United States: Top 50 Real Estate Instagram Influencers

As of September 2026, infloo tracks 198 Instagram creators in the United States in the Real Estate category. Among the 50 largest by followers, the median engagement rate is 0.24% (middle half: 0.07–0.94%), and the median account has 3M followers. Over 1M followers: 50 of 50. Highest engagement: @sbmowing (3.71%), @kaanurgancioglu (3.42%), @erinapier (2.76%).

Creators tracked: 198
Median ER (top 50): 0.24%
Middle half of ER (top 50): 0.07–0.94%
Median followers (top 50): 3M
Data as of: September 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 Zach King @zachking Followers: 28,741,292 • ER: 0.27% Los Angeles Hobbies Cultural & Histor... Travel Agencies Relocation Natural Disasters Real Estate Check Fake Followers Get contacts	Hobbies Cultural & Histor... Travel Agencies Relocation Natural Disasters Real Estate	Followers 28,741,292	ER 0.27%	Country	City Los Angeles	Check Fake Followers Get contacts
2	2 Joanna Gaines @joannagaines Followers: 13,818,060 • ER: 0.12% Waco Hobbies Home Renovation Architecture Home Decor Real Estate Furniture Stores Check Fake Followers Get contacts	Hobbies Home Renovation Architecture Home Decor Real Estate Furniture Stores	Followers 13,818,060	ER 0.12%	Country	City Waco	Check Fake Followers Get contacts
3	3 Architectural Digest @archdigest Followers: 11,009,827 • ER: 0.12% New York City Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 11,009,827	ER 0.12%	Country	City New York City	Check Fake Followers Get contacts
4	4 Zack D. Films @zackdfilms Followers: 10,071,329 • ER: 0.7% Lexington Home Renovation Real Estate Smart Home Toys & Games Collectibles VR Devices Check Fake Followers Get contacts	Home Renovation Real Estate Smart Home Toys & Games Collectibles VR Devices	Followers 10,071,329	ER 0.7%	Country	City Lexington	Check Fake Followers Get contacts
5	5 Architecture & Design @architectanddesign Followers: 8,160,269 • ER: 0.56% Rome Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 8,160,269	ER 0.56%	Country	City Rome	Check Fake Followers Get contacts
6	6 Farah Merhi @farahjmerhi Followers: 7,538,769 • ER: 1.05% Grand Rapids Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 7,538,769	ER 1.05%	Country	City Grand Rapids	Check Fake Followers Get contacts
7	7 NICOLE RICHIE @nicolerichie Followers: 7,238,264 • ER: 0.12% Los Angeles Hobbies Architecture Real Estate Furniture Stores Vintage Fashion Decoration Check Fake Followers Get contacts	Hobbies Architecture Real Estate Furniture Stores Vintage Fashion Decoration	Followers 7,238,264	ER 0.12%	Country	City Los Angeles	Check Fake Followers Get contacts
8	8 THE HOME EDIT ® @thehomeedit Followers: 6,355,494 • ER: 0.07% Nashville Hobbies Online Education Newborn Care Home Renovation Real Estate Furniture Stores Check Fake Followers Get contacts	Hobbies Online Education Newborn Care Home Renovation Real Estate Furniture Stores	Followers 6,355,494	ER 0.07%	Country	City Nashville	Check Fake Followers Get contacts
9	9 Lauren Conrad @laurenconrad Followers: 5,863,043 • ER: 1.42% Glendale Relocation Home Renovation Architecture Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Relocation Home Renovation Architecture Real Estate Furniture Stores Smart Home	Followers 5,863,043	ER 1.42%	Country	City Glendale	Check Fake Followers Get contacts
10	10 HGTV @hgtv Followers: 5,649,180 • ER: 0.02% Naples Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 5,649,180	ER 0.02%	Country	City Naples	Check Fake Followers Get contacts
11	11 DJI @djiglobal Followers: 5,500,371 • ER: 0.21% Los Angeles Personal Computers Tech Relocation Real Estate Industry Technology Check Fake Followers Get contacts	Personal Computers Tech Relocation Real Estate Industry Technology	Followers 5,500,371	ER 0.21%	Country	City Los Angeles	Check Fake Followers Get contacts
12	12 SB Mowing @sbmowing Followers: 5,152,354 • ER: 3.71% Home Renovation Architecture Home Decor Real Estate Smart Home Woodworking Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Smart Home Woodworking	Followers 5,152,354	ER 3.71%	Country	City	Check Fake Followers Get contacts
13	13 Dax Shepard @daxshepard Followers: 4,358,711 • ER: 1.01% Hobbies Workwear Home Renovation Architecture Real Estate Furniture Stores Check Fake Followers Get contacts	Hobbies Workwear Home Renovation Architecture Real Estate Furniture Stores	Followers 4,358,711	ER 1.01%	Country	City	Check Fake Followers Get contacts
14	14 ELLE Decor @elledecor Followers: 4,329,374 • ER: 0.03% New York City Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 4,329,374	ER 0.03%	Country	City New York City	Check Fake Followers Get contacts
15	15 Studio McGee @studiomcgee Followers: 4,054,825 • ER: 0.17% Costa Mesa Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 4,054,825	ER 0.17%	Country	City Costa Mesa	Check Fake Followers Get contacts
