United Kingdom: Top 50 Makeup Instagram Influencers

As of September 2026, infloo tracks 238 Instagram creators in the United Kingdom in the Makeup category. Among the 50 largest by followers, the median engagement rate is 0.12% (middle half: 0.03–0.73%), and the median account has 1.3M followers. Over 1M followers: 34 of 50. Highest engagement: @imageconsultantmaidenhead (3.22%), @aymen.saleem (2.52%), @_kehindebankole (2.10%).

Creators tracked: 238
Median ER (top 50): 0.12%
Middle half of ER (top 50): 0.03–0.73%
Median followers (top 50): 1.3M
Data as of: September 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 NYX Professional Makeup @nyxcosmetics Followers: 14,432,067 • ER: 0.02% Los Angeles Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 14,432,067	ER 0.02%	Country	City Los Angeles	Check Fake Followers Get contacts
2	2 Maybelline New York @maybelline Followers: 12,608,007 • ER: 0.03% Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare	Followers 12,608,007	ER 0.03%	Country	City	Check Fake Followers Get contacts
3	3 WAKE UP AND MAKEUP @wakeupandmakeup Followers: 10,942,680 • ER: 0.03% Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 10,942,680	ER 0.03%	Country	City	Check Fake Followers Get contacts
4	4 Urban Decay Cosmetics @urbandecaycosmetics Followers: 10,118,914 • ER: 0.01% Los Angeles Beauty Tutorials Skincare Beauty Tips & Hacks Makeup Haircare Nails Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Tips & Hacks Makeup Haircare Nails	Followers 10,118,914	ER 0.01%	Country	City Los Angeles	Check Fake Followers Get contacts
5	5 Benefit Cosmetics US @benefitcosmetics Followers: 9,765,669 • ER: 0.01% Beverly Hills Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 9,765,669	ER 0.01%	Country	City Beverly Hills	Check Fake Followers Get contacts
6	6 Morphe @morphebrushes Followers: 9,610,317 • ER: 0.02% Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare	Followers 9,610,317	ER 0.02%	Country	City	Check Fake Followers Get contacts
7	7 Charlotte Tilbury, MBE @charlottetilbury Followers: 7,403,042 • ER: 0.07% City of London Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 7,403,042	ER 0.07%	Country	City City of London	Check Fake Followers Get contacts
8	8 KVD BEAUTY @kvdbeauty Followers: 6,703,450 • ER: 0.01% New York City Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Haircare Nails Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Haircare Nails	Followers 6,703,450	ER 0.01%	Country	City New York City	Check Fake Followers Get contacts
9	9 Revolution Makeup @makeuprevolution Followers: 3,459,527 • ER: 0.03% Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 3,459,527	ER 0.03%	Country	City	Check Fake Followers Get contacts
10	10 LENA @lenkalul Followers: 3,447,595 • ER: 1.45% City of London Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 3,447,595	ER 1.45%	Country	City City of London	Check Fake Followers Get contacts
11	11 Olivia Yang @olafflee Followers: 2,458,047 • ER: 0.54% City of London Lingerie & Intimates Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Lingerie & Intimates Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty	Followers 2,458,047	ER 0.54%	Country	City City of London	Check Fake Followers Get contacts
12	12 NYX Professional Makeup 🇬🇧🇮🇪 @nyxcosmetics_uk Followers: 2,250,314 • ER: 0.01% Los Angeles Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 2,250,314	ER 0.01%	Country	City Los Angeles	Check Fake Followers Get contacts
13	13 Nikki_Makeup @nikki_makeup Followers: 2,120,797 • ER: 0.47% City of London Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 2,120,797	ER 0.47%	Country	City City of London	Check Fake Followers Get contacts
14	14 Lisa Eldridge MBE @lisaeldridgemakeup Followers: 2,058,690 • ER: 0.16% City of London Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 2,058,690	ER 0.16%	Country	City City of London	Check Fake Followers Get contacts
15	15 Thuy Le \| Your Beauty Big Sis 👯‍♀️ ✨ @xthuyle Followers: 1,912,302 • ER: 0.21% City of London Fashion Trends Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Fashion Trends Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty	Followers 1,912,302	ER 0.21%	Country	City City of London	Check Fake Followers Get contacts
16	16 CC CLARKE @ccclarke Followers: 1,891,554 • ER: 0.04% City of London Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare	Followers 1,891,554	ER 0.04%	Country	City City of London	Check Fake Followers Get contacts
17	17 BEAUTY BAY @beautybay Followers: 1,879,128 • ER: 0.02% Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 1,879,128	ER 0.02%	Country	City	Check Fake Followers Get contacts
