Fashion	Followers 11,769,363	ER 0.71%	Country	City São Paulo	Check Fake Followers Get contacts
8	8 Juliana Ferrari @juujuferrari Followers: 11,354,260 • ER: 0% Motherhood Family & Parenting Check Fake Followers Get contacts	Motherhood Family & Parenting	Followers 11,354,260	ER 0%	Country	City	Check Fake Followers Get contacts
9	9 APOLINE @apoline Followers: 10,861,013 • ER: 0% Motherhood Family & Parenting Fashion Check Fake Followers Get contacts	Motherhood Family & Parenting Fashion	Followers 10,861,013	ER 0%	Country	City	Check Fake Followers Get contacts
10	10 Débora Paixão @deborapaixaoficial Followers: 9,678,359 • ER: 9.64% Motherhood Family & Parenting Romantic Relation... Love & Intimacy Blended Families Wedding Check Fake Followers Get contacts	Motherhood Family & Parenting Romantic Relation... Love & Intimacy Blended Families Wedding	Followers 9,678,359	ER 9.64%	Country	City	Check Fake Followers Get contacts
11	11 Kelly Key @oficialkellykey Followers: 9,259,028 • ER: 0.27% Luanda Motherhood Family & Parenting Single Parenting Romantic Relation... Love & Intimacy Children Wear Check Fake Followers Get contacts	Motherhood Family & Parenting Single Parenting Romantic Relation... Love & Intimacy Children Wear	Followers 9,259,028	ER 0.27%	Country	City Luanda	Check Fake Followers Get contacts
12	12 Fernanda Novanta @fernandanovanta Followers: 7,520,734 • ER: 0% Motherhood Family & Parenting Check Fake Followers Get contacts	Motherhood Family & Parenting	Followers 7,520,734	ER 0%	Country	City	Check Fake Followers Get contacts
13	13 Wueverton da Silva Pereira @wuesilva Followers: 7,419,142 • ER: 4.21% Movies & TV Shows Political Shows Family & Parenting Romantic Relation... Love & Intimacy Blended Families Check Fake Followers Get contacts	Movies & TV Shows Political Shows Family & Parenting Romantic Relation... Love & Intimacy Blended Families	Followers 7,419,142	ER 4.21%	Country	City	Check Fake Followers Get contacts
14	14 Ian Harding. @ianmharding Followers: 6,821,909 • ER: 1.29% Los Angeles Motherhood Family & Parenting Parenting Hacks &... Baby Food & Nutri... Toddler Activities Blended Families Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Baby Food & Nutri... Toddler Activities Blended Families	Followers 6,821,909	ER 1.29%	Country	City Los Angeles	Check Fake Followers Get contacts
15	15 Ianka Cristini @iankacristini Followers: 6,308,383 • ER: 1.28% Balneário Camboriú Motherhood Family & Parenting Romantic Relation... Love & Intimacy Blended Families Kids Check Fake Followers Get contacts	Motherhood Family & Parenting Romantic Relation... Love & Intimacy Blended Families Kids	Followers 6,308,383	ER 1.28%	Country	City Balneário Camboriú	Check Fake Followers Get contacts
16	16 Luccas Neto @luccasneto Followers: 6,140,673 • ER: 0.89% Rio de Janeiro Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Blended Families Kids Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Blended Families Kids	Followers 6,140,673	ER 0.89%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
17	17 Jeffrey Dean Morgan @jeffreydeanmorgan Followers: 5,765,720 • ER: 0.49% Movies & TV Shows Political Shows Family & Parenting Romantic Relation... Love & Intimacy Blended Families Check Fake Followers Get contacts	Movies & TV Shows Political Shows Family & Parenting Romantic Relation... Love & Intimacy Blended Families	Followers 5,765,720	ER 0.49%	Country	City	Check Fake Followers Get contacts
18	18 Maju Mendonça @majumendonca Followers: 5,656,254 • ER: 0.96% Brasília Motherhood Family & Parenting Parenting Hacks &... Children Wear Blended Families Maternity Fashion Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Children Wear Blended Families Maternity Fashion	Followers 5,656,254	ER 0.96%	Country	City Brasília	Check Fake Followers Get contacts
19	19 Lucas Lira @lucaslira Followers: 5,632,200 • ER: 1.41% Orlando Actors or Actress Family & Parenting Toddler Activities Romantic Relation... Love & Intimacy Sex & Sexuality Check Fake Followers Get contacts	Actors or Actress Family & Parenting Toddler Activities Romantic Relation... Love & Intimacy Sex & Sexuality	Followers 5,632,200	ER 1.41%	Country	City Orlando	Check Fake Followers Get contacts
