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Average Instagram Engagement Rate in Mexico — November 2026
As of November 1, 2026, the median engagement rate of the 1,472 Instagram creators in Mexico in infloo’s rankings was 0.97%, and half of them were between 0.35–2.93% — above the median of all countries in our rankings (0.91%), according to infloo data.
On TikTok, the median engagement rate of the 50 largest creators in Mexico was 13.94%. TikTok’s rate is measured against views, not followers, so it does not compare directly with Instagram.
By account size
| Account size | Accounts | Median ER | Middle half of ER |
|---|---|---|---|
| Nano: under 10K followers | 39 | 1.73% | 0.68–5.47% |
| Micro: 10K–100K | 179 | 1.77% | 0.60–4.68% |
| Mid: 100K–1M | 571 | 1.05% | 0.37–3.17% |
| Macro: over 1M | 733 | 0.78% | 0.28–2.34% |
By niche
| Niche | Accounts | Median ER | Middle half of ER | Median followers |
|---|---|---|---|---|
| Actors or Actress | 50 | 0.64% | 0.33–1.41% | 6.6M |
| Beauty | 50 | 1.11% | 0.54–3.63% | 1.7M |
| Beauty Tips & Hacks | 50 | 0.75% | 0.34–1.38% | 1.2M |
| Bodybuilding | 50 | 1.34% | 0.72–5.59% | 345K |
| Cultural & Historical Travel | 50 | 1.04% | 0.52–3.67% | 628K |
| Dance | 50 | 0.94% | 0.32–2.52% | 4.8M |
| Entertainment | 50 | 1.52% | 0.40–3.79% | 10.6M |
| Family & Parenting | 50 | 0.80% | 0.53–2.54% | 512K |
| Fashion | 50 | 0.95% | 0.31–2.24% | 6.7M |
| Fashion Trends | 50 | 0.91% | 0.38–1.86% | 6.8M |
| Football & Soccer | 50 | 1.12% | 0.51–3.25% | 1.4M |
| Formal Wear | 50 | 0.47% | 0.17–0.95% | 2.2M |
| Funny Videos | 50 | 1.27% | 0.73–3.47% | 3.3M |
| Gym & Fitness | 50 | 1.10% | 0.61–3.33% | 570K |
| Handball | 50 | 1.61% | 0.57–3.25% | 1.3M |
| Headphones | 50 | 1.14% | 0.30–3.55% | 6.8M |
| Kids Fashion | 50 | 1.00% | 0.28–2.50% | 4M |
| LGBTQ+ | 50 | 1.71% | 0.67–3.96% | 1.7M |
| Lingerie & Intimates | 50 | 0.65% | 0.25–1.42% | 6.7M |
| Love & Intimacy | 50 | 0.48% | 0.17–0.80% | 6.3M |
| Luxury Fashion | 50 | 0.79% | 0.26–2.12% | 2.4M |
| Memes | 50 | 1.63% | 0.28–4.62% | 1.8M |
| Motherhood | 50 | 0.80% | 0.38–2.61% | 1M |
| Movies & TV Shows | 50 | 0.68% | 0.33–1.73% | 6.4M |
| Music | 50 | 0.71% | 0.28–4.53% | 5.8M |
| Music Tour | 50 | 0.70% | 0.31–2.58% | 6.1M |
| Personal Development | 50 | 0.41% | 0.19–1.01% | 755K |
| Political Leaders | 50 | 0.35% | 0.11–0.69% | 2.5M |
| Political Shows | 50 | 0.47% | 0.16–1.38% | 4.9M |
| Politics | 50 | 0.51% | 0.16–1.22% | 984K |
The 30 niches with the largest samples; every niche with enough data is in the CSV.
By city
| City | Accounts | Median ER | Middle half of ER | Median followers |
|---|---|---|---|---|
| Mexico City | 50 | 0.62% | 0.30–1.06% | 9.7M |
| Monterrey | 43 | 1.03% | 0.51–2.29% | 1.3M |
| Guadalajara | 38 | 1.08% | 0.56–3.47% | 713K |
| Mazatlán | 31 | 0.78% | 0.28–1.90% | 1.4M |
| Culiacán | 23 | 4.23% | 1.23–7.71% | 893K |
Top Instagram influencers in Mexico
Frequently asked questions
What is the average Instagram engagement rate in Mexico?
As of November 1, 2026, the median engagement rate of the 1,472 Instagram creators in Mexico in infloo’s rankings was 0.97%, and half of them were between 0.35–2.93%.
What is a good engagement rate for a micro-influencer in Mexico?
For creators in Mexico with 10K–100K followers, the median engagement rate as of November 1, 2026 was 1.77% across 170 accounts. An engagement rate above 4.68% puts a micro-influencer in the top quarter.
Which niche has the highest engagement rate in Mexico?
Lifestyle, with a median engagement rate of 2.82% across 30 creators as of November 1, 2026. Among niches with enough data, the lowest is Women's Health (0.22%).
Methodology
The sample is the creators in infloo’s Instagram rankings: in each country, the 50 largest accounts overall and the 50 largest in each niche except the adult ones, each counted once — 29,187 accounts in 14 countries. Large accounts tend to have a lower engagement rate, so these medians are a conservative estimate for Instagram as a whole.
Instagram engagement rate (ER): the average number of interactions on an account’s recent posts, relative to its followers.
TikTok engagement rate: likes, comments and shares on an account’s last 12 videos, divided by their views. It is measured against views, not followers, so it does not compare directly with Instagram. TikTok coverage: country tops 14 of 14.
A row is published only when at least 10 of its accounts — and at least half of all its accounts — have an engagement rate. Accounts without one count only toward the sample size and the median followers.
Coverage: country–niche pairs 4,216 of 4,216, cities 138 of 138. The lists were downloaded between October 23, 2026 and November 1, 2026.
Updated monthly. Last update: November 1, 2026.
Where the data comes from and how every infloo metric is defined: our methodology.
Download and cite
License: CC BY 4.0 — free to reuse with a link to infloo.io.
How to cite:
infloo, Instagram Engagement Rate by Country, November 2026, https://infloo.io/en/instagram-engagement-rate-benchmarks, CC BY 4.0
Benchmarks by country
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- Portugal
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