Ukraine: Top 50 Makeup Instagram Influencers

As of September 2026, infloo tracks 94 Instagram creators in Ukraine in the Makeup category. Among the 50 largest by followers, the median engagement rate is 0.54% (middle half: 0.20–1.37%), and the median account has 149K followers. Micro-influencers (10K–100K followers): 18 of 50; over 1M followers: 3. Highest engagement: @the_dark_dany (5.90%), @stefy.shady (5.49%), @dasha__shamarina (4.14%).

Creators tracked: 94
Median ER (top 50): 0.54%
Middle half of ER (top 50): 0.20–1.37%
Median followers (top 50): 149K
Data as of: September 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 Маша Вэй \| Maria Way @maria__way Followers: 4,869,714 • ER: 0.04% Moscow Shopping & Fashio... Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty	Followers 4,869,714	ER 0.04%	Country	City Moscow	Check Fake Followers Get contacts
2	2 Натали Ящук @natali_iashchuk Followers: 3,341,180 • ER: 0.84% Moscow Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 3,341,180	ER 0.84%	Country	City Moscow	Check Fake Followers Get contacts
3	3 1001 ПРИЧЕСКА @hair_journal Followers: 1,630,114 • ER: 0.07% Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 1,630,114	ER 0.07%	Country	City	Check Fake Followers Get contacts
4	4 ЛЮБА БИЧ @lyuba_bich Followers: 985,284 • ER: 0.2% Moscow Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails Check Fake Followers Get contacts	Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails	Followers 985,284	ER 0.2%	Country	City Moscow	Check Fake Followers Get contacts
5	5 Салон красоты! @beauty_corp Followers: 640,415 • ER: 0.12% Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare	Followers 640,415	ER 0.12%	Country	City	Check Fake Followers Get contacts
6	6 Косметика, догляд, парфуми 💋 @gtm_cosmetics Followers: 493,699 • ER: 0.47% Kryvyi Rih Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare	Followers 493,699	ER 0.47%	Country	City Kryvyi Rih	Check Fake Followers Get contacts
7	7 SWASTI JI @swastiji Followers: 418,438 • ER: 0.11% Moscow Memes Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Cosplay Check Fake Followers Get contacts	Memes Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Cosplay	Followers 418,438	ER 0.11%	Country	City Moscow	Check Fake Followers Get contacts
8	8 КОСМЕТИКА•ДОГЛЯД @shoptop_cosmetic_ Followers: 408,681 • ER: 0.57% Kyiv Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 408,681	ER 0.57%	Country	City Kyiv	Check Fake Followers Get contacts
9	9 #1 UKRAINIAN BRAND🇺🇦 @na_ni_beauty Followers: 363,504 • ER: 0.35% Ivano-Frankivsk Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Hair Health Makeup Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Hair Health Makeup	Followers 363,504	ER 0.35%	Country	City Ivano-Frankivsk	Check Fake Followers Get contacts
10	10 Виолетта Онор @iamwiola Followers: 345,691 • ER: 0.36% Moscow Lingerie & Intimates Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Lingerie & Intimates Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty	Followers 345,691	ER 0.36%	Country	City Moscow	Check Fake Followers Get contacts
11	11 vrodee.diana @vrodee.diana Followers: 340,692 • ER: 0.07% Moscow Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Makeup Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Makeup Beauty	Followers 340,692	ER 0.07%	Country	City Moscow	Check Fake Followers Get contacts
12	12 STEFANI @stefy.shady Followers: 333,328 • ER: 5.49% Kyiv Entertainment Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Fragrance Check Fake Followers Get contacts	Entertainment Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Fragrance	Followers 333,328	ER 5.49%	Country	City Kyiv	Check Fake Followers Get contacts
13	13 Maksim Nikitochkin @nikitochkin Followers: 319,898 • ER: 0.08% Odessa Beauty Tutorials Beauty Tips & Hacks Hair Health Makeup Haircare Nails Check Fake Followers Get contacts	Beauty Tutorials Beauty Tips & Hacks Hair Health Makeup Haircare Nails	Followers 319,898	ER 0.08%	Country	City Odessa	Check Fake Followers Get contacts
14	14 Kateryna Keleberda @kateryna_keleberda Followers: 304,173 • ER: 0.48% Beverly Hills Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 304,173	ER 0.48%	Country	City Beverly Hills	Check Fake Followers Get contacts
15	15 Візажист \| Навчання \| Макіяж Київ 🇺🇦 @egor_mua Followers: 299,701 • ER: 1.08% Kyiv Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails Check Fake Followers Get contacts	Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails	Followers 299,701	ER 1.08%	Country	City Kyiv	Check Fake Followers Get contacts
16	16 Валентина Лелюх 💙ВДОХНОВЕНИЕ ДЛЯ ВАС 💙 @valya_lelyukh Followers: 250,182 • ER: 0.85% Odessa Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 250,182	ER 0.85%	Country	City Odessa	Check Fake Followers Get contacts
