United Kingdom: Top 50 Smart Home Instagram Influencers

As of November 2026, infloo tracks 196 Instagram creators in the United Kingdom in the Smart Home category. Among the 50 largest by followers, the median engagement rate is 0.16% (middle half: 0.05–0.31%), and the median account has 535K followers. Over 1M followers: 12 of 50. Highest engagement: @mollymaison (7.56%), @tat.london (1.23%), @home_at_ivy_corner (1.13%).

Creators tracked: 196
Median ER (top 50): 0.16%
Middle half of ER (top 50): 0.05–0.31%
Median followers (top 50): 535K
Data as of: November 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 Interior Design & Home Decor @inspire_me_home_decor Followers: 7,739,575 • ER: 0.05% Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 7,739,575	ER 0.05%	Country	City	Check Fake Followers Get contacts
2	2 H&M HOME @hmhome Followers: 6,282,520 • ER: 0.04% Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 6,282,520	ER 0.04%	Country	City	Check Fake Followers Get contacts
3	3 House & Garden Magazine @houseandgardenuk Followers: 2,418,715 • ER: 0.14% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 2,418,715	ER 0.14%	Country	City City of London	Check Fake Followers Get contacts
4	4 Primark Home @primark.home Followers: 2,170,543 • ER: 0.1% Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 2,170,543	ER 0.1%	Country	City	Check Fake Followers Get contacts
5	5 HAY @haydesign Followers: 2,121,394 • ER: 0.16% Copenhagen Home Renovation Architecture Home Decor Furniture Stores Smart Home Woodworking Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Furniture Stores Smart Home Woodworking	Followers 2,121,394	ER 0.16%	Country	City Copenhagen	Check Fake Followers Get contacts
6	6 Adriano Dulgher @adrianodulgher Followers: 1,673,194 • ER: — City of London Business Home Renovation Architecture Real Estate Smart Home Industry Check Fake Followers Get contacts	Business Home Renovation Architecture Real Estate Smart Home Industry	Followers 1,673,194	ER —	Country	City City of London	Check Fake Followers Get contacts
7	7 B&M @bm_stores Followers: 1,584,729 • ER: 0.05% Sales & Marketing Home Renovation Real Estate Smart Home Green Business Home DIY Check Fake Followers Get contacts	Sales & Marketing Home Renovation Real Estate Smart Home Green Business Home DIY	Followers 1,584,729	ER 0.05%	Country	City	Check Fake Followers Get contacts
8	8 The Range @therangeuk Followers: 1,530,585 • ER: 0.05% Home Renovation Home Decor Furniture Stores Smart Home Hotels Home DIY Check Fake Followers Get contacts	Home Renovation Home Decor Furniture Stores Smart Home Hotels Home DIY	Followers 1,530,585	ER 0.05%	Country	City	Check Fake Followers Get contacts
9	9 IKEA UK @ikeauk Followers: 1,310,894 • ER: 0.02% Home Renovation Architecture Home Decor Furniture Stores Smart Home Home DIY Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Furniture Stores Smart Home Home DIY	Followers 1,310,894	ER 0.02%	Country	City	Check Fake Followers Get contacts
10	10 MOLLY-MAISON @mollymaison Followers: 1,272,008 • ER: 7.56% Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 1,272,008	ER 7.56%	Country	City	Check Fake Followers Get contacts
11	11 Home Bargains @homebargains Followers: 1,218,050 • ER: 0.1% Home Renovation Home Decor Furniture Stores Smart Home Sewing Home DIY Check Fake Followers Get contacts	Home Renovation Home Decor Furniture Stores Smart Home Sewing Home DIY	Followers 1,218,050	ER 0.1%	Country	City	Check Fake Followers Get contacts
12	12 ELLE Decoration UK @elledecorationuk Followers: 1,018,999 • ER: 0.1% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 1,018,999	ER 0.1%	Country	City City of London	Check Fake Followers Get contacts
13	13 Michaela Shoebridge @mishkashoe Followers: 921,225 • ER: 0.2% East Riding of Yorkshire Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 921,225	ER 0.2%	Country	City East Riding of Yorkshire	Check Fake Followers Get contacts
14	14 deVOL Kitchens @devolkitchens Followers: 911,774 • ER: 0.33% Bath Home Renovation Architecture Home Decor Furniture Stores Smart Home Home DIY Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Furniture Stores Smart Home Home DIY	Followers 911,774	ER 0.33%	Country	City Bath	Check Fake Followers Get contacts
15	15 Homes & Gardens @homesandgardensofficial Followers: 784,677 • ER: 0.13% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 784,677	ER 0.13%	Country	City City of London	Check Fake Followers Get contacts
16	16 Homesense @homesense_ukie Followers: 714,352 • ER: 0.01% Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 714,352	ER 0.01%	Country	City	Check Fake Followers Get contacts
17	17 Laura Mountford @lauracleanaholic Followers: 713,287 • ER: 0.16% Salisbury Newborn Care Workwear Home Renovation Home Decor Real Estate Smart Home Check Fake Followers Get contacts	Newborn Care Workwear Home Renovation Home Decor Real Estate Smart Home	Followers 713,287	ER 0.16%	Country	City Salisbury	Check Fake Followers Get contacts
