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Average Instagram Engagement Rate in Italy — October 2026

As of October 1, 2026, the median engagement rate of the 1,204 Instagram creators in Italy in infloo’s rankings was 0.98%, and half of them were between 0.32–2.91% — above the median of all countries in our rankings (0.88%), according to infloo data.

On TikTok, the median engagement rate of the 50 largest creators in Italy was 7.50%. TikTok’s rate is measured against views, not followers, so it does not compare directly with Instagram.

By account size

Account size Accounts Median ER Middle half of ER
Nano: under 10K followers 74 3.16% 0.94–6.51%
Micro: 10K–100K 253 1.02% 0.41–3.61%
Mid: 100K–1M 516 0.95% 0.32–2.62%
Macro: over 1M 412 0.87% 0.25–2.34%

By niche

Niche Accounts Median ER Middle half of ER Median followers
Actors or Actress 50 1.73% 0.83–4.07% 1.4M
American Football 50 1.81% 0.67–3.67% 3.5M
Baseball 50 1.50% 0.65–4.03% 2.1M
Beautiful Nature 50 0.40% 0.14–0.65% 677K
Beauty 50 0.97% 0.33–2.45% 110K
Bicycles 50 0.95% 0.35–3.83% 1.2M
Cars 50 0.92% 0.26–3.69% 1.8M
Cricket 50 2.09% 0.95–5.53% 685K
Cultural & Historical Travel 50 0.45% 0.12–0.94% 921K
Cycling 50 1.85% 0.60–3.88% 943K
Electric Cars 50 0.98% 0.30–3.69% 1.2M
Entertainment 50 0.96% 0.48–3.55% 3.3M
Fashion 50 0.12% 0.03–0.80% 5.1M
Fashion Trends 50 0.13% 0.04–0.97% 5.7M
Football & Soccer 50 1.20% 0.39–3.38% 7M
Handball 50 1.77% 0.38–3.39% 6M
Headphones 50 0.75% 0.25–2.00% 1.1M
Kids Fashion 50 0.79% 0.32–1.49% 1.9M
Lingerie & Intimates 50 0.81% 0.11–1.43% 4.1M
Love & Intimacy 50 1.42% 0.74–2.11% 785K
Luxury Fashion 50 0.12% 0.04–0.73% 3.1M
Motorbikes 50 0.89% 0.26–3.64% 1.8M
Mountain Biking 50 1.21% 0.59–3.87% 335K
Movies & TV Shows 50 1.73% 0.84–4.07% 1.6M
Music 50 1.03% 0.31–2.32% 777K
Music Tour 50 0.94% 0.31–2.07% 777K
Political Shows 50 1.42% 0.72–4.11% 868K
Politics 50 1.55% 0.69–3.11% 1.1M
Romantic Relationships & Dating 50 1.23% 0.67–2.22% 1.1M
Rugby 50 2.03% 0.64–3.41% 6.3M

The 30 niches with the largest samples; every niche with enough data is in the CSV.

By city

City Accounts Median ER Middle half of ER Median followers
Milan 50 0.78% 0.10–1.55% 4.7M
Rome 50 1.28% 0.51–3.28% 2.2M
Turin 50 1.50% 0.72–3.56% 694K
Venice 44 1.29% 0.42–5.37% 45K
Bologna 33 1.76% 0.41–6.52% 9K
Florence 33 1.48% 0.58–2.63% 133K
Naples 31 1.33% 0.64–4.18% 459K
Monza 24 2.00% 0.37–6.17% 480K

Top Instagram influencers in Italy

Frequently asked questions

What is the average Instagram engagement rate in Italy?

As of October 1, 2026, the median engagement rate of the 1,204 Instagram creators in Italy in infloo’s rankings was 0.98%, and half of them were between 0.32–2.91%.

What is a good engagement rate for a micro-influencer in Italy?

For creators in Italy with 10K–100K followers, the median engagement rate as of October 1, 2026 was 1.02% across 243 accounts. An engagement rate above 3.61% puts a micro-influencer in the top quarter.

Which niche has the highest engagement rate in Italy?

Cinema, with a median engagement rate of 3.99% across 23 creators as of October 1, 2026. Among niches with enough data, the lowest is Accessories (0.08%).

Methodology

The sample is the creators in infloo’s Instagram rankings: in each country, the 50 largest accounts overall and the 50 largest in each niche, each counted once — 27,085 accounts in 14 countries. Large accounts tend to have a lower engagement rate, so these medians are a conservative estimate for Instagram as a whole.

Instagram engagement rate (ER): the average number of interactions on an account’s recent posts, relative to its followers.

TikTok engagement rate: likes, comments and shares on an account’s last 12 videos, divided by their views. It is measured against views, not followers, so it does not compare directly with Instagram. TikTok coverage: country tops 14 of 14.

A row is published only when at least 10 of its accounts — and at least half of all its accounts — have an engagement rate. Accounts without one count only toward the sample size and the median followers.

Coverage: country–niche pairs 4,130 of 4,130, cities 138 of 138. The lists were downloaded between September 30, 2026 and October 1, 2026.

Updated monthly. Last update: October 1, 2026.

Download and cite

Full table as CSV

License: CC BY 4.0 — free to reuse with a link to infloo.io.

How to cite:

infloo, Instagram Engagement Rate by Country, October 2026, https://infloo.io/en/instagram-engagement-rate-benchmarks, CC BY 4.0

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