Germany: Top 16 Newborn Care Instagram Influencers

As of October 2026, infloo tracks 16 Instagram creators in Germany in the Newborn Care category. Their median engagement rate is 1.23% (middle half: 0.36–2.42%), and the median account has 200K followers. Micro-influencers (10K–100K followers): 5 of 16; over 1M followers: 1. Highest engagement: @annaheiser (6.46%), @anajohnson (2.96%), @andrea_schiffner (2.96%).

Creators tracked
16
Median ER
1.23%
Middle half of ER
0.36–2.42%
Median followers
200K
Data as of
October 2026
# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Motherhood Shopping & Fashio... Children Wear Newborn Care Maternity Fashion Baby Fashion
Followers
1,458,504
ER
2.96%
Country
de
City
Köln
2
Motherhood Kids Fashion Children Wear Newborn Care Maternity Fashion Baby Fashion
Followers
760,209
ER
0.8%
Country
de
City
Köln
3
Motherhood Baby Food & Nutri... Children Wear Newborn Care Maternity Fashion Child Health
Followers
633,384
ER
0.4%
Country
de
City
Stuttgart
4
Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Blended Families Newborn Care
Followers
586,894
ER
2.33%
Country
de
City
5
Motherhood Family & Parenting Parenting Hacks &... Single Parenting Newborn Care Child Health
Followers
427,134
ER
1.66%
Country
de
City
6
Motherhood Family & Parenting Parenting Hacks &... Baby Food & Nutri... Toddler Activities Newborn Care
Followers
276,013
ER
6.46%
Country
de
City
7
Motherhood Family & Parenting Toddler Activities Children Wear Newborn Care Maternity Fashion
Followers
243,942
ER
2.39%
Country
de
City
8
Newborn Care Home Renovation Architecture Home Decor Furniture Stores Knitting
Followers
219,036
ER
0.12%
Country
de
City
Copenhagen
9
Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Single Parenting Newborn Care
Followers
181,301
ER
2.96%
Country
de
City
10
Motherhood Family & Parenting Parenting Hacks &... Children Wear Newborn Care Maternity Fashion
Followers
137,924
ER
2.5%
Country
de
City
Hamburg
11
Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Kids Education Newborn Care
Followers
43,594
ER
1.78%
Country
de
City
Köln
12
Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Children Wear Newborn Care
Followers
41,241
ER
0.22%
Country
de
City
13
Motherhood Family & Parenting Parenting Hacks &... Newborn Care Child Health
Followers
37,398
ER
0.02%
Country
de
City
14
Motherhood Toddler Activities Children Wear Newborn Care Maternity Fashion Baby Fashion
Followers
35,528
ER
0.65%
Country
de
City
Wiesbaden
15
Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Children Wear Newborn Care
Followers
12,955
ER
0.72%
Country
de
City
16
Motherhood Family & Parenting Parenting Hacks &... Toddler Activities Blended Families Newborn Care
Followers
9,230
ER
0.07%
Country
de
City
Frankfurt am Main

Frequently asked questions

Who are the top Newborn Care Instagram influencers in Germany?

By followers: @anajohnson (1.5M), @kisu (760K), @goldkindchen_ (633K). By engagement rate: @annaheiser (6.46%), @anajohnson (2.96%), @andrea_schiffner (2.96%). Data: infloo, October 2026.

What is a typical engagement rate for Newborn Care influencers in Germany?

The median is 1.23%; half of the 16 creators fall between 0.36% and 2.42%. Data: infloo, October 2026.

How many Newborn Care influencers in Germany have under 100K followers?

6 of 16: 1 under 10K and 5 with 10K–100K followers.

How many Newborn Care Instagram influencers does infloo track in Germany?

16 as of October 2026. The ranking shows all of them, sorted by followers.

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