17	17 Косметика 💄 @posy_ashop Followers: 248,260 • ER: 0.19% Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare	Followers 248,260	ER 0.19%	Country	City	Check Fake Followers Get contacts
18	18 𝐓𝐚𝐭𝐢𝐚𝐧𝐚 𝐙𝐨𝐥𝐨𝐭𝐚𝐬𝐡𝐤𝐨 @zolotashkomakeup Followers: 228,974 • ER: 0.19% Warsaw Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 228,974	ER 0.19%	Country	City Warsaw	Check Fake Followers Get contacts
19	19 JULIA @juliyatkach Followers: 222,173 • ER: 0.75% Paris Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Makeup Beauty Check Fake Followers Get contacts	Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Makeup Beauty	Followers 222,173	ER 0.75%	Country	City Paris	Check Fake Followers Get contacts
20	20 Zina Grekova MUA from UA 🇺🇦 @zena_grekova Followers: 209,062 • ER: 2.84% Tbilisi Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Beauty	Followers 209,062	ER 2.84%	Country	City Tbilisi	Check Fake Followers Get contacts
21	21 Elena Ivanytska @lena.volosi Followers: 200,194 • ER: 0.02% Kyiv Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 200,194	ER 0.02%	Country	City Kyiv	Check Fake Followers Get contacts
22	22 Daria Shamarina @dasha__shamarina Followers: 186,644 • ER: 4.14% Odessa Fashion Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Fashion Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Makeup Beauty	Followers 186,644	ER 4.14%	Country	City Odessa	Check Fake Followers Get contacts
23	23 Makeup 💄 education ⭐️ Kuchma Natali @kuchmanatali_makeup Followers: 179,199 • ER: 0.15% Chicago Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 179,199	ER 0.15%	Country	City Chicago	Check Fake Followers Get contacts
24	24 LUXURY MAKEUP ARTIST & HAIR STYLIST @elena_kanevskaya_ Followers: 167,468 • ER: 0.5% Odessa Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 167,468	ER 0.5%	Country	City Odessa	Check Fake Followers Get contacts
25	25 Одяг \| Костюми \| Сукні \| Взуття @adler__store Followers: 154,892 • ER: 0.42% Lutsk Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare	Followers 154,892	ER 0.42%	Country	City Lutsk	Check Fake Followers Get contacts
26	26 Юля Ковалева \| макияж \| обучение \| Одесса \| UGC @brunetkaa_ Followers: 142,247 • ER: 0% Fashion Kids Fashion Lingerie & Intimates Fashion Trends Makeup Accessories Check Fake Followers Get contacts	Fashion Kids Fashion Lingerie & Intimates Fashion Trends Makeup Accessories	Followers 142,247	ER 0%	Country	City	Check Fake Followers Get contacts
27	27 Дарина Лопацак \| tiktok блогер @lopatsakk Followers: 137,400 • ER: 3.02% Kyiv Kids Fashion Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Kids Fashion Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Makeup Beauty	Followers 137,400	ER 3.02%	Country	City Kyiv	Check Fake Followers Get contacts
28	28 Не очікую схвалення! Показую життя БЕЗ фільтрів, масок і хайпу @a.eto.hana Followers: 129,301 • ER: 1.29% Kyiv Beauty Tutorials Beauty Tips & Hacks Makeup Check Fake Followers Get contacts	Beauty Tutorials Beauty Tips & Hacks Makeup	Followers 129,301	ER 1.29%	Country	City Kyiv	Check Fake Followers Get contacts
29	29 Макіяж \| Візажист \| Навчання \| Київ @the_dark_dany Followers: 125,550 • ER: 5.9% Kyiv Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails Check Fake Followers Get contacts	Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails	Followers 125,550	ER 5.9%	Country	City Kyiv	Check Fake Followers Get contacts
30	30 Іванна \| Родина & Lifestyle @ivannakrailiuk Followers: 120,479 • ER: 1.36% Yaremche Love & Intimacy Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Haircare Check Fake Followers Get contacts	Love & Intimacy Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Haircare	Followers 120,479	ER 1.36%	Country	City Yaremche	Check Fake Followers Get contacts
31	31 ALONA PANOVA @alona_panova Followers: 105,073 • ER: 0.08% Kyiv Fashion Lingerie & Intimates Fashion Trends Women's Fashion Makeup Beauty Check Fake Followers Get contacts	Fashion Lingerie & Intimates Fashion Trends Women's Fashion Makeup Beauty	Followers 105,073	ER 0.08%	Country	City Kyiv	Check Fake Followers Get contacts
32	32 MAKEUP ARTIST UKRAINE 🇺🇦/ BEAUTIFUL MAKEUP VIDEOS @zastavna.tetiana Followers: 102,918 • ER: 0.97% Lviv Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 102,918	ER 0.97%	Country	City Lviv	Check Fake Followers Get contacts
33	33 TAYA \| AI INFLUENCER \| НЕЙРОМЕРЕЖІ \| НАВЧАННЯ @dmytryeva Followers: 98,806 • ER: 0% Shopping & Fashio... Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Shopping & Fashio... Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare	Followers 98,806	ER 0%	Country	City	Check Fake Followers Get contacts