18	18 London Family Days Out @londonfamilydaysout Followers: 669,036 • ER: 0.31% City of London Cultural & Histor... Architecture Real Estate Furniture Stores Smart Home Hotels Check Fake Followers Get contacts	Cultural & Histor... Architecture Real Estate Furniture Stores Smart Home Hotels	Followers 669,036	ER 0.31%	Country	City City of London	Check Fake Followers Get contacts
19	19 Pretty Little Home @pretty_little_home Followers: 654,080 • ER: — Home Renovation Home Decor Furniture Stores Smart Home Unboxing Home DIY Check Fake Followers Get contacts	Home Renovation Home Decor Furniture Stores Smart Home Unboxing Home DIY	Followers 654,080	ER —	Country	City	Check Fake Followers Get contacts
20	20 Cara Sutherland @carasuthers Followers: 596,119 • ER: 0.81% Cheltenham Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 596,119	ER 0.81%	Country	City Cheltenham	Check Fake Followers Get contacts
21	21 Habitat @habitatuk Followers: 595,938 • ER: 0.02% Home Renovation Architecture Home Decor Furniture Stores Smart Home Home DIY Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Furniture Stores Smart Home Home DIY	Followers 595,938	ER 0.02%	Country	City	Check Fake Followers Get contacts
22	22 Country Living UK \| @countrylivinguk Followers: 580,103 • ER: 0.31% City of London Agriculture & Far... Home Renovation Smart Home Green Business Home DIY Gardening Check Fake Followers Get contacts	Agriculture & Far... Home Renovation Smart Home Green Business Home DIY Gardening	Followers 580,103	ER 0.31%	Country	City City of London	Check Fake Followers Get contacts
23	23 wilko.com @lovewilko Followers: 547,232 • ER: 0.04% City of London Home Renovation Home Decor Smart Home Woodworking Home DIY Gardening Check Fake Followers Get contacts	Home Renovation Home Decor Smart Home Woodworking Home DIY Gardening	Followers 547,232	ER 0.04%	Country	City City of London	Check Fake Followers Get contacts
24	24 Vinterior @vinterior Followers: 541,059 • ER: 0.17% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 541,059	ER 0.17%	Country	City City of London	Check Fake Followers Get contacts
25	25 Livingetc @livingetcofficial Followers: 535,449 • ER: 0.05% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 535,449	ER 0.05%	Country	City City of London	Check Fake Followers Get contacts
26	26 Kayleigh Taylor \| Clean With Kayleigh @cleanwith_kayleigh Followers: 533,819 • ER: 0.36% Children Wear Newborn Care Maternity Fashion Baby Fashion Home Renovation Smart Home Check Fake Followers Get contacts	Children Wear Newborn Care Maternity Fashion Baby Fashion Home Renovation Smart Home	Followers 533,819	ER 0.36%	Country	City	Check Fake Followers Get contacts
27	27 Danielle Davenport @cleaningwithdanielled Followers: 529,697 • ER: 0.28% Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 529,697	ER 0.28%	Country	City	Check Fake Followers Get contacts
28	28 Flying Tiger Copenhagen UK & Ireland @flyingtiger Followers: 528,374 • ER: 0.09% Smart Home Tea Handmade & DIY Sewing Home DIY Candle Making Check Fake Followers Get contacts	Smart Home Tea Handmade & DIY Sewing Home DIY Candle Making	Followers 528,374	ER 0.09%	Country	City	Check Fake Followers Get contacts
29	29 Cabana Magazine @cabanamagazine Followers: 523,757 • ER: 0.16% City of London Home Renovation Architecture Home Decor Furniture Stores Smart Home Decoration Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Furniture Stores Smart Home Decoration	Followers 523,757	ER 0.16%	Country	City City of London	Check Fake Followers Get contacts
30	30 The Hoxton @thehoxtonhotel Followers: 443,239 • ER: 0.11% City of London Architecture Home Decor Real Estate Furniture Stores Smart Home Hotels Check Fake Followers Get contacts	Architecture Home Decor Real Estate Furniture Stores Smart Home Hotels	Followers 443,239	ER 0.11%	Country	City City of London	Check Fake Followers Get contacts
31	31 OHS @onlinehomeshopuk Followers: 363,977 • ER: 0.02% Luxury Fashion Workwear Home Renovation Smart Home Accessories Sewing Check Fake Followers Get contacts	Luxury Fashion Workwear Home Renovation Smart Home Accessories Sewing	Followers 363,977	ER 0.02%	Country	City	Check Fake Followers Get contacts
32	32 MG&Co. @mgandco Followers: 340,571 • ER: — Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 340,571	ER —	Country	City	Check Fake Followers Get contacts
33	33 No Place Like Home @noplacelikehomeinterior Followers: 307,055 • ER: 0.25% Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 307,055	ER 0.25%	Country	City	Check Fake Followers Get contacts
