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Average Instagram Engagement Rate in the United States — October 2026

As of October 1, 2026, the median engagement rate of the 5,297 Instagram creators in the United States in infloo’s rankings was 0.56%, and half of them were between 0.18–1.77% — below the median of all countries in our rankings (0.88%), according to infloo data.

On TikTok, the median engagement rate of the 50 largest creators in the United States was 9.21%. TikTok’s rate is measured against views, not followers, so it does not compare directly with Instagram.

By account size

Account size Accounts Median ER Middle half of ER
Nano: under 10K followers 81 1.83% 0.68–6.93%
Micro: 10K–100K 351 1.19% 0.36–3.39%
Mid: 100K–1M 1,697 0.75% 0.25–2.13%
Macro: over 1M 3,396 0.45% 0.14–1.45%

By niche

Niche Accounts Median ER Middle half of ER Median followers
3D Printing 50 0.44% 0.13–1.18% 1.3M
Accessories 50 0.05% 0.03–0.18% 5.5M
Activewear 50 0.40% 0.15–1.88% 3.6M
Actors or Actress 50 0.75% 0.13–1.59% 25.3M
Addiction & Recovery 50 0.58% 0.20–1.71% 1.3M
Alternative Medicine 50 0.28% 0.06–0.64% 891K
American Football 50 0.37% 0.18–1.02% 5.2M
Anime 50 1.39% 0.44–4.35% 2M
Architecture 50 0.16% 0.06–0.85% 2.5M
Art 50 0.47% 0.12–1.51% 2.3M
Art & Design 50 0.35% 0.12–1.09% 2.5M
Astronomy & Space 50 0.50% 0.28–0.82% 973K
Baby Fashion 50 0.43% 0.14–1.40% 2.8M
Baby Food & Nutrition 50 0.45% 0.26–1.29% 714K
Baking 50 0.42% 0.17–1.04% 1.6M
Baseball 50 0.25% 0.14–0.57% 7.2M
Basketball 50 0.32% 0.16–1.19% 7.4M
Beautiful Nature 50 0.15% 0.06–0.43% 3.2M
Beauty 50 0.52% 0.21–1.40% 9M
Beauty Health 50 0.07% 0.02–0.51% 5.4M
Beauty Tips & Hacks 50 0.21% 0.02–0.83% 7.6M
Beauty Tutorials 50 0.06% 0.02–0.42% 5.7M
Beverages 50 0.31% 0.13–0.47% 1.4M
Bicycles 50 0.29% 0.13–0.71% 2.7M
Birds 50 0.56% 0.19–0.80% 1.5M
Blended Families 50 0.58% 0.28–1.47% 6.7M
Bodybuilding 50 0.53% 0.18–1.64% 5.1M
Books 50 0.91% 0.36–2.26% 898K
Boxing 50 0.59% 0.17–1.49% 5.1M
Business 50 0.08% 0.02–0.22% 1.9M

The 30 niches with the largest samples; every niche with enough data is in the CSV.

By city

City Accounts Median ER Middle half of ER Median followers
Atlanta 50 0.40% 0.23–0.94% 5.5M
Austin 50 0.44% 0.19–1.45% 2.2M
Boston 50 0.65% 0.09–1.99% 975K
Chicago 50 0.81% 0.15–1.96% 2.6M
Dallas 50 1.88% 0.58–3.70% 608K
Houston 50 0.95% 0.35–3.35% 1.1M
Las Vegas 50 0.37% 0.16–0.81% 10.5M
Los Angeles 50 0.29% 0.10–0.92% 30.3M
Miami 50 0.58% 0.18–1.70% 12.6M
Miami Beach 50 0.47% 0.21–1.64% 1.4M
Nashville 50 0.41% 0.18–1.12% 3.7M
New York City 50 0.49% 0.18–1.67% 34.9M
Orlando 50 0.54% 0.29–1.13% 2.2M
San Diego 50 0.84% 0.26–2.49% 2M
San Francisco 50 0.41% 0.19–1.38% 2M
Washington, D.C. 50 0.44% 0.10–1.57% 3.2M
Beverly Hills 49 0.72% 0.21–1.97% 1.3M
Philadelphia 48 0.65% 0.22–2.26% 696K
Seattle 46 1.48% 0.45–3.79% 357K
Phoenix 45 1.48% 0.46–3.85% 401K
Brooklyn 43 1.68% 0.44–4.90% 431K
Portland 37 1.07% 0.23–4.57% 208K
Manhattan 34 0.70% 0.20–2.08% 969K
Tampa 34 0.60% 0.23–2.69% 688K
New Orleans 29 0.66% 0.36–2.12% 829K
Detroit 28 1.17% 0.36–2.56% 1.2M
Honolulu 28 1.89% 0.65–3.92% 348K
Malibu 27 0.83% 0.29–2.74% 811K
Denver 25 1.04% 0.67–2.49% 587K
Minneapolis 23 0.47% 0.12–1.04% 589K
Venice 22 1.28% 0.35–2.37% 527K
West Hollywood 22 0.48% 0.15–1.31% 1.9M
Anaheim 21 0.91% 0.32–2.62% 979K
Scottsdale 21 0.63% 0.15–1.83% 1.4M

Top Instagram influencers in the United States

Frequently asked questions

What is the average Instagram engagement rate in the United States?

As of October 1, 2026, the median engagement rate of the 5,297 Instagram creators in the United States in infloo’s rankings was 0.56%, and half of them were between 0.18–1.77%.

What is a good engagement rate for a micro-influencer in the United States?

For creators in the United States with 10K–100K followers, the median engagement rate as of October 1, 2026 was 1.19% across 332 accounts. An engagement rate above 3.39% puts a micro-influencer in the top quarter.

Which niche has the highest engagement rate in the United States?

Sports with a ball, with a median engagement rate of 4.20% across 49 creators as of October 1, 2026. Among niches with enough data, the lowest is Shoes (0.04%).

Methodology

The sample is the creators in infloo’s Instagram rankings: in each country, the 50 largest accounts overall and the 50 largest in each niche, each counted once — 27,085 accounts in 14 countries. Large accounts tend to have a lower engagement rate, so these medians are a conservative estimate for Instagram as a whole.

Instagram engagement rate (ER): the average number of interactions on an account’s recent posts, relative to its followers.

TikTok engagement rate: likes, comments and shares on an account’s last 12 videos, divided by their views. It is measured against views, not followers, so it does not compare directly with Instagram. TikTok coverage: country tops 14 of 14.

A row is published only when at least 10 of its accounts — and at least half of all its accounts — have an engagement rate. Accounts without one count only toward the sample size and the median followers.

Coverage: country–niche pairs 4,130 of 4,130, cities 138 of 138. The lists were downloaded between September 30, 2026 and October 1, 2026.

Updated monthly. Last update: October 1, 2026.

Download and cite

Full table as CSV

License: CC BY 4.0 — free to reuse with a link to infloo.io.

How to cite:

infloo, Instagram Engagement Rate by Country, October 2026, https://infloo.io/en/instagram-engagement-rate-benchmarks, CC BY 4.0

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