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Average Instagram Engagement Rate in India — October 2026
As of October 1, 2026, the median engagement rate of the 2,283 Instagram creators in India in infloo’s rankings was 1.28%, and half of them were between 0.41–4.10% — above the median of all countries in our rankings (0.88%), according to infloo data.
By account size
| Account size | Accounts | Median ER | Middle half of ER |
|---|---|---|---|
| Nano: under 10K followers | 26 | 1.81% | 0.38–7.39% |
| Micro: 10K–100K | 172 | 1.59% | 0.66–4.52% |
| Mid: 100K–1M | 775 | 1.50% | 0.44–5.64% |
| Macro: over 1M | 1,428 | 1.18% | 0.39–3.17% |
By niche
| Niche | Accounts | Median ER | Middle half of ER | Median followers |
|---|---|---|---|---|
| Actors or Actress | 50 | 0.64% | 0.32–1.80% | 20.6M |
| American Football | 50 | 1.52% | 0.51–3.84% | 952K |
| Baseball | 50 | 2.61% | 0.93–4.89% | 4.9M |
| Basketball | 50 | 5.53% | 1.98–10.26% | 3.1M |
| Beauty | 50 | 1.36% | 0.55–2.65% | 6.4M |
| Beauty Tips & Hacks | 50 | 1.25% | 0.53–2.58% | 1.1M |
| Bodybuilding | 50 | 1.11% | 0.45–2.46% | 1.8M |
| Cardio Training | 50 | 0.65% | 0.07–2.26% | 932K |
| Career | 50 | 1.11% | 0.33–2.50% | 3.8M |
| Cars | 50 | 1.08% | 0.45–7.11% | 718K |
| Cinema | 50 | 0.96% | 0.38–2.29% | 8.8M |
| Cosplay | 50 | 2.23% | 0.81–6.20% | 577K |
| Cricket | 50 | 1.67% | 0.52–6.31% | 2M |
| Cultural & Historical Travel | 50 | 1.51% | 0.76–3.49% | 3.2M |
| Dance | 50 | 1.03% | 0.50–1.97% | 5.3M |
| Electronics | 50 | 0.41% | 0.10–0.99% | 781K |
| Entertainment | 50 | 0.96% | 0.55–2.58% | 25.6M |
| Family & Parenting | 50 | 0.98% | 0.38–3.96% | 989K |
| Fashion | 50 | 0.84% | 0.45–2.00% | 10M |
| Fashion Trends | 50 | 0.81% | 0.32–2.00% | 11.9M |
| Football & Soccer | 50 | 2.37% | 0.76–5.96% | 10.6M |
| Friendship | 50 | 1.65% | 0.76–4.31% | 1.3M |
| Funny Videos | 50 | 2.23% | 0.63–5.01% | 6.7M |
| Gaming | 50 | 4.21% | 0.95–12.62% | 579K |
| Government | 50 | 0.21% | 0.03–0.93% | 2.2M |
| Gym & Fitness | 50 | 0.98% | 0.31–2.38% | 2.3M |
| Gymnastics | 50 | 1.64% | 0.61–4.65% | 936K |
| Handball | 50 | 2.63% | 1.13–6.72% | 5.7M |
| Headphones | 50 | 1.63% | 0.70–3.15% | 7.3M |
| Hobbies | 50 | 1.84% | 0.50–5.74% | 1.6M |
The 30 niches with the largest samples; every niche with enough data is in the CSV.
By city
| City | Accounts | Median ER | Middle half of ER | Median followers |
|---|---|---|---|---|
| Bengaluru | 50 | 5.14% | 1.11–17.98% | 2M |
| Chennai | 50 | 3.29% | 1.05–6.77% | 2.3M |
| Delhi | 50 | 2.04% | 0.50–5.19% | 3.4M |
| Hyderabad | 50 | 2.65% | 1.07–4.17% | 3.6M |
| Mumbai | 50 | 0.74% | 0.36–1.51% | 27M |
| New Delhi | 50 | 1.53% | 0.27–4.09% | 2.3M |
| Chandigarh | 44 | 1.51% | 0.54–7.22% | 1.2M |
| Kolkata | 40 | 1.31% | 0.50–2.68% | 775K |
| Ahmedabad | 33 | 2.26% | 0.77–7.62% | 526K |
| Jaipur | 32 | 1.90% | 0.74–6.00% | 1.2M |
| Lucknow | 29 | 1.93% | 0.43–6.76% | 816K |
| Sūrat | 26 | 1.26% | 0.78–4.12% | 1.1M |
| Pune | 24 | 1.78% | 0.83–6.51% | 770K |
Top Instagram influencers in India
Frequently asked questions
What is the average Instagram engagement rate in India?
As of October 1, 2026, the median engagement rate of the 2,283 Instagram creators in India in infloo’s rankings was 1.28%, and half of them were between 0.41–4.10%.
What is a good engagement rate for a micro-influencer in India?
For creators in India with 10K–100K followers, the median engagement rate as of October 1, 2026 was 1.59% across 167 accounts. An engagement rate above 4.52% puts a micro-influencer in the top quarter.
Which niche has the highest engagement rate in India?
Basketball, with a median engagement rate of 5.53% across 49 creators as of October 1, 2026. Among niches with enough data, the lowest is Tech Reviews (0.21%).
Methodology
The sample is the creators in infloo’s Instagram rankings: in each country, the 50 largest accounts overall and the 50 largest in each niche, each counted once — 27,085 accounts in 14 countries. Large accounts tend to have a lower engagement rate, so these medians are a conservative estimate for Instagram as a whole.
Instagram engagement rate (ER): the average number of interactions on an account’s recent posts, relative to its followers.
TikTok engagement rate: likes, comments and shares on an account’s last 12 videos, divided by their views. It is measured against views, not followers, so it does not compare directly with Instagram. TikTok coverage: country tops 14 of 14.
A row is published only when at least 10 of its accounts — and at least half of all its accounts — have an engagement rate. Accounts without one count only toward the sample size and the median followers.
Coverage: country–niche pairs 4,130 of 4,130, cities 138 of 138. The lists were downloaded between September 30, 2026 and October 1, 2026.
Updated monthly. Last update: October 1, 2026.
Download and cite
License: CC BY 4.0 — free to reuse with a link to infloo.io.
How to cite:
infloo, Instagram Engagement Rate by Country, October 2026, https://infloo.io/en/instagram-engagement-rate-benchmarks, CC BY 4.0
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