Germany: Top 32 Lifestyle Instagram Influencers
As of November 2026, infloo tracks 32 Instagram creators in Germany in the Lifestyle category. Their median engagement rate is 1.07% (middle half: 0.67–5.15%), and the median account has 82K followers. Micro-influencers (10K–100K followers): 16 of 32; over 1M followers: 4. Highest engagement: @luann.bn (28.22%), @muzoo__10 (15.65%), @joellejuana (10.38%).
- Creators tracked
- 32
- Median ER
- 1.07%
- Middle half of ER
- 0.67–5.15%
- Median followers
- 82K
- Data as of
- November 2026
| # | Instagram Account |
Categories | Number of followers |
Audience Engagement (ER) |
User's Country |
User's City |
Check Fake Followers |
|---|---|---|---|---|---|---|---|
| 1 |
1
|
Lifestyle
Family
|
Followers
8,050,350
|
ER
0.83%
|
Country
|
City
New York City
|
|
| 2 |
2
|
Lifestyle
|
Followers
2,209,179
|
ER
1.94%
|
Country
|
City
Bad Saarow
|
|
| 3 |
3
|
Lifestyle
|
Followers
1,834,012
|
ER
1.02%
|
Country
|
City
Köln
|
|
| 4 |
4
|
Lifestyle
Shows
|
Followers
1,093,157
|
ER
15.65%
|
Country
|
City
Forchheim
|
|
| 5 |
5
Followers: 891,550
• ER: 0.65%
Lifestyle
Home Decor
interior design
home organization
room makeovers
diy home projects
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|
Lifestyle
Home Decor
interior design
home organization
room makeovers
diy home projects
|
Followers
891,550
|
ER
0.65%
|
Country
|
City
Berlin
|
|
| 6 |
6
|
Lifestyle
|
Followers
804,247
|
ER
0.2%
|
Country
|
City
Paris
|
|
| 7 |
7
Followers: 411,270
• ER: 2.97%
Lifestyle
Home Renovation
diy projects
interior design
personal milestones
wedding planning
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|
Lifestyle
Home Renovation
diy projects
interior design
personal milestones
wedding planning
|
Followers
411,270
|
ER
2.97%
|
Country
|
City
Schleswig
|
|
| 8 |
8
|
Lifestyle
|
Followers
400,206
|
ER
0.17%
|
Country
|
City
Heilbronn
|
|
| 9 |
9
Followers: 375,079
• ER: 0.16%
Lifestyle
Cars & Motorbikes
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|
Lifestyle
Cars & Motorbikes
|
Followers
375,079
|
ER
0.16%
|
Country
|
City
Hamburg
|
|
| 10 |
10
|
Lifestyle
|
Followers
184,913
|
ER
6.84%
|
Country
|
City
Heidelberg
|
|
| 11 |
11
|
Lifestyle
|
Followers
178,440
|
ER
0.72%
|
Country
|
City
Köln
|
|
| 12 |
12
|
Fashion
Lifestyle
|
Followers
113,842
|
ER
0.48%
|
Country
|
City
Hanau am Main
|
|
| 13 |
13
|
Lifestyle
|
Followers
106,228
|
ER
0.78%
|
Country
|
City
Berlin
|
|
| 14 |
14
Followers: 95,865
• ER: 0.65%
Fashion
Lifestyle
Modeling
fitness
wellness
urban photography
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|
Fashion
Lifestyle
Modeling
fitness
wellness
urban photography
|
Followers
95,865
|
ER
0.65%
|
Country
|
City
Düsseldorf
|
|
| 15 |
15
|
Lifestyle
|
Followers
88,160
|
ER
1.18%
|
Country
|
City
Neuss
|
|
| 16 |
16
Followers: 82,822
• ER: 0.51%
Fashion
Beauty
Lifestyle
Photography
fitness
traveling
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|
Fashion
Beauty
Lifestyle
Photography
fitness
traveling
|
Followers
82,822
|
ER
0.51%
|
Country
|
City
Nürnberg
|
|
| 17 |
17
Followers: 80,732
• ER: 10.38%
Lifestyle
Entrepreneurship
personal growth
pregnancy journey
dog lover
supportive community
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|
Lifestyle
Entrepreneurship
personal growth
pregnancy journey
dog lover
supportive community
|
Followers
80,732
|
ER
10.38%
|
Country
|
City
Köln
|
|
| 18 |
18
Followers: 80,347
• ER: 1.01%