16	16 Interior Design @interiordesignmag Followers: 3,619,168 • ER: 0.01% New York City Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 3,619,168	ER 0.01%	Country	City New York City	Check Fake Followers Get contacts
17	17 Dezeen @dezeen Followers: 3,569,805 • ER: 0.09% New York City Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 3,569,805	ER 0.09%	Country	City New York City	Check Fake Followers Get contacts
18	18 Luxury ♤ AI ♤ Cars @luxsmartworld Followers: 3,452,638 • ER: 0.04% Personal Computers Tech Real Estate Woodworking Industry Technology Check Fake Followers Get contacts	Personal Computers Tech Real Estate Woodworking Industry Technology	Followers 3,452,638	ER 0.04%	Country	City	Check Fake Followers Get contacts
19	19 Better Homes & Gardens @betterhomesandgardens Followers: 3,244,427 • ER: 0.01% Des Moines Home Renovation Architecture Home Decor Real Estate Smart Home Home DIY Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Smart Home Home DIY	Followers 3,244,427	ER 0.01%	Country	City Des Moines	Check Fake Followers Get contacts
20	20 Danielle Campbell @thedaniellecampbell Followers: 3,200,495 • ER: 1.63% New York City Family & Parenting Hobbies Social Issues Romantic Relation... Love & Intimacy Real Estate Check Fake Followers Get contacts	Family & Parenting Hobbies Social Issues Romantic Relation... Love & Intimacy Real Estate	Followers 3,200,495	ER 1.63%	Country	City New York City	Check Fake Followers Get contacts
21	21 Manny Khoshbin "Never Give Up" @mannykhoshbin Followers: 3,194,448 • ER: 0.91% Costa Mesa Vehicles Cars Electric Cars Personal Computers Luxury Cars Real Estate Check Fake Followers Get contacts	Vehicles Cars Electric Cars Personal Computers Luxury Cars Real Estate	Followers 3,194,448	ER 0.91%	Country	City Costa Mesa	Check Fake Followers Get contacts
22	22 Country Living @countrylivingmag Followers: 3,170,503 • ER: 0.05% Woodstock Relocation Home Renovation Real Estate Smart Home Weather & Climate Gardening Check Fake Followers Get contacts	Relocation Home Renovation Real Estate Smart Home Weather & Climate Gardening	Followers 3,170,503	ER 0.05%	Country	City Woodstock	Check Fake Followers Get contacts
23	23 Enrique Gil @enriquegil17 Followers: 3,161,646 • ER: 0.37% Hobbies Cultural & Histor... Relocation Social Clubs Real Estate Hotels Check Fake Followers Get contacts	Hobbies Cultural & Histor... Relocation Social Clubs Real Estate Hotels	Followers 3,161,646	ER 0.37%	Country	City	Check Fake Followers Get contacts
24	24 Kendra Wilkinson @kendrawilkinson Followers: 3,130,061 • ER: 0.45% Beverly Hills Shopping & Fashio... Baby Fashion Home Renovation Architecture Real Estate Furniture Stores Check Fake Followers Get contacts	Shopping & Fashio... Baby Fashion Home Renovation Architecture Real Estate Furniture Stores	Followers 3,130,061	ER 0.45%	Country	City Beverly Hills	Check Fake Followers Get contacts
25	25 Vogue Living @vogueliving Followers: 3,045,244 • ER: 0.07% Sydney Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 3,045,244	ER 0.07%	Country	City Sydney	Check Fake Followers Get contacts
26	26 I’m Just A Girl 😇 @girlifyed Followers: 2,975,139 • ER: 0.01% Political Shows Hobbies Romantic Relation... Shopping & Fashio... Real Estate Accessories Check Fake Followers Get contacts	Political Shows Hobbies Romantic Relation... Shopping & Fashio... Real Estate Accessories	Followers 2,975,139	ER 0.01%	Country	City	Check Fake Followers Get contacts
27	27 Judith J Kombe @prettymyadeco Followers: 2,833,966 • ER: 2.26% New York City Newborn Care Home Renovation Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Newborn Care Home Renovation Home Decor Real Estate Furniture Stores Smart Home	Followers 2,833,966	ER 2.26%	Country	City New York City	Check Fake Followers Get contacts
28	28 Ryan Serhant @ryanserhant Followers: 2,767,377 • ER: 0.19% New York City Personal Computers Sales & Marketing Startups Business Entrepreneurship Real Estate Check Fake Followers Get contacts	Personal Computers Sales & Marketing Startups Business Entrepreneurship Real Estate	Followers 2,767,377	ER 0.19%	Country	City New York City	Check Fake Followers Get contacts
29	29 Houses @houses Followers: 2,733,504 • ER: 0.03% Fort Lauderdale Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 2,733,504	ER 0.03%	Country	City Fort Lauderdale	Check Fake Followers Get contacts
30	30 Josh & Matt @joshandmattdesign Followers: 2,656,443 • ER: 1.69% Melbourne Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 2,656,443	ER 1.69%	Country	City Melbourne	Check Fake Followers Get contacts
31	31 Windows @windows Followers: 2,603,693 • ER: 0.1% Redmond Sales & Marketing Home Renovation Real Estate Smart Home Green Business Nanotechnology Check Fake Followers Get contacts	Sales & Marketing Home Renovation Real Estate Smart Home Green Business Nanotechnology	Followers 2,603,693	ER 0.1%	Country	City Redmond	Check Fake Followers Get contacts
