Germany: Top 32 Lifestyle Instagram Influencers

As of November 2026, infloo tracks 32 Instagram creators in Germany in the Lifestyle category. Their median engagement rate is 1.07% (middle half: 0.67–5.15%), and the median account has 82K followers. Micro-influencers (10K–100K followers): 16 of 32; over 1M followers: 4. Highest engagement: @luann.bn (28.22%), @muzoo__10 (15.65%), @joellejuana (10.38%).

Creators tracked
32
Median ER
1.07%
Middle half of ER
0.67–5.15%
Median followers
82K
Data as of
November 2026
# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Lifestyle Family
Followers
8,050,350
ER
0.83%
Country
de
City
New York City
2
Lifestyle
Followers
2,209,179
ER
1.94%
Country
de
City
Bad Saarow
3
Lifestyle
Followers
1,834,012
ER
1.02%
Country
de
City
Köln
4
Lifestyle Shows
Followers
1,093,157
ER
15.65%
Country
de
City
Forchheim
5
Lifestyle Home Decor interior design home organization room makeovers diy home projects
Followers
891,550
ER
0.65%
Country
de
City
Berlin
6
Lifestyle
Followers
804,247
ER
0.2%
Country
de
City
Paris
7
Lifestyle Home Renovation diy projects interior design personal milestones wedding planning
Followers
411,270
ER
2.97%
Country
de
City
Schleswig
8
Lifestyle
Followers
400,206
ER
0.17%
Country
de
City
Heilbronn
9
Lifestyle Cars & Motorbikes
Followers
375,079
ER
0.16%
Country
de
City
Hamburg
10
Lifestyle
Followers
184,913
ER
6.84%
Country
de
City
Heidelberg
11
Lifestyle
Followers
178,440
ER
0.72%
Country
de
City
Köln
12
Fashion Lifestyle
Followers
113,842
ER
0.48%
Country
de
City
Hanau am Main
13
Lifestyle
Followers
106,228
ER
0.78%
Country
de
City
Berlin
14
Fashion Lifestyle Modeling fitness wellness urban photography
Followers
95,865
ER
0.65%
Country
de
City
Düsseldorf
15
Lifestyle
Followers
88,160
ER
1.18%
Country
de
City
Neuss
16
Fashion Beauty Lifestyle Photography fitness traveling
Followers
82,822
ER
0.51%
Country
de
City
Nürnberg
17
Lifestyle Entrepreneurship personal growth pregnancy journey dog lover supportive community
Followers
80,732
ER
10.38%
Country
de
City
Köln
18
Fashion Travel Lifestyle fashion inspiration outfit ideas mood boards
Followers
80,347
ER
1.01%
Country
de
City
Aachen
19
Fashion Beauty Lifestyle personal style fashion photography glamour
Followers
80,196
ER
5.76%
Country
de
City
Nürnberg
20
Fashion Beauty Lifestyle Photography traveling self-expression
Followers
78,881
ER
7.99%
Country
de
City
21
Fashion Beauty Lifestyle fitness product reviews personal vlogs
Followers
65,930
ER
0.64%
Country
de
City
Paris
22
Music Lifestyle Art/Artists
Followers
53,877
ER
1.11%
Country
de
City
Berlin
23
Lifestyle Sports with a ball
Followers
48,809
ER
5.65%
Country
de
City
Munich
24
Lifestyle
Followers
47,872
ER
—
Country
de
City
Vienna
25
Lifestyle traveling personal branding fitness & bodybui... humor vacation vibes
Followers
41,031
ER
1.26%
Country
de
City
Hamburg
26
Fashion Lifestyle Modeling
Followers
34,898
ER
0.75%
Country
de
City
Köln
27
Fashion Travel Lifestyle diy projects outfit inspiration affordable fashion
Followers
21,151
ER
28.22%
Country
de
City
28
Lifestyle
Followers
18,286
ER
3.63%
Country
de
City
Munich
29
Lifestyle
Followers
14,826
ER
—
Country
de
City
30
Fashion Travel Lifestyle personal style urban exploration creativity
Followers
8,816
ER
1.41%
Country
de
City
31
Lifestyle
Followers
8,015
ER
0.72%
Country
de
City
Erlangen
32
Lifestyle
Followers
1,936
ER
7.64%
Country
de
City
Constanţa

Frequently asked questions

Who are the top Lifestyle Instagram influencers in Germany?

By followers: @biancaheinicke (8.1M), @williwhey (2.2M), @dimakoslowski (1.8M). By engagement rate: @luann.bn (28.22%), @muzoo__10 (15.65%), @joellejuana (10.38%). Data: infloo, November 2026.

What is a typical engagement rate for Lifestyle influencers in Germany?

The median is 1.07%; half of the 32 creators fall between 0.67% and 5.15%. Data: infloo, November 2026.

How many Lifestyle influencers in Germany have under 100K followers?

19 of 32: 3 under 10K and 16 with 10K–100K followers.

How many Lifestyle Instagram influencers does infloo track in Germany?

32 as of November 2026. The ranking shows all of them, sorted by followers.

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