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Average Instagram Engagement Rate in Portugal — October 2026
As of October 1, 2026, the median engagement rate of the 821 Instagram creators in Portugal in infloo’s rankings was 1.33%, and half of them were between 0.51–3.15% — above the median of all countries in our rankings (0.88%), according to infloo data.
On TikTok, the median engagement rate of the 47 largest creators in Portugal was 8.73%. TikTok’s rate is measured against views, not followers, so it does not compare directly with Instagram.
By account size
| Account size | Accounts | Median ER | Middle half of ER |
|---|---|---|---|
| Nano: under 10K followers | 15 | 2.96% | 1.29–4.48% |
| Micro: 10K–100K | 221 | 1.69% | 0.64–4.33% |
| Mid: 100K–1M | 489 | 1.29% | 0.50–2.83% |
| Macro: over 1M | 118 | 1.07% | 0.35–3.14% |
By niche
| Niche | Accounts | Median ER | Middle half of ER | Median followers |
|---|---|---|---|---|
| Actors or Actress | 50 | 0.99% | 0.43–2.12% | 387K |
| American Football | 50 | 1.86% | 0.46–3.97% | 676K |
| Baseball | 50 | 3.24% | 1.70–8.72% | 368K |
| Entertainment | 50 | 0.75% | 0.30–1.55% | 847K |
| Fashion | 50 | 1.23% | 0.64–2.48% | 526K |
| Fashion Trends | 50 | 1.10% | 0.44–2.10% | 719K |
| Football & Soccer | 50 | 2.61% | 1.12–4.91% | 3M |
| Formal Wear | 50 | 1.02% | 0.60–2.14% | 307K |
| Handball | 50 | 2.61% | 1.12–4.91% | 3M |
| Headphones | 50 | 0.77% | 0.37–1.55% | 565K |
| Kids Fashion | 50 | 1.17% | 0.60–2.30% | 383K |
| Lingerie & Intimates | 50 | 1.18% | 0.53–1.89% | 695K |
| Love & Intimacy | 50 | 0.64% | 0.35–1.57% | 927K |
| Luxury Fashion | 50 | 1.28% | 0.72–2.55% | 359K |
| Movies & TV Shows | 50 | 0.56% | 0.30–1.52% | 568K |
| Music | 50 | 0.84% | 0.43–2.05% | 538K |
| Music Tour | 50 | 0.79% | 0.43–1.52% | 482K |
| Political Leaders | 50 | 0.71% | 0.26–1.44% | 486K |
| Political Shows | 50 | 0.52% | 0.27–2.11% | 679K |
| Politics | 50 | 1.04% | 0.44–3.24% | 448K |
| Romantic Relationships & Dating | 50 | 0.60% | 0.26–1.32% | 1.1M |
| Rugby | 50 | 2.51% | 1.12–4.79% | 2.9M |
| Shopping & Fashion Travel | 50 | 0.94% | 0.45–1.87% | 892K |
| Singer | 50 | 0.75% | 0.37–1.32% | 687K |
| Social Clubs | 50 | 0.83% | 0.37–1.59% | 453K |
| Social Issues | 50 | 1.03% | 0.45–2.33% | 286K |
| Sports | 50 | 2.30% | 1.07–4.75% | 2.9M |
| Theater | 50 | 0.83% | 0.33–1.46% | 348K |
| Travel | 50 | 1.38% | 0.71–2.43% | 175K |
| Travel Agencies | 50 | 1.07% | 0.58–2.11% | 248K |
The 30 niches with the largest samples; every niche with enough data is in the CSV.
By city
| City | Accounts | Median ER | Middle half of ER | Median followers |
|---|---|---|---|---|
| Lisbon | 50 | 0.79% | 0.30–1.44% | 1.1M |
| Porto | 50 | 1.41% | 0.74–2.05% | 303K |
Top Instagram influencers in Portugal
Frequently asked questions
What is the average Instagram engagement rate in Portugal?
As of October 1, 2026, the median engagement rate of the 821 Instagram creators in Portugal in infloo’s rankings was 1.33%, and half of them were between 0.51–3.15%.
What is a good engagement rate for a micro-influencer in Portugal?
For creators in Portugal with 10K–100K followers, the median engagement rate as of October 1, 2026 was 1.69% across 218 accounts. An engagement rate above 4.33% puts a micro-influencer in the top quarter.
Which niche has the highest engagement rate in Portugal?
Basketball, with a median engagement rate of 6.58% across 44 creators as of October 1, 2026. Among niches with enough data, the lowest is Career (0.25%).
Methodology
The sample is the creators in infloo’s Instagram rankings: in each country, the 50 largest accounts overall and the 50 largest in each niche, each counted once — 27,085 accounts in 14 countries. Large accounts tend to have a lower engagement rate, so these medians are a conservative estimate for Instagram as a whole.
Instagram engagement rate (ER): the average number of interactions on an account’s recent posts, relative to its followers.
TikTok engagement rate: likes, comments and shares on an account’s last 12 videos, divided by their views. It is measured against views, not followers, so it does not compare directly with Instagram. TikTok coverage: country tops 14 of 14.
A row is published only when at least 10 of its accounts — and at least half of all its accounts — have an engagement rate. Accounts without one count only toward the sample size and the median followers.
Coverage: country–niche pairs 4,130 of 4,130, cities 138 of 138. The lists were downloaded between September 30, 2026 and October 1, 2026.
Updated monthly. Last update: October 1, 2026.
Download and cite
License: CC BY 4.0 — free to reuse with a link to infloo.io.
How to cite:
infloo, Instagram Engagement Rate by Country, October 2026, https://infloo.io/en/instagram-engagement-rate-benchmarks, CC BY 4.0
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