32	32 Architecture & Interior Design @myhouseidea Followers: 2,588,059 • ER: 0.04% Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 2,588,059	ER 0.04%	Country	City	Check Fake Followers Get contacts
33	33 Kaan Urgancıoğlu @kaanurgancioglu Followers: 2,511,735 • ER: 3.42% Movies & TV Shows Political Shows Hobbies Architecture Real Estate Technology Check Fake Followers Get contacts	Movies & TV Shows Political Shows Hobbies Architecture Real Estate Technology	Followers 2,511,735	ER 3.42%	Country	City	Check Fake Followers Get contacts
34	34 Boss Homes @boss_homes Followers: 2,464,214 • ER: 0.15% Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 2,464,214	ER 0.15%	Country	City	Check Fake Followers Get contacts
35	35 Samsung @samsung Followers: 2,430,907 • ER: 0.06% Sales & Marketing Real Estate Green Business Industry Technology Nanotechnology Check Fake Followers Get contacts	Sales & Marketing Real Estate Green Business Industry Technology Nanotechnology	Followers 2,430,907	ER 0.06%	Country	City	Check Fake Followers Get contacts
36	36 Kelly Wearstler @kellywearstler Followers: 2,278,910 • ER: 0.24% Malibu Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 2,278,910	ER 0.24%	Country	City Malibu	Check Fake Followers Get contacts
37	37 Chrissy Lampkin @chrissylampkin Followers: 2,176,080 • ER: 0% Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 2,176,080	ER 0%	Country	City	Check Fake Followers Get contacts
38	38 Yam Concepcion @yamconcepcion Followers: 2,160,653 • ER: 1.4% New York City Home Renovation Architecture Home Decor Real Estate Furniture Stores Decoration Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Decoration	Followers 2,160,653	ER 1.4%	Country	City New York City	Check Fake Followers Get contacts
39	39 My Homely Decor @my_homely_decor Followers: 1,840,030 • ER: 0.24% Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 1,840,030	ER 0.24%	Country	City	Check Fake Followers Get contacts
40	40 Sam Shannon @sam.shan.shops Followers: 1,820,326 • ER: 0.53% Startups Home Renovation Real Estate Smart Home Home DIY Nanotechnology Check Fake Followers Get contacts	Startups Home Renovation Real Estate Smart Home Home DIY Nanotechnology	Followers 1,820,326	ER 0.53%	Country	City	Check Fake Followers Get contacts
41	41 HP @hp Followers: 1,752,386 • ER: 0.04% New York City Online Education Consulting Entrepreneurship Real Estate Green Business Nanotechnology Check Fake Followers Get contacts	Online Education Consulting Entrepreneurship Real Estate Green Business Nanotechnology	Followers 1,752,386	ER 0.04%	Country	City New York City	Check Fake Followers Get contacts
42	42 IKEA @ikea Followers: 1,727,591 • ER: 0.38% Älmhult Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 1,727,591	ER 0.38%	Country	City Älmhult	Check Fake Followers Get contacts
43	43 Advertise With Us @fuckadvertisements Followers: 1,582,833 • ER: 0.66% Political Shows Hobbies Pop Art Sales & Marketing Real Estate Technology Check Fake Followers Get contacts	Political Shows Hobbies Pop Art Sales & Marketing Real Estate Technology	Followers 1,582,833	ER 0.66%	Country	City	Check Fake Followers Get contacts
44	44 Jason Oppenheim @jasonoppenheim Followers: 1,575,645 • ER: 0.74% Los Angeles Relocation Sales & Marketing Architecture Real Estate Smart Home Technology Check Fake Followers Get contacts	Relocation Sales & Marketing Architecture Real Estate Smart Home Technology	Followers 1,575,645	ER 0.74%	Country	City Los Angeles	Check Fake Followers Get contacts
45	45 Erin Napier @erinapier Followers: 1,548,775 • ER: 2.76% Laurel Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 1,548,775	ER 2.76%	Country	City Laurel	Check Fake Followers Get contacts
46	46 Lindsay Dean \| DIY 👑 @frills_and_drills Followers: 1,522,930 • ER: 1.84% Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 1,522,930	ER 1.84%	Country	City	Check Fake Followers Get contacts
47	47 Product @p.roduct Followers: 1,452,810 • ER: 0% Home Renovation Architecture Home Decor Real Estate Furniture Stores Crafts Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Crafts	Followers 1,452,810	ER 0%	Country	City	Check Fake Followers Get contacts
48	48 Blossom Effect @blossomeffect_ Followers: 1,447,166 • ER: 2.18% Home Renovation Architecture Real Estate Smart Home Green Business Gardening Check Fake Followers Get contacts	Home Renovation Architecture Real Estate Smart Home Green Business Gardening	Followers 1,447,166	ER 2.18%	Country	City	Check Fake Followers Get contacts
49	49 Terrence Dashon Howard @theterrencehoward Followers: 1,429,373 • ER: 0.8% Relocation Home Renovation Architecture Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Relocation Home Renovation Architecture Real Estate Furniture Stores Smart Home	Followers 1,429,373	ER 0.8%	Country	City	Check Fake Followers Get contacts
50	50 Deirdre Renee \| Designer @deirdres_design Followers: 1,362,061 • ER: 0.19% Huntsville Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 1,362,061	ER 0.19%	Country	City Huntsville	Check Fake Followers Get contacts

