Brazil: Top 3 Baking Instagram Influencers

As of September 2026, infloo tracks 3 Instagram creators in Brazil in the Baking category. Their median engagement rate is 0.28% (middle half: 0.22–1.25%), and the median account has 2.2M followers. Over 1M followers: 2 of 3. Highest engagement: @raianacaetano (2.21%), @diyfoodys (0.28%), @brigadeiro_cafe (0.15%).

Creators tracked
3
Median ER
0.28%
Middle half of ER
0.22–1.25%
Median followers
2.2M
Data as of
September 2026
# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Recipes Food Reviews Desserts Smoothies Baking Coffee
Followers
3,405,356
ER
0.28%
Country
br
City
Orlando
2
Recipes Food Reviews Food Desserts Kids Food Baking
Followers
2,195,771
ER
2.21%
Country
br
City
Cascavel
3
Recipes Food & Beverages Food Reviews Desserts Kids Food Baking
Followers
237,840
ER
0.15%
Country
br
City
São Paulo

Frequently asked questions

Who are the top Baking Instagram influencers in Brazil?

By followers: @diyfoodys (3.4M), @raianacaetano (2.2M), @brigadeiro_cafe (238K). By engagement rate: @raianacaetano (2.21%), @diyfoodys (0.28%), @brigadeiro_cafe (0.15%). Data: infloo, September 2026.

What is a typical engagement rate for Baking influencers in Brazil?

The median is 0.28%; half of the 3 creators fall between 0.22% and 1.25%. Data: infloo, September 2026.

How many Baking influencers in Brazil have under 100K followers?

None of the 3 — the smallest account has 238K followers.

How many Baking Instagram influencers does infloo track in Brazil?

3 as of September 2026. The ranking shows all of them, sorted by followers.

Our blog

Discover new things about Marketing, Trends and another priceless information

More posts
Should a Brand Partner With @usykaa? A Teardown of Ukraine's 3.6M-Follower Instagram Account
Should a Brand Partner With @usykaa? A Teardown of Ukraine's 3.6M-Follower Instagram Account

@usykaa's 7.69% engagement rate is a genuine outlier—roughly 13 times Ukraine's median—but 53.8% of the 3.6M followers are estimated real, cutting the practical reach to 1.96M. Here's how to price the partnership.

Read more
Which Countries Have the Highest Influencer Engagement Rates on Instagram and TikTok?
Which Countries Have the Highest Influencer Engagement Rates on Instagram and TikTok?

Instagram country medians span 24x while TikTok spans 3.6x, and the market rankings barely overlap between platforms. Here's how to use these benchmarks without misapplying them.

Read more
What Should an Influencer Campaign Brief Ask the Client? A Copy-Paste Intake Template for Agencies
What Should an Influencer Campaign Brief Ask the Client? A Copy-Paste Intake Template for Agencies

A ten-field intake brief that converts vague client demands into executable filters. Here's the template, filled in, with the numbers that prove why "Europe", "high engagement" and "micro-influencers" cannot be searched.

Read more