20	20 Gábi @eusougabriela Followers: 5,622,349 • ER: 0.41% Maraú Family & Parenting Baby Food & Nutri... Love & Intimacy Women's Health Swimwear Smoothies Check Fake Followers Get contacts	Family & Parenting Baby Food & Nutri... Love & Intimacy Women's Health Swimwear Smoothies	Followers 5,622,349	ER 0.41%	Country	City Maraú	Check Fake Followers Get contacts
21	21 Julio Rocha @juliorocha_ Followers: 5,284,661 • ER: 0.64% São Paulo Motherhood Family & Parenting Single Parenting Romantic Relation... Love & Intimacy Blended Families Check Fake Followers Get contacts	Motherhood Family & Parenting Single Parenting Romantic Relation... Love & Intimacy Blended Families	Followers 5,284,661	ER 0.64%	Country	City São Paulo	Check Fake Followers Get contacts
22	22 Hendyohara @hendyohara Followers: 5,189,562 • ER: 8.02% Feira de Santana Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Blended Families Kids Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Blended Families Kids	Followers 5,189,562	ER 8.02%	Country	City Feira de Santana	Check Fake Followers Get contacts
23	23 Eli @eliezer Followers: 4,925,204 • ER: 1.17% Chapada dos Guimarães Motherhood Family & Parenting Parenting Hacks &... Romantic Relation... Love & Intimacy Blended Families Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Romantic Relation... Love & Intimacy Blended Families	Followers 4,925,204	ER 1.17%	Country	City Chapada dos Guimarães	Check Fake Followers Get contacts
24	24 Margareth Pimenta Serrão @margareth_serrao Followers: 4,857,827 • ER: 2.54% Goiânia Motherhood Family & Parenting Single Parenting Romantic Relation... Love & Intimacy Wedding Check Fake Followers Get contacts	Motherhood Family & Parenting Single Parenting Romantic Relation... Love & Intimacy Wedding	Followers 4,857,827	ER 2.54%	Country	City Goiânia	Check Fake Followers Get contacts
25	25 Samara Pink @samarapink_ Followers: 4,281,467 • ER: 5.14% São Paulo Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Single Parenting Blended Families Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Single Parenting Blended Families	Followers 4,281,467	ER 5.14%	Country	City São Paulo	Check Fake Followers Get contacts
26	26 Lipe Ribeiro @liperibeiro Followers: 4,079,182 • ER: 0.56% São Paulo Family & Parenting Romantic Relation... Love & Intimacy Kids Fashion Blended Families Baby Fashion Check Fake Followers Get contacts	Family & Parenting Romantic Relation... Love & Intimacy Kids Fashion Blended Families Baby Fashion	Followers 4,079,182	ER 0.56%	Country	City São Paulo	Check Fake Followers Get contacts
27	27 Abner Pinheiro @_abnerpinheiro Followers: 4,076,360 • ER: 1.17% Salvador Family & Parenting Parenting Hacks &... Romantic Relation... Love & Intimacy Blended Families Wedding Check Fake Followers Get contacts	Family & Parenting Parenting Hacks &... Romantic Relation... Love & Intimacy Blended Families Wedding	Followers 4,076,360	ER 1.17%	Country	City Salvador	Check Fake Followers Get contacts
28	28 AS CIFRAS @ascifras Followers: 3,925,134 • ER: 0% Political Shows Family & Parenting Romantic Relation... Politics Blended Families Funny Videos Check Fake Followers Get contacts	Political Shows Family & Parenting Romantic Relation... Politics Blended Families Funny Videos	Followers 3,925,134	ER 0%	Country	City	Check Fake Followers Get contacts
29	29 Weedzao @weedzao Followers: 3,886,093 • ER: 0.22% São Paulo Family & Parenting Single Parenting Romantic Relation... Love & Intimacy Blended Families Social Clubs Check Fake Followers Get contacts	Family & Parenting Single Parenting Romantic Relation... Love & Intimacy Blended Families Social Clubs	Followers 3,886,093	ER 0.22%	Country	City São Paulo	Check Fake Followers Get contacts
30	30 Paula Amorim @paulaamorim Followers: 3,784,699 • ER: 0.32% São Paulo Motherhood Family & Parenting Parenting Hacks &... Baby Food & Nutri... Children Wear Maternity Fashion Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Baby Food & Nutri... Children Wear Maternity Fashion	Followers 3,784,699	ER 0.32%	Country	City São Paulo	Check Fake Followers Get contacts