34	34 Julia Voron / Юлія Ворон @julia_voron Followers: 95,718 • ER: 0.3% City of London Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Modelling Check Fake Followers Get contacts	Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Modelling	Followers 95,718	ER 0.3%	Country	City City of London	Check Fake Followers Get contacts
35	35 Aliona Antonova 💄 makeup \| PARIS \| LONDON \| ODESSA @antonova_makeup Followers: 94,564 • ER: 0.5% Cannes Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 94,564	ER 0.5%	Country	City Cannes	Check Fake Followers Get contacts
36	36 Anastasiia Larionova \| Makeup \| Hair tutorials \| Valencia 🇪🇸 @larionovanastasia Followers: 91,795 • ER: 0.32% Valencia Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails Check Fake Followers Get contacts	Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails	Followers 91,795	ER 0.32%	Country	City Valencia	Check Fake Followers Get contacts
37	37 PROVG \| ДЕКОРАТИВНА КОСМЕТИКА @provg.ua Followers: 82,067 • ER: 0.05% Kyiv Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare	Followers 82,067	ER 0.05%	Country	City Kyiv	Check Fake Followers Get contacts
38	38 BLOGER 📍КИЇВ @daria_piasta Followers: 81,090 • ER: 1.39% Kyiv Fashion Lingerie & Intimates Fashion Trends Women's Fashion Makeup Beauty Check Fake Followers Get contacts	Fashion Lingerie & Intimates Fashion Trends Women's Fashion Makeup Beauty	Followers 81,090	ER 1.39%	Country	City Kyiv	Check Fake Followers Get contacts
39	39 Анна Сагайдачна @annasagaidachnaya Followers: 76,907 • ER: 1.99% Kyiv Movies & TV Shows Memes Funny Videos Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Movies & TV Shows Memes Funny Videos Beauty Tips & Hacks Makeup Beauty	Followers 76,907	ER 1.99%	Country	City Kyiv	Check Fake Followers Get contacts
40	40 Inna Inna @innochka3777_ Followers: 74,586 • ER: 0.95% Kyiv Adult Modelling Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Adult Modelling Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Makeup Beauty	Followers 74,586	ER 0.95%	Country	City Kyiv	Check Fake Followers Get contacts
41	41 Polina \| Influencer \| Content Creator @polina.ivanisovaa Followers: 71,748 • ER: 1.98% Kyiv Lingerie & Intimates Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Lingerie & Intimates Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty	Followers 71,748	ER 1.98%	Country	City Kyiv	Check Fake Followers Get contacts
42	42 Inna Holovina \| UGC \| Hair Model \| Mom Blogger\| Kyiv 🇺🇦 @holinnochka Followers: 69,846 • ER: 0.28% Kyiv Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare	Followers 69,846	ER 0.28%	Country	City Kyiv	Check Fake Followers Get contacts
43	43 IRINA GELEVEY MAKEUP ARTIST @ira_gelevey Followers: 60,815 • ER: 1% Zhytomyr Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 60,815	ER 1%	Country	City Zhytomyr	Check Fake Followers Get contacts
44	44 Yulia Zhezhera @yulia_zhezhera Followers: 60,685 • ER: 1.57% Kyiv Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails Check Fake Followers Get contacts	Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails	Followers 60,685	ER 1.57%	Country	City Kyiv	Check Fake Followers Get contacts
45	45 ОЛЕКСАНДРА ФЕДІВ💄 макіяжна експертка @muahfediv Followers: 59,995 • ER: 3.22% Kyiv Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 59,995	ER 3.22%	Country	City Kyiv	Check Fake Followers Get contacts
46	46 БАРБЕР (ЧОЛОВІЧИЙ ПЕРУКАР)💆🏻‍♂️💇🏻‍♂️ @katyakatya0509 Followers: 53,300 • ER: 1.33% Kryvyi Rih Fashion Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Fashion Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Makeup Beauty	Followers 53,300	ER 1.33%	Country	City Kryvyi Rih	Check Fake Followers Get contacts
47	47 SHNITSAR Tanya @tanya__shnitsar Followers: 52,903 • ER: 0.65% Yaremche Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 52,903	ER 0.65%	Country	City Yaremche	Check Fake Followers Get contacts
48	48 KRASIVO PROJECT \| Warsaw @krasivo.project Followers: 51,741 • ER: 0.38% Warsaw Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 51,741	ER 0.38%	Country	City Warsaw	Check Fake Followers Get contacts
49	49 Lera Kondratiuk @lera_kondratiuk Followers: 51,475 • ER: 3.25% Kyiv Fashion Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Makeup Beauty Check Fake Followers Get contacts	Fashion Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Makeup Beauty	Followers 51,475	ER 3.25%	Country	City Kyiv	Check Fake Followers Get contacts
50	50 makeup artist london @nencymakeup Followers: 46,442 • ER: 3.83% City of London Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare	Followers 46,442	ER 3.83%	Country	City City of London	Check Fake Followers Get contacts