Fashion
Travel
Lifestyle
fashion inspiration
outfit ideas
mood boards
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|
Fashion
Travel
Lifestyle
fashion inspiration
outfit ideas
mood boards
|
Followers
80,347
|
ER
1.01%
|
Country
|
City
Aachen
|
|
| 19 |
19
Followers: 80,196
• ER: 5.76%
Fashion
Beauty
Lifestyle
personal style
fashion photography
glamour
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|
Fashion
Beauty
Lifestyle
personal style
fashion photography
glamour
|
Followers
80,196
|
ER
5.76%
|
Country
|
City
Nürnberg
|
|
| 20 |
20
Followers: 78,881
• ER: 7.99%
Fashion
Beauty
Lifestyle
Photography
traveling
self-expression
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|
Fashion
Beauty
Lifestyle
Photography
traveling
self-expression
|
Followers
78,881
|
ER
7.99%
|
Country
|
City
|
|
| 21 |
21
Followers: 65,930
• ER: 0.64%
Fashion
Beauty
Lifestyle
fitness
product reviews
personal vlogs
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|
Fashion
Beauty
Lifestyle
fitness
product reviews
personal vlogs
|
Followers
65,930
|
ER
0.64%
|
Country
|
City
Paris
|
|
| 22 |
22
|
Music
Lifestyle
Art/Artists
|
Followers
53,877
|
ER
1.11%
|
Country
|
City
Berlin
|
|
| 23 |
23
|
Lifestyle
Sports with a ball
|
Followers
48,809
|
ER
5.65%
|
Country
|
City
Munich
|
|
| 24 |
24
|
Lifestyle
|
Followers
47,872
|
ER
—
|
Country
|
City
Vienna
|
|
| 25 |
25
Followers: 41,031
• ER: 1.26%
Lifestyle
traveling
personal branding
fitness & bodybui...
humor
vacation vibes
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|
Lifestyle
traveling
personal branding
fitness & bodybui...
humor
vacation vibes
|
Followers
41,031
|
ER
1.26%
|
Country
|
City
Hamburg
|
|
| 26 |
26
|
Fashion
Lifestyle
Modeling
|
Followers
34,898
|
ER
0.75%
|
Country
|
City
Köln
|
|
| 27 |
27
Followers: 21,151
• ER: 28.22%
Fashion
Travel
Lifestyle
diy projects
outfit inspiration
affordable fashion
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|
Fashion
Travel
Lifestyle
diy projects
outfit inspiration
affordable fashion
|
Followers
21,151
|
ER
28.22%
|
Country
|
City
|
|
| 28 |
28
|
Lifestyle
|
Followers
18,286
|
ER
3.63%
|
Country
|
City
Munich
|
|
| 29 |
29
|
Lifestyle
|
Followers
14,826
|
ER
—
|
Country
|
City
|
|
| 30 |
30
Followers: 8,816
• ER: 1.41%
Fashion
Travel
Lifestyle
personal style
urban exploration
creativity
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|
Fashion
Travel
Lifestyle
personal style
urban exploration
creativity
|
Followers
8,816
|
ER
1.41%
|
Country
|
City
|
|
| 31 |
31
|
Lifestyle
|
Followers
8,015
|
ER
0.72%
|
Country
|
City
Erlangen
|
|
| 32 |
32
|
Lifestyle
|
Followers
1,936
|
ER
7.64%
|
Country
|
City
Constanţa
|
See also in the cities:
See also in the categories:
Frequently asked questions
Who are the top Lifestyle Instagram influencers in Germany?
By followers: @biancaheinicke (8.1M), @williwhey (2.2M), @dimakoslowski (1.8M). By engagement rate: @luann.bn (28.22%), @muzoo__10 (15.65%), @joellejuana (10.38%). Data: infloo, November 2026.
What is a typical engagement rate for Lifestyle influencers in Germany?
The median is 1.07%; half of the 32 creators fall between 0.67% and 5.15%. Data: infloo, November 2026.
How many Lifestyle influencers in Germany have under 100K followers?
19 of 32: 3 under 10K and 16 with 10K–100K followers.
How many Lifestyle Instagram influencers does infloo track in Germany?
32 as of November 2026. The ranking shows all of them, sorted by followers.