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Average Instagram Engagement Rate in the United Kingdom — October 2026

As of October 1, 2026, the median engagement rate of the 2,705 Instagram creators in the United Kingdom in infloo’s rankings was 0.79%, and half of them were between 0.24–2.35% — below the median of all countries in our rankings (0.88%), according to infloo data.

On TikTok, the median engagement rate of the 50 largest creators in the United Kingdom was 9.58%. TikTok’s rate is measured against views, not followers, so it does not compare directly with Instagram.

By account size

Account size Accounts Median ER Middle half of ER
Nano: under 10K followers 158 2.60% 0.72–5.57%
Micro: 10K–100K 774 0.99% 0.36–2.62%
Mid: 100K–1M 1,045 0.62% 0.20–1.87%
Macro: over 1M 804 0.64% 0.19–2.08%

By niche

Niche Accounts Median ER Middle half of ER Median followers
Accessories 50 0.09% 0.03–0.36% 814K
Actors or Actress 50 1.75% 0.96–4.92% 2.4M
American Football 50 0.71% 0.16–2.95% 10.1M
Architecture 50 0.20% 0.11–0.59% 483K
Baby Fashion 50 0.86% 0.36–1.67% 427K
Baseball 50 0.92% 0.30–2.74% 11.9M
Basketball 50 1.91% 0.59–4.29% 2.2M
Beautiful Nature 50 0.61% 0.23–1.58% 207K
Beauty 50 0.57% 0.14–1.85% 1.3M
Beauty Health 50 0.09% 0.03–0.30% 1.1M
Beauty Tips & Hacks 50 0.09% 0.03–0.53% 1.4M
Beauty Tutorials 50 0.07% 0.03–0.44% 1.4M
Beverages 50 0.33% 0.17–0.77% 60K
Bicycles 50 0.76% 0.26–2.69% 748K
Blended Families 50 1.40% 0.53–3.95% 401K
Bodybuilding 50 0.90% 0.40–3.02% 270K
Boxing 50 1.07% 0.38–1.92% 759K
Camping 50 0.94% 0.41–1.63% 45K
Cardio Training 50 0.82% 0.33–2.60% 111K
Career 50 0.59% 0.13–1.35% 215K
Cars 50 0.85% 0.27–2.65% 1.6M
Children Wear 50 0.78% 0.37–1.88% 636K
Cinema 50 1.00% 0.24–2.80% 1.7M
Climate Change 50 0.93% 0.32–2.03% 167K
Cooking 50 0.35% 0.09–0.67% 343K
Cricket 50 0.58% 0.22–3.44% 3.1M
Cultural & Historical Travel 50 0.53% 0.18–1.67% 717K
Cycling 50 0.91% 0.39–2.67% 467K
Dance 50 1.42% 0.48–6.10% 1.1M
Desserts 50 0.37% 0.10–1.00% 434K

The 30 niches with the largest samples; every niche with enough data is in the CSV.

By city

City Accounts Median ER Middle half of ER Median followers
City of London 50 0.40% 0.12–0.88% 19.1M
Liverpool 50 1.46% 0.51–3.48% 1.3M
Manchester 50 2.05% 0.45–3.79% 5M
Birmingham 29 1.59% 0.66–5.39% 628K
Northampton 27 1.40% 0.30–8.07% 6K

Top Instagram influencers in the United Kingdom

Frequently asked questions

What is the average Instagram engagement rate in the United Kingdom?

As of October 1, 2026, the median engagement rate of the 2,705 Instagram creators in the United Kingdom in infloo’s rankings was 0.79%, and half of them were between 0.24–2.35%.

What is a good engagement rate for a micro-influencer in the United Kingdom?

For creators in the United Kingdom with 10K–100K followers, the median engagement rate as of October 1, 2026 was 0.99% across 764 accounts. An engagement rate above 2.62% puts a micro-influencer in the top quarter.

Which niche has the highest engagement rate in the United Kingdom?

Sports with a ball, with a median engagement rate of 6.27% across 32 creators as of October 1, 2026. Among niches with enough data, the lowest is Beauty Tutorials (0.07%).

Methodology

The sample is the creators in infloo’s Instagram rankings: in each country, the 50 largest accounts overall and the 50 largest in each niche, each counted once — 27,085 accounts in 14 countries. Large accounts tend to have a lower engagement rate, so these medians are a conservative estimate for Instagram as a whole.

Instagram engagement rate (ER): the average number of interactions on an account’s recent posts, relative to its followers.

TikTok engagement rate: likes, comments and shares on an account’s last 12 videos, divided by their views. It is measured against views, not followers, so it does not compare directly with Instagram. TikTok coverage: country tops 14 of 14.

A row is published only when at least 10 of its accounts — and at least half of all its accounts — have an engagement rate. Accounts without one count only toward the sample size and the median followers.

Coverage: country–niche pairs 4,130 of 4,130, cities 138 of 138. The lists were downloaded between September 30, 2026 and October 1, 2026.

Updated monthly. Last update: October 1, 2026.

Download and cite

Full table as CSV

License: CC BY 4.0 — free to reuse with a link to infloo.io.

How to cite:

infloo, Instagram Engagement Rate by Country, October 2026, https://infloo.io/en/instagram-engagement-rate-benchmarks, CC BY 4.0

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