Brazil: Top 24 Workwear Instagram Influencers

As of September 2026, infloo tracks 24 Instagram creators in Brazil in the Workwear category. Their median engagement rate is 0.16% (middle half: 0.07–0.51%), and the median account has 337K followers. Micro-influencers (10K–100K followers): 6 of 24; over 1M followers: 9. Highest engagement: @asmrblindbags21 (5.70%), @willou (1.99%), @ga_roupas_fitness (1.19%).

Creators tracked
24
Median ER
0.16%
Middle half of ER
0.07–0.51%
Median followers
337K
Data as of
September 2026
# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Shopping & Fashio... Kids Fashion Children Wear Sales & Marketing Formal Wear Workwear
Followers
4,210,547
ER
0.43%
Country
br
City
Belo Horizonte
2
Hobbies Adult Modelling Sales & Marketing Formal Wear Personal Development Workwear
Followers
4,147,112
ER
1.99%
Country
br
City
João Pessoa
3
Football & Soccer Activewear Workwear Golf Rugby American Football
Followers
4,043,193
ER
0.65%
Country
br
City
Munich
4
Workwear Home Renovation Home Decor Furniture Stores Smart Home Sewing
Followers
3,578,300
ER
0%
Country
br
City
5
Sports Volleyball Activewear Workwear Outdoor Wear Running
Followers
1,935,117
ER
0.54%
Country
br
City
6
Shopping & Fashio... Fashion Volleyball Workwear Men's Fashion Streetwear
Followers
1,689,894
ER
0.14%
Country
br
City
Rio de Janeiro
7
Shopping & Fashio... Kids Fashion Sales & Marketing Formal Wear Personal Development Workwear
Followers
1,283,404
ER
0.08%
Country
br
City
São Paulo
8
Shopping & Fashio... Personal Computers Sales & Marketing Workwear Accessories Internet of Things
Followers
1,086,037
ER
0.01%
Country
br
City
São Paulo
9
Shopping & Fashio... Kids Fashion Fashion Trends Sales & Marketing Workwear Accessories
Followers
1,067,610
ER
0.08%
Country
br
City
São Paulo
10
Fashion Kids Fashion Lingerie & Intimates Women's Fashion Workwear Accessories
Followers
762,959
ER
0.06%
Country
br
City
11
Shopping & Fashio... Fashion Fashion Trends Sales & Marketing Personal Development Workwear
Followers
679,842
ER
1.09%
Country
br
City
São Paulo
12
Football & Soccer Volleyball Workwear Shoes Streetwear Tennis
Followers
387,561
ER
0.12%
Country
br
City
13
Shopping & Fashio... Fashion Personal Computers Fashion Trends Sales & Marketing Workwear
Followers
286,758
ER
0.03%
Country
br
City
Curitiba
14
Shopping & Fashio... Sales & Marketing Smoothies Workwear Accessories Fragrance
Followers
221,325
ER
0.05%
Country
br
City
Maceió
15
Shopping & Fashio... Fashion Kids Fashion Fashion Trends Workwear Accessories
Followers
151,526
ER
0.02%
Country
br
City
16
Memes Workwear Accessories Handmade & DIY Sewing Unboxing
Followers
146,936
ER
5.7%
Country
br
City
17
Shopping & Fashio... Volleyball Workwear Shoes Accessories Vintage Fashion
Followers
98,417
ER
0%
Country
br
City
18
Fashion Lingerie & Intimates Fashion Trends Women's Fashion Workwear Modelling
Followers
65,916
ER
0.42%
Country
br
City
São Paulo
19
Fashion Fashion Trends Activewear Workwear Streetwear Accessories
Followers
54,821
ER
1.19%
Country
br
City
20
Shopping & Fashio... Sales & Marketing Business Workwear Smart Home Green Business
Followers
49,884
ER
0.06%
Country
br
City
21
Sales & Marketing Business Workwear Smart Home Green Business Industry
Followers
23,316
ER
0.09%
Country
br
City
São Paulo
22
Fashion Kids Fashion Fashion Trends Women's Fashion Workwear Accessories
Followers
10,071
ER
0.2%
Country
br
City
Mogi das Cruzes
23
Fashion Activewear Workwear Outdoor Wear Shoes Streetwear
Followers
4,588
ER
0.18%
Country
br
City
Franca
24
Hobbies Bodybuilding Gym & Fitness Personal Development Workwear Powerlifting
Followers
3,734
ER
0.25%
Country
br
City
São Paulo

Frequently asked questions

Who are the top Workwear Instagram influencers in Brazil?

By followers: @simioniofc (4.2M), @willou (4.1M), @rafinha13 (4M). By engagement rate: @asmrblindbags21 (5.70%), @willou (1.99%), @ga_roupas_fitness (1.19%). Data: infloo, September 2026.

What is a typical engagement rate for Workwear influencers in Brazil?

The median is 0.16%; half of the 24 creators fall between 0.07% and 0.51%. Data: infloo, September 2026.

How many Workwear influencers in Brazil have under 100K followers?

8 of 24: 2 under 10K and 6 with 10K–100K followers.

How many Workwear Instagram influencers does infloo track in Brazil?

24 as of September 2026. The ranking shows all of them, sorted by followers.

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