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United States: Top 50 Beauty Instagram Influencers

As of November 2026, infloo tracks 707 Instagram creators in the United States in the Beauty category. Among the 50 largest by followers, the median engagement rate is 0.52% (middle half: 0.21–1.40%), and the median account has 9M followers. Over 1M followers: 50 of 50. Highest engagement: @sondrablust (5.16%), @hallebailey (4.31%), @madisonbaileybabe (3.71%).

Creators tracked
707
Median ER (top 50)
0.52%
Middle half of ER (top 50)
0.21–1.40%
Median followers (top 50)
9M
Data as of
November 2026
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# Instagram
Account		 Categories Number of
followers		 Audience
Engagement (ER)		 User's
Country		 User's
City		 Check Fake
Followers
1
Memes Romantic Relation... Shopping & Fashio... Lingerie & Intimates Fashion Trends Beauty
Followers
49,800,576
ER
0.21%
Country
us
City
Check Fake Followers Get contacts
2
Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty Tips & Hacks Beauty
Followers
40,091,288
ER
0.19%
Country
us
City
New York City
Check Fake Followers Get contacts
3
Actors or Actress Adult Modelling Lingerie & Intimates Fashion Trends Beauty Photography
Followers
32,729,572
ER
1.37%
Country
us
City
Garnet
Check Fake Followers Get contacts
4
Fashion Lingerie & Intimates Fashion Trends Women's Fashion Formal Wear Beauty
Followers
30,063,654
ER
0.47%
Country
us
City
New York City
Check Fake Followers Get contacts
5
Movies & TV Shows Entertainment Actors or Actress Pop Art Beauty Photography
Followers
29,673,662
ER
0.34%
Country
us
City
Riverdale
Check Fake Followers Get contacts
6
Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails
Followers
24,633,809
ER
0.86%
Country
us
City
Las Vegas
Check Fake Followers Get contacts
7
Lingerie & Intimates Beauty Health Beauty Tips & Hacks Hair Health Makeup Beauty
Followers
23,307,123
ER
0.25%
Country
us
City
New York City
Check Fake Followers Get contacts
8
Actors or Actress Romantic Relation... Adult Modelling Sex & Sexuality Lingerie & Intimates Beauty
Followers
23,090,221
ER
1.92%
Country
us
City
New York City
Check Fake Followers Get contacts
9
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Fragrance
Followers
22,774,576
ER
0.02%
Country
us
City
Check Fake Followers Get contacts
10
Romantic Relation... Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends Beauty
Followers
20,860,491
ER
2.41%
Country
us
City
New York City
Check Fake Followers Get contacts
11
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
19,996,971
ER
0.38%
Country
us
City
Aspen
Check Fake Followers Get contacts
12
Fashion Trends Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty
Followers
19,475,903
ER
1.35%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
13
Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty Tips & Hacks Beauty
Followers
18,128,824
ER
0.94%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
14
Adult Modelling Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Makeup Beauty
Followers
17,830,015
ER
0.16%
Country
us
City
Las Vegas
Check Fake Followers Get contacts
15
Fashion Lingerie & Intimates Fashion Trends Women's Fashion Makeup Beauty
Followers
15,534,146
ER
0.05%
Country
us
City
New York City
Check Fake Followers Get contacts
16
Love & Intimacy Adult Modelling Sex & Sexuality Lingerie & Intimates Fashion Trends Beauty
Followers
14,890,146
ER
0.71%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
17
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
14,432,067
ER
0.02%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
18
Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Haircare Nails
Followers
13,320,554
ER
0.04%
Country
us
City
New York City
Check Fake Followers Get contacts
19
Entertainment Actors or Actress Shopping & Fashio... Beauty Swimwear Underwater Photog...
Followers
11,247,774
ER
0.46%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
20
Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty
Followers
11,037,259
ER
2.2%
Country
us
City
New York City
Check Fake Followers Get contacts
21
Lingerie & Intimates Fashion Trends Beauty Health Beauty Tips & Hacks Beauty Swimwear
Followers
10,630,017
ER
0.82%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
22
Lingerie & Intimates Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Fragrance
Followers
10,133,296
ER
0.03%
Country
us
City
Key Largo
Check Fake Followers Get contacts
23
Romantic Relation... Love & Intimacy Adult Modelling Sex & Sexuality Lingerie & Intimates Beauty
Followers
10,067,506
ER
1.57%
Country
us
City
New York City
Check Fake Followers Get contacts
24
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
9,674,868
ER
0.02%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
25
Shopping & Fashio... Fashion Kids Fashion Lingerie & Intimates Fashion Trends Beauty
Followers
9,207,036
ER
4.31%
Country
us
City
Check Fake Followers Get contacts
26
Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty
