United Kingdom: Top 50 Smart Home Instagram Influencers

As of September 2026, infloo tracks 141 Instagram creators in the United Kingdom in the Smart Home category. Among the 50 largest by followers, the median engagement rate is 0.16% (middle half: 0.05–0.31%), and the median account has 535K followers. Over 1M followers: 12 of 50. Highest engagement: @mollymaison (7.56%), @tat.london (1.23%), @home_at_ivy_corner (1.13%).

Creators tracked
141
Median ER (top 50)
0.16%
Middle half of ER (top 50)
0.05–0.31%
Median followers (top 50)
535K
Data as of
September 2026
# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
7,739,575
ER
0.05%
Country
gb
City
2
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
6,282,520
ER
0.04%
Country
gb
City
3
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
2,418,715
ER
0.14%
Country
gb
City
City of London
4
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
2,170,543
ER
0.1%
Country
gb
City
5
Home Renovation Architecture Home Decor Furniture Stores Smart Home Woodworking
Followers
2,121,394
ER
0.16%
Country
gb
City
Copenhagen
6
Business Home Renovation Architecture Real Estate Smart Home Industry
Followers
1,673,194
ER
0%
Country
gb
City
City of London
7
Sales & Marketing Home Renovation Real Estate Smart Home Green Business Home DIY
Followers
1,584,729
ER
0.05%
Country
gb
City
8
Home Renovation Home Decor Furniture Stores Smart Home Hotels Home DIY
Followers
1,530,585
ER
0.05%
Country
gb
City
9
Home Renovation Architecture Home Decor Furniture Stores Smart Home Home DIY
Followers
1,310,894
ER
0.02%
Country
gb
City
10
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
1,272,008
ER
7.56%
Country
gb
City
11
Home Renovation Home Decor Furniture Stores Smart Home Sewing Home DIY
Followers
1,218,050
ER
0.1%
Country
gb
City
12
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
1,018,999
ER
0.1%
Country
gb
City
City of London
13
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
921,225
ER
0.2%
Country
gb
City
East Riding of Yorkshire
14
Home Renovation Architecture Home Decor Furniture Stores Smart Home Home DIY
Followers
911,774
ER
0.33%
Country
gb
City
Bath
15
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
784,677
ER
0.13%
Country
gb
City
City of London
16
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
714,352
ER
0.01%
Country
gb
City
17
Newborn Care Workwear Home Renovation Home Decor Real Estate Smart Home
Followers
713,287
ER
0.16%
Country
gb
City
Salisbury
18
Cultural & Histor... Architecture Real Estate Furniture Stores Smart Home Hotels
Followers
669,036
ER
0.31%
Country
gb
City
City of London
19
Home Renovation Home Decor Furniture Stores Smart Home Unboxing Home DIY
Followers
654,080
ER
0%
Country
gb
City
20
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
596,119
ER
0.81%
Country
gb
City
Cheltenham
21
Home Renovation Architecture Home Decor Furniture Stores Smart Home Home DIY
Followers
595,938
ER
0.02%
Country
gb
City
22
Agriculture & Far... Home Renovation Smart Home Green Business Home DIY Gardening
Followers
580,103
ER
0.31%
Country
gb
City
City of London
23
Home Renovation Home Decor Smart Home Woodworking Home DIY Gardening
Followers
547,232
ER
0.04%
Country
gb
City
City of London
24
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
541,059
ER
0.17%
Country
gb
City
City of London
25
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
535,449
ER
0.05%
Country
gb
City
City of London
26
Children Wear Newborn Care Maternity Fashion Baby Fashion Home Renovation Smart Home
Followers
533,819
ER
0.36%
Country
gb
City
27
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
529,697
ER
0.28%
Country
gb
City
28
Smart Home Tea Handmade & DIY Sewing Home DIY Candle Making
Followers
528,374
ER
0.09%
Country
gb
City
29
Home Renovation Architecture Home Decor Furniture Stores Smart Home Decoration
Followers
523,757
ER
0.16%
Country
gb
City
City of London
30
Architecture Home Decor Real Estate Furniture Stores Smart Home Hotels
Followers
443,239
ER
0.11%
Country
gb
City
City of London
31
Luxury Fashion Workwear Home Renovation Smart Home Accessories Sewing
Followers
363,977
ER
0.02%
Country
gb
City
32
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
340,571
ER
0%
Country
gb
City
33
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
307,055
ER
0.25%
Country
gb
City
34
Home Renovation Home Decor Furniture Stores Smart Home Home DIY Gardening
Followers
301,136
ER
0.05%
Country
gb
City
35
Architecture Home Decor Real Estate Furniture Stores Smart Home Hotels
Followers
298,149
ER
0.2%
Country
gb
City
City of London
36
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
289,575
ER
1.11%
Country
gb
City
City of London
37
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
279,665
ER
0.58%
Country
gb
City
City of London
38
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
270,099
ER
0.08%
Country
gb
City
City of London
39
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
265,523
ER
1.23%
Country
gb
City
40
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
256,269
ER
0.6%
Country
gb
City
Hindley
41
Home Renovation Architecture Home Decor Furniture Stores Smart Home Candle Making
Followers
247,057
ER
0.26%
Country
gb
City
42
Shopping & Fashio... Workwear Smart Home Accessories Sewing Unboxing
Followers
237,548
ER
0.04%
Country
gb
City
Llandudno
43
Home Renovation Home Decor Furniture Stores Smart Home Unboxing Home DIY
Followers
232,830
ER
0.08%
Country
gb
City
44
Home Renovation Architecture Home Decor Furniture Stores Smart Home Sewing
Followers
231,494
ER
0.04%
Country
gb
City
Liverpool
45
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
224,164
ER
0.61%
Country
gb
City
City of London
46
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
218,754
ER
1.13%
Country
gb
City
47
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
216,402
ER
0.1%
Country
gb
City
48
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
213,579
ER
0.24%
Country
gb
City
49
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
202,660
ER
0.65%
Country
gb
City
Watchet
50
Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home
Followers
202,556
ER
0.19%
Country
gb
City
Essex

Frequently asked questions

Who are the top Smart Home Instagram influencers in the United Kingdom?

By followers: @inspire_me_home_decor (7.7M), @hmhome (6.3M), @houseandgardenuk (2.4M). By engagement rate: @mollymaison (7.56%), @tat.london (1.23%), @home_at_ivy_corner (1.13%). Data: infloo, September 2026.

What is a typical engagement rate for Smart Home influencers in the United Kingdom?

The median is 0.16%; half of the 50 largest creators by followers fall between 0.05% and 0.31%. Data: infloo, September 2026.

How many Smart Home Instagram influencers does infloo track in the United Kingdom?

141 as of September 2026. The ranking shows 50 of them, sorted by followers.

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