Brazil: Top 50 Lifestyle Instagram Influencers

As of September 2026, infloo tracks 77 Instagram creators in Brazil in the Lifestyle category. Among the 50 largest by followers, the median engagement rate is 1.80% (middle half: 0.80–5.52%), and the median account has 744K followers. Over 1M followers: 21 of 50. Highest engagement: @motivei (96.18%), @ahillary (23.25%), @reservapretarara (19.89%).

Creators tracked
77
Median ER (top 50)
1.80%
Middle half of ER (top 50)
0.80–5.52%
Median followers (top 50)
744K
Data as of
September 2026
# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Lifestyle
Followers
3,968,154
ER
19.89%
Country
br
City
Armação Dos Búzios
2
Lifestyle
Followers
3,814,859
ER
96.18%
Country
br
City
3
Lifestyle Family
Followers
3,523,587
ER
23.25%
Country
br
City
4
Lifestyle
Followers
3,140,662
ER
0%
Country
br
City
5
Fashion Lifestyle
Followers
3,009,700
ER
0%
Country
br
City
6
Lifestyle
Followers
2,809,996
ER
1.56%
Country
br
City
São Paulo
7
Lifestyle
Followers
2,048,509
ER
0.94%
Country
br
City
Londrina
8
Lifestyle Shows
Followers
2,037,324
ER
7.44%
Country
br
City
Bacabal
9
Lifestyle Sports with a ball
Followers
1,874,340
ER
0.29%
Country
br
City
10
Lifestyle
Followers
1,828,695
ER
1.9%
Country
br
City
11
Humor & Fun & Hap... Lifestyle
Followers
1,822,561
ER
1.8%
Country
br
City
Curitiba
12
Lifestyle Shows
Followers
1,633,521
ER
0%
Country
br
City
13
Lifestyle Modeling Trainers & Coaches Fitness & Gym
Followers
1,541,184
ER
0.2%
Country
br
City
Rio de Janeiro
14
Lifestyle Gaming
Followers
1,510,046
ER
0%
Country
br
City
15
Lifestyle Family
Followers
1,443,421
ER
0.79%
Country
br
City
Londrina
16
Lifestyle
Followers
1,392,148
ER
5.13%
Country
br
City
17
Lifestyle
Followers
1,386,272
ER
4.58%
Country
br
City
Capri
18
Lifestyle
Followers
1,340,158
ER
3.58%
Country
br
City
19
Lifestyle
Followers
1,328,491
ER
0.61%
Country
br
City
20
Lifestyle Business & Careers
Followers
1,277,675
ER
0.51%
Country
br
City
21
Lifestyle
Followers
1,111,076
ER
18.12%
Country
br
City
22
Lifestyle Shows Cinema & Actors/a...
Followers
950,140
ER
6.26%
Country
br
City
Rome
23
Lifestyle
Followers
841,354
ER
5.91%
Country
br
City
24
Lifestyle
Followers
840,425
ER
1.06%
Country
br
City
Divinópolis
25
Music Lifestyle
Followers
772,861
ER
1.09%
Country
br
City
26
Lifestyle
Followers
716,017
ER
4.03%
Country
br
City
Recife
27
Lifestyle
Followers
674,799
ER
0%
Country
br
City
28
Lifestyle
Followers
664,805
ER
1.86%
Country
br
City
29
Lifestyle
Followers
623,322
ER
0%
Country
br
City
30
Lifestyle
Followers
524,583
ER
6.56%
Country
br
City
31
Beauty Lifestyle
Followers
508,377
ER
2.09%
Country
br
City
32
Lifestyle
Followers
505,886
ER
0.61%
Country
br
City
33
Humor & Fun & Hap... Lifestyle
Followers
500,342
ER
0.54%
Country
br
City
34
Lifestyle
Followers
497,034
ER
0%
Country
br
City
35
Music Lifestyle
Followers
474,128
ER
2.05%
Country
br
City
São Paulo
36
Lifestyle
Followers
457,045
ER
0%
Country
br
City
37
Lifestyle
Followers
456,266
ER
13.29%
Country
br
City
38
Lifestyle Family
Followers
452,829
ER
0%
Country
br
City
39
Lifestyle
Followers
413,793
ER
0.82%
Country
br
City
Indaiatuba
40
Lifestyle
Followers
359,944
ER
0%
Country
br
City
41
Lifestyle
Followers
355,769
ER
0%
Country
br
City
42
Lifestyle
Followers
355,383
ER
0.29%
Country
br
City
Rio de Janeiro
43
Lifestyle
Followers
318,396
ER
0.93%
Country
br
City
44
Music Lifestyle
Followers
316,993
ER
0.81%
Country
br
City
45
Lifestyle
Followers
312,334
ER
1.06%
Country
br
City
46
Lifestyle
Followers
257,344
ER
12.74%
Country
br
City
Laranjal do Jari
47
Lifestyle
Followers
247,011
ER
0.92%
Country
br
City
48
Lifestyle
Followers
222,638
ER
0.44%
Country
br
City
Balneário Camboriú
49
Lifestyle
Followers
218,053
ER
2.75%
Country
br
City
Fernandópolis
50
Lifestyle
Followers
212,057
ER
0.4%
Country
br
City

Frequently asked questions

Who are the top Lifestyle Instagram influencers in Brazil?

By followers: @reservapretarara (4M), @motivei (3.8M), @ahillary (3.5M). By engagement rate: @motivei (96.18%), @ahillary (23.25%), @reservapretarara (19.89%). Data: infloo, September 2026.

What is a typical engagement rate for Lifestyle influencers in Brazil?

The median is 1.80%; half of the 50 largest creators by followers fall between 0.80% and 5.52%. Data: infloo, September 2026.

How many Lifestyle Instagram influencers does infloo track in Brazil?

77 as of September 2026. The ranking shows 50 of them, sorted by followers.

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