18	18 Kate Moss Agency @katemossagency Followers: 1,716,756 • ER: 0.07% City of London Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Nails Check Fake Followers Get contacts	Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Nails	Followers 1,716,756	ER 0.07%	Country	City City of London	Check Fake Followers Get contacts
19	19 Sophie Hannah @sophiehannah Followers: 1,706,477 • ER: 0.89% City of London Love & Intimacy Sex & Sexuality Fashion Trends Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Love & Intimacy Sex & Sexuality Fashion Trends Beauty Tips & Hacks Makeup Beauty	Followers 1,706,477	ER 0.89%	Country	City City of London	Check Fake Followers Get contacts
20	20 Plouise Makeup Academy @plouise_makeup_academy Followers: 1,684,773 • ER: 0.04% Tameside Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Haircare Fragrance Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Haircare Fragrance	Followers 1,684,773	ER 0.04%	Country	City Tameside	Check Fake Followers Get contacts
21	21 danielle marcan @daniellemarcan Followers: 1,661,206 • ER: 0.79% City of London Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 1,661,206	ER 0.79%	Country	City City of London	Check Fake Followers Get contacts
22	22 Cult Beauty @cultbeauty Followers: 1,642,067 • ER: 0.02% Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Haircare Nails Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Haircare Nails	Followers 1,642,067	ER 0.02%	Country	City	Check Fake Followers Get contacts
23	23 Victoria Beckham Beauty @victoriabeckhambeauty Followers: 1,441,068 • ER: 0.17% City of London Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails Check Fake Followers Get contacts	Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails	Followers 1,441,068	ER 0.17%	Country	City City of London	Check Fake Followers Get contacts
24	24 A-STAR @astarbarbers Followers: 1,408,581 • ER: 1.37% Chessington Beauty Tutorials Beauty Tips & Hacks Hair Health Makeup Haircare Barbershops Check Fake Followers Get contacts	Beauty Tutorials Beauty Tips & Hacks Hair Health Makeup Haircare Barbershops	Followers 1,408,581	ER 1.37%	Country	City Chessington	Check Fake Followers Get contacts
25	25 Aymen Saleem @aymen.saleem Followers: 1,357,170 • ER: 2.52% City of London Shopping & Fashio... Fashion Fashion Trends Makeup Beauty Modelling Check Fake Followers Get contacts	Shopping & Fashio... Fashion Fashion Trends Makeup Beauty Modelling	Followers 1,357,170	ER 2.52%	Country	City City of London	Check Fake Followers Get contacts
26	26 VANESSA DAVIS @the_wigs_and_makeup_manager Followers: 1,288,288 • ER: 0.93% City of London Beauty Tutorials Skincare Beauty Tips & Hacks Makeup Haircare Nails Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Tips & Hacks Makeup Haircare Nails	Followers 1,288,288	ER 0.93%	Country	City City of London	Check Fake Followers Get contacts
27	27 KEHINDE BANKOLE @_kehindebankole Followers: 1,264,562 • ER: 2.1% City of London Shopping & Fashio... Fashion Fashion Trends Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Fashion Trends Beauty Tips & Hacks Makeup Beauty	Followers 1,264,562	ER 2.1%	Country	City City of London	Check Fake Followers Get contacts
28	28 Kim Jones Studio @kimjonesstudio Followers: 1,256,177 • ER: 0.32% Fashion Lingerie & Intimates Fashion Trends Women's Fashion Makeup Accessories Check Fake Followers Get contacts	Fashion Lingerie & Intimates Fashion Trends Women's Fashion Makeup Accessories	Followers 1,256,177	ER 0.32%	Country	City	Check Fake Followers Get contacts
29	29 Color Wow @colorwowhair Followers: 1,222,702 • ER: 0.03% New York City Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 1,222,702	ER 0.03%	Country	City New York City	Check Fake Followers Get contacts
30	30 Atarah Mayhew @atarahmayhew Followers: 1,220,208 • ER: 0.2% Manchester Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 1,220,208	ER 0.2%	Country	City Manchester	Check Fake Followers Get contacts
31	31 Ling.KT @ling.kt Followers: 1,215,654 • ER: 0.84% City of London Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 1,215,654	ER 0.84%	Country	City City of London	Check Fake Followers Get contacts
32	32 Boots UK @bootsuk Followers: 1,188,285 • ER: 0.03% Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare	Followers 1,188,285	ER 0.03%	Country	City	Check Fake Followers Get contacts
33	33 ghd hair @ghdhair Followers: 1,156,426 • ER: 0.13% City of London Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 1,156,426	ER 0.13%	Country	City City of London	Check Fake Followers Get contacts
34	34 REFY @refybeauty Followers: 1,036,542 • ER: 0.06% Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 1,036,542	ER 0.06%	Country	City	Check Fake Followers Get contacts
