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Average Instagram Engagement Rate in Mexico — October 2026

As of October 1, 2026, the median engagement rate of the 1,370 Instagram creators in Mexico in infloo’s rankings was 0.94%, and half of them were between 0.33–2.76% — above the median of all countries in our rankings (0.88%), according to infloo data.

On TikTok, the median engagement rate of the 50 largest creators in Mexico was 13.94%. TikTok’s rate is measured against views, not followers, so it does not compare directly with Instagram.

By account size

Account size Accounts Median ER Middle half of ER
Nano: under 10K followers 14 1.22% 0.53–7.28%
Micro: 10K–100K 97 1.33% 0.55–3.19%
Mid: 100K–1M 564 1.07% 0.37–3.25%
Macro: over 1M 732 0.78% 0.28–2.35%

By niche

Niche Accounts Median ER Middle half of ER Median followers
Actors or Actress 50 0.64% 0.33–1.41% 6.6M
Beauty 50 1.11% 0.54–3.63% 1.7M
Beauty Tips & Hacks 50 0.75% 0.34–1.38% 1.2M
Cultural & Historical Travel 50 1.04% 0.52–3.67% 628K
Dance 50 0.94% 0.32–2.52% 4.8M
Entertainment 50 1.52% 0.40–3.79% 10.6M
Family & Parenting 50 0.79% 0.52–2.52% 512K
Fashion 50 0.95% 0.26–2.24% 6.7M
Fashion Trends 50 0.91% 0.38–1.86% 6.8M
Football & Soccer 50 1.12% 0.51–3.25% 1.4M
Formal Wear 50 0.47% 0.17–0.95% 2.2M
Funny Videos 50 1.27% 0.73–3.47% 3.3M
Gym & Fitness 50 1.10% 0.61–3.33% 570K
Handball 50 1.61% 0.57–3.25% 1.3M
Headphones 50 1.14% 0.30–3.55% 6.8M
Kids Fashion 50 1.00% 0.28–2.50% 4M
LGBTQ+ 50 1.71% 0.67–3.96% 1.7M
Lingerie & Intimates 50 0.65% 0.25–1.42% 6.7M
Love & Intimacy 50 0.48% 0.17–0.80% 6.3M
Luxury Fashion 50 0.79% 0.26–2.12% 2.4M
Memes 50 1.63% 0.28–4.62% 1.8M
Motherhood 50 0.80% 0.38–2.61% 1M
Movies & TV Shows 50 0.68% 0.33–1.73% 6.4M
Music 50 0.71% 0.28–4.53% 5.8M
Music Tour 50 0.70% 0.31–2.58% 6.1M
Personal Development 50 0.39% 0.16–0.94% 755K
Political Leaders 50 0.35% 0.11–0.69% 2.5M
Political Shows 50 0.47% 0.16–1.38% 4.9M
Politics 50 0.51% 0.16–1.22% 984K
Pop Art 50 1.46% 0.45–3.69% 479K

The 30 niches with the largest samples; every niche with enough data is in the CSV.

By city

City Accounts Median ER Middle half of ER Median followers
Mexico City 50 0.62% 0.30–1.06% 9.7M
Monterrey 43 1.03% 0.51–2.29% 1.3M
Guadalajara 38 1.08% 0.56–3.47% 713K
Mazatlán 31 0.78% 0.28–1.90% 1.4M
Culiacán 23 4.23% 1.23–7.71% 893K

Top Instagram influencers in Mexico

Frequently asked questions

What is the average Instagram engagement rate in Mexico?

As of October 1, 2026, the median engagement rate of the 1,370 Instagram creators in Mexico in infloo’s rankings was 0.94%, and half of them were between 0.33–2.76%.

What is a good engagement rate for a micro-influencer in Mexico?

For creators in Mexico with 10K–100K followers, the median engagement rate as of October 1, 2026 was 1.33% across 94 accounts. An engagement rate above 3.19% puts a micro-influencer in the top quarter.

Which niche has the highest engagement rate in Mexico?

Lifestyle, with a median engagement rate of 2.66% across 23 creators as of October 1, 2026. Among niches with enough data, the lowest is Women's Health (0.22%).

Methodology

The sample is the creators in infloo’s Instagram rankings: in each country, the 50 largest accounts overall and the 50 largest in each niche, each counted once — 27,085 accounts in 14 countries. Large accounts tend to have a lower engagement rate, so these medians are a conservative estimate for Instagram as a whole.

Instagram engagement rate (ER): the average number of interactions on an account’s recent posts, relative to its followers.

TikTok engagement rate: likes, comments and shares on an account’s last 12 videos, divided by their views. It is measured against views, not followers, so it does not compare directly with Instagram. TikTok coverage: country tops 14 of 14.

A row is published only when at least 10 of its accounts — and at least half of all its accounts — have an engagement rate. Accounts without one count only toward the sample size and the median followers.

Coverage: country–niche pairs 4,130 of 4,130, cities 138 of 138. The lists were downloaded between September 30, 2026 and October 1, 2026.

Updated monthly. Last update: October 1, 2026.

Download and cite

Full table as CSV

License: CC BY 4.0 — free to reuse with a link to infloo.io.

How to cite:

infloo, Instagram Engagement Rate by Country, October 2026, https://infloo.io/en/instagram-engagement-rate-benchmarks, CC BY 4.0

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