31	31 Fabiola Gadelha @fabiolagadelhaoficial Followers: 3,758,924 • ER: 0.27% Barueri Motherhood Family & Parenting Parenting Hacks &... Single Parenting Children Wear Blended Families Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Single Parenting Children Wear Blended Families	Followers 3,758,924	ER 0.27%	Country	City Barueri	Check Fake Followers Get contacts
32	32 Valentina Francavilla @valentinafrancavilla Followers: 3,596,023 • ER: 2.43% São Paulo Motherhood Family & Parenting Baby Food & Nutri... Love & Intimacy Blended Families Women's Health Check Fake Followers Get contacts	Motherhood Family & Parenting Baby Food & Nutri... Love & Intimacy Blended Families Women's Health	Followers 3,596,023	ER 2.43%	Country	City São Paulo	Check Fake Followers Get contacts
33	33 Felipe Simas @felipessimas Followers: 3,515,199 • ER: 0.73% Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Single Parenting Blended Families Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Single Parenting Blended Families	Followers 3,515,199	ER 0.73%	Country	City	Check Fake Followers Get contacts
34	34 Morena Baccarin @morenabaccarin Followers: 3,505,084 • ER: 0.16% Motherhood Family & Parenting Parenting Hacks &... Baby Food & Nutri... Children Wear Maternity Fashion Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Baby Food & Nutri... Children Wear Maternity Fashion	Followers 3,505,084	ER 0.16%	Country	City	Check Fake Followers Get contacts
35	35 Malvino Salvador.Actor. Brazil @eumalvinosalvador Followers: 3,312,142 • ER: 0% Family & Parenting Parenting Hacks &... Romantic Relation... Love & Intimacy Blended Families Personal Development Check Fake Followers Get contacts	Family & Parenting Parenting Hacks &... Romantic Relation... Love & Intimacy Blended Families Personal Development	Followers 3,312,142	ER 0%	Country	City	Check Fake Followers Get contacts
36	36 Paulinho⚽⚽ @paulinhop8 Followers: 3,209,667 • ER: 1% Family & Parenting Romantic Relation... Love & Intimacy Blended Families Religious Organiz... Personal Development Check Fake Followers Get contacts	Family & Parenting Romantic Relation... Love & Intimacy Blended Families Religious Organiz... Personal Development	Followers 3,209,667	ER 1%	Country	City	Check Fake Followers Get contacts
37	37 Carol Dantas @candantas Followers: 3,030,823 • ER: 2.43% São Paulo Motherhood Family & Parenting Romantic Relation... Love & Intimacy Kids Fashion Children Wear Check Fake Followers Get contacts	Motherhood Family & Parenting Romantic Relation... Love & Intimacy Kids Fashion Children Wear	Followers 3,030,823	ER 2.43%	Country	City São Paulo	Check Fake Followers Get contacts
38	38 Gabi, Lulu e Maya 🫰🏼 @luludavola Followers: 2,843,377 • ER: 3.57% São Paulo Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Children Wear Blended Families Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Children Wear Blended Families	Followers 2,843,377	ER 3.57%	Country	City São Paulo	Check Fake Followers Get contacts
39	39 Dani Bolina @dbolina Followers: 2,802,133 • ER: 0.19% Jersey City Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Love & Intimacy Blended Families Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Love & Intimacy Blended Families	Followers 2,802,133	ER 0.19%	Country	City Jersey City	Check Fake Followers Get contacts
40	40 Esther Mariano @stherediva Followers: 2,778,836 • ER: 0.39% Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Children Wear Blended Families Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Children Wear Blended Families	Followers 2,778,836	ER 0.39%	Country	City	Check Fake Followers Get contacts
41	41 Taynara Pereira @taynarablogueiraoficial Followers: 2,679,083 • ER: 0.81% Fortaleza Motherhood Family & Parenting Toddler Activities Children Wear Blended Families Kids Check Fake Followers Get contacts	Motherhood Family & Parenting Toddler Activities Children Wear Blended Families Kids	Followers 2,679,083	ER 0.81%	Country	City Fortaleza	Check Fake Followers Get contacts
