Germany: Top 50 Makeup Instagram Influencers

As of November 2026, infloo tracks 58 Instagram creators in Germany in the Makeup category. Among the 50 largest by followers, the median engagement rate is 0.80% (middle half: 0.37–2.63%), and the median account has 173K followers. Micro-influencers (10K–100K followers): 21 of 50; over 1M followers: 10. Highest engagement: @shaaliax (16.36%), @khelan.mh (11.12%), @joana.salamone (6.90%).

Creators tracked
58
Median ER (top 50)
0.80%
Middle half of ER (top 50)
0.37–2.63%
Median followers (top 50)
173K
Data as of
November 2026
# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
23,969,130
ER
0.01%
Country
de
City
New York City
2
Lingerie & Intimates Beauty Health Beauty Tips & Hacks Hair Health Makeup Beauty
Followers
23,307,123
ER
0.25%
Country
de
City
New York City
3
Lingerie & Intimates Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty
Followers
2,317,585
ER
0.65%
Country
de
City
Frankfurt am Main
4
Fashion Trends Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty
Followers
1,854,480
ER
1.52%
Country
de
City
Munich
5
Lingerie & Intimates Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty
Followers
1,843,361
ER
2.99%
Country
de
City
6
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
1,732,341
ER
0.39%
Country
de
City
Pristina
7
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
1,637,111
ER
0.02%
Country
de
City
8
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
1,232,536
ER
0.15%
Country
de
City
Lausanne
9
Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare
Followers
1,231,029
ER
2.51%
Country
de
City
Köln
10
Fashion Lingerie & Intimates Fashion Trends Women's Fashion Makeup Beauty
Followers
1,059,420
ER
0.09%
Country
de
City
Düsseldorf
11
Lingerie & Intimates Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty
Followers
844,660
ER
1.68%
Country
de
City
12
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
775,776
ER
11.12%
Country
de
City
Berlin
13
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
770,566
ER
—
Country
de
City
Berlin
14
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
703,379
ER
0.16%
Country
de
City
Berlin
15
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Haircare Nails
Followers
658,176
ER
5.24%
Country
de
City
16
Fashion Lingerie & Intimates Fashion Trends Makeup Beauty Modelling
Followers
613,885
ER
0.11%
Country
de
City
Barcelona
17
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
603,289
ER
0.87%
Country
de
City
Frankfurt am Main
18
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
351,532
ER
4.28%
Country
de
City
Hamburg
19
Love & Intimacy Adult Modelling Sex & Sexuality Beauty Tips & Hacks Makeup Beauty
Followers
307,786
ER
—
Country
de
City
20
Shopping & Fashio... Lingerie & Intimates Beauty Tips & Hacks Makeup Beauty Fragrance
Followers
279,554
ER
4.94%
Country
de
City
21
Adult Modelling Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Makeup Beauty
Followers
270,342
ER
6.9%
Country
de
City
Altena
22
Fashion Trends Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty
Followers
256,861
ER
0.64%
Country
de
City
Bielefeld
23
Shopping & Fashio... Fashion Trends Beauty Tutorials Beauty Tips & Hacks Makeup Beauty
Followers
224,432
ER
0.45%
Country
de
City
Ulm
24
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
200,797
ER
0.52%
Country
de
City
Neustadt am Rübenberge
25
Fashion Trends Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty
Followers
185,836
ER
16.36%
Country
de
City
26
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
159,813
ER
1.93%
Country
de
City
Dresden
27
Beauty Health Beauty Tips & Hacks Hair Health Makeup Beauty Haircare
Followers
151,886
ER
1.4%
Country
de
City
Köln
28
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
131,890
ER
3.77%
Country
de
City
Berlin
29
Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Makeup Haircare
Followers
103,478
ER
1.39%
Country
de
City
Berlin
30
Actors or Actress Shopping & Fashio... Lingerie & Intimates Fashion Trends Makeup Beauty
Followers
90,844
ER
0.32%
Country
de
City
Frankfurt am Main
31
Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails
Followers
87,732
ER
0.04%
Country
de
City
Düsseldorf
32
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
78,081
ER
0.98%
Country
de
City
Bremen
33
Beauty Tutorials Skincare Beauty Health Beauty Tips & Hacks Hair Health Makeup
Followers
76,953
ER
3.04%
Country
de
City
Düsseldorf
34
Romantic Relation... Love & Intimacy Beauty Tutorials Beauty Tips & Hacks Makeup Beauty
Followers
72,966
ER
0.28%
Country
de
City
Berlin
35
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
72,592
ER
0.56%
Country
de
City
Berlin
36
Fashion Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Makeup Beauty
Followers
72,101
ER
1.56%
Country
de
City
Wössingen
37
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
59,989
ER
0.42%
Country
de
City
Berlin
38
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
57,038
ER
1.59%
Country
de
City
Mannheim
39
Skincare Makeup Beauty Haircare professional makeup makeup education
Followers
55,377
ER
0.29%
Country
de
City
Hamburg
40
Romantic Relation... Love & Intimacy Beauty Health Beauty Tips & Hacks Makeup Beauty
Followers
45,445
ER
6.29%
Country
de
City
Hamburg
41
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
31,697
ER
1.92%
Country
de
City
Köln
42
Fashion Fashion Trends Beauty Health Beauty Tips & Hacks Makeup Beauty
Followers
31,563
ER
4.13%
Country
de
City
43
Lingerie & Intimates Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Nails
Followers
29,145
ER
0.65%
Country
de
City
Berlin
44
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
25,075
ER
0.72%
Country
de
City
Ravensburg
45
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
22,778
ER
0.49%
Country
de
City
Hamburg
46
Beauty Tutorials Beauty Health Beauty Tips & Hacks Hair Health Makeup Haircare
Followers
16,967
ER
0.52%
Country
de
City
Villingen-Schwenningen
47
Fashion Trends Women's Fashion Beauty Tutorials Beauty Tips & Hacks Makeup Beauty
Followers
15,676
ER
0.18%
Country
de
City
48
Beauty Tutorials Skincare Beauty Tips & Hacks Makeup Haircare Nails
Followers
14,324
ER
0.38%
Country
de
City
Bucharest
49
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
12,341
ER
4.36%
Country
de
City
Baden-Baden
50
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
10,729
ER
1.51%
Country
de
City
Freiburg

Frequently asked questions

Who are the top Makeup Instagram influencers in Germany?

By followers: @maccosmetics (24M), @ashleybenson (23.3M), @leylaheiter (2.3M). By engagement rate: @shaaliax (16.36%), @khelan.mh (11.12%), @joana.salamone (6.90%). Data: infloo, November 2026.

What is a typical engagement rate for Makeup influencers in Germany?

The median is 0.80%; half of the 50 largest creators by followers fall between 0.37% and 2.63%. Data: infloo, November 2026.

How many Makeup Instagram influencers does infloo track in Germany?

58 as of November 2026. The ranking shows 50 of them, sorted by followers.

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