Followers
8,838,816
ER
3.71%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
27
Shopping & Fashio... Fashion Adult Modelling Lingerie & Intimates Fashion Trends Beauty
Followers
8,168,358
ER
0.61%
Country
us
City
Miami
Check Fake Followers Get contacts
28
Actors or Actress Shopping & Fashio... Adult Modelling Lingerie & Intimates Fashion Trends Beauty
Followers
8,078,291
ER
0.48%
Country
us
City
New York City
Check Fake Followers Get contacts
29
Actors or Actress Adult Modelling Lingerie & Intimates Beauty Tips & Hacks Makeup Beauty
Followers
8,003,689
ER
1.3%
Country
us
City
New York City
Check Fake Followers Get contacts
30
Shopping & Fashio... Fashion Kids Fashion Fashion Trends Women's Fashion Beauty
Followers
7,943,363
ER
2.23%
Country
us
City
Check Fake Followers Get contacts
31
Fashion Trends Beauty Tutorials Makeup Beauty Haircare Nails
Followers
7,725,601
ER
1.79%
Country
us
City
New York City
Check Fake Followers Get contacts
32
Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Beauty
Followers
7,637,585
ER
1%
Country
us
City
Check Fake Followers Get contacts
33
Fashion Adult Modelling Lingerie & Intimates Fashion Trends Women's Fashion Beauty
Followers
7,538,985
ER
0.01%
Country
us
City
New York City
Check Fake Followers Get contacts
34
Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty
Followers
7,537,738
ER
1.07%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
35
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
7,499,166
ER
0.04%
Country
us
City
San Antonio
Check Fake Followers Get contacts
36
Fashion Kids Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty
Followers
7,201,141
ER
3.57%
Country
us
City
Barcelona
Check Fake Followers Get contacts
37
Adult Modelling Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Makeup Beauty
Followers
6,851,743
ER
2.6%
Country
us
City
Check Fake Followers Get contacts
38
Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty
Followers
6,775,073
ER
0.14%
Country
us
City
New York City
Check Fake Followers Get contacts
39
Lingerie & Intimates Women's Fashion Beauty Tutorials Beauty Tips & Hacks Makeup Beauty
Followers
6,580,933
ER
0.27%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
40
Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Beauty
Followers
6,261,325
ER
0.41%
Country
us
City
Atlanta
Check Fake Followers Get contacts
41
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
6,009,666
ER
0.01%
Country
us
City
Paris
Check Fake Followers Get contacts
42
Actors or Actress Adult Modelling Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Beauty
Followers
5,895,747
ER
0.52%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
43
Romantic Relation... Shopping & Fashio... Adult Modelling Lingerie & Intimates Fashion Trends Beauty
Followers
5,663,675
ER
0.48%
Country
us
City
West Hollywood
Check Fake Followers Get contacts
44
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
5,395,971
ER
0.31%
Country
us
City
Check Fake Followers Get contacts
45
Fashion Adult Modelling Lingerie & Intimates Fashion Trends Beauty Modelling
Followers
5,361,327
ER
0.29%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
46
Actors or Actress Romantic Relation... Love & Intimacy Shopping & Fashio... Fashion Trends Beauty
Followers
5,246,802
ER
—
Country
us
City
Los Angeles
Check Fake Followers Get contacts
47
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
5,208,050
ER
1.4%
Country
us
City
Dubai
Check Fake Followers Get contacts
48
Entertainment Actors or Actress Fashion Trends Beauty Modelling Cinema
Followers
5,063,350
ER
0.87%
Country
us
City
New York City
Check Fake Followers Get contacts
49
Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Women's Fashion Beauty
Followers
4,801,277
ER
1.99%
Country
us
City
Los Angeles
Check Fake Followers Get contacts
50
Fashion Women's Health Lingerie & Intimates Beauty Tips & Hacks Beauty Swimwear
Followers
4,701,104
ER
5.16%
Country
us
City
Raleigh
Check Fake Followers Get contacts
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See the TikTok top Average Instagram engagement rate in the United States Check any Instagram creator for fake followers — free How we build the rankings and measure creators

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Frequently asked questions

Who are the top Beauty Instagram influencers in the United States?

By followers: @vanessahudgens (49.8M), @caradelevingne (40.1M), @theestallion (32.7M). By engagement rate: @sondrablust (5.16%), @hallebailey (4.31%), @madisonbaileybabe (3.71%). Data: infloo, November 2026.

What is a typical engagement rate for Beauty influencers in the United States?

The median is 0.52%; half of the 50 largest creators by followers fall between 0.21% and 1.40%. Data: infloo, November 2026.

How many Beauty Instagram influencers does infloo track in the United States?

707 as of November 2026. The ranking shows 50 of them, sorted by followers.

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