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Average Instagram Engagement Rate in Germany — October 2026

As of October 1, 2026, the median engagement rate of the 1,419 Instagram creators in Germany in infloo’s rankings was 1.32%, and half of them were between 0.46–3.38% — above the median of all countries in our rankings (0.88%), according to infloo data.

On TikTok, the median engagement rate of the 50 largest creators in Germany was 9.16%. TikTok’s rate is measured against views, not followers, so it does not compare directly with Instagram.

By account size

Account size Accounts Median ER Middle half of ER
Nano: under 10K followers 74 3.13% 1.09–8.73%
Micro: 10K–100K 321 1.77% 0.77–4.43%
Mid: 100K–1M 659 1.34% 0.48–3.17%
Macro: over 1M 406 0.89% 0.25–2.36%

By niche

Niche Accounts Median ER Middle half of ER Median followers
Actors or Actress 50 1.59% 0.73–2.85% 930K
American Football 50 0.72% 0.30–3.26% 2.4M
Baseball 50 0.95% 0.27–2.76% 2.7M
Beauty 50 1.62% 0.47–2.95% 621K
Beauty Health 50 1.03% 0.47–3.12% 156K
Beauty Tips & Hacks 50 1.46% 0.47–3.45% 241K
Bicycles 50 0.51% 0.33–1.77% 777K
Cars 50 0.44% 0.19–1.35% 1.9M
Children Wear 50 1.48% 0.58–2.47% 250K
Cultural & Historical Travel 50 1.38% 0.47–2.79% 333K
Dance 50 1.27% 0.62–3.71% 701K
Electric Cars 50 0.44% 0.19–1.35% 1.8M
Entertainment 50 1.04% 0.46–2.13% 3.4M
Family & Parenting 50 2.33% 0.93–3.68% 260K
Fashion 50 0.45% 0.08–1.45% 1.9M
Fashion Trends 50 0.44% 0.10–1.25% 2.9M
Football & Soccer 50 0.86% 0.26–2.77% 8.1M
Funny Videos 50 1.79% 0.75–3.81% 345K
Gym & Fitness 50 1.58% 0.70–2.85% 241K
Handball 50 0.86% 0.26–3.09% 7.1M
Headphones 50 1.04% 0.47–3.09% 1.9M
Kids Fashion 50 0.79% 0.32–1.81% 1.2M
Lingerie & Intimates 50 0.70% 0.25–1.65% 2.4M
Love & Intimacy 50 1.47% 0.54–2.83% 1.6M
Luxury Cars 50 0.53% 0.19–1.65% 961K
Luxury Fashion 50 0.51% 0.13–1.09% 1.2M
Makeup 50 1.28% 0.39–3.07% 173K
Motherhood 50 1.88% 0.90–2.96% 421K
Motorbikes 50 0.44% 0.20–1.35% 2.1M
Movies & TV Shows 50 1.25% 0.41–2.31% 2.3M

The 30 niches with the largest samples; every niche with enough data is in the CSV.

By city

City Accounts Median ER Middle half of ER Median followers
Berlin 50 0.96% 0.23–2.84% 1.7M
Düsseldorf 50 1.07% 0.50–2.26% 382K
Frankfurt am Main 50 1.88% 0.90–5.46% 257K
Hamburg 50 1.24% 0.76–2.55% 375K
Köln 50 1.02% 0.49–1.81% 1M
Munich 50 0.86% 0.50–2.44% 1.4M
Stuttgart 50 2.08% 0.51–3.90% 309K
Dortmund 31 2.81% 0.74–5.77% 223K
Dresden 24 2.65% 0.75–9.50% 53K

Top Instagram influencers in Germany

Frequently asked questions

What is the average Instagram engagement rate in Germany?

As of October 1, 2026, the median engagement rate of the 1,419 Instagram creators in Germany in infloo’s rankings was 1.32%, and half of them were between 0.46–3.38%.

What is a good engagement rate for a micro-influencer in Germany?

For creators in Germany with 10K–100K followers, the median engagement rate as of October 1, 2026 was 1.77% across 311 accounts. An engagement rate above 4.43% puts a micro-influencer in the top quarter.

Which niche has the highest engagement rate in Germany?

Outdoor Wear, with a median engagement rate of 3.48% across 21 creators as of October 1, 2026. Among niches with enough data, the lowest is Accessories (0.23%).

Methodology

The sample is the creators in infloo’s Instagram rankings: in each country, the 50 largest accounts overall and the 50 largest in each niche, each counted once — 27,085 accounts in 14 countries. Large accounts tend to have a lower engagement rate, so these medians are a conservative estimate for Instagram as a whole.

Instagram engagement rate (ER): the average number of interactions on an account’s recent posts, relative to its followers.

TikTok engagement rate: likes, comments and shares on an account’s last 12 videos, divided by their views. It is measured against views, not followers, so it does not compare directly with Instagram. TikTok coverage: country tops 14 of 14.

A row is published only when at least 10 of its accounts — and at least half of all its accounts — have an engagement rate. Accounts without one count only toward the sample size and the median followers.

Coverage: country–niche pairs 4,130 of 4,130, cities 138 of 138. The lists were downloaded between September 30, 2026 and October 1, 2026.

Updated monthly. Last update: October 1, 2026.

Download and cite

Full table as CSV

License: CC BY 4.0 — free to reuse with a link to infloo.io.

How to cite:

infloo, Instagram Engagement Rate by Country, October 2026, https://infloo.io/en/instagram-engagement-rate-benchmarks, CC BY 4.0

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