Brazil: Top 30 Startups Instagram Influencers

As of September 2026, infloo tracks 30 Instagram creators in Brazil in the Startups category. Their median engagement rate is 0.17% (middle half: 0.08–0.46%), and the median account has 1.2M followers. Micro-influencers (10K–100K followers): 2 of 30; over 1M followers: 15. Highest engagement: @biancabottrel (1.35%), @graceabdou (1.33%), @wake.technology (0.66%).

Creators tracked
30
Median ER
0.17%
Middle half of ER
0.08–0.46%
Median followers
1.2M
Data as of
September 2026
# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Social Issues Politics Political Leaders Social Organisations Sales & Marketing Startups
Followers
8,066,052
ER
0.14%
Country
br
City
2
Online Education Sales & Marketing Financial Education Startups Business Entrepreneurship
Followers
7,464,733
ER
0.03%
Country
br
City
São Paulo
3
Social Issues Politics Political Leaders Social Organisations Startups Government
Followers
5,655,629
ER
0.5%
Country
br
City
São Paulo
4
Political Leaders Personal Computers Sales & Marketing Startups Business Entrepreneurship
Followers
5,197,269
ER
0.28%
Country
br
City
5
Social Issues Social Organisations Career Personal Development Startups Professional Asso...
Followers
4,694,958
ER
0.19%
Country
br
City
6
Politics Political Leaders Sales & Marketing Career Personal Development Startups
Followers
3,539,043
ER
0.12%
Country
br
City
São Paulo
7
Political Leaders Social Organisations Sales & Marketing Startups Business Entrepreneurship
Followers
3,276,694
ER
0.33%
Country
br
City
Osasco
8
Sales & Marketing Career Financial Education Startups Entrepreneurship Professional Asso...
Followers
2,942,684
ER
0.02%
Country
br
City
São Paulo
9
Political Leaders Personal Computers Sales & Marketing Career Startups Entrepreneurship
Followers
2,772,631
ER
0.06%
Country
br
City
Barueri
10
Politics Political Leaders Social Organisations Nonprofit Organiz... Startups Government
Followers
2,577,499
ER
0.52%
Country
br
City
São Paulo
11
Baby Food & Nutri... Healthy Food Gym Good Sleep Health Startups Organic Food
Followers
2,327,336
ER
0.01%
Country
br
City
São Paulo
12
Politics Political Leaders Personal Computers Sales & Marketing Startups Industry
Followers
2,079,918
ER
0.45%
Country
br
City
São Paulo
13
Sales & Marketing Personal Development Financial Education Startups Business Entrepreneurship
Followers
1,497,637
ER
0.51%
Country
br
City
Pará de Minas
14
Sales & Marketing Career Personal Development Financial Education Startups Entrepreneurship
Followers
1,480,456
ER
0.08%
Country
br
City
Bauru
15
Social Organisations Sales & Marketing Personal Development Startups Business Entrepreneurship
Followers
1,414,672
ER
0.1%
Country
br
City
São Paulo
16
Sales & Marketing Personal Development Financial Education Startups Business Entrepreneurship
Followers
924,654
ER
0.03%
Country
br
City
São Paulo
17
Career Personal Development Financial Education Startups Leadership & Moti... Professional Asso...
Followers
909,958
ER
0.05%
Country
br
City
São José do Rio Preto
18
Sales & Marketing Career Financial Education Startups Business Entrepreneurship
Followers
755,410
ER
0.09%
Country
br
City
São Paulo
19
Career Financial Education Startups Business Entrepreneurship Professional Asso...
Followers
732,337
ER
0.22%
Country
br
City
São Paulo
20
Online Education Sales & Marketing Startups Business Entrepreneurship
Followers
637,270
ER
0.17%
Country
br
City
Barueri
21
Career Personal Development Financial Education Startups Business Entrepreneurship
Followers
565,057
ER
0.14%
Country
br
City
Barueri
22
Social Issues Social Organisations Sales & Marketing Nonprofit Organiz... Startups Entrepreneurship
Followers
554,336
ER
0.02%
Country
br
City
Barueri
23
Vehicles Personal Computers Sales & Marketing Startups Industry Technology
Followers
512,611
ER
0%
Country
br
City
24
Sales & Marketing Career Startups Business Entrepreneurship Unboxing
Followers
279,218
ER
1.35%
Country
br
City
25
Politics Political Leaders Social Organisations Sales & Marketing Career Startups
Followers
234,018
ER
0.56%
Country
br
City
Belo Horizonte
26
Politics Political Leaders Social Organisations Sales & Marketing Career Startups
Followers
127,174
ER
1.33%
Country
br
City
São Paulo
27
Politics Relocation Sales & Marketing Personal Development Startups Entrepreneurship
Followers
16,418
ER
0.33%
Country
br
City
Natal
28
Sales & Marketing Startups Business Entrepreneurship Industry
Followers
10,357
ER
0.66%
Country
br
City
29
Career Financial Education Startups Entrepreneurship Leadership & Moti... Professional Asso...
Followers
3,292
ER
0.46%
Country
br
City
30
Political Leaders Personal Computers Sales & Marketing Career Startups Business
Followers
1,666
ER
0.12%
Country
br
City
Maceió

Frequently asked questions

Who are the top Startups Instagram influencers in Brazil?

By followers: @lucianohangbr (8.1M), @caroldias (7.5M), @tarcisiogdf (5.7M). By engagement rate: @biancabottrel (1.35%), @graceabdou (1.33%), @wake.technology (0.66%). Data: infloo, September 2026.

What is a typical engagement rate for Startups influencers in Brazil?

The median is 0.17%; half of the 30 creators fall between 0.08% and 0.46%. Data: infloo, September 2026.

How many Startups influencers in Brazil have under 100K followers?

4 of 30: 2 under 10K and 2 with 10K–100K followers.

How many Startups Instagram influencers does infloo track in Brazil?

30 as of September 2026. The ranking shows all of them, sorted by followers.

Our blog

Discover new things about Marketing, Trends and another priceless information

More posts
How Do You Turn an Influencer Search Into a Shortlist You Can Send a Client?
How Do You Turn an Influencer Search Into a Shortlist You Can Send a Client?

Building a client-ready shortlist burns through four separate monthly allowances in infloo.io—searches, profile views, data-update requests and exports. The workflow that protects your scarcest allowances starts with filtering at the results table, then opens profiles only on survivors, and exports once in the format that matches who reads it.

Read more
The Ultimate Guide to Detecting Fake Followers on Instagram and TikTok
The Ultimate Guide to Detecting Fake Followers on Instagram and TikTok

Learn how to spot fake followers and bots, evaluate influencer authenticity, and choose partners with real engagement across Instagram and TikTok.

Read more
Which Countries Have the Highest Influencer Engagement Rates on Instagram and TikTok?
Which Countries Have the Highest Influencer Engagement Rates on Instagram and TikTok?

Instagram country medians span 24x while TikTok spans 3.6x, and the market rankings barely overlap between platforms. Here's how to use these benchmarks without misapplying them.

Read more