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Average Instagram Engagement Rate in Spain — October 2026

As of October 1, 2026, the median engagement rate of the 2,934 Instagram creators in Spain in infloo’s rankings was 1.02%, and half of them were between 0.37–2.80% — above the median of all countries in our rankings (0.88%), according to infloo data.

On TikTok, the median engagement rate of the 49 largest creators in Spain was 11.68%. TikTok’s rate is measured against views, not followers, so it does not compare directly with Instagram.

By account size

Account size Accounts Median ER Middle half of ER
Nano: under 10K followers 164 1.65% 0.72–5.57%
Micro: 10K–100K 413 0.83% 0.27–2.70%
Mid: 100K–1M 1,686 1.03% 0.40–2.76%
Macro: over 1M 722 0.92% 0.32–2.64%

By niche

Niche Accounts Median ER Middle half of ER Median followers
Accessories 50 0.24% 0.12–0.72% 243K
Actors or Actress 50 1.00% 0.40–3.92% 2.6M
American Football 50 1.16% 0.30–4.17% 8.6M
Architecture 50 0.38% 0.24–0.76% 323K
Baby Fashion 50 1.23% 0.64–2.31% 320K
Baseball 50 1.86% 0.38–4.12% 4.4M
Basketball 50 2.21% 0.44–5.38% 1.4M
Beauty 50 1.54% 0.50–2.97% 616K
Beauty Health 50 0.23% 0.09–1.68% 390K
Beauty Tips & Hacks 50 0.73% 0.12–3.02% 585K
Beauty Tutorials 50 0.23% 0.07–1.87% 390K
Beverages 50 0.72% 0.21–1.51% 233K
Bicycles 50 1.40% 0.55–3.02% 601K
Blended Families 50 2.23% 0.90–3.43% 460K
Bodybuilding 50 1.17% 0.49–2.09% 498K
Cardio Training 50 0.91% 0.36–1.94% 548K
Career 50 0.48% 0.20–1.03% 857K
Cars 50 0.96% 0.39–2.57% 910K
Children Wear 50 1.10% 0.48–2.23% 519K
Cinema 50 0.89% 0.38–2.32% 788K
Climate Change 50 1.11% 0.63–1.98% 249K
Cocktails 50 0.55% 0.23–1.39% 51K
Coffee 50 0.48% 0.24–1.35% 39K
Cooking 50 0.79% 0.37–1.36% 975K
Cricket 50 2.41% 0.75–5.71% 955K
Cultural & Historical Travel 50 1.08% 0.33–3.62% 1.2M
Cycling 50 1.56% 0.68–2.99% 476K
Dance 50 1.80% 0.67–4.36% 1.3M
Desserts 50 0.72% 0.37–1.39% 998K
Entertainment 50 1.40% 0.42–3.37% 4.6M

The 30 niches with the largest samples; every niche with enough data is in the CSV.

By city

City Accounts Median ER Middle half of ER Median followers
Barcelona 50 2.80% 0.45–6.60% 6.8M
Ibiza 50 0.52% 0.25–1.27% 1.2M
Madrid 50 1.64% 0.31–3.50% 10.9M
Marbella 50 0.78% 0.32–1.80% 48K
Sevilla 50 1.29% 0.58–2.88% 582K
Valencia 50 0.98% 0.43–4.01% 331K
Málaga 39 2.63% 1.00–6.74% 19K
Alicante 33 2.30% 0.84–5.20% 19K
Granada 22 5.55% 2.16–9.56% 14K
Cheste 21 1.44% 0.78–2.84% 251K

Top Instagram influencers in Spain

Frequently asked questions

What is the average Instagram engagement rate in Spain?

As of October 1, 2026, the median engagement rate of the 2,934 Instagram creators in Spain in infloo’s rankings was 1.02%, and half of them were between 0.37–2.80%.

What is a good engagement rate for a micro-influencer in Spain?

For creators in Spain with 10K–100K followers, the median engagement rate as of October 1, 2026 was 0.83% across 401 accounts. An engagement rate above 2.70% puts a micro-influencer in the top quarter.

Which niche has the highest engagement rate in Spain?

Lifestyle, with a median engagement rate of 4.12% across 49 creators as of October 1, 2026. Among niches with enough data, the lowest is Shoes (0.12%).

Methodology

The sample is the creators in infloo’s Instagram rankings: in each country, the 50 largest accounts overall and the 50 largest in each niche, each counted once — 27,085 accounts in 14 countries. Large accounts tend to have a lower engagement rate, so these medians are a conservative estimate for Instagram as a whole.

Instagram engagement rate (ER): the average number of interactions on an account’s recent posts, relative to its followers.

TikTok engagement rate: likes, comments and shares on an account’s last 12 videos, divided by their views. It is measured against views, not followers, so it does not compare directly with Instagram. TikTok coverage: country tops 14 of 14.

A row is published only when at least 10 of its accounts — and at least half of all its accounts — have an engagement rate. Accounts without one count only toward the sample size and the median followers.

Coverage: country–niche pairs 4,130 of 4,130, cities 138 of 138. The lists were downloaded between September 30, 2026 and October 1, 2026.

Updated monthly. Last update: October 1, 2026.

Download and cite

Full table as CSV

License: CC BY 4.0 — free to reuse with a link to infloo.io.

How to cite:

infloo, Instagram Engagement Rate by Country, October 2026, https://infloo.io/en/instagram-engagement-rate-benchmarks, CC BY 4.0

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