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Average Instagram Engagement Rate in Argentina — October 2026

As of October 1, 2026, the median engagement rate of the 1,306 Instagram creators in Argentina in infloo’s rankings was 1.02%, and half of them were between 0.36–2.90% — above the median of all countries in our rankings (0.88%), according to infloo data.

On TikTok, the median engagement rate of the 43 largest creators in Argentina was 9.89%. TikTok’s rate is measured against views, not followers, so it does not compare directly with Instagram.

By account size

Account size Accounts Median ER Middle half of ER
Nano: under 10K followers 13 1.64% 0.40–4.12%
Micro: 10K–100K 74 1.15% 0.52–3.14%
Mid: 100K–1M 672 1.14% 0.37–3.41%
Macro: over 1M 582 0.92% 0.34–2.52%

By niche

Niche Accounts Median ER Middle half of ER Median followers
Actors or Actress 50 0.77% 0.28–2.39% 2.7M
American Football 50 2.21% 0.61–5.77% 1.9M
Baseball 50 2.40% 0.62–5.55% 1.5M
Cooking 50 0.65% 0.43–1.31% 1.3M
Cricket 50 1.24% 0.58–3.44% 489K
Cultural & Historical Travel 50 1.17% 0.41–3.02% 773K
Dance 50 1.69% 0.53–4.33% 2.6M
Desserts 50 0.64% 0.31–1.27% 1.3M
Entertainment 50 2.17% 0.67–3.77% 9.7M
Fashion 50 0.92% 0.26–2.13% 2.5M
Fashion Trends 50 0.97% 0.36–2.44% 2.7M
Food 50 0.64% 0.31–1.31% 1.8M
Food & Beverages 50 0.76% 0.41–1.65% 1.4M
Food Reviews 50 0.47% 0.26–0.86% 610K
Football & Soccer 50 2.59% 0.62–5.81% 3.4M
Formal Wear 50 0.83% 0.34–1.96% 1.1M
Funny Videos 50 1.06% 0.47–3.37% 1.5M
Handball 50 2.42% 0.59–5.50% 3.4M
Headphones 50 1.19% 0.48–3.54% 6.7M
Kids Fashion 50 0.67% 0.24–1.84% 2.3M
Lingerie & Intimates 50 0.67% 0.24–1.93% 3.1M
Love & Intimacy 50 0.84% 0.24–2.57% 3M
Luxury Fashion 50 0.54% 0.17–2.03% 870K
Memes 50 2.03% 0.86–4.56% 989K
Mental Health 50 0.42% 0.25–2.07% 955K
Movies & TV Shows 50 0.92% 0.31–2.46% 4.8M
Music 50 1.32% 0.75–3.54% 5.3M
Music Tour 50 1.04% 0.49–2.55% 4.2M
Organic Food 50 0.34% 0.18–0.68% 631K
Political Leaders 50 0.81% 0.28–1.53% 1.4M

The 30 niches with the largest samples; every niche with enough data is in the CSV.

By city

City Accounts Median ER Middle half of ER Median followers
Buenos Aires 50 1.05% 0.33–2.68% 5M
Córdoba 24 1.02% 0.38–2.02% 561K
José María Ezeiza 24 2.66% 0.79–8.18% 877K

Top Instagram influencers in Argentina

Frequently asked questions

What is the average Instagram engagement rate in Argentina?

As of October 1, 2026, the median engagement rate of the 1,306 Instagram creators in Argentina in infloo’s rankings was 1.02%, and half of them were between 0.36–2.90%.

What is a good engagement rate for a micro-influencer in Argentina?

For creators in Argentina with 10K–100K followers, the median engagement rate as of October 1, 2026 was 1.15% across 73 accounts. An engagement rate above 3.14% puts a micro-influencer in the top quarter.

Which niche has the highest engagement rate in Argentina?

Basketball, with a median engagement rate of 5.43% across 25 creators as of October 1, 2026. Among niches with enough data, the lowest is Career (0.28%).

Methodology

The sample is the creators in infloo’s Instagram rankings: in each country, the 50 largest accounts overall and the 50 largest in each niche, each counted once — 27,085 accounts in 14 countries. Large accounts tend to have a lower engagement rate, so these medians are a conservative estimate for Instagram as a whole.

Instagram engagement rate (ER): the average number of interactions on an account’s recent posts, relative to its followers.

TikTok engagement rate: likes, comments and shares on an account’s last 12 videos, divided by their views. It is measured against views, not followers, so it does not compare directly with Instagram. TikTok coverage: country tops 14 of 14.

A row is published only when at least 10 of its accounts — and at least half of all its accounts — have an engagement rate. Accounts without one count only toward the sample size and the median followers.

Coverage: country–niche pairs 4,130 of 4,130, cities 138 of 138. The lists were downloaded between September 30, 2026 and October 1, 2026.

Updated monthly. Last update: October 1, 2026.

Download and cite

Full table as CSV

License: CC BY 4.0 — free to reuse with a link to infloo.io.

How to cite:

infloo, Instagram Engagement Rate by Country, October 2026, https://infloo.io/en/instagram-engagement-rate-benchmarks, CC BY 4.0

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