35	35 giorgina juanita @giorginajuanita Followers: 938,954 • ER: 0.54% Marbella Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Hair Health Makeup Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Hair Health Makeup	Followers 938,954	ER 0.54%	Country	City Marbella	Check Fake Followers Get contacts
36	36 Max Factor @maxfactor Followers: 927,450 • ER: 0.03% Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 927,450	ER 0.03%	Country	City	Check Fake Followers Get contacts
37	37 Sarah New @sarahnew Followers: 887,389 • ER: 2.06% City of London Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 887,389	ER 2.06%	Country	City City of London	Check Fake Followers Get contacts
38	38 JAYDE PIERCE @jaydepierce Followers: 845,826 • ER: 0.33% City of London Fashion Trends Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Fashion Trends Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty	Followers 845,826	ER 0.33%	Country	City City of London	Check Fake Followers Get contacts
39	39 Primark Beauty @primark.beauty Followers: 795,409 • ER: 0.15% Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 795,409	ER 0.15%	Country	City	Check Fake Followers Get contacts
40	40 LOOKFANTASTIC @lookfantastic Followers: 776,956 • ER: 0.02% Manchester Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 776,956	ER 0.02%	Country	City Manchester	Check Fake Followers Get contacts
41	41 Val Garland @thevalgarland Followers: 769,594 • ER: 0.11% City of London Fashion Trends Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Fashion Trends Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty	Followers 769,594	ER 0.11%	Country	City City of London	Check Fake Followers Get contacts
42	42 Soap & Glory @soapandglory Followers: 719,807 • ER: 0.03% Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Hair Health Makeup Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Hair Health Makeup	Followers 719,807	ER 0.03%	Country	City	Check Fake Followers Get contacts
43	43 Sephora UK @sephorauk Followers: 719,060 • ER: 0.04% Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 719,060	ER 0.04%	Country	City	Check Fake Followers Get contacts
44	44 Reira @reira.ray Followers: 697,296 • ER: 1.25% City of London Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 697,296	ER 1.25%	Country	City City of London	Check Fake Followers Get contacts
45	45 Space NK @spacenk Followers: 693,006 • ER: 0.05% City of London Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 693,006	ER 0.05%	Country	City City of London	Check Fake Followers Get contacts
46	46 Doll Beauty @__dollbeauty_ Followers: 679,138 • ER: 0.03% Chester Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 679,138	ER 0.03%	Country	City Chester	Check Fake Followers Get contacts
47	47 Emily Carey @theemilycarey Followers: 634,595 • ER: 1.84% City of London Actors or Actress Theater Lingerie & Intimates Fashion Trends Makeup Beauty Check Fake Followers Get contacts	Actors or Actress Theater Lingerie & Intimates Fashion Trends Makeup Beauty	Followers 634,595	ER 1.84%	Country	City City of London	Check Fake Followers Get contacts
48	48 💫Ellis Atlantis 💫 @ellis_atlantis Followers: 617,427 • ER: 1.22% Manchester Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails Check Fake Followers Get contacts	Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails	Followers 617,427	ER 1.22%	Country	City Manchester	Check Fake Followers Get contacts
49	49 Jacinta Spencer @jacintaspencer Followers: 614,778 • ER: 0.13% City of London Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 614,778	ER 0.13%	Country	City City of London	Check Fake Followers Get contacts
50	50 Colour Analysis + Online Personal Stylist @imageconsultantmaidenhead Followers: 611,921 • ER: 3.22% Maidenhead Fashion Trends Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Fashion Trends Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty	Followers 611,921	ER 3.22%	Country	City Maidenhead	Check Fake Followers Get contacts

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Frequently asked questions

Who are the top Makeup Instagram influencers in the United Kingdom?

By followers: @nyxcosmetics (14.4M), @maybelline (12.6M), @wakeupandmakeup (10.9M). By engagement rate: @imageconsultantmaidenhead (3.22%), @aymen.saleem (2.52%), @_kehindebankole (2.10%). Data: infloo, September 2026.

What is a typical engagement rate for Makeup influencers in the United Kingdom?

The median is 0.12%; half of the 50 largest creators by followers fall between 0.03% and 0.73%. Data: infloo, September 2026.

How many Makeup Instagram influencers does infloo track in the United Kingdom?

238 as of September 2026. The ranking shows 50 of them, sorted by followers.

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