See the TikTok top Average Instagram engagement rate in the United States Check any Instagram creator for fake followers — free How we build the rankings and measure creators

Frequently asked questions

Who are the top Real Estate Instagram influencers in the United States?

By followers: @zachking (28.7M), @joannagaines (13.8M), @archdigest (11M). By engagement rate: @sbmowing (3.71%), @kaanurgancioglu (3.42%), @erinapier (2.76%). Data: infloo, September 2026.

What is a typical engagement rate for Real Estate influencers in the United States?

The median is 0.24%; half of the 50 largest creators by followers fall between 0.07% and 0.94%. Data: infloo, September 2026.

How many Real Estate Instagram influencers does infloo track in the United States?

198 as of September 2026. The ranking shows 50 of them, sorted by followers.

Our blog

Discover new things about Marketing, Trends and another priceless information

Which Influencer Discovery Plan Does Your Agency Need? 11 Questions About Limits, Exports and Cost

Five tiers meter four separate counters—searches, profile views, exports and data updates—at different ceilings. The plan that fits your agency is decided by whichever counter your workflow burns fastest, not by the feature list.

Engagement Rate, Views per Follower or Follower Count — Which Metric Should You Screen Influencers On?

Each of the three headline metrics answers a different question, and each breaks in a different place. Learn which one to lead with for reach buys, response-led campaigns, and multi-market comparisons.

How Do You Find and Vet Instagram Influencers in Brazil? A Stage-by-Stage Guide

Brazil's 50 largest Instagram accounts median 0.29% engagement—11th of 14 countries sampled. Platform choice is the largest lever: Brazil's biggest TikTok accounts median 8.98%, roughly 31x higher. Here's how to build a shortlist that survives review.