See the TikTok top Average Instagram engagement rate in Ukraine Check any Instagram creator for fake followers — free How we build the rankings and measure creators

Frequently asked questions

Who are the top Makeup Instagram influencers in Ukraine?

By followers: @maria__way (4.9M), @natali_iashchuk (3.3M), @hair_journal (1.6M). By engagement rate: @the_dark_dany (5.90%), @stefy.shady (5.49%), @dasha__shamarina (4.14%). Data: infloo, September 2026.

What is a typical engagement rate for Makeup influencers in Ukraine?

The median is 0.54%; half of the 50 largest creators by followers fall between 0.20% and 1.37%. Data: infloo, September 2026.

How many Makeup Instagram influencers does infloo track in Ukraine?

94 as of September 2026. The ranking shows 50 of them, sorted by followers.

Our blog

Discover new things about Marketing, Trends and another priceless information

Should a Brand Partner With @usykaa? A Teardown of Ukraine's 3.6M-Follower Instagram Account

@usykaa's 7.69% engagement rate is a genuine outlier—roughly 13 times Ukraine's median—but 53.8% of the 3.6M followers are estimated real, cutting the practical reach to 1.96M. Here's how to price the partnership.

Which Influencer Discovery Plan Does Your Agency Need? 11 Questions About Limits, Exports and Cost

Five tiers meter four separate counters—searches, profile views, exports and data updates—at different ceilings. The plan that fits your agency is decided by whichever counter your workflow burns fastest, not by the feature list.

Engagement Rate, Views per Follower or Follower Count — Which Metric Should You Screen Influencers On?

Each of the three headline metrics answers a different question, and each breaks in a different place. Learn which one to lead with for reach buys, response-led campaigns, and multi-market comparisons.