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United States: Top 50 Makeup Instagram Influencers

As of September 2026, infloo tracks 673 Instagram creators in the United States in the Makeup category. Among the 50 largest by followers, the median engagement rate is 0.09% (middle half: 0.02–0.51%), and the median account has 7.2M followers. Over 1M followers: 50 of 50. Highest engagement: @meganskiendiel (16.56%), @normani (3.24%), @anastasile (2.78%).

Creators tracked
673
Median ER (top 50)
0.09%
Middle half of ER (top 50)
0.02–0.51%
Median followers (top 50)
7.2M
Data as of
September 2026
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# Instagram
Account		 Categories Number of
followers		 Audience
Engagement (ER)		 User's
Country		 User's
City		 Check Fake
Followers
1
Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails
Followers
24,633,809
ER
0.86%
Country
us
City
Las Vegas
Check Fake Followers Get contacts
2
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
23,969,130
ER
0.01%
Country
us
City
New York City
Check Fake Followers Get contacts
3
Lingerie & Intimates Beauty Health Beauty Tips & Hacks Hair Health Makeup Beauty
Followers
23,307,123
ER
0.25%
Country
us
City
New York City
Check Fake Followers Get contacts
4
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Fragrance
Followers
22,774,576
ER
0.02%
Country
us
City
Check Fake Followers Get contacts
5
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
19,996,971
ER
0.38%
Country
us
City
Aspen
Check Fake Followers Get contacts
6
Fashion Trends Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty
Followers
19,475,903
ER
1.35%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
7
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
19,051,363
ER
0.58%
Country
us
City
New York City
Check Fake Followers Get contacts
8
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
18,395,355
ER
0.01%
Country
us
City
Beverly Hills
Check Fake Followers Get contacts
9
Adult Modelling Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Makeup Beauty
Followers
17,830,015
ER
0.16%
Country
us
City
Las Vegas
Check Fake Followers Get contacts
10
Fashion Lingerie & Intimates Fashion Trends Women's Fashion Makeup Beauty
Followers
15,534,146
ER
0.05%
Country
us
City
New York City
Check Fake Followers Get contacts
11
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
14,432,067
ER
0.02%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
12
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
14,027,985
ER
0.04%
Country
us
City
New York City
Check Fake Followers Get contacts
13
Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails
Followers
13,320,554
ER
0.04%
Country
us
City
New York City
Check Fake Followers Get contacts
14
Lingerie & Intimates Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Fragrance
Followers
10,133,296
ER
0.03%
Country
us
City
Key Largo
Check Fake Followers Get contacts
15
Beauty Tutorials Skincare Beauty Tips & Hacks Makeup Haircare Nails
Followers
10,118,914
ER
0.01%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
16
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
9,826,085
ER
0.02%
Country
us
City
New York City
Check Fake Followers Get contacts
17
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
9,765,669
ER
0.01%
Country
us
City
Beverly Hills
Check Fake Followers Get contacts
18
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
9,674,868
ER
0.02%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
19
Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare
Followers
9,610,317
ER
0.02%
Country
us
City
Check Fake Followers Get contacts
20
Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion Makeup
Followers
9,426,760
ER
1.29%
Country
us
City
Houston
Check Fake Followers Get contacts
21
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
8,487,004
ER
0.41%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
22
Actors or Actress Adult Modelling Lingerie & Intimates Beauty Tips & Hacks Makeup Beauty
Followers
8,003,689
ER
1.3%
Country
us
City
New York City
Check Fake Followers Get contacts
23
Fashion Trends Beauty Tutorials Makeup Beauty Haircare Nails
Followers
7,725,601
ER
1.79%
Country
us
City
New York City
Check Fake Followers Get contacts
24
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
7,522,529
ER
0.05%
Country
us
City
Check Fake Followers Get contacts
25
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
7,499,166
ER
0.04%
Country
us
City
San Antonio
Check Fake Followers Get contacts
26
Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty Tips & Hacks Makeup
Followers
6,874,763
ER
3.24%
Country
us
City
Washington, D.C.
Check Fake Followers Get contacts
27
Adult Modelling Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Makeup Beauty
Followers
6,851,743
ER
2.6%
Country
us
City
Check Fake Followers Get contacts
28
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Haircare Nails
Followers
6,703,450
ER
0.01%
Country
us
City
New York City
Check Fake Followers Get contacts
29
Lingerie & Intimates Women's Fashion Beauty Tutorials Beauty Tips & Hacks Makeup Beauty
Followers
6,580,933
ER
0.27%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
30
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
6,009,666
ER
0.01%
Country
us
City
Paris
Check Fake Followers Get contacts
31
Fashion Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Makeup
Followers
5,937,379
ER
0%
Country
us
City
Check Fake Followers Get contacts
32
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Haircare Nails
Followers
5,910,801
ER
0.03%
Country
us
City
Check Fake Followers Get contacts
33
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
5,395,971
ER
0.31%
Country
us
City
Check Fake Followers Get contacts
34
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
5,208,050
ER
1.4%
Country
us
City
Dubai
Check Fake Followers Get contacts
35
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
4,635,549
ER
0.09%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
36
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Haircare Organic Beauty
Followers
4,578,626
ER
0.02%
Country
us
City
Check Fake Followers Get contacts
37
Fashion Trends Women's Fashion Beauty Tutorials Beauty Tips & Hacks Makeup Beauty
Followers
4,448,922
ER
2.38%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
38
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
4,294,003
ER
0.35%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
39
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
4,264,663
ER
0%
Country
us
City
New York City
Check Fake Followers Get contacts
40
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
4,256,956
ER
0%
Country
us
City
Minneapolis
Check Fake Followers Get contacts
41
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
4,226,209
ER
0.01%
Country
us
City
New York City
Check Fake Followers Get contacts
42
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
4,223,032
ER
2.78%
Country
us
City
Dubai
Check Fake Followers Get contacts
43
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Fragrance
Followers
4,202,355
ER
0.06%
Country
us
City
Milan
Check Fake Followers Get contacts
44
Fashion Trends Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty
Followers
4,171,241
ER
0.09%
Country
us
City
New York City
Check Fake Followers Get contacts
45
Adult Modelling Sex & Sexuality Beauty Tutorials Beauty Tips & Hacks Makeup Beauty
Followers
4,089,217
ER
0.23%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
46
Fashion Trends Beauty Tips & Hacks Makeup Beauty
Followers
4,058,526
ER
16.56%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
47
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
4,042,545
ER
0.28%
Country
us
City
New York City
Check Fake Followers Get contacts
48
Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare
Followers
3,868,666
ER
0.01%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
49
Shopping & Fashio... Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty
Followers
3,845,422
ER
0.43%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
50
Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Hair Health Makeup
Followers
3,835,893
ER
0.03%
Country
us
City
New York City
Check Fake Followers Get contacts
See the TikTok top Average Instagram engagement rate in the United States Check any Instagram creator for fake followers — free How we build the rankings and measure creators

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See also in the categories:

Frequently asked questions

Who are the top Makeup Instagram influencers in the United States?

By followers: @kyliecosmetics (24.6M), @maccosmetics (24M), @ashleybenson (23.3M). By engagement rate: @meganskiendiel (16.56%), @normani (3.24%), @anastasile (2.78%). Data: infloo, September 2026.

What is a typical engagement rate for Makeup influencers in the United States?

The median is 0.09%; half of the 50 largest creators by followers fall between 0.02% and 0.51%. Data: infloo, September 2026.

How many Makeup Instagram influencers does infloo track in the United States?

673 as of September 2026. The ranking shows 50 of them, sorted by followers.

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