34	34 Sophie Allport @sophie_allport Followers: 301,136 • ER: 0.05% Home Renovation Home Decor Furniture Stores Smart Home Home DIY Gardening Check Fake Followers Get contacts	Home Renovation Home Decor Furniture Stores Smart Home Home DIY Gardening	Followers 301,136	ER 0.05%	Country	City	Check Fake Followers Get contacts
35	35 Maison Flâneur @maison_flaneur Followers: 298,149 • ER: 0.2% City of London Architecture Home Decor Real Estate Furniture Stores Smart Home Hotels Check Fake Followers Get contacts	Architecture Home Decor Real Estate Furniture Stores Smart Home Hotels	Followers 298,149	ER 0.2%	Country	City City of London	Check Fake Followers Get contacts
36	36 Inigo @inigo.house Followers: 289,575 • ER: 1.11% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 289,575	ER 1.11%	Country	City City of London	Check Fake Followers Get contacts
37	37 Rose Uniacke @roseuniacke Followers: 279,665 • ER: 0.58% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 279,665	ER 0.58%	Country	City City of London	Check Fake Followers Get contacts
38	38 The List by House & Garden @thelistbyhouseandgarden Followers: 270,099 • ER: 0.08% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 270,099	ER 0.08%	Country	City City of London	Check Fake Followers Get contacts
39	39 Tat London @tat.london Followers: 265,523 • ER: 1.23% Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 265,523	ER 1.23%	Country	City	Check Fake Followers Get contacts
40	40 Ashley @the_littlecornerhouse Followers: 256,269 • ER: 0.6% Hindley Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 256,269	ER 0.6%	Country	City Hindley	Check Fake Followers Get contacts
41	41 Glassette @glassette Followers: 247,057 • ER: 0.26% Home Renovation Architecture Home Decor Furniture Stores Smart Home Candle Making Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Furniture Stores Smart Home Candle Making	Followers 247,057	ER 0.26%	Country	City	Check Fake Followers Get contacts
42	42 Ashleigh Money Saver @ashleighmoneysaver Followers: 237,548 • ER: 0.04% Llandudno Shopping & Fashio... Workwear Smart Home Accessories Sewing Unboxing Check Fake Followers Get contacts	Shopping & Fashio... Workwear Smart Home Accessories Sewing Unboxing	Followers 237,548	ER 0.04%	Country	City Llandudno	Check Fake Followers Get contacts
43	43 High Street to Home \| Affordable Home Decor @highstreettohome Followers: 232,830 • ER: 0.08% Home Renovation Home Decor Furniture Stores Smart Home Unboxing Home DIY Check Fake Followers Get contacts	Home Renovation Home Decor Furniture Stores Smart Home Unboxing Home DIY	Followers 232,830	ER 0.08%	Country	City	Check Fake Followers Get contacts
44	44 Taskers The Home Store @taskersonline Followers: 231,494 • ER: 0.04% Liverpool Home Renovation Architecture Home Decor Furniture Stores Smart Home Sewing Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Furniture Stores Smart Home Sewing	Followers 231,494	ER 0.04%	Country	City Liverpool	Check Fake Followers Get contacts
45	45 Studio Ashby @studioashby Followers: 224,164 • ER: 0.61% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 224,164	ER 0.61%	Country	City City of London	Check Fake Followers Get contacts
46	46 Home at Ivy Corner @home_at_ivy_corner Followers: 218,754 • ER: 1.13% Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 218,754	ER 1.13%	Country	City	Check Fake Followers Get contacts
47	47 Argos @argos Followers: 216,402 • ER: 0.1% Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 216,402	ER 0.1%	Country	City	Check Fake Followers Get contacts
48	48 Sandra Ashton @sandra.ashtonn Followers: 213,579 • ER: 0.24% Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 213,579	ER 0.24%	Country	City	Check Fake Followers Get contacts
49	49 • Jen - Business owner • @perfectly.lovely.interiors Followers: 202,660 • ER: 0.65% Watchet Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 202,660	ER 0.65%	Country	City Watchet	Check Fake Followers Get contacts
50	50 Carly Jones @carlyshomeandlifestyle_ Followers: 202,556 • ER: 0.19% Essex Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 202,556	ER 0.19%	Country	City Essex	Check Fake Followers Get contacts

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Frequently asked questions

Who are the top Smart Home Instagram influencers in the United Kingdom?

By followers: @inspire_me_home_decor (7.7M), @hmhome (6.3M), @houseandgardenuk (2.4M). By engagement rate: @mollymaison (7.56%), @tat.london (1.23%), @home_at_ivy_corner (1.13%). Data: infloo, November 2026.

What is a typical engagement rate for Smart Home influencers in the United Kingdom?

The median is 0.16%; half of the 50 largest creators by followers fall between 0.05% and 0.31%. Data: infloo, November 2026.

How many Smart Home Instagram influencers does infloo track in the United Kingdom?

196 as of November 2026. The ranking shows 50 of them, sorted by followers.

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