42	42 Melanie Santos @soumelaniee Followers: 2,585,222 • ER: 35.22% Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Single Parenting Blended Families Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Single Parenting Blended Families	Followers 2,585,222	ER 35.22%	Country	City	Check Fake Followers Get contacts
43	43 Manu Fonseca @emanuellyfn Followers: 2,556,807 • ER: 0.88% Goiânia Motherhood Family & Parenting Romantic Relation... Love & Intimacy Blended Families Wedding Check Fake Followers Get contacts	Motherhood Family & Parenting Romantic Relation... Love & Intimacy Blended Families Wedding	Followers 2,556,807	ER 0.88%	Country	City Goiânia	Check Fake Followers Get contacts
44	44 Fernanda Vasconcellos @fevasconcellos Followers: 2,407,713 • ER: 0.45% Rio de Janeiro Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Single Parenting Children Wear Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Single Parenting Children Wear	Followers 2,407,713	ER 0.45%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
45	45 Clara Teixeira @clarateixeira Followers: 2,391,969 • ER: 1.67% Maceió Motherhood Family & Parenting Single Parenting Romantic Relation... Love & Intimacy Children Wear Check Fake Followers Get contacts	Motherhood Family & Parenting Single Parenting Romantic Relation... Love & Intimacy Children Wear	Followers 2,391,969	ER 1.67%	Country	City Maceió	Check Fake Followers Get contacts
46	46 Bárbara Evans Clark @barbaraevans22 Followers: 2,316,467 • ER: 0.39% Itatiba Motherhood Family & Parenting Parenting Hacks &... Single Parenting Children Wear Blended Families Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Single Parenting Children Wear Blended Families	Followers 2,316,467	ER 0.39%	Country	City Itatiba	Check Fake Followers Get contacts
47	47 Pedro Leonardo @pedroleonardocosta Followers: 2,293,429 • ER: 0.06% Rio Claro Political Shows Family & Parenting Social Issues Romantic Relation... Love & Intimacy Wedding Check Fake Followers Get contacts	Political Shows Family & Parenting Social Issues Romantic Relation... Love & Intimacy Wedding	Followers 2,293,429	ER 0.06%	Country	City Rio Claro	Check Fake Followers Get contacts
48	48 Jeremy Bieber @jeremybieber Followers: 2,223,850 • ER: 0.57% Stratford Motherhood Family & Parenting Single Parenting Romantic Relation... Love & Intimacy Blended Families Check Fake Followers Get contacts	Motherhood Family & Parenting Single Parenting Romantic Relation... Love & Intimacy Blended Families	Followers 2,223,850	ER 0.57%	Country	City Stratford	Check Fake Followers Get contacts
49	49 BIAH RODRIGUES FAKRI @biahrodriguesz Followers: 2,219,589 • ER: 6.26% São Paulo Motherhood Family & Parenting Parenting Hacks &... Single Parenting Children Wear Blended Families Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Single Parenting Children Wear Blended Families	Followers 2,219,589	ER 6.26%	Country	City São Paulo	Check Fake Followers Get contacts
50	50 Milena Toscano @milenatoscano Followers: 2,210,218 • ER: 0.04% São Paulo Motherhood Family & Parenting Parenting Hacks &... Baby Food & Nutri... Recipes Kids Food Check Fake Followers Get contacts	Motherhood Family & Parenting Parenting Hacks &... Baby Food & Nutri... Recipes Kids Food	Followers 2,210,218	ER 0.04%	Country	City São Paulo	Check Fake Followers Get contacts

See the TikTok top Average Instagram engagement rate in Brazil Check any Instagram creator for fake followers — free How we build the rankings and measure creators

Frequently asked questions

Who are the top Family & Parenting Instagram influencers in Brazil?

By followers: @zefelipe (33.3M), @viihtube (33.2M), @brunogagliasso (22M). By engagement rate: @soumelaniee (35.22%), @deborapaixaoficial (9.64%), @hendyohara (8.02%). Data: infloo, September 2026.

What is a typical engagement rate for Family & Parenting influencers in Brazil?

The median is 0.81%; half of the 50 largest creators by followers fall between 0.35% and 1.67%. Data: infloo, September 2026.

How many Family & Parenting Instagram influencers does infloo track in Brazil?

159 as of September 2026. The ranking shows 50 of them, sorted by followers.

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