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Average Instagram Engagement Rate in Indonesia — October 2026

As of October 1, 2026, the median engagement rate of the 1,721 Instagram creators in Indonesia in infloo’s rankings was 0.58%, and half of them were between 0.15–1.81% — below the median of all countries in our rankings (0.88%), according to infloo data.

On TikTok, the median engagement rate of the 43 largest creators in Indonesia was 5.80%. TikTok’s rate is measured against views, not followers, so it does not compare directly with Instagram.

By account size

Account size Accounts Median ER Middle half of ER
Nano: under 10K followers 49 1.51% 0.46–7.27%
Micro: 10K–100K 175 0.89% 0.30–2.37%
Mid: 100K–1M 658 0.64% 0.19–2.09%
Macro: over 1M 906 0.44% 0.11–1.47%

By niche

Niche Accounts Median ER Middle half of ER Median followers
Actors or Actress 50 0.55% 0.11–2.16% 5.6M
Beauty 50 1.00% 0.34–1.74% 2.7M
Beauty Health 50 0.53% 0.14–1.56% 1.2M
Beauty Tips & Hacks 50 0.78% 0.15–1.76% 1.9M
Beauty Tutorials 50 0.75% 0.16–1.74% 1.4M
Blended Families 50 0.16% 0.07–0.38% 4.7M
Career 50 0.51% 0.17–1.86% 388K
Children Wear 50 0.24% 0.08–0.93% 4.1M
Cinema 50 0.98% 0.31–3.08% 1.7M
Cultural & Historical Travel 50 0.45% 0.12–1.76% 2.2M
Dance 50 1.19% 0.56–3.99% 1.5M
Entertainment 50 0.29% 0.08–1.14% 7.1M
Family & Parenting 50 0.14% 0.07–0.32% 7.3M
Fashion 50 0.48% 0.10–2.37% 3.4M
Fashion Trends 50 0.53% 0.15–1.63% 6.8M
Football & Soccer 50 0.95% 0.33–2.41% 761K
Formal Wear 50 0.45% 0.12–1.32% 956K
Funny Videos 50 0.57% 0.09–2.11% 4.2M
Headphones 50 0.57% 0.12–1.87% 4.9M
Kids Fashion 50 0.50% 0.11–2.37% 3M
Lingerie & Intimates 50 0.44% 0.11–1.53% 4.4M
Love & Intimacy 50 0.08% 0.03–0.31% 18.2M
Luxury Fashion 50 0.44% 0.15–1.94% 1.2M
Makeup 50 0.92% 0.17–2.32% 1.1M
Memes 50 0.59% 0.16–1.63% 3.3M
Motherhood 50 0.16% 0.08–0.38% 6.5M
Movies 50 0.77% 0.24–2.50% 1M
Movies & TV Shows 50 0.20% 0.08–1.06% 8.1M
Music 50 0.64% 0.12–1.61% 3.3M
Music Tour 50 0.71% 0.15–1.56% 2.4M

The 30 niches with the largest samples; every niche with enough data is in the CSV.

By city

City Accounts Median ER Middle half of ER Median followers
Bandung 50 0.66% 0.26–1.84% 622K
Denpasar 50 0.56% 0.11–1.44% 1M
Jakarta 50 0.07% 0.03–0.17% 23.5M
Surabaya 37 0.51% 0.26–1.30% 312K
Yogyakarta 31 0.47% 0.26–1.44% 575K
Ubud 29 0.79% 0.39–1.20% 61K
Tangerang 26 0.49% 0.09–1.44% 1.3M

Top Instagram influencers in Indonesia

Frequently asked questions

What is the average Instagram engagement rate in Indonesia?

As of October 1, 2026, the median engagement rate of the 1,721 Instagram creators in Indonesia in infloo’s rankings was 0.58%, and half of them were between 0.15–1.81%.

What is a good engagement rate for a micro-influencer in Indonesia?

For creators in Indonesia with 10K–100K followers, the median engagement rate as of October 1, 2026 was 0.89% across 161 accounts. An engagement rate above 2.37% puts a micro-influencer in the top quarter.

Which niche has the highest engagement rate in Indonesia?

Standup, with a median engagement rate of 2.80% across 21 creators as of October 1, 2026. Among niches with enough data, the lowest is Romantic Relationships & Dating (0.07%).

Methodology

The sample is the creators in infloo’s Instagram rankings: in each country, the 50 largest accounts overall and the 50 largest in each niche, each counted once — 27,085 accounts in 14 countries. Large accounts tend to have a lower engagement rate, so these medians are a conservative estimate for Instagram as a whole.

Instagram engagement rate (ER): the average number of interactions on an account’s recent posts, relative to its followers.

TikTok engagement rate: likes, comments and shares on an account’s last 12 videos, divided by their views. It is measured against views, not followers, so it does not compare directly with Instagram. TikTok coverage: country tops 14 of 14.

A row is published only when at least 10 of its accounts — and at least half of all its accounts — have an engagement rate. Accounts without one count only toward the sample size and the median followers.

Coverage: country–niche pairs 4,130 of 4,130, cities 138 of 138. The lists were downloaded between September 30, 2026 and October 1, 2026.

Updated monthly. Last update: October 1, 2026.

Download and cite

Full table as CSV

License: CC BY 4.0 — free to reuse with a link to infloo.io.

How to cite:

infloo, Instagram Engagement Rate by Country, October 2026, https://infloo.io/en/instagram-engagement-rate-benchmarks, CC BY 4.0

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