Brazil: Top 27 Fragrance Instagram Influencers

As of September 2026, infloo tracks 29 Instagram creators in Brazil in the Fragrance category. Among the 27 largest by followers, the median engagement rate is 0.53% (middle half: 0.20–2.15%), and the median account has 1.1M followers. Micro-influencers (10K–100K followers): 2 of 27; over 1M followers: 14. Highest engagement: @rutyguerinoo (11.93%), @carinaaravjo (9.31%), @marcosoutino (4.17%).

Creators tracked
29
Median ER (top 27)
0.53%
Middle half of ER (top 27)
0.20–2.15%
Median followers (top 27)
1.1M
Data as of
September 2026
# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Shopping & Fashio... Kids Fashion Lingerie & Intimates Formal Wear Smoothies Fragrance
Followers
18,870,540
ER
0.11%
Country
br
City
São Paulo
2
Jewelery Jewellery Making Accessories Fragrance Magical Crystals Nails
Followers
8,949,041
ER
0.04%
Country
br
City
New York City
3
Lingerie & Intimates Beauty Health Beauty Tips & Hacks Makeup Beauty Fragrance
Followers
7,388,604
ER
0.2%
Country
br
City
São Paulo
4
Love & Intimacy Shopping & Fashio... Lingerie & Intimates Fashion Trends Beauty Fragrance
Followers
6,576,357
ER
0.16%
Country
br
City
Rio de Janeiro
5
Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Fragrance
Followers
6,322,236
ER
0.62%
Country
br
City
Rio de Janeiro
6
Beauty Health Beauty Tips & Hacks Beauty Smoothies Fragrance Organic Beauty
Followers
3,134,089
ER
0.23%
Country
br
City
Rio de Janeiro
7
Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Fragrance
Followers
2,913,295
ER
0.16%
Country
br
City
São Paulo
8
Shopping & Fashio... Lingerie & Intimates Beauty Tips & Hacks Barbershops Accessories Fragrance
Followers
2,893,977
ER
2.28%
Country
br
City
Los Angeles
9
Entertainment Headphones Lingerie & Intimates Fashion Trends Beauty Fragrance
Followers
2,682,842
ER
2.15%
Country
br
City
Los Angeles
10
Lingerie & Intimates Beauty Tutorials Beauty Tips & Hacks Makeup Haircare Fragrance
Followers
2,296,348
ER
0%
Country
br
City
11
Hobbies Love & Intimacy Pop Art Climate Change Fragrance Art & Design
Followers
1,309,103
ER
0.34%
Country
br
City
Ipojuca
12
Political Shows Romantic Relation... Love & Intimacy Pop Art Beauty Tutorials Fragrance
Followers
1,120,501
ER
0.46%
Country
br
City
Porto Velho
13
Shopping & Fashio... Luxury Fashion Fashion Relocation Sales & Marketing Fragrance
Followers
1,109,914
ER
0.2%
Country
br
City
São Paulo
14
Sex & Sexuality Beauty Health Beauty Tips & Hacks Smoothies Fragrance Unboxing
Followers
1,051,260
ER
4.17%
Country
br
City
São Paulo
15
Beauty Tips & Hacks Hair Health Makeup Haircare Barbershops Fragrance
Followers
743,661
ER
9.31%
Country
br
City
São Paulo
16
Entertainment Headphones Theater Social Clubs Sales & Marketing Fragrance
Followers
536,093
ER
0.94%
Country
br
City
17
Memes Shopping & Fashio... Smartphones Barbershops Accessories Fragrance
Followers
327,132
ER
11.93%
Country
br
City
18
Shopping & Fashio... Sales & Marketing Smoothies Workwear Accessories Fragrance
Followers
221,325
ER
0.05%
Country
br
City
Maceió
19
Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear Fragrance
Followers
209,969
ER
0%
Country
br
City
20
Actors or Actress Romantic Relation... Lingerie & Intimates Beauty Tips & Hacks Beauty Fragrance
Followers
179,520
ER
2.65%
Country
br
City
São Paulo
21
Shopping & Fashio... Luxury Fashion Fashion Smoothies Fragrance Cocktails
Followers
112,001
ER
1.22%
Country
br
City
Rondonópolis
22
Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Beauty Fragrance
Followers
101,732
ER
0.53%
Country
br
City
23
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Haircare Fragrance
Followers
35,830
ER
0.94%
Country
br
City
24
Shopping & Fashio... Food & Beverages Food Reviews Smoothies Restaurants & Bars Fragrance
Followers
17,688
ER
1.05%
Country
br
City
Chapada dos Guimarães
25
Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Beauty Fragrance
Followers
6,107
ER
3.08%
Country
br
City
Santo André
26
Eye Health Fragrance Organic Beauty Soap Making Alternative Medicine
Followers
5,831
ER
0.07%
Country
br
City
27
Eye Health Fragrance Organic Beauty Soap Making Alternative Medicine
Followers
5,742
ER
0.24%
Country
br
City

Frequently asked questions

Who are the top Fragrance Instagram influencers in Brazil?

By followers: @ahickmann (18.9M), @swarovski (8.9M), @ananda (7.4M). By engagement rate: @rutyguerinoo (11.93%), @carinaaravjo (9.31%), @marcosoutino (4.17%). Data: infloo, September 2026.

What is a typical engagement rate for Fragrance influencers in Brazil?

The median is 0.53%; half of the 27 largest creators by followers fall between 0.20% and 2.15%. Data: infloo, September 2026.

How many Fragrance Instagram influencers does infloo track in Brazil?

29 as of September 2026. The ranking shows 27 of